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Kikunda, Philippe Boribo; Kasongo, Issa Tasho; Nsabimana, Thierry; Ndikumagenge, Jérémie; Ndayisaba, Longin +2 more

Journal of Computing Theories and Applications 2025 Universitas Dian Nuswantoro

This study examines the application of Educational Data Mining (EDM) to predict the academic per-formance of first-year students at the Catholic University of Bukavu and the Higher Institute of Edu-cation (ISP) in the Democratic Republic of Congo. The primary objective is to develop a model that can identify at-risk students early, providing the university with a tool to enhance student support and academic guidance. To address the challenges posed by data imbalance (where successful cases outnumber failures), the study adopts a hybrid methodological approach. First, the SMOTE algorithm was applied to balance the dataset. Then, a stacking classification model was developed to combine the predictive power of multiple algorithms. The variables used for prediction include the National Exam score (PEx), the secondary school track (Humanities), and the type of prior institution (public, private, or religious-affiliated schools), as well as age and sex. The results demonstrate that this approach is highly effective. The model is not only capable of predicting success or failure but also of forecasting students' performance levels (e.g., honors or distinctions). Moreover, the use of the Apriori association rule mining algorithm allowed the identification of faculty-specific success profiles, transforming prediction into an interpretable decision-support tool. This research makes several significant contributions. Practically, it provides the University of Bukavu with a tool for student orientation and early risk detection. Methodologically, it illustrates the effectiveness of a combined approach to EDM in an African context. However, the study acknowledges certain limitations, including the non-public nature of the data and the geographical specificity of the sample. It therefore proposes avenues for future research, such as the integration of Explainable AI (XAI) techniques for more refined and transparent analysis of the results.

Romansyah Fitra Lebie; Nur Mohamad Kasim; Dolot Alhasni Bakung

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

This paper aims to explore the legal basis and ethical reasoning for the revocation of parental rights due to domestic violence by placing the child's best interests as a compass and mapping the gap between norms and judicial practices. The method used is normative-doctrinal legal research based on a literature review of the Domestic Violence Law, the Marriage Law, the Child Protection Law, selected jurisprudence, and scientific literature, analyzed qualitatively through systematic interpretation, argument construction, and linking to the facts of the impact of domestic violence on children. The results show that positive law provides a firm basis for sanctions and protections including restrictions on interaction and revocation of custody rights, but implementation is often hampered by vague evidence of psychological violence, the victim's economic dependence, and weak execution of alimony; revocation effectively breaks the cycle when accompanied by a protection order, a post-decision parenting plan, and ongoing psychosocial support. Policy implications include guidelines for proving coercive control, expanding access to timely protection orders, integrating trauma-informed services in religious courts, and a mechanism for executing alimony that does not burden victims, with schools, community health centers, and communities as early detection nodes. Ultimately, legal work and social networks converge in one simple goal: that home again means a safe place for children to return.

Sri Devita Br Hutasoit; Ratna Saragih; Berton Silaban

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

Believers, both in the time of Jesus and in today’s context, live in situations shaped by social, political, economic, religious, and cultural influences that often give rise to anxiety and doubt about God’s providence. In Luke 12:22–32, Jesus delivers a teaching that prohibits worry and calls His followers to direct their hearts toward the Kingdom of God. For those living under Roman rule, these words were a source of comfort and encouragement to remain steadfast in their faith in God’s power, and for believers today, the same message continues to be relevant as guidance for managing worry with trust and hope. This study seeks to analyze Luke 12:22–32 from the perspective of the theology of God’s providence and to explain its implications for contemporary Christian life. The findings emphasize three key points: first, the passage affirms God as a sovereign, loving Father who cares deeply for His people; second, God’s providence includes both physical and spiritual needs, thus framing faith as an active trust that combines prayer, hope, and concrete action; and third, reflection on God’s providence strengthens believers to face modern anxieties by prioritizing the Kingdom of God, practicing spiritual discipline, and embodying solidarity with others. Although limited in scope as a textual study without cultural or empirical application, this research contributes significantly to understanding God’s providence in Luke 12:22–32 and underlines its relevance for addressing contemporary challenges while encouraging Christians to live out their faith in tangible ways.

