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Online marketplace is so mushrooming that it can make it easier for someone to transact in everyday life. By introducing this technology to the community, especially residents of Komp. Kebersihan RT13 / RW10 Cengkareng West Jakarta. It is hoped that it can make it easier for someone to start an online shop business, or make it easier for someone to promote their products, therefore by conducting learning in the context of community service to socialize the introduction of the online marketplace and also provide training on the use of features in the marketplace that can be used by residents of Komp. housing. Kebersihan RT13/RW10 Cengkareng West Jakarta. This is a community service activity by us.

The digital era has changed the paradigm and practice of human resource management (HR). This article analyzes the impact of digital transformation on HR, with a focus on paradigm shifts, digital skills development, and the use of technology in decision making. The pre-digital era emphasized administration, while the digital era demands attention to employees' digital skills. Developing digital skills is important, considering these skills are key in the modern world of work. A competency-based approach is a more suitable method for dealing with technological change. HR management has a major role in facilitating organizational adaptation and success in the ever-evolving digital era. The World Economic Forum (2020) said skills such as understanding technology, data analysis, and proficiency in using digital devices have become important in today's world of work. In facing the digital era, organizations are faced with new challenges and opportunities. Changing the HR management paradigm from administrative to strategic requires adaptive and innovative leadership. Digital skills development is the foundation for productivity and competitiveness. Therefore, employee training and development must be the main focus. A competency-based approach allows a more precise identification of the required skills requirements. In addition, the use of technology and data analysis enables more accurate and objective decision making.

This article aims to make a handicraft product using bamboo as the main material, namely a miniature Phinisi ship which is made to be more familiar with Makassar culture and can have high economic selling value, it is hoped that it can be marketed and as a learning medium for the product, as well as helping the community consumptive by fulfilling the desire for unique items that are in demand by many groups. In this activity, the methods used include lectures, questions and answers or discussions, and training offers creativity by exploring innovative forms to make it more attractive and can be adapted to consumer needs with this product which is expected not only to be a medium for learning history but also to generate profits.

This study aims to analyze the cost of goods produced by Sinar Harapan's mebel business. Determining the cost of goods produced is very important because it further increases competition that occurs between companies in producing quality products at fairly competitive prices. This research was conducted at Mebel Sinar Harapan Business, a business that produces various types of furniture made of wood. The analysis method used is descriptive quantitative data collected by documentation method which is then analyzed with descriptive analysis techniques with a quantitative approach. Data analysis techniques use the full costing method by calculating raw material costs, labor costs, and factory overhead costs. Based on the results of the study, it can be concluded that the calculation of cost of goods produced as a basis for determining selling prices according to the full costing method is better in analyzing production costs. 

Banana Pasir Memey is a business in Saentis Village that uses Facebook and WhatsApp as sales objects. The Banana Pasir Memey Facebook account has 4,982 followers and each post always has an increase in total likes every year as well as total comments. The positive impact for the UMKM of the Pasir Memey bananas is experiencing an increase in sales in 2020-2022, the negative impact for the UMKM of the Pasir Memey bananas is the shipping costs charged to buyers which will later be taken into consideration when making purchasing decisions. The aim of the research is to test and analyze the influence of online marketing and shipping costs on purchasing decisions among the Pasir Memey Banana UMKM in Saentis Village. This type of research uses a descriptive quantitative approach carried out on customers who have purchased Banana Pasir Memey products, using questionnaire data with a total sample of 70 respondents. The sampling technique is through random sampling technique. The analytical methods used are validity test, reliability test, classical assumption test, multiple linear regression test, t test, and f test. The results of the research show that online marketing has no significant influence on purchasing decisions and shipping costs have a significant influence on purchasing decisions for UMKM customers of Pasir Memey bananas. The simultaneous test shows that the online marketing variables and shipping costs simultaneously have a positive and significant effect on purchasing decisions.

