Publication Search

It is hoped that the gluten free roll cake with dori fish substitute with gotu kola leaf jam can be a snack variant that can be accepted by consumers, as well as provide sponge cake technique knowledge in making roll cake. The aims of this study were: 1) To find out the composition of the ingredients of the gluten free roll cake product, substitution of dori fish with gotu kola leaf jam. 2) Knowing the public's acceptance of gluten free roll cake substitution of dori fish with gotu kola leaf jam. The methods used in this study are library methods, experiments, hedonic tests, laboratory tests and documentation. The experimental stages in this study consisted of 2 stages, namely preliminary research and main research. The results of the study showed that the gluten-free roll cake product with the addition of 25% dory fish was the most preferred product by the panelists. The hedonic test was carried out by 35 untrained panelists who filled out a complete questionnaire. The nutritional content of gluten free roll cake with dori fish substitute with gotu kola leaf jam per 100 g is 44.68% carbohydrates, 22.08% fat, 17.22% protein, and 23.61% fiber. The technique used in making gluten free roll cake substituting dori fish with gotu kola leaf jam is the sponge cake technique. Suggestions that can be given are: 1) It is necessary to calculate the Nutrition Label Reference (ALG) for gluten free roll cake substituted for dori fish with gotu kola leaf jam 2) It is necessary to carry out a cost analysis to find out the basic cost of production and the selling price of the gluten free roll cake substituted for dori fish with gotu kola leaf jam, 3) In subsequent studies dori fish was replaced or substituted with other ingredients.

To be able to attract customers companies apply different approaches but when viewed from the factors that influence consumer buying decisions on a product both goods and services the consumer behavior approach system is shown in searching, buying, using, evaluating, and spending products and services that they expect to satisfy their needs, Kanuk & Schiffman (2010). This study aims to determine and analyze the factors that influence customer interest in using logistics services at PT Monang Sianipar Abadi Kargo Semarang. To achieve this goal descriptive research was conducted using the methods of observation, in-depth interviews, literature study, documentation, and questionnaires. The results showed that sales promotion, building relationships with the community, direct marketing, price affordability, price competitiveness, price compatibility with service quality, service in accordance with customer requests, speed of document service and the ease with which customers can obtain information and respond to customer complaints will give a positive impression of each customer has a positive and significant effect on attracting customers to use logistics services at PT. Monang Sianipar Abadi Kargo Semarang.

As a developing country, Indonesia has an economic structure dominated by the agricultural sector, making it vulnerable to disruptions to economic stability. Economic growth is an indicator showing that the economic level of society in general has increased in terms of consumption habits and people's purchasing power for goods and services. However, excessive consumption leads to a consumer society and inflation. This study aims to look at the causality between inflation, consumer price index, interest rates, gross domestic product, and exchange rates using the time series approach in the form of the quarterly period 2014Q1 to 2022Q2 in Indonesia using the VAR (Vector Autoregression) method. The research results show that inflation is related to or influenced by the consumer price index and savings. As for the Exchange Rate, Gross Domestic Product and Interest Rates have no effect on inflation.

Discount is a sales strategy that lowers the price offered to buyers in the hope of increasing sales profits. However, when offering these discounts, stores often don't think about how discounted products can attract customers, so a support system is needed that can respond to the right and appropriate discounts. This support system with data mining techniques using apriori algorithm. This apriori method can search for several products that are often purchased simultaneously, therefore when juxtaposed with this study the effectiveness of the recommendations will be very good. Not only that, if it is added with a combination of recommendations with discounts, it will make customers interested to buying the product. The expected result of this research is to obtain a new sales strategy by making recommendations on items that will be used as discount packages.

The COVID-19 pandemic had a significant impact on UMKM. Social distancing has changed consumer behavior from conventional to digital. UMKM Shapro Official is an original automotive t-shirt vendor that was established in 2017. Shapro Official has difficulty in introducing and marketing products with a clear target consumer and competitive price competition. Sales promotions have not been managed optimally and sales data management is still manual (notes). Owners also have difficulty monitoring sales reports in real time. Website created using CMS Wordpress to help Shapro Official difficulties. The system development method is Rapid Application Development (RAD). System analysis method using fishbone diagram and system modeling using Unified Modelling Language (UML). The results showed that the existence of a website can help the management to manage promotions, sales and sales reports. Having a website makes sales targets focus and increase.   

