Publication Search

The development of Small and Medium Enterprises (SMEs) is one of the government's priorities, especially in Tebing Tinggi City. Known as an industrial city, it becomes an opportunity for the development of SMEs, which are the majority of the workers. The development of SMEs, especially "Culinary Clusters" that have high added value to economic growth, needs to be given greater attention to developed. The purpose of this study is to analyze the factors that influence the business performance of SMEs in Batam City. The method used to determine the relationship between these factors uses partial least square- structural equation modeling (PLS-SEM) with SmartPLS 3.0 software. The results of data processing show that internal and external factors influence the performance of SMEs. External factors consist of government policies, socio-economic conditions, and culture, the role of related institutions has a significant influence on the condition of internal factors consisting of aspects of human resources, finance, technical production, and marketing. External and internal factors have a positive and significant influence on the performance of SMEs.

Night markets have long been a popular place to do food business, and one of the trending products is grilled octopus. To optimize this business potential, implementing a digital business strategy has become key. This journal presents a brief overview of how digital business is used to market grilled octopus at night markets. The application of digital business in marketing grilled octopus at night markets involves various aspects. First of all, outlet owners can take advantage of technology by creating an official website for their outlet. This website not only serves as a platform to display menus and store locations, but also as a tool to communicate with potential customers. Social media also plays an important role in marketing. By managing accounts on platforms such as Facebook, Instagram, and Twitter, outlet owners can share product images, customer reviews, and promotional information. Apart from that, email marketing is also an effective strategy. Collecting customer email addresses and sending them information about special offers, discounts, or new menu items can increase customer engagement. Joining popular food delivery apps such as GrabFood or GoFood also helps in expanding customer reach, especially if the grilled octopus outlet does not yet have a physical presence in the location. Although implementing a digital business has clear benefits, there are also challenges that need to be overcome. Intense competition in night markets requires outlet owners to create creative and different marketing. Additionally, adequate online management is the key to success, and outlet owners may need to train themselves or obtain technical support to manage their digital assets. In conclusion, the implementation of digital business has had a positive impact in marketing grilled octopus at night markets. However, outlet owners need to be aware of the challenges that may arise and try to continue to improve their strategies in facing increasingly fierce competition in the digital world.

Milkfish is one of the potential fishery products in untia village, biringkanaya sub-district. The abundant production of milkfish causes the selling price of fresh milkfish to be cheaper, besides that fresh milkfish is also prone to damage if stored for too long. The lack of understanding and skills of the local community in processing milkfish is the main obstacle faced by the community. The purpose of this service is training on diversification of milkfish preparations to improve the productive economy of the community in untia village, biringkanaya sub-district. The method of implementing community service activities is through counseling and training. This counseling is a way to convey knowledge to housewives about the benefits, nutritional content and potential of milkfish. Training with the practice of making shredded milkfish, The results of community service activities are the growth of an entrepreneurial spirit for local housewives and training community creativity in giving innovation by producing new products that have economic value.

Managing IPR ownership of copyrighted products is very urgent to do. IPR is a form of legal protection, valuable assets, and the economic value contained therein for individuals and groups. Apart from that, it can increase competitiveness and expand market share in aspects of commercialized intellectual property. The aim of this PKM activity is to increase the understanding of KRENOVA Jombang District participants about the importance of IPR and at the same time provide assistance in managing IPR. This activity uses several service stages, namely activity preparation, PKM team coordination, implementation, and collecting and proposing IPR files. This activity resulted in the issuance of IPR certificates for participants and increased participants' understanding of IPR.

This community service program was motivated by the suboptimal development of agribusiness partnership patterns among farmer groups assisted by the Agricultural Extension Center (BPP) of East Dumai District, Dumai City, which has resulted in low productivity, limited value added, and weak bargaining power of farmers. The program aimed to enhance farmers’ understanding, capacity, and readiness to develop sustainable agribusiness partnership strategies. The method applied was a community organizing approach through counseling, participatory discussions, and mentoring involving five farmer groups with a total of 15 farmers. The results indicate an improvement in farmers’ understanding of agribusiness partnership concepts and models, a shift in mindset from individual to collective group-based farming, and the emergence of initial agreements to develop simple partnership schemes with local agribusiness actors. In addition, farmers showed increased readiness in managerial aspects, product quality improvement, and communication with potential partners. This program contributes to strengthening farmer group institutions and provides a foundation for developing more structured and sustainable agribusiness partnerships.