The existence of infrastructure and development that continues to develop in Kulon Progo, such as the YIA Airport in  Kulon Progo, hotels and shopping centers can lead to rapid development growth in Kulon Progo. With development increasing rapidly but not accompanied by the development of human resources in the surrounding area, this has resulted in the marginalization of the surrounding community. The author's aim is to analyze the activities carried out by the Kulon Progo government to increase the capacity of the Kulon Progo community. Can also analyze problems that arise in the development process and how the Department handles them. A qualitative approach was chosen for this research process, namely descriptive research. The data sources used are primary data obtained during the research process and secondary data from books and other literature. The data collection process was carried out by interviews, direct observation and documentation. The research results include plans for development and empowerment activities prepared by the department taking into account various agency linkages and the needs of business actors in Kulon Progo. The Department carries out various programs such as training to increase production capacity, improving central management, issuing permits to increase business capacity in Kulon Progo. Monitoring and evaluation of activities is also carried out to determine the obstacles and successes of activity programs.

The aim of this research is to determine the description and impact of promotion of Ulos Ragi Hotang on increasing tourist attraction in Meat Village, Toba Regency, because promotion is a very important thing to do in increasing tourist attraction. Mazid stated that promotion is a marketing activity to introduce, inform and offer a destination to the wider public so they want to come to visit. The method used in this research is qualitative with a descriptive approach, with 10 research subjects selected to collect data in the field. The results of this research show that the promotions that have been carried out by the government and the community through face-to-face sales (personal selling), publicity (Publicity), sales promotions, namely an increase in the attraction of tourists to come to visit the Meat Village, although not too much. However, there are changes from the previous year. In connection with the research results, the author provides input for the community government, Pokdarwis to maximize the promotion of Ulos Ragi Hotang in a sustainable manner, not just by activities carried out in the meat village such as the Meat art festival and the thousand tent activity as an annual event, but the government provides encouragement, especially to the community. weaving craftsmen to be more effective in promoting, then the community must maintain the beauty of the motifs and continue to preserve the culture of Ulos Ragi Hotang weaving as a superior product from Meat village

The aim of this research is to develop a product in the form of story-based teaching materials for the subjects of Christian Religious Education and Character Education for class III elementary school and to determine the suitability of the teaching materials developed. The method used is research and development (Research and Development) with the ADDIE model (Analysis, Design, Development, Implementation and Evaluation). The data obtained was analyzed descriptively qualitatively and descriptively quantitatively. Based on the results of research at the analysis stage, the overall average result of the 11 PAK teachers' answers was 3.60, which stated that the score was in the "Very High" category, meaning that the PAK class III elementary school teachers strongly agreed with using story-based teaching materials as learning material in Aku. Can Love Others. At the design stage, the product is designed including designing story-based teaching materials, determining the materials and reviewing subjects according to the curriculum. The development stage contains activities to design and assess the product. The suitability of teaching materials based on story material from the research results is "Very Good" used for learning for third grade elementary school students with the results of assessing the suitability of the material with an indicator of 88%, the suitability of the material with the learning objectives is 92%, the message/message is conveyed well and does not deviate from the theme 96%, suitability of story content with the theme of story-based teaching materials 92%, and material packaging in story-based teaching materials applied in daily life 84% showing the criteria "Very Good". Then in the implementation stage, teacher response assessment data shows that story-based teaching materials have met the criteria well as Christian Religious Education learning materials for third grade elementary school students with a score percentage of 72% in the "Good" category. The evaluation of student learning outcomes according to the RPP which was carried out showed that the effectiveness of story-based teaching materials had met the requirements, namely that out of 25 students at SD Negeri 173140 Pagar Batu, it was known that 88% of students obtained learning outcomes > 75, namely 22 students had met the minimum completeness criteria (KKM) score. , b) spiritual evaluation is known to have achieved 81.6% and is in the Good category, c) social evaluation achieved 81.4% and is in the Good category. The evaluation stage is carried out by improving the product using criticism and suggestions from validators and educators who have assessed the material story material-based teaching to provide feedback on the development of subsequent story material-based teaching materials.