This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data analysis using SWOT analysis. The place and its location at PT. The synergy of Innovative Brebes with the speakers, namely the General Manager and the Quality Control division. The results showed that the application of the marketing mix strategy at PT. The synergy of Innovative Brebes in the SWOT matrix is ​​in quadrant I. The strengths of the 4P marketing mix are: product, price, while the weaknesses are: promotion and price. The threat is promotion and place. The strategy in dealing with competitors with other companies that have the same product creates a strong brand image and maintains product quality to be able to differentiate the product from other products.

Nirwana Collection is a shell craftsman in Kendal Regency. Nirwana Collection does not yet have a system for calculating the cost of production. In accounting records done manually, the data is not well organized and has not produced information as expected. Nirwana Collection produces goods based on orders, the calculation of the cost of production is still not correct, because it does not calculate other costs incurred and only focuses on raw materials. This of course results in an inaccurate selling price and results in a profit that is not as expected. The Accounting Information System for the Cost of Production at the Nirwana Collection with the Job Order Costing method can process recordings and transactions at the Nirwana Collection more effectively, as well as making it easier to produce production cost reports quickly and accurately.

Pada era globalisasi saat ini dengan mudahnya kita dapat menemukan berbagai macam teknologi, dari yang sederhana sampai dengan yang tercanggih. Oleh sebab itu banyak perusahaan yang memanfaatkan kecanggihan teknologi ini membantu mempermudah pekerjaan. Dengan adanya komputer sebagai alat pengolah data, maka semua bidang dalam suatu perusahaan ataupun instansi dapat dikomputerisasikan,dalam hal ini bidang-bidang yang dianggap penting dan utama, contohnya ; membuat surat pengantar KTP, SKCK, mengurus Surat Kematian, dan membuat Surat ijin usaha, karena hal ini dapat mendukung keberhasilan suatu peusahaan dalam mencapai tujuanya Kelurahan adalah wilayah kerja lurah sebagai perangkat daerah kabupaten dibawah Kecamatan yang berada di bawah dan bertanggung jawab kepada camat. Kelurahan mempunyai tugas dan fungsi melaksanakan kewenangan pemerintahan yang dilimpahkan oleh Camat serta melaksanakan tugas pemerintahan lainnya sesuai ketentuan perundangan yang berlaku. Kelurahan sebagai sentra pelayanan publik diharapkan mampu memberikan pelayanan prima kepada warga yang mengurus segala keperluan yang terkait dengan administrasi kependudukan. Semua urusan mulai dari pengurusan KTP, PBB, IMB bahkan urusan pernikahan atau perceraian bemuara di kantor ini.

Pada era globalisasi saat ini dengan mudahnya kita dapat menemukan berbagai macam teknologi, dari yang sederhana sampai dengan yang tercanggih. Oleh sebab itu banyak perusahaan yang memanfaatkan kecanggihan teknologi ini membantu mempermudah pekerjaan. Dengan adanya komputer sebagai alat pengolah data, maka semua bidang dalam suatu perusahaan ataupun instansi dapat dikomputerisasikan,dalam hal ini bidang-bidang yang dianggap penting dan utama, contohnya ; membuat surat pengantar KTP, SKCK, mengurus Surat Kematian, dan membuat Surat ijin usaha, karena hal ini dapat mendukung keberhasilan suatu peusahaan dalam mencapai tujuanya Kelurahan adalah wilayah kerja lurah sebagai perangkat daerah kabupaten dibawah Kecamatan yang berada di bawah dan bertanggung jawab kepada camat. Kelurahan mempunyai tugas dan fungsi melaksanakan kewenangan pemerintahan yang dilimpahkan oleh Camat serta melaksanakan tugas pemerintahan lainnya sesuai ketentuan perundangan yang berlaku. Kelurahan sebagai sentra pelayanan publik diharapkan mampu memberikan pelayanan prima kepada warga yang mengurus segala keperluan yang terkait dengan administrasi kependudukan. Semua urusan mulai dari pengurusan KTP, PBB, IMB bahkan urusan pernikahan atau perceraian bemuara di kantor ini.

Soursop fruit contains vitamin C and polyphenolic compounds that have the potential as a source of antioxidants. It is hoped that by consuming a lot of soursop fruit it will provide an increase in memory and to maintain cell damage due to free radicals. Making soursop candy preparations will allow use which is relatively easy to use and gives a good taste so that not only adults consume it but also for children. Service activities are divided into several stages starting from surveys and observations, followed by training in the form of tutorials then mentoring from the service team and ending with activity evaluation. Making soursop candy preparations is easy, simple and uses simple tools. We often encounter soursop fruit in the yard and for additional materials for making soursop preparations, it is easy to find on the market and the price is cheap. The principle of making it is all the ingredients are boiled until it becomes a semi-solid dough. Then wait until it cools down. Once cool, cut according to taste and wrapped in an attractive wrapper. Service activities carried out in RT 1/RW 1, Laweyan District, Surakarta went well while still implementing health protocols. In addition to providing training on making soursop candy preparations for PKK cadres in Kerten Laweyan Surakarta, training was also held related to opportunities to be developed as community independent businesses. The conclusion of the activity and evaluation of the preparation of soursop candy is considered to have the potential to be developed so that it can be used as an independent business product that is marketed commercially.