Muhammad Rizky Hidayat; Erwan Efendi; Fadlan Arrasyid Bintang; Rahma Adlya Zahra; Luthfia Rizka Fadhila +1 more

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Extreme poverty remains a major challenge in rural areas of Indonesia, including Nagori Bandar Manik, Pamatang Sidamanik District, Simalungun Regency. The 2025 UINSU Community Service Program (KKN) was carried out to empower local communities through various activities covering economic, educational, religious, social-environmental, and health aspects. This program employed a qualitative approach by involving active community participation in needs assessment, socialization, training, and evaluation. In the economic aspect, workshops on dishwashing liquid and herbal pesticide production were implemented as alternative household businesses. The educational sector included religious moderation through a short movie screening Mabbere, anti-bullying campaigns, ecoprint totebag training, and teaching at kindergarten, elementary, and junior high school levels. In the religious field, activities included Qur’an learning after Maghrib with children and Yasin recitals for both men and women. The social-environmental aspect was realized through community clean-up, educational boards on waste decomposition, distribution of garbage bins, and environmental awareness campaigns. Meanwhile, the health aspect focused on education about clean and healthy living behaviors, stunting prevention campaigns, and community exercise. The findings revealed improvements in entrepreneurial skills, children’s literacy, spiritual values, environmental awareness, and healthy lifestyles. The implication highlights that multidimensional community empowerment can serve as an effective strategy to reduce extreme poverty and promote sustainable village development.  

Nurhidayati; Siti Ismahani; Thorieq Al Abdu; Kamarulla Rambe; Siti Nurhaliza

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Kuala Indah Village in Sei Suka, Batubara, North Sumatra, is a coastal village whose economy relies on fisheries and aquaculture. The community is predominantly Muslim and also practices small-scale agriculture and animal husbandry. The Community Service Program (KKN) provides a platform for students to apply academic theory in real-world contexts, while also encouraging active community involvement. KKN students implement various programs, such as stunting prevention, religious moderation, skills training for poverty alleviation, and education for children and adolescents. They also play a role in increasing community participation through cultural activities and supporting local businesses by strengthening digital visibility. These initiatives support the creation of inclusive villages, providing equal access and opportunities regardless of gender, religion, or socioeconomic status. This collaborative approach reinforces the value of mutual cooperation and enriches social and educational life in the village. Through KKN, universities demonstrate their tangible contribution to village development. The success of this program underscores the importance of social inclusion and collective work in promoting sustainable development in rural areas like Kuala Indah.  

Rahmadani Akbar; Rahmad Alkhadafi; Ahyal Khairi; Zumratul Azka; Shofia Maulida

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to explore the synergy between the teaching of Islamic creed and ethics (akidah akhlak) and the madrasa environment in shaping students’ honesty at MTsN 5 Bantul. The background of this research lies in the importance of honesty as a fundamental value in Islamic education, which is not only transmitted through classroom instruction but also cultivated through the school’s culture. This research employed a qualitative case study approach. Data were collected through observation, in-depth interviews with Islamic creed and ethics teachers, the principal, and eighth-grade students, as well as documentation of school programs. The findings reveal that the teaching of akidah akhlak serves as a normative foundation in instilling honesty values through lessons on shidiq, prophetic stories, real-life case discussions, and student reflections. The madrasa environment functions as a medium for habituating honesty through a religious culture, discipline, teacher role models, and everyday social interactions. In addition, character development programs such as Qur’anic recitation, morning prayers, and the Smile, Greeting, and Salutation (3S) movement further reinforce the internalization of honesty in a sustainable manner. The synergy between classroom learning, the school environment, and structured programs proves to be the key to successfully cultivating honesty, as students gain not only cognitive understanding but also affective experiences and practical application in daily school life. This study concludes that honesty-based character education must be carried out holistically by integrating akidah akhlak instruction with the madrasa culture. The findings are expected to serve as a reference for other madrasas in developing effective strategies for character education. Future research is recommended to conduct comparative studies across different madrasas or to explore other moral values such as trustworthiness, responsibility, and justice to provide a more comprehensive understanding of character education in Islamic contexts.

Muhammad Razesh Musyarraf; Muhammad Alif

Moral : Jurnal kajian Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study explores the phenomenon of eclipses from the perspective of Islamic prophetic traditions (hadith), aiming to understand the theological and ritual responses to such celestial events in Islamic teachings. Despite being predictable astronomical occurrences, eclipses have often been associated with myths and superstitions in various cultures. The study investigates how Islamic teachings demystify these phenomena through authentic hadiths. Using a qualitative method with a thematic and historical approach, primary data were drawn from digital hadith sources such as Maktabah Syamilah, Hadith Soft, and the Encyclopedia of Hadith: The Nine Imams. The analysis identified ten relevant hadiths, which were grouped into three main themes: the meaning of eclipses, the spiritual wisdom behind them, and prescribed religious practices. Findings show that Islam emphasizes eclipses as signs of God's greatness, unrelated to death or birth events, and calls for reflective acts such as prayer and charity. This research contributes to the discourse on how religious texts provide a rational and spiritual framework for  natural phenomena