The aim of this research is to develop a product in the form of story-based teaching materials for the subjects of Christian Religious Education and Character Education for class III elementary school and to determine the suitability of the teaching materials developed. The method used is research and development (Research and Development) with the ADDIE model (Analysis, Design, Development, Implementation and Evaluation). The data obtained was analyzed descriptively qualitatively and descriptively quantitatively. Based on the results of research at the analysis stage, the overall average result of the 11 PAK teachers' answers was 3.60, which stated that the score was in the "Very High" category, meaning that the PAK class III elementary school teachers strongly agreed with using story-based teaching materials as learning material in Aku. Can Love Others. At the design stage, the product is designed including designing story-based teaching materials, determining the materials and reviewing subjects according to the curriculum. The development stage contains activities to design and assess the product. The suitability of teaching materials based on story material from the research results is "Very Good" used for learning for third grade elementary school students with the results of assessing the suitability of the material with an indicator of 88%, the suitability of the material with the learning objectives is 92%, the message/message is conveyed well and does not deviate from the theme 96%, suitability of story content with the theme of story-based teaching materials 92%, and material packaging in story-based teaching materials applied in daily life 84% showing the criteria "Very Good". Then in the implementation stage, teacher response assessment data shows that story-based teaching materials have met the criteria well as Christian Religious Education learning materials for third grade elementary school students with a score percentage of 72% in the "Good" category. The evaluation of student learning outcomes according to the RPP which was carried out showed that the effectiveness of story-based teaching materials had met the requirements, namely that out of 25 students at SD Negeri 173140 Pagar Batu, it was known that 88% of students obtained learning outcomes > 75, namely 22 students had met the minimum completeness criteria (KKM) score. , b) spiritual evaluation is known to have achieved 81.6% and is in the Good category, c) social evaluation achieved 81.4% and is in the Good category. The evaluation stage is carried out by improving the product using criticism and suggestions from validators and educators who have assessed the material story material-based teaching to provide feedback on the development of subsequent story material-based teaching materials.

The development of increasingly sophisticated technology has an impact on various fields. One of the impacts of technological developments is social media. Many business people are utilizing social media as an e-commerce business platform by presenting innovative features and programs to help them compete in the market. To attract attention and increase consumer satisfaction, most e-commerce providers use live streaming. This allows buying and selling activities in real-time and reduces consumer concerns about the quality of the products offered.  The purpose of this study is to analyze the effect of direct marketing and product quality on the purchase intention of online store users in Batam City. The results of direct and partial marketing research on product quality affect the purchase intention of online store applications.

This research aims to find out the marketing strategy of the manager of the Mother Mary's Prayer Park tourist attraction and what obstacles the local tourist attraction manager faces in marketing the religious tourist attraction of the Mother Mary's Prayer Park. Mother Mary's Prayer Park is a religious tourism site with Catholic nuances. This type of research is descriptive research with a qualitative approach. The informants in this research are tourism managers, tourism offices, employees and tourist visitors. The data collection methods used are the observation method, interview method, documentation method, data analysis used is data reduction, data display (data presentation), conclusion drawing/verification (conclusion). The results of research on marketing strategies for the religious tourist attraction of Our Lady's Prayer Park include 4 strategies, namely price, promotion, place, product. These four strategies serve as management guidelines for marketing the Mother Mary's Prayer Park tourist attraction. Apart from marketing tourist attractions, there are supporting and inhibiting factors for marketing the religious tourist attraction Our Lady's Prayer Park, Gunungsitoli City.

Sustainable Development Goals (SDGs) according to PBB is development that aims to meet the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development is defined in a broad sense as a country that seeks to achieve sustainable development. However, the strategy for achieving the Sustainable Development Goals in the songket industry, songket entrepreneurs use marketing strategies and innovation strategies which create new innovations to maintain and create sustainable songket product innovations. This study aims to find out how the strategies for achieving the Sustainable Development Goals in the small and medium industry of Cik Mia songket Jambi and the human resource constraints they face. In this study the method used was qualitative by checking the validity of the data using triangulation techniques. The results of the study show that the strategy for achieving the Sustainable Development Goals in the Jambi songket industry can be seen from several aspects, namely that it still has human resource constraints in the weaving sector, therefore it is necessary to optimize the achievement targets in the Sustainable Development Goals.

