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In this era, technology is developing very rapidly in various sectors ranging from industry, health, education, retail, and various other sectors. The development of technology is linear with human needs that must be met quickly, easily, and practically. A sector that can fulfill human needs is the trade sector. Currently, the trade sector is one of the sectors that is highly developed along with the trend of online shopping. Although online shopping is currently very popular, it does not mean that offline shopping is necessarily abandoned. Conventional payment systems usually require customers to queue at the cashier to make payments after choosing grocery items. Therefore, there is a need for technological innovation that can overcome this. The solution to overcome these problems is by planning to create a Smart Shopping Scanner machine by considering lean project management. Based on the results of the research that has been done, the application of the Lean Project Management method to the Smart Shopping Scanner project planning at PT ABC has resulted in significant improvements. Reduction of project completion time by 33.33%, reduction of component inventory value by 40%, and improvement of team communication by 66.67% show the effectiveness of this method in overcoming waste and increasing efficiency.

Electricity is currently a vital resource highly needed by modern society, as the majority of human life activities are related to electricity. This sector is crucial in the execution of development initiatives to seek the enhancement of the well-being and prosperity of the people, enlighten the nation, and boost the people's economy in achieving national development goals. It can be said that electricity has become the primary source of energy in every activity, both in households and industries. PT PLN (Persero) is a state-owned enterprise (BUMN) that has been managing all aspects of electricity in Indonesia for 44 years, aiming to improve the quality of people's lives and focus on customer satisfaction. In order to continue to grow and improve, PT PLN  East Java requires analysis and evaluation of the company's current condition to compete externally. Therefore, a method is needed to determine the position and condition of PT PLN  East Java using the method from the strategic management course, namely the Five Force Analysis Method.  

This research discusses the concepts and theories of good corporate governance applied at PT. Indonesian Sharia Bank. This article reviews the importance of implementing the principles of good corporate governance in the sharia banking industry, with a focus on PT. Indonesian Sharia Bank. In this article, the author explains the concepts and theories of good corporate governance and their relevance to PT. Indonesian Sharia Bank. The author also discusses how PT. Bank Syariah Indonesia applies the principles of good corporate governance in its operations. This article also reviews the benefits obtained by PT. Bank Syariah Indonesia through the implementation of good corporate governance. In this research, the author used a descriptive-analytical method by collecting data through literature studies and analysis of PT's corporate governance policies and practices. Indonesian Sharia Bank. The research results show that the implementation of good corporate governance at PT. Bank Syariah Indonesia has had a positive impact on company performance and the trust of shareholders and customers. The conclusion of this article discusses the concepts and theories of good corporate governance and their application at PT. Indonesian Sharia Bank.Implementation of good corporate governance at PT. Bank Syariah Indonesia provides benefits in improving company performance and shareholder and customer trust.

XYZ of the many types of promotions that have been carried out so far, it is not yet known to what extent their effectiveness is in increasing the number of customers at PT XYZ. Every business must have a marketing strategy that must be implemented in carrying out its business activities. This research aims to determine marketing strategies using a marketing mix approach consisting of product strategy, promotion strategy, price strategy and sales location strategy. The method used in this research is descriptive qualitative, namely a method that tries to explain and analyze phenomena, events, social dynamics, behavior and opinions of a person or group towards something. Based on the results of the marketing mix strategy analysis, it was obtained: product strategy, selling beauty products, namely herbal skincare such as: herbal manjakani, forest honey, v-co oil, date palm juice, etawa goat's milk, and lemon juice. Pricing strategy, setting the price of the product by looking at the quality level and net product, the product is set at a price of IDR 34,500.00 IDR 131,500.00. Place strategy, selling products via e-commerce via the Shopee application Promotion strategy, promoting products via social media (Tiktok, Instagram, YouTube and the company's official website).

This research applies Marketing Funnel and SWOT Analysis to the Graha Office marketing strategy at PT ABC. Funnel stages involve Awereness, Consideration, Purchase, Retention, and Advocacy. The analysis data, including query popularity, market stage, clicks, impressions, and product CTR, are taken from Microsoft Excel. The focus of the research was the internal and external factors affecting the marketing of Graha Office. SWOT analysis identified Strengths, Weaknesses, Opportunities, and Threats. Results show the effectiveness of the Marketing Funnel strategy with full expectations. Achieving customer expectations involves process, product, location, employee attitude, friendliness, convenience, and product arrangement. The SWOT analysis highlights internal components, including management and product strategy, that influence marketing success. The findings form the basis for developing Graha Office's marketing strategy, strengthening its position in the competitive market. The implications of this study serve as a guide in strategic decision-making to deal with market dynamics.