Eny Latifah; Nur Rofiq; Heni Nur Rohim; Tsaniyah Rahmah Halizah; Indi Shofiyah

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

Quality education is the key to improving skills and knowledge for students. However, there are still many challenges faced in improving the quality of education, especially at the primary level. Collaborative Madrasah Ibtidaiyah Lecturers and Teachers in book writing can be one of the strategies to improve the quality of Education. This research aims to be active through collaboration in writing Madrasah Science Competition books between Tarbiyatut Tholabah Islamic Institute Lecturers and Madrasah Ibtidaiyah 02 Mazro'atul Ulum teachers. The results of the service showed an increase in the quality of lecturers and teachers in presenting learning and academic materials in order to provide excellent service for students, especially Madrasah Science Competition participants. And the most important thing is the creation of a collaborative book masterpiece entitled Madrasah Science Competition which contains a summary of material from science, social studies, mathematics, Arabic English and religious sciences such as Fiqh, Aqidah, Islamic Culture History and the presentation of sample questions and discussions. Moreover, the project has had a positive impact on the educators involved. It has allowed them to deepen their understanding of the subjects and improve their ability to present complex concepts in an accessible way. The collaborative nature of the project has fostered a supportive learning community, where educators learn from one another's expertise and experiences. The resulting Madrasah Science Competition book is not only a valuable educational resource but also a testament to the power of collaboration in enhancing the quality of education.

Lies Utami Efni Safitri; Habib Munawir Hasibuan; Fatirrohman Alamsyah; Fithri Az-Zahra; Saibarani Nabila

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This article examines the role of students of the Real Work Lecture (KKN) of the State Islamic University of North Sumatra in Stabat Lama Village in supporting community development through an integrative approach that covers three main areas, namely religious moderation, stunting prevention, and extreme poverty alleviation. The religious moderation program is carried out through Maghrib Mengaji, Gebyar Islami, and interfaith dialogue, which has been proven to strengthen tolerance and social harmony in the community. The stunting prevention program is realized through the provision of supplemental food (PMT) based on local ingredients, which is able to improve the nutritional status of toddlers while preventing the risk of new stunting. Furthermore, the community economic empowerment program is carried out through ecoprint training with eco pounding techniques that produce works of selling value and open up opportunities for environment-based businesses. The results of the activities show that the three programs complement each other and contribute to improving health, economic independence, and socio-religious harmony. The real impact of the implementation of this program is not only felt in the short term, but also provides the foundation for the development of a more independent and sustainable society. Through the active involvement of students, KKN activities succeeded in connecting academic theory with real practice in the field, so that it was able to provide contextual solutions to village problems. The empowerment carried out also emphasizes inclusive community participation, especially vulnerable groups such as housewives and toddlers, so as to provide more equitable benefits. Thus, KKN in Stabat Lama Village represents a holistic, sustainable, and relevant service model to the achievement of the Sustainable Development Goals (SDGs).

Rora Rizky Wandini; Teguh Perdana; Amri Yahya; Eliza Mahzura Nasution; Nurazizah Harahap

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Strengthening religious moderation is a strategic effort to build a harmonious social life, especially in Berastagi, which is characterized by cultural, religious, and ethnic diversity. Through the Community Service Program (KKN) of UINSU students in 2025, various programs were designed to encourage community participation while raising collective awareness of the importance of religious moderation values. The main programs include a dish soap-making workshop as an economic empowerment initiative, an anti-bullying campaign to instill tolerance, an education awareness campaign to build a quality generation, the creation of educational boards on waste management to preserve the environment, and the “Sapa Desa” (Semangat Aksi Peduli Desa) movement to strengthen social relations. In addition, supplementary programs such as KKN Cerdas, RUMTAr, Gen Q, Spada, along with student involvement in the fruit and flower festival, selling local products, supporting farmers, and fundraising for the Independence Day celebration, further reinforced collaborative roles with the community. These activities are expected to create synergy between students and the people of Berastagi in fostering inclusive attitudes, mutual cooperation, and environmental care, making religious moderation not only a concept but also a real practice in social life.