The growth of the food industry that occurred in Indonesia resulted in a high monthly expenditure category, the food industry can be said to be the market share leader with a larger percentage compared to other industries. The food industry is also developing in Bangko District, Merangin Regency. One of the foods that are also widely sold by the people of Bangko District, Merangin Regency, is gelamai perentak which is well known to people who pass through Bangko District, Merangin Regency. Perentak pretty much produced continuously by the community. There are several things that can be considered by the company such as product quality, and also product variety. It is suspected that this can help in increasing consumer buying interest. The purpose of this study was to determine the effect of price, packaging, and taste simultaneously on buying interest in the gelamai perentak business, Bangko District, Merangin Regency. In this study the method used is descriptive quantitative. The data sources of this research are primary data and secondary data with the research instruments used namely observation, questionnaires, and documentation. The results showed that the results of the t test for price, packaging, taste, and product quality had a positive and significant effect on purchase intention. While the product variation variable has no influence between product variation and buying interest. Based on the results of the F test with the help of calculations from the SPSS program, it can be seen that in the statistical F test it appears that the significance value of 0.000 is less than 0.05, namely 0.000 <0.05. So it can be concluded that the variable price (X1), packaging (X2), taste (X3), product variety (X4), and product quality (X5) together significantly influence purchase intention

The aim of this research is to determine the potential of productive zakat in alleviating poverty in Jambi City. How to distribute Jambi City Baznas productive zakat to mustahik who need it. The data collection method used in this research uses primary data and secondary data, so the research uses a qualification method. So data collection techniques are carried out by interviews with related parties, observation, and literature study. Mustahik is the population in this research, the background to the problem is the potential for productive zakat in Jambi City through the Jambi City BAZNAS program. The potential gained is the ease of mustahik in applying for productive zakat funds, and services from the Jambi City BAZNAS. And any money and goods given to mustahik are permanent, without needing to be returned to BAZNAS Jambi City. The obstacle to the productive zakat program is the lack of socialization from the Jambi City Baznas to the people of Jambi City. So not many people in Jambi City know about the productive zakat program in Jambi City.

The high level of living needs that must be met is a burden that every earning individual must go through and not all of their needs are met. With the existence of sharia pawnshops can help economic problems in each individual. Therefore, this research aims to determine the influence of product knowledge and promotions on interest in using sharia pawnshop services among people in the city of Jambi. This study uses a quantitative research method with a descriptive approach. Sampling of 100 people using the Slovin formula approach. Data collection by observation and questionnaires. Data were analyzed using instrument test analysis, classical assumption test, hypothesis test, simultaneous test and coefficient of determination test. Based on the results of this study, there is a positive and significant influence between product knowledge and promotion on interest in using sharia pawnshop services. Using the t test the significance value of product knowledge is 0.001 <0.05 and the tcount > ttable 3.513 > 0.1984723, the promotion significance value is 0.000 <0.05 and the tcount > ttable 5.010 > 0.1984723. Simultaneously or together, a positive and significant effect can be seen from the f test, namely fcount > ftable or 53.690 > 3.090187 and a significant value of 0.000 <0.05. Based on the R Squre test results, the R2 value is 0.525 or 52.5%, the remaining 48.5% is influenced by variables outside this study. With this, sharia pawnshops are expected to further increase promotions so that the public can find out what products are offered by sharia pawnshops.

This study aims to determine and analyze the effect of green knowledge and religiosity on purchasing decisions of green products among Muslim consumers of the Z generation of students of the Faculty of Economics and Islamic Business, Sulthan Thaha Saifuddin State Islamic University, Jambi. This research is a quantitative type. The sample used was 91 respondents. The analysis used in this study is validity test, reliability test, multiple regression analysis, T test, F test and analysis of the coefficient of determination. The research was carried out using multiple linear regression equations for the effect of green knowledge and religiosity is Y = -0.521 + 0.729 X1 + 0.234 X2 + e. The influence of green knowledge and religiosity together have a significant and positive effect on green product purchasing decisions because the results of the F test carried out yielded Fcount > Ftable or 105.347 > 3.10 with a significance value of 0.000 > significant level of 0.05. The coefficient of determination is 0.699, which means that the influence of green knowledge and religiosity together influence the purchase decision of R2, namely 69.9%, while the remaining 30.1% is influenced by other factors.