This research employs a qualitative method to analyze and evaluate the business network of Jeep Aquascape & Aquarium stores, with a specific focus on marketing and promotional strategies. The primary objective is to identify aspects of the business network where Jeep Aquarium can redevelop its marketing and promotion strategies to address revenue instability, despite the store generally experiencing profitability. The qualitative approach involves in-depth interviews with various stakeholders, including store owners, employees, and customers. Data analysis aims to uncover patterns of revenue instability, assess the success and shortcomings of current marketing strategies, and identify internal and external factors influencing revenue fluctuations. Findings reveal that, while the store generally sees profits, attention is required to address revenue instability. Strategic recommendations from qualitative analysis include the development of more proactive promotional strategies, notably leveraging social media to reach a broader target audience. A profound understanding of business resources contributing to revenue fluctuations is also disclosed, providing additional insights for sustainable improvements. Therefore, more proactive promotions, particularly through social media, are identified as a key element to enhance visibility and customer appeal, ultimately contributing to achieving better revenue stability.

Customer Relationship Management (CRM) is one of the business strategies that companies can employ to foster positive relationships between the company and its customers. This research aims to explore and analyze the CRM service strategies employed by Zipzap Corporation, examining the factors influencing the effectiveness of these strategies in enhancing brand loyalty for Zipzap Corporation. The research methodology utilized is qualitative, involving interviews with both Zipzap Corporation customers and customer service employees. The findings reveal that Zipzap Corporation implements CRM strategies encompassing post-sales and delivery service stages.  Customer perspectives indicate that factors such as communication ease, product quality, and trust are primary considerations when selecting a vendor. These factors are integral to the CRM service strategy, aiming to enhance brand loyalty for Zipzap Corporation. This study provides insights into CRM service strategies that companies can adopt to build strong customer relationships, ultimately contributing to the overall business objectives and sustainability.

This study explores key aspects of the Apolo Chicken Porridge business through vendor interviews. The results show that focusing on ingredient quality, recipe innovation and taste consistency are the most important foundations in creating unique and attractive products. Effective service, responsiveness to customer input and strategic selling points also increase customer satisfaction. In conclusion, it is necessary to maintain product quality, improve service, respond to customers quickly and pay attention to the cleanliness and metode of the service area. At the same time, implementing loyalty programs and store evaluations can be additional strategies to strengthen the company's position in the culinary market. 

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.

The economy in Indonesia is starting to experience an increase in income. It can be seen today that many people choose to become entrepreneurs. PT Bank BTPN Syariah Tbk carries out the "Bestee" internship program with business assistance for underprivileged customers. In this program, BTPN Syariah attracts participants from the Certified Independent Study and Internship (MSIB) program. This research aims to see how influential the role of BTPN Syariah customer business assistance is on increasing customers' income and skills in entrepreneurship. The method used in this research is a descriptive method with a qualitative approach. The business assistance carried out by this facilitator has a good effect on BTPN Syariah customers who run MSMEs where they can improve soft skills and good hard skills regarding entrepreneurship that have never been known before, increase sales income significantly due to the material provided during mentoring and can effectively increase performance of MSMEs run by BTPN Syariah underprivileged customers.

PT. Kalonika Bara Kusuma is a company operating in the mining sector located in the city of Samarinda, East Kalimantan province. To achieve maximum profits, PT. Kalonika Bara Kusuma adds or subtracts units according to the amount of turnover obtained in the previous month. However, after being evaluated, it turned out that this method was not effective. Because you only see at a glance the fluctuations in historical data. Sometimes when you have reduced units, it turns out that demand in the following month actually increases. This results in less than optimal profits because they cannot serve existing customer requests. Vice versa. This is what causes PT. Kalonika Bara Kusuma experienced difficulty in making a decision to add or subtract units. From this problem, the author created an application that can predict the amount of turnover in the next month and provide recommendations for deciding which camera units should be increased or decreased in number. To predict the amount of turnover using the Multiple Linear Regression method. After obtaining the predicted results for the amount of turnover, a test was carried out using the Mean Absolute Percentage (MAPE) with a result of 200%, which means that the Multiple Linear Regression method is not suitable to be used to predict the amount of turnover in the next period. Production forecasting is a form of decision making that is used as a basis in many manufacturing and service industries. Therefore, companies that are able to produce products on time and in the right quantities are companies that are able to survive the competition. This demand forecasting is used to forecast demand for products that are independent (not dependent), such as forecasting finished products. The multiple linear regression method is an analytical technique that tries to explain the relationship between two or more variables, especially between variables that contain cause and effect, called regression analysis. So in relation to the description above, this research aims to determine production forecasting using the multiple linear regression method at PT. Kalonica Bara Kusuma.The mining industry is a series of activities that have a long period of time and costs a lot of money, a series of industrial activities, namely mining activities which include digging, loading and hauling to obtain optimal profits from activities. One of the mining industries needs to be a study of operational costs for transportation equipment