Umy Fitriani Nasution; Syahrian fuat Lubis; Siti Mutiara; Rio prananda; Ali rahman siregar +4 more

Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This study discusses the implementation of the commemoration of the Prophet Muhammad’s birthday (Maulid Nabi Muhammad SAW) in Pematang Guntung Village as an effort to strengthen religious values and foster togetherness within the community. The commemoration of the Prophet’s birthday is a long-standing Islamic tradition carried out as a form of respect and love for the Prophet Muhammad SAW. The objectives of this study are to celebrate the Islamic holy day of Maulid Nabi, cultivate the love of the people for the Prophet, develop the potential of the younger generation in the field of religion, and strengthen Islamic brotherhood (ukhuwah islamiyah) among villagers. The research employed a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. The collected data were analyzed in depth to describe how the Maulid event was conducted and its impact on the community. The findings revealed that the commemoration of the Prophet’s birthday brought significant positive effects. In addition to increasing understanding and practice of Islamic teachings, this activity also strengthened social bonds, encouraged youth participation, and raised collective awareness of the importance of preserving religious traditions. Furthermore, the event served as an effective medium to foster ukhuwah islamiyah, a spirit of togetherness, cooperation, and tolerance among community members. The Maulid tradition also functioned as an informal educational medium that instilled noble values, promoted the Prophet’s exemplary character, and reinforced moral development. Thus, the commemoration of the Prophet Muhammad’s birthday in Pematang Guntung Village was not only a religious tradition but also an instrument of education, character building, and social cohesion that reinforced unity and harmony within the community.  

Roy Setiawan

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

The comprehensive field of Islamic education encompasses not only all levels of schooling but also includes religion, ethics, history, law, and the Quran and Hadith. As part of Islamic religious education (PAI), students are taught to live in harmony with Allah, themselves, other humans, all living things, and the natural world, embodying the concept of Hablun Minallah wa Hablun Minannas. The main objective is to shape students' belief, understanding, and practice of Islamic teachings through planned learning activities, training, and guidance. Islamic religious education is an endeavor by educators to shape students' beliefs and practices via structured instruction, training, and guidance. This study explores the features of Islamic education resources across various educational levels, examining the types of instruction designed to identify these materials and evaluate their pros and cons. The study discovered that Islamic Religious Education (PAI) materials from different grade levels and educational types exhibit distinct characteristics. These differences include variations in content, weight, depth, as well as psychological, philosophical, sociological, and technological aspects. Understanding the characteristics of PAI materials at various educational levels is crucial for developing more effective, relevant curricula and teaching methods tailored to students' developmental needs. The findings of this study are also intended to serve as a reference for educators when developing PAI learning materials suitable for students' educational and developmental levels.

Roy Setiawan

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

The comprehensive field of Islamic education encompasses not only all levels of schooling but also includes religion, ethics, history, law, and the Quran and Hadith. As part of Islamic religious education (PAI), students are taught to live in harmony with Allah, themselves, other humans, all living things, and the natural world, embodying the concept of Hablun Minallah wa Hablun Minannas. The main objective is to shape students' belief, understanding, and practice of Islamic teachings through planned learning activities, training, and guidance. Islamic religious education is an endeavor by educators to shape students' beliefs and practices via structured instruction, training, and guidance. This study explores the features of Islamic education resources across various educational levels, examining the types of instruction designed to identify these materials and evaluate their pros and cons. The study discovered that Islamic Religious Education (PAI) materials from different grade levels and educational types exhibit distinct characteristics. These differences include variations in content, weight, depth, as well as psychological, philosophical, sociological, and technological aspects. Understanding the characteristics of PAI materials at various educational levels is crucial for developing more effective, relevant curricula and teaching methods tailored to students' developmental needs. The findings of this study are also intended to serve as a reference for educators when developing PAI learning materials suitable for students' educational and developmental levels.

Fadilah Ramadhani Br. Ginting; Rizka Harfiani

Hikmah : Jurnal Studi Pendidikan Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the influence of using non-digital or “traditional” learning media on the learning concentration of Grade X students in Islamic Religious Education (PAI). The background of this research is based on the phenomenon of increasing student distractions caused by the use of gadgets and digital media, which often reduce focus during the learning process. Therefore, alternative learning strategies are needed by utilizing simple media that emphasize direct interaction between teachers and students. The research method used is quantitative with a survey approach through questionnaires distributed to Grade X students as respondents. The study population consists of all Grade X students at one senior high school, with the sample determined using Slovin’s formula to ensure representativeness. Data were analyzed using simple regression techniques to measure the extent of the influence of non-digital learning media on students’ concentration levels in PAI learning. The results of the study show a positive and significant effect, where non-digital learning media such as blackboards, flashcards, and simple teaching aids were proven to help increase focus, reduce distractions, and strengthen comprehension of religious subject matter. In addition, the use of traditional media encourages active student participation through discussions and hands-on activities, making the learning process more interactive. Thus, this study concludes that non-digital learning media remain relevant as effective alternatives, particularly in PAI learning for Grade X students, and can serve as a practical solution in addressing the challenges of the digital era, which is filled with potential distractions.