Hotel is one of commercial accommodation, it’s provide services rooms, foods and beverages for need customers. The competitors is one of hotel owner can be see any other plus facilities to provide customer. The hotel wants to give added value is difference product and service to customer. It’s to do owner hotel because reality that customer not satisfaction product and service, than customer look for other hotel to be customer satisfaction. JW Marriott hotel Surabaya is one five star hotel to give product and quality service excellence to customer. The price is to give JW Marriot hotel Surabaya suitable product and service customer. JW Marriott hotel Surabaya to give special rate promotion and member facilities to customer and repeater guest hotel too. JW Marriott hotel have strategic location because there are centre of city to business, shopping centre, office centre and transportation. The expected outcome of this research is the known of the factors variable product, service, price, and location that affect customer satisfaction on JW Marriot hotel is simultan and parcial.

Micro, small and medium enterprises (MSMEs) play a vital role in economic development and growth, especially in Indonesia. It is widely recognized that MSMEs are very important be-cause of their main characteristics that distinguish them from large enterprises, especially because MSMEs are labour-intensive enterprises, exist in all locations, especially in rural areas, are more dependent on local raw materials, and are the main providers of goods and services. Along with the development of the mindset of the community, the majority of MSME actors have also changed their mindset in determining the marketing strategy used, from product orientation, consumer orientation, value orientation, technology orientation and to build the super smart society. Business digitalization also evolve the marketing mix from 4P (product, place, price and promotion) to 4C (co-creation, currency, communal activation, and conversation). However, there are barriers in the face of digitalization economy, including technology adoption and cyber-crime.

      Competition in the business world is getting tighter, marked by the emergence of new products with various kinds of offers in the market, companies must have the right marketing strategy in facing competition. Price and distribution channels are important factors to win a competition in marketing products, namely distribution, where with the implementation of the right distribution channels, the company's products can be known and reach consumers in the right amount and time.        The purpose of this study to determine the price and distribution channels have a positive and significant effect partially or simultaneously on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. The research method used in this study is the Associative research method The population in this study is an outlet that sells Unilever products in Cv. Makmur Jaya Abadi (MJA) Bima. The sample is taken in accordance is 50 people, where this study concludes that there are 50 outlets. Data Analysis Techniques using Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Test Analysis, Coefficient of Determination Test, T Test (Partial) and F Test (Simultaneous)            The results of the discussion show that the price has a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima, distribution channels have no positive and partial effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. And prices and distribution channels have a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima

Plan strategic in competitive marketing started by analyze of competitor. Company differ value and customer satisfaction by value that be given price product,promotion, and distribution (marketing mix) on his competitor. With high competition in trading, so strategic in marketing denotes me of important thing on enhance of selling. Basically stratergy on marketing are wholl planning, integrated, and merge in marketing fuld, can give guidance about activity will be done to get reach target of marketing in compary. So strategy of marketing is very important to be needed to enhance of selling in the company, marketing strategy. Consists of price, strategy of distribution, Strategy of promotion and place four strategy above also we called by marketing mix. By four element of marketing mix above must be implemented base on level market competition will by target of company, on focus price strategy or marketing strategy analysis to enhance off selling in marble company, and another strategy four element of marketing mix improperly will make marketing activity, will be useless and spend of human resource which is issued.

Public demand for motorcycles is always increasing. The motorcycle manufacturers compete with each other to offer their products. Yamaha is one of the largest and most excellent automotive companies, especially in Indonesia. In the current uncertain economic situation due to the Covid-19 pandemic crisis, this has resulted in sluggishness in motorcycle sales. So that before marketing their products, companies need to pay attention to consumer behavior first. Because consumer behavior will be the target for purchasing products to be marketed. The purpose of the study was to analyze consumer behavior in deciding to purchase a Yamaha motorcycle at CV Tjahaja Baru Lubuk Buaya Padang. This study uses qualitative methods and belongs to field research with semi-structured interviews and documentation as data collection techniques. The findings from this study are that prospective motorcycle consumers in buying a motorcycle take a lot of considerations to get the motorcycle they want, what are the advantages of a motorcycle, an affordable price, if purchased on credit with low interest and so on.    