Rapid technological developments encourage the banking sector to continue to innovate so as not to be left behind. Tight competition in this industry is caused by customers' freedom to choose products and services that are considered more profitable. This phenomenon is known as Customer Churn, which is a condition where customers choose not to continue subscribing to a particular company. The method applied uses a machine learning approach and customer segmentation approach. The churn analysis results show that the machine learning model, especially the random forest model, has the highest level of accuracy with an F1-Score of 91%. This model has the potential to reduce churn rates from 20.4% to 5.61%, illustrating its positive impact. Apart from that, for the clustering results, the K-Prototype model was obtained for the clustering model with the highest Silhouette Score number of 0.1557 and 4 clusters were obtained.    

This research focuses on qualitative analysis regarding the influence of Digital Product Management (DPM) on Gojek application development. Gojek, as an application-based service platform, relies on DPM to effectively manage and develop their digital products. This research approach involved in-depth interviews with product development team members at Gojek and content analysis of DPM-related documents. The analysis results show that DPM plays a crucial role in shaping the direction and quality of Gojek application development. Key findings include DPM's success in designing product strategies focused on customer needs and ongoing market trends. Flexible management of changing customer and overall market needs was also found to be a key element in DPM effectiveness. In addition, synergy between the DPM team and the technical development team is the key to success, where effective communication and a deep understanding of the product's goals play a crucial role. Organizational factors such as collaborative culture and flexibility in decision making also influence the influence of DPM on application development. This research provides in-depth qualitative insight into how DPM can influence application development in the Gojek context. The practical implications can help similar companies to understand the importance of qualitative factors in managing their digital products and build strategies that are more adaptive to market changes. Additionally, these findings provide a basis for companies to improve collaboration between DPM teams and technical development teams to increase the success of application development in the future.

This research analyzes the dressing table products of PT XYZ using anthropometric methods, taking into consideration body measurements such as hip width, thigh length, seated body height, and elbow length. The primary objective is to assess the suitability of product dimensions with human body structure from an anthropometric perspective. The process of testing data uniformity involves calculating the average of observation results, standard deviation, and establishing upper and lower control limits with the coefficient value of k. Adequacy testing of data is conducted to evaluate the quantity of collected data. Subsequently, ideal dimensions for the dressing table product will be determined. The analysis results indicate significant differences between the initial dimensions and the ideal dimensions, concluding that adjustments to product dimensions are necessary. Therefore, it is recommended that PT XYZ make adjustments to the dimensions of the dressing table product based on anthropometric principles to enhance user comfort and customer confidence in the product.                                        

According to the large Indonesian dictionary, effective means "able to bring results, successful in use" about efforts or actions. Can mean "already in effect" about laws or regulations. In the service sector, the human element plays a very important role in establishing relationships with consumers because the success of the company is determined by whether or not consumers are satisfied with the services provided. One of the service sectors engaged in fulfilling service needs is KBIH (Hajj Guidance Group). KBIH is a private institution authorized by the Ministry of Religion to participate in guiding the Hajj and Umrah pilgrimages. Where the author chose a research place at KBIH Chairul Umam. In this study the authors have research objectives, as follows 1. To find out the work effectiveness of KBIH Chairul Umam employees in increasing congregation satisfaction. 2. To find out the obstacles and solutions that KBIH Chairul Umam does in increasing congregation satisfaction. This research method is descriptive qualitative, through observation, interview, and documentation techniques. The results showed that 1. KBIH employee work Chairul Umam in increasing Jemaah satisfaction, it is known that the effectiveness of employee work has been carried out properly, namely work quality, discipline, cooperation, reliability, responsibility and utilization of working time. Customer satisfaction on several indicators shows that customers are satisfied with the quality of the product, the quality of service provided by KBIH Chairul Umam. 2. With good employee work effectiveness, obstacles that arise when doing work such as delaying work that can hinder other work can be overcome easily, be it obstacles from within the company or from outside the company. With information from the congregation and smooth communication between employees to employees and employees and superiors carried out to improve effectiveness at work and anticipate and find a way out of the obstacles that arise. The obstacles that arise can be overcome properly due to the quality of work, discipline, cooperation, reliability, responsibility and good utilization of working time so as to create a sense of satisfaction from the congregation.