Ridwan Hermawan; Yurna Yurna; Salsabila Salsabila; Vera Siti Maghfiroh

Hikmah : Jurnal Studi Pendidikan Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The phenomenon of poor emotional management among students, such as irritability, low empathy, and lack of cooperation skills, poses a challenge in Islamic Religious Education (PAI) learning. This study aims to examine the dimensions of students’ emotional intelligence in the context of PAI learning based on the theories of Daniel Goleman and Salovey-Mayer. Using a literature review approach and qualitative content analysis, this research explores various theories, empirical research findings, and expert opinions derived from relevant journals, books, and scholarly works. The results indicate that emotional intelligence plays a crucial role in the success of PAI learning, particularly in shaping students’ character, Islamic morals, and social skills. Goleman’s theory, which emphasizes five main dimensions self-awareness, self-regulation, motivation, empathy, and social skills can be integrated with the Salovey-Mayer model, which outlines the abilities of perceiving, understanding, and managing emotions cognitively. These dimensions can be synergistically implemented in the PAI learning process to achieve holistic Islamic education goals. In this context, PAI learning is not only oriented toward the transfer of religious knowledge but also toward the formation of an Islamic personality through the integration of emotional management with Islamic values. Teachers, as uswah hasanah (exemplary role models), play a vital role in demonstrating emotional management aligned with Islamic teachings, guiding students through the habituation of Islamic behavior, and providing direction that encourages discipline in worship. A comprehensive understanding of Islam, combined with emotional management skills, shapes students who are not only intellectually intelligent but also emotionally and spiritually mature.

Nur Hasyikin; Anjani Putri Belawati Pandingan; H. Muhammad Imam Syafi’i

Hidayah : Cendekia Pendidikan Islam dan Hukum Syariah 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to explore the implementation of the Resource-Based Learning (RBL) model in enhancing the critical thinking skills of tenth-grade students in Islamic Religious Education (PAI) at SMA Negeri 1 Sangatta Selatan. It also examines the factors that support or hinder the use of the RBL model among these students. A qualitative approach was used, with field research as the research type. Data sources included both primary and secondary materials. Informants consisted of Islamic Religious Education teachers and tenth-grade students. Data collection methods involved observation, interviews, and document analysis, and the data were analyzed descriptively. The findings reveal that the RBL model enables students to analyze information critically, engage more actively and reflectively with the material, enhance their logical thinking, deepen understanding, and develop the ability to find and evaluate appropriate solutions. Supporting factors for the model’s success include the availability of diverse learning resources, engaging teaching methods, teacher support as facilitators, and effective group collaboration and discussion. On the other hand, limited active participation from some students was identified as a barrier. Overall, the application of the RBL model significantly improved students’ critical thinking skills compared to traditional teaching methods. This was evidenced by an increase in the average critical thinking test scores in the experimental group. Therefore, the RBL model proves to be an effective alternative strategy for enhancing both the quality and outcomes of Islamic Religious Education at the high school level. Moreover, students showed greater engagement, improved collaboration skills, and increased independence in accessing and utilizing learning materials. These results highlight the effectiveness of the RBL model in fostering critical thinking and meaningful learning experiences in PAI subjects.

Achmad Fadlan; Ahmad Syukri; Kasful Anwar

World Journal of Islamic Learning and Teaching 2025 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

This study aims to analyze the reward system in improving the performance of educators at State Islamic Senior High Schools (Madrasah Aliyah) in Jambi Province. The research focuses on the reward mechanism, its implementation, and the factors that determine its effectiveness in improving educator performance. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The research locations include three madrasas: MAN 1 Tanjung Jabung Barat, MAN 1 Kota Jambi, and MAN 1 Merangin. The results show that the implemented reward system includes financial rewards (such as incentives and allowances) and non-financial rewards (such as certificates, training, and job promotions). Rewards have been shown to play an important role in improving educator motivation, discipline, loyalty, and performance. However, the implementation of the reward system has not been optimal due to several obstacles, such as budget constraints, lack of transparency in assessments, and the incompatibility of the types of rewards with the needs of educators. On the other hand, madrasas that implement the reward system appropriately and fairly show an increase in the quality of educator work, marked by increased participation, work performance, and professional responsibility. This study concludes that an effective reward system is one that has clear criteria, is transparent, and responsive to the needs of educators. Recommendations are directed to madrasah principals and the Ministry of Religious Affairs to build a strong culture of appreciation and allocate an adequate reward budget to improve the quality of education in madrasahs.