Furniture is a term that refers to objects that are used to support human activities in the room, such as sitting, lying down, eating, working, or storing goods. Furniture is an important part of the interior design of a room, because apart from its practical function, furniture also provides aesthetics and an atmosphere that is in accordance with the style and purpose of the room. The researcher uses qualitative research methods. Qualitative research methods are research approaches that focus on deep understanding of social phenomena or human life. This method collects and analyzes descriptive data, such as interviews, observations, or document analysis to explore meanings, patterns, and interpretations of the information collected on consumer behavior in different Furnichia Furniture independent businesses. Monthly income data obtained from research, it is known that some respondents in this study have their own way of determining the payment method used to buy furniture products. Some respondents who consume according to their financial capabilities will choose the cash payment method. And there are also those who do consumption, choosing the payment method in installments. Part of the consumption behavior of consumers in the independent business of Furnichia Furniture has not fully implemented the consumption guidelines taught in Islam. Consumption activities that are carried out sometimes just want to fulfill their desires without seeing the benefits. Buying Furniture products because they are influenced by friends or the environment so they don't think about whether the purchase is in accordance with their financial capabilities or not.

Kampung Tahu Kediri, an area renowned for its production of authentic and high quality tofu, provides promising business opportunities for tofu traders. In the midst of increasingly fierce competition in the food and beverage industry, traders need to understand the importance of effective marketing strategies to build a strong competitive advantage. Tofu, as a traditional Indonesian dish, has great potential By applying an approach based on research that is recognized nationally and by experts, tofu traders in Kampung Tahu Kediri can get strong guidance in facing marketing challenges and maintaining the sustainability of their business. It is hoped that, by adopting effective marketing strategies, traders will increase consumer awareness of tofu products produced by traders in Kampung Tahu Kediri, expand the market share of tofu traders, increase consumer satisfaction, build a strong brand image for tofu traders in Kampung Tahu Kediri.

The purpose of this study was to find out the profit sharing system carried out by rice field owners with rice cultivators in Senaung Village, Jaluko District, Muaro Jambi Regency and to find out the rights and obligations carried out by Shahibul Maal and Mudharib to rice cultivating farmers in Senaung Village, Jaluko District, Muaro Jambi Regency. As well as to find out the constraints faced by Shahibul Maal and Mudharib on rice cultivating farmers in Senaung Village, Jaluko District, Muaro Jambi Regency. The analytical approach used in this research is qualitative-descriptive. The results showed that the profit-sharing system that occurred in Senaung Village between Shahibul Maal and Mudharib was based on an agreement between the two parties according to local customary law that applies for generations, where custom is used as a source of law that can be obeyed by the local community and Profit sharing agreements that occur are generally carried out verbally with mutual trust among members of the community. Farmers' obligations that must be carried out to support production results are starting from the management preparation stage, the rice seed preparation stage, the next stage is starting to transfer the seedlings, the planting season preparation stage, rice planting, after the rice plants are 15, 25 and 45 days old, fertilization is carried out. After fertilization is carried out grazing between the rice fields, when the rice is 60 days old, pest control is carried out, the final stage is harvesting.

This research is motivated by a government policy in 2021 to increase the Value Added Tax (VAT) rate by 11% starting on April 1 2022. In this policy, CV. Harko Jaya Offset is a business actor in the printing and trading sector of paper and plastic. As a Party subject to VAT when selling and purchasing goods. This research aims to determine the effect of increasing the Value Added Tax (VAT) rate on sales. The analysis technique used is quantitative descriptive analysis with analytical tools, calculating Value Added Tax (VAT) rates of 10% and 11%, calculating the amount of tax paid, calculating sales volume and calculating the increase/decrease in sales volume. The results of this research show that there is no influence on product sales from the increase in the Value Added Tax rate, because the company still uses the same selling price. It can be proven from the calculation results that sales volume increased by 58.19%. The results of this analysis are different from research from (Putri, 2022), (Djufri, 2022) and (Wibowo, 2021) which show that an increase in the Value Added Tax rate has an effect on declining sales. Suggestions on CV. Harko Jaya continues to use the same selling price for all products in each sale to maintain sales volume in the event of an increase in the VAT rate. And it is hoped that future researchers will be able to develop their research, one of which is on selling prices after VAT.