The researcher is interested and aims to investigate and analyze the mechanism for handling problematic financing implemented by Bank Sumut Syariah, especially at KCP Kota Baru Marelan. This research adopts a type of field research with a focus on phenomena or symptoms that occur in the field related to problematic financing in Sharia Home Ownership Credit (KPR) products provided by PT. Bank Sumut Syariah, especially at the Sub-Branch Office (KCP) Kota Baru Marelan. The results of this research are based on observation and scientific logical analysis of data collected from the field. Based on in-depth discussions, Bank Sumut Syariah, especially at KCP Kota Baru Marelan, has implemented a mechanism for handling problematic financing by paying attention to sharia principles. This process involves proactive communication, involvement of sharia experts, and customer openness. Customers, as represented by Mrs. Nilam Kurnia, gave positive testimony regarding the bank's approach in handling problematic financing.

Andika Cell`s retail counter marketing strategy in attracting customers. Based on interviews conducted at the Andika Cell counter in December 2023, social media marketing and advertising programs were identified as the most important strategies. Social media marketing uses platforms such as Facebook and Instagram to reach a wide audience, while the discount program includes special offers such as free data exchange with the purchase of at least 3 data packages and additional gifts such as the purchase of free tamperglass accessories. Based on analysis, this strategy was successful in increasing sales and improving customer loyalty. To strengthen Andika Cell's position in the market, recommendations were made to optimize social media presence, maintain and improve advertising programs, and develop cross-selling and up-selling strategies.

The aim of this research is to analyze the level of student satisfaction with the quality of services within the Berau College of Agricultural Sciences. From the results of observations and interviews, 5 variables were obtained, namely Lecturers, BAAK, Infrastructure, Lectures, and Image/Brand Image where the items in each measurement variable used the SERQUAL dimension. The sample of respondents was selected as 30 final semester students who had completed their thesis. The instrument was declared valid with a KMO value greater than the test value of 0.5 and reliable with a Cronbrach's Alpha value greater than the test value of 0.6 using SPSS 19. The results of the student satisfaction index (Customer Satisfaction Index) were 78.4%, which means The faculty is able to provide satisfactory quality services to students. From the science quadrant, it is found that Infrastructure and Lectures are in quadrant II (Presentation Priorities) where on average these variables are perceived as very important by students and the faculty has carried out a level of service performance in accordance with what students expect.

PDAM Tirtanadi is a company that provides clean water services to the general public, especially residents of HM Yamin and the surrounding area. PDAM Tirtanadi runs its operations with profits from customers who use its services. However, due to the large number of customer arrears, especially at the HM Yamin branch, the income received by PDAM Tirtanadi is less. The aim of this research is to identify variables that have the potential to cause customer water account arrears at the Tirtanadi Regional Drinking Water Company (PDAM) HM Yamin Branch. This study uses qualitative descriptions. In addition, during the research process, this research was carried out through observations, interviews and interviews, and document analysis. The research results show that the factors that cause water bill arrears include; 1) Customer economics; 2) Water is not running; 3) Water quality; 4) Buried meters; 5) Customer behavior to delay payment; and 6) Usage soars.

The study of the role of the Financial Services Authority (OJK) in protecting banking customers is an important topic in the context of consumer protection and the stability of the financial system. OJK has the authority to end operational supervision procedures related to bank and non-bank exchange transactions, as well as providing legal certainty for customers. It is an Islamic economic perspective, OJK also has a role in protecting sharia banking customers. Legal protection for depositing customers has been regulated in various laws and regulations, including Law Number 21 of 2011 concerning OJK. OJK also has an important role in resolving consumer complaints in accordance with those regulated in the Consumer Protection Law. In addition, OJK is also involved in regulating national economic stimulus policies that have an impact on the spread of COVID-19. Through regulations such as OJK Regulation No. 48/POJK.03 Year 2020, OJK plays a role in loving the guarantee for financial losses felt by depositing customers. Thus, the role of OJK in protecting banking customers is very important in maintaining public trust in the financial system.