Health is a state of health, both physically, mentally, spiritually and socially, which enables everyone to live a productive life socially and economically. Public health is a condition that describes the level of health that occurs in society. Society is a group of individuals who live together, work together to obtain common interests and have an order of life, norms and customs that are adhered to in their environment. Public Health is a part of science that discusses and studies the prevention and treatment of disease in each individual. Physiotherapy as a health worker plays a very important role and must have the ability to maximize the potential for movement and function within the promotive, preventive, curative and rehabilitative scope. Therefore, it is proof that physiotherapy not only plays a curative and rehabilitative role but also plays a big preventive role. Nape pain or neck pain is generally not a serious condition that needs to be watched out for. This condition can heal in a few days or weeks without special treatment. However, neck pain can also occur due to certain diseases. Bending over, looking down for too long, often gritting your teeth, or reading in bed, using a cell phone for a long time can cause the neck muscles to become tense. Over time, this condition will cause Kornik's neck pain, which is a myofascial condition. Smartphones are a real manifestation of technological progress and are devices that work very complexly with access to the internet, social media and games. Excessive smartphone use can cause musculoskeletal disorders. Musculoskeletal disorders associated with smartphone use cause neck muscle fatigue caused by poor posture. Using smartphones for a long time can cause muscle tension. Apart from using smartphones, household activities can also cause neck pain such as ironing and washing. Providing exercise therapy in the form of Free Active Movement can reduce complaints of neck pain.

Satisfaction is a person who has compared in terms of performance and also the expected results through the level of a person's feelings. In another theory written by Wilton, it is stated that satisfaction or dissatisfaction is the result of the final evaluation of the customer's response, namely the suitability that has been felt by the customer with the expected performance of the product that can be felt after the customer uses it. (Abarca 2021) Family planning is an effort by husband and wife to measure the desired number and distance. The effort in question includes contraception or pregnancy prevention and family planning. The basic principle of contraceptive methods is to prevent male sperm from reaching and fertilizing a woman's egg (fertilization) or preventing a fertilized egg from implanting (attaching) and developing in the uterus (Th. Endang Purwoastuti, 2016).From a preliminary survey in January 2023 at the Siloam Clinic, West Siantar District, Pematangsiantar City, 20 women of childbearing age were found, of whom 7 people expressed dissatisfaction with contraceptive services. Based on the background description, researchers are interested in taking the title The Relationship between Service Quality and Mother's Satisfaction in Using IUD Contraception at the Siloam Clinic, West Siantar District, Pematangsiantar City in 2023  

Low back pain (LBP) is a non-specific condition of acute or chronic pain in or near the lumbosacral spines that can be caused by inflammatory, neoplastic, traumatic, or other disorders. Long standing can be caused discomfort for the worker’s body. A survey conducted by the Center for Disease Control and Prevention (CDC) in 2011, low back pain is found in the top 10 diseases in Indonesia. As for jobs that required on standing for long duration and correlation by increased risk for low back pain, one of which is in a cake company called Rotte Bakery in Pekanbaru. The production process at Rotte Bakery required a lot of human roles, especially in terms of physical aspects, allowing staffs to long standing while working which can cause ergonomic problems such as low back pain. The research conducted by observational analytic method, with a cross sectional study design. The sampling technique used accidental sampling which was statistically tested using the chi-square test. The research purposes to determine the correlation of the long standing with low back pain event on Rotte Bakery Pekanbaru city staffs 2020. The result showed that there was a relationship (p-value = 0,000) and a significant correlation (p-value < 0.05) long standing with lower back pain event on Rotte Bakery Pekanbaru city staffs. Rotte Bakery staffs advised to pay attention to standing time while working, adhere to the rules for using a complete PPE, and the company can provide education at the beginning before starting work.

Fear of Missing Out (FOMO) has received a lot of attention in today's digital culture, especially among students. The purpose of this research is to investigate the impact of LinkedIn usage on the level of FOMO among students at the Sepuluh Nopember Institute of Technology (ITS). Using an integrated methodology, the data was collected through surveys by questionnaire to understand the relationship between LinkedIn usage and FOMO. The information was gathered through incidental sampling from a total of 100 respondents, ranging from 2018+ students to 2023 students.According to the results, more than half of the respondents experience FOMO when seeing other people's LinkedIn profiles. Based on the results, it shows that students feel more motivated to do something more productive because of their FOMO. These results are expected to assist practitioners, educators, and academics interested in FOMO and the use of social platforms in higher education to gain a better understanding of how the LinkedIn platform affects the amount of FOMO among ITS students.    