Farmers often have difficulty in choosing the pesticides to use. Where pesticide products are very widely circulated in the market and offer various advantages of each product, but farmers often experience incompatibility with what has been offered by each product. The inappropriate use of pesticides on shallots used by farmers can affect the yield of shallots. The WASPAS assessment criteria in the selection of pesticides on shallots consisted of price criteria weighing 40%, size criteria weighing 10%, area criteria weighing 30% and expiration criteria weighing 20%. The results of the recommendation for the selection of pesticides on shallots were obtained from the highest Q_i value. Of all the pesticides on shallot plants above, the highest Q_i value is Agrithane with a Q_i value of 0.897. Agrithane has the highest value because it has the lowest price where the price criterion has the highest percentage weight.

This study aims to determine and analyze what factors can influence a Purchase Decision (study at Elegant Soes Bukittinggi store). The population in this study are customers who have shopped at the Elegant Shoes store, especially those who live in the city of Bukittinggi with a total sample of 100 respondents who were taken using the Purposive Sampling technique. Primary data collection uses questionnaires distributed to customers who have shopped at the Elegant Shoes store and secondary data collection uses literature studies from reading sources such as books, journals, websites and articles related to research. The results of hypothesis testing in this study state that all hypotheses can be accepted, where the Consumer Behavior variable has a positive and significant effect on the Purchasing Decision variable. This Purchase Decision identifies that the higher the usefulness of the product and the suitability of the product to the consumer's purchase value, the higher the value of the purchase decision and the Online Promotion variable has a positive and significant effect on the Purchase Decision variable, this indicates that the higher the intensity of online promotions carried out by the Elegant Shoes store it can improve the purchasing decisions made by consumers.

This study aims to analyze the contributions of the variable interactions of monetary policy in the stability of goods and services prices. Where is the monetary  policy variable (inflation, kurs, consumer price index, gross domestic products, the money supply, and interest rates). Research in conducted in the country of Indonesia and uses secondary data or time series from 2008 to 2021. The data analysis model in this study is Simultaneous Model. Simultaneous equations to analyze the relation between independent and variable variables found in the research country. Simultaneous analysis of equations on statistical test common equation 1 suggests that variable interest rates, money distribution, exchange rates and consumer price indexes have significant adverse effects on the inflation. Whereas in the same equation 2, it suggests that gross domestic product variables have a positive relationship that is significant to the ihk. And inflation has a negative relationship significantly insignificant to consumer price index. For this reason, the researcher hopes that the monetary authority, namely Bank Indonesia, can improve monetary stability and maintain the BI rate in regulating the money supply so that it can suppress the inflation rate as an effort to stabilize the prices.    

tempe chips are the product of Sumber Agung Home Industry. This business is a hereditary effort in order to strengthen the family economy. Tempe chips are a product that is liked by the community, besides being delicious, nutritious, affordable prices are also easy to obtain. This housing business is widely cultivated, in addition to materials that are around the business location, the production process is relatively simple, the capital is not large, the market share is wide open. So it is not surprising that in the development of the Sumber Agung Home Industry, it faces competition, especially in product marketing. This is because in determining the selling price of Sumber Agung, it should be based on the cost of production which is calculated accurately. This has not been able to be done. So far, Sumber Agung has not carried out the process of making the cost of production in business. The FE Unisri Service Team tries to provide assistance in making production prices so that Sumber Agung can set an accurate selling price so that they can compete in selling products. With the determination of the cost of production, Sumber Agung can always develop real expenditures from its production costs in the form of: raw material costs, auxiliary materials, labor costs and factory overhead costs.

The purpose of this community research is to increase community understanding of the concept of trading goods in the domestic market through the digital economy so that there is an increase in income to the community in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency. The specific target of this community research is that the village community knows the concept of trading goods in the domestic market and the digital economy, for example in the traditional market closest to the settlement and the village area markets, and how the trade can expand its marketing network. The materials to be presented in this research are: Domestic market goods trading and the digital economy are related to increasing community income through community knowledge and skills related to the prices of agricultural products and home industry business products that will be traded throughout the village and urban areas. From this research, it is hoped that the community in Kota Pari Village, Pantai Cermin Subdistrict, Serdang Bedagai Regency, can know and understand the impact of domestic market trade in goods, such as the selling price of agricultural products, home industry business products, or other business products to increase the community's income.