Marketing Strategies To Create Competitiveness In MSMEs In Kampung Tahu Kediri

Rafikhein Novia Ayuanti
Jurnal Riset dan Inovasi Manajemen 📅 2023 Vol 1, No 4 🔗 DOI: 10.59581/jrim-widyakarya.v1i4.1464
Abstract
Kampung Tahu Kediri, an area renowned for its production of authentic and high quality tofu, provides promising business opportunities for tofu traders. In the midst of increasingly fierce competition in the food and beverage industry, traders need to understand the importance of effective marketing strategies to build a strong competitive advantage. Tofu, as a traditional Indonesian dish, has great potential
By applying an approach based on research that is recognized nationally and by experts, tofu traders in Kampung Tahu Kediri can get strong guidance in facing marketing challenges and maintaining the sustainability of their business. It is hoped that, by adopting effective marketing strategies, traders will increase consumer awareness of tofu products produced by traders in Kampung Tahu Kediri, expand the market share of tofu traders, increase consumer satisfaction, build a strong brand image for tofu traders in Kampung Tahu Kediri.
Keywords
Marketing strategy; consumer awareness; brand image; product quality; MSMEs
How to Cite

Rafikhein Novia Ayuanti (2023). Marketing Strategies To Create Competitiveness In MSMEs In Kampung Tahu Kediri. Jurnal Riset dan Inovasi Manajemen, 1(4). https://doi.org/10.59581/jrim-widyakarya.v1i4.1464

Rafikhein Novia Ayuanti, "Marketing Strategies To Create Competitiveness In MSMEs In Kampung Tahu Kediri," Jurnal Riset dan Inovasi Manajemen, vol. 1, no. 4, 2023.

Rafikhein Novia Ayuanti. "Marketing Strategies To Create Competitiveness In MSMEs In Kampung Tahu Kediri." Jurnal Riset dan Inovasi Manajemen, vol. 1, no. 4, 2023.

Rafikhein Novia Ayuanti. "Marketing Strategies To Create Competitiveness In MSMEs In Kampung Tahu Kediri." Jurnal Riset dan Inovasi Manajemen 1, no. 4 (2023).

Rafikhein Novia Ayuanti (2023) 'Marketing Strategies To Create Competitiveness In MSMEs In Kampung Tahu Kediri', Jurnal Riset dan Inovasi Manajemen, 1(4). doi: 10.59581/jrim-widyakarya.v1i4.1464.

Rafikhein Novia Ayuanti. Marketing Strategies To Create Competitiveness In MSMEs In Kampung Tahu Kediri. Jurnal Riset dan Inovasi Manajemen. 2023;1(4).

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