In the era of rapid development of digital technology, one of the marketing strategies that is increasingly being applied is through artists as advertising promotions for a product through television, including advertisements on Clear shampoo products. The main objective of this study was to evaluate the effect of celebrity endorser analysis, brand image, brand trust and television advertising on shampoo purchase decisions at Mapur stores in Brebes District. The correlation method with the quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values that will be measured by statistics as a calculation test tool, related to the problem studied to produce a conclusion. The population of this study was Clear shampoo customers at the Mapur store, Jagalempeni Village, Brebes Regency. The sample was obtained by the Slovin formula with a margin of error of 10% of the population of 413 people, then a sample of 80 respondents was obtained. The research instrument used was in the form of primary data from filling out questionnaires. The results of the t test in the study found that the brand trust variable did not have a significant influence on purchasing decisions, brand trust had an effect on purchasing decisions, television advertisements did not affect purchase decisions. Based on the F test, this value is obtained that brand trust has the most significant influence, followed by brand image, television advertising, and celebrity endorsers in order of significance of influence in a given analysis model. These results provide an idea of the relative contribution of each independent variable to the dependent variable simultaneously influencing the determination in purchasing decisions on Clear shampoo products.

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.

This research aims to develop literary comic media as a learning medium for middle school students, produce viable comic products, and determine the differences in the results of applying comic media in experimental classes and control classes. This research uses a Research and Development research design. The trial was carried out at SMPN 3 Medan and SMPN 5 Medan. This trial use used True Experimental Design class VII-D at SMPN 3 Medan and class VII-A at SMPN 5 Medan. The instruments given were a product needs questionnaire with 14 questions and a test with 2 questions. Data analysis used the independent t-test which contained a difference test between 2 independent samples and hypothetically used the Mann Withney test which found differences in the independent learning outcomes of junior high school students between using comic media and not using comic media. This is proven from the results of the Mann Withney test calculations, so it can be concluded that there are differences in learning outcomes for junior high school students, and literary comic media is suitable for use as a learning medium. It is hoped that the results of this research can be used by related parties, such as teachers, students and future researchers

Background: information and counseling centers adolescents (PIK-R) is a container which developed in a program GenRe, It managed, by, and for adolescents / students to give information and counseling services on family life planning for adolescents / students and other supporting activities. Objective: to know factors related to the use of information and counseling centers adolescents at class XI MAN 2 of Palopo  City in 2023. Method: This research used analytical survey using descriptive method with Cross-Sectional Study approach. The population was all students of class XI  MAN 2 of Palopo City 2023. Sample of this research was 34 respondents using stratified sampling technique. The data collected through primary data (observation sheets) and secondary data. The data processed using Statistical Product and Service Solutions (SPSS) and analyzed using descriptive and bivariate by fisher exact test and presented in the form of frequency distribution tables. Result: There is a relationship between attitudes to the use of information and counseling centers adolescents at XI MAN 2 Palopo 2023 with (p-value= ,26), and there is a relationship between  management  use of the information and counseling centers adolescents at XI MAN 2 Palopo 2023. Result: there is a relationship between attitudes and the use of   information and counseling centers adolescents at XI MAN 2  Palopo 2023.

This research discusses the application of the Pacta Sunt Servanda principle to unwritten agreements related to fisheries product sharing. The aim of this research is to find out how the Pacta Sunt Servanda Principle is applied to unwritten agreements and to find out what are the obstacles to the application of the Pacta Sunt Servanda Principle to unwritten agreements regarding fishery product sharing. This research uses a normative juridical type of research. By using several approaches, namely: legislation (statute approach), conceptual approach (conceptual approach).The results of this research show that the principle of pacta sunt servanda indeed requires parties to mutually fulfill their obligations in accordance with Article 1338 of the Civil Code. The agreement will be implemented if it meets the requirements in Article 1320 of the Civil Code and the parties mutually agree as per the meaning of Article 1313 of the Civil Code. When the agreement is ratified by the parties, the principle of pacta sunt servanda will apply. Apart from that, the results of this research also show that there are obstacles to the application of the principle of pacta sunt servanda in unwritten agreements regarding fishery product sharing, profit sharing agreements are general or not specific to a sector, so that we know about marine fisheries product sharing agreements as the author's research object. referring to law number 16 of 1964 concerning fishery product sharing agreements.  

The new paradigm change in the world of education in Indonesia requires teachers to be able to implement a learning model that is able to be oriented towards the characteristics of students. One learning model that can be used to accommodate the diversity of student characteristics is differentiated learning. Thus, this article aims to describe the development of differentiated learning in the aspect of product differentiation. The development of product differentiation learning is implemented in the activity proposal text teaching module for class XI SMA. This research uses the method literature review (literature review). This research presents search results regarding articles related to the topic of differentiated learning. Relevant articles are then reviewed and synthesized in such a way that they can provide information in the form of a more meaningful presentation. Based on the results of the studies, synthesis and exploration that have been carried out, it can be understood that each student has different talents and interests. Product differentiation is intended so that students are able to process according to their talents and interests. Apart from that, the results of the study of differentiated teaching modules for learning proposal text activities that have been developed show that learning to write proposal texts can be said to implement a differentiated learning model from the product aspect.