Permata Sari, Linda; Suharini

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Eid al-Fitr is increasingly experiencing a shift in meaning, transitioning from a purely religious celebration to one marked by heightened commercialization, especially in the fashion sector. As the holiday Eid approaches, consumers demonstrate a growing urgency to purchase fashion products reflects consumers' urgency to fulfill their appearance needs. This study aims to examine the influence of urgency and online shopping convenience on fashion product purchasing decisions among TikTok Shop consumers. A quantitative descriptive method was used with a total of 122 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using SPSS version 26. The results indicate that urgency has a positive and significant effect on purchasing decisions with a t-value of 5.260 > t-table 1.980, and online shopping convenience also has a significant effect with a t-value of 5.062 > t-table 1.980. Simultaneously, the F-value obtained was 39.813 > F-table 3.07, with a coefficient of determination (R²) of 0.401, indicating that both variables influence purchasing decisions by 40.1%. This study suggests that TikTok Shop needs to improve services such as the checkout process, transaction security, and user interface convenience. Furthermore, sellers are encouraged to apply urgency-based strategies, such as limited-time offers, to increase consumer purchase intention.

Sari Listyani; Riyono Riyono

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This Field Work Practice (KKL) was conducted at Delastra Farm Yogyakarta with the objective of analyzing the implementation of marketing strategies to increase sales in the livestock sector. The research employed a qualitative approach through observation, interviews with the business owner, and documentation review. Findings reveal that Delastra Farm adopts integrated marketing strategies combining online promotion, offline promotion, and community networking. The application of Segmentation, Targeting, and Positioning (STP) as well as the Marketing Mix (product, price, place, promotion) has significantly enhanced consumer trust and strengthened the farm’s market position. Peak sales were recorded during Eid al-Adha, supported by stock increases, intensive promotions, and delivery services that meet customer expectations. Supporting factors include product quality, the credibility of the owner as both practitioner and academic, and varied promotional strategies across digital and traditional platforms. However, the farm faces several challenges, such as limited capital, fluctuating feed prices, and intense competition within the livestock market. This study highlights the importance of digital marketing adoption, customer relationship management, and product diversification to reduce seasonal risks. The practical implication is that effective marketing strategies can improve not only sales performance but also long-term brand positioning for local livestock businesses. Theoretically, this activity demonstrates the relevance of applying marketing management concepts to micro and small-scale enterprises in the agricultural sector. Strategic recommendations include strengthening digital presence through social media and marketplaces, expanding partnerships with restaurants and religious institutions, and exploring external funding to support sustainable business growth.

Sari Listyani; Riyono Riyono

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This Field Work Practice (KKL) was conducted at Delastra Farm Yogyakarta with the objective of analyzing the implementation of marketing strategies to increase sales in the livestock sector. The research employed a qualitative approach through observation, interviews with the business owner, and documentation review. Findings reveal that Delastra Farm adopts integrated marketing strategies combining online promotion, offline promotion, and community networking. The application of Segmentation, Targeting, and Positioning (STP) as well as the Marketing Mix (product, price, place, promotion) has significantly enhanced consumer trust and strengthened the farm’s market position. Peak sales were recorded during Eid al-Adha, supported by stock increases, intensive promotions, and delivery services that meet customer expectations. Supporting factors include product quality, the credibility of the owner as both practitioner and academic, and varied promotional strategies across digital and traditional platforms. However, the farm faces several challenges, such as limited capital, fluctuating feed prices, and intense competition within the livestock market. This study highlights the importance of digital marketing adoption, customer relationship management, and product diversification to reduce seasonal risks. The practical implication is that effective marketing strategies can improve not only sales performance but also long-term brand positioning for local livestock businesses. Theoretically, this activity demonstrates the relevance of applying marketing management concepts to micro and small-scale enterprises in the agricultural sector. Strategic recommendations include strengthening digital presence through social media and marketplaces, expanding partnerships with restaurants and religious institutions, and exploring external funding to support sustainable business growth.