The new paradigm change in the world of education in Indonesia requires teachers to be able to implement a learning model that is able to be oriented towards the characteristics of students. One learning model that can be used to accommodate the diversity of student characteristics is differentiated learning. Thus, this article aims to describe the development of differentiated learning in the aspect of product differentiation. The development of product differentiation learning is implemented in the activity proposal text teaching module for class XI SMA. This research uses the method literature review (literature review). This research presents search results regarding articles related to the topic of differentiated learning. Relevant articles are then reviewed and synthesized in such a way that they can provide information in the form of a more meaningful presentation. Based on the results of the studies, synthesis and exploration that have been carried out, it can be understood that each student has different talents and interests. Product differentiation is intended so that students are able to process according to their talents and interests. Apart from that, the results of the study of differentiated teaching modules for learning proposal text activities that have been developed show that learning to write proposal texts can be said to implement a differentiated learning model from the product aspect.

The island of Sumatra has 10 provinces with a Human Development Index level that is not much different from the national Human Development Index, several provinces on the island of Sumatra have a Human Development Index below the national Human Development Index. The aim of this research is to analyze the Human Development Index and the factors that influence it in Sumatra for the 2018-2022 period. This research is quantitative research. The variables used in this research are the Human Development Index, Gross regional domestic product, Economic Growth, Poverty, and the Gini Index. The panel data method is used for analysis in the form of cross section data from 10 provinces on the island of Sumatra and time series data for 2018-2022. The results of this research show that Gross regional Domestic Product and Economic Growth have a negative and insignificant effect on the Human Development Index, Poverty and the Gini Index have a negative and significant effect on the Human Development Index in Sumatra for the 2018-2022 period.

This study aims to determine the effect of the marketing mix on consumer decisions at kesu t-shirt distribution in North Toraja. The research data was obtained by using a questionnaire, documentation and direct observation on the kesu t-shirt distribution. The research method used in this research is quantitative research with a total sample of 57 people. The data analysis technique used in this study was multiple linear regression with statistical calculation tools using SPSS version 26. The results of this study obtained the equation Y = 4.172 + 0.105X1 + 0.222X2 + 0.215X3 + 0.095X4. Products influence consumer decisions. Prices affect consumer decisions. Promotion influences consumer decisions. Place influences consumer decisions. Products, prices, promotions, places influence consumer decisions at kesu t-shirt distributions. The determination result (R2) of 0.822 or 82.2% means that the dependent variable namely consumer decision (Y) can be explained by the independent variables product (X1), price (X2), promotion (X3), place (X4). While the remaining 17.8% is explained by other variables outside the variables used.    

The definition of price is the value of goods which is determined or expressed in terms of money or the amount of money or other equivalent means of exchange, which must be paid for goods or services, at a certain time and in a certain market. The price level attached to the product describes the quality of the product. Meanwhile, price discrimination is a term used in international trade, referred to as a trade practice carried out by exporters by selling every commodity on the international market at a price that is less than the appropriate value or can be said to be lower than the price of the goods in their own country, which is considered unfair because can damage the market and harm competing producers in the importing country. Among the activities of entrepreneurs that usually do not favor competition is price discrimination. This situation describes a situation where sellers provide different prices for their products with the same quality and quantity to two or more sellers, or provide unequal prices to buyers or consumers in the form of inappropriate inventory, or take action by setting a pricing strategy. to gain advantages for more profitable consumers.

One of the efforts made to deal with trash or newspaper waste is to recycle waste by utilizing and making various decorative lampshade products that can fill and beautify environmentally friendly room decorations known as ecogreen decoration spaces. Decorative lampshades are a complement to room decoration that can beautify a room, be it the family room, living room, bedroom and lounge room or terrace. The decorative lampshade products are in the form of sitting decorative lampshades that are placed on tables or cabinets, decorative lampshades mounted on walls and hanging decorative lampshades. Newspaper waste has enormous potential if it can be recycled into an alternative raw material to replace natural raw materials. The process of recycling newspaper waste into recycled paper raw material is carried out by processing newspaper waste. The training and mentoring program for housewives and youth youth groups in Soginti Village, Paguat District has slowly shown encouraging results and could be an excellent solution in overcoming the crisis of piles of newspaper waste. This training activity is very useful not only for housewives and youth youth groups in Soginti Village, Paguat District, but can also be useful for sub-district and village officials as well as the community in general to become a solution to overcome environmental degradation due to piles of newspaper waste and how to use it. return the waste (reuse).