Publication Search

In an increasingly competitive business world with ever-increasing customer demands for the quality of services and goods, customer satisfaction and loyalty have emerged as crucial issues in today's marketing management. Under such conditions, business entities must identify the key elements that shape satisfaction and how these contribute to building customer loyalty. This paper aims to examine the nature of study results on the determinants of satisfaction and loyalty through an evaluation of several recent empirical studies. Two key questions are addressed: which elements most strongly influence customer satisfaction, and what is the intermediary function of satisfaction in explaining the relationship between marketing variables such as service quality, cost, brand image, and trust with customer loyalty. The technique employed is a qualitative literature review through a search of articles using Google Scholar and Publish or Perish (PoP). Key terms used include customer satisfaction, customer loyalty, service quality, and trust. Of the 50 articles found in the initial phase, 15 met the inclusion standards and were thoroughly reviewed. The evaluation findings reveal three dominant patterns: service and product quality are the most stable factors driving satisfaction; cost and brand image serve as supporting factors; and trust acts as an important intermediary variable. This evaluation confirms that customer satisfaction is a key component in strengthening loyalty. Future studies are recommended to expand the scope of business sectors, use a more comprehensive structural framework, and utilize a wider variety of methodological techniques.

Changes in the lifestyles of the younger generation in Padang City have significantly contributed to the growth of the culinary and entertainment sectors, especially in services for birthday celebrations and small banquets presented in aesthetic and personalized packages. In this highly competitive culinary business, a strong branding strategy is essential for building a recognizable brand image and attracting consumers. Improving product quality and quantity, diversifying offerings, and providing a wide variety of products are critical for creating added value and expanding market share. Equally important, effective promotion enables companies to communicate with consumers, influence purchasing decisions, and strengthen brand loyalty. The general equilibrium concept offers a framework to understand how interconnected markets respond to changes in supply, demand, and consumer preferences, highlighting the need for businesses to continuously evaluate and adapt their strategies. This study emphasizes that success in Padang City’s bakery and culinary service industry depends on the integration of branding strategies, ongoing product development, and targeted promotional efforts, ensuring competitiveness, customer satisfaction, and sustainable business growth.

The problems in rice fields are complex and varied, depending on geographic location, rice variety, and growing season. Pests often cause serious economic losses. The Solar Sonic Repeller is an innovative portable pest control device designed to address pest problems by utilizing renewable energy, specifically solar energy. This product aims to offer an environmentally friendly and efficient solution. It works by emitting ultrasonic sound waves with a frequency of 30,000–40,000 Hz. The device's advantages lie in its portability and energy independence, thanks to the use of a charging module powered by an integrated photovoltaic (PV) panel with automatic battery charging during the day. The first test measured the output frequency using an oscilloscope to verify that the oscillator circuit produced waves at the specified frequency. The second test measured the device's effectiveness by examining the pest response to the device at various distances. This test was effective within a maximum radius of approximately 14 m from the center point, covering a rice field area of ​​250 m2.

The development of social media as a space for disseminating information has presented opportunities as well as challenges in religious learning for students. TikTok, as a digital platform that is popular among the younger generation, provides a variety of Islamic content with the theme of fiqh and morals that have the potential to affect users' religious understanding. This study aims to analyze the influence of Islamic content on TikTok with the theme of fiqh and morals on the religious knowledge of students of the PAI Study Program UIN Palopo. The research method used a quantitative approach with multiple linear regression analysis of 268 respondents selected through random sampling techniques. The results of the study show that the content of fiqh has a positive and significant effect on students' religious knowledge, so that content that contains explanations of the laws of worship can improve religious understanding. Moral content has also proven to be significant, especially because of the presentation of moral values that are simple and relevant to student life. Simultaneously, the two variables contributed 61.3% to the increase in religious knowledge. These findings confirm that TikTok plays a role as an effective informal learning medium, although the limitations of the duration of the content make the understanding formed not always deep. This research implies the need to strengthen digital literacy and students' critical attitudes in filtering religious content so that the understanding obtained is more comprehensive and accurate.

Barru Regency tourism has a variety of tourist attractions, but information related to the location and potential of tourism has not been digitally integrated, making it difficult for tourists and the government to access data. This study aims to design and build a web-based Geographic Information System (GIS) that can map the location of tourist attractions in Barru Regency interactively, easily accessible, and equipped with supporting information in the form of descriptions, types of tourism, photos, and travel routes. The research method used is Research and Development (R&D) with the stages of tourist attraction surveys, interface design, feature development, and system testing. The results of the study are in the form of a website "Web-Based Geographic Information System for Mapping Tourist Attractions in Barru Regency" which is able to present tourist information systematically and easily understood. The conclusion of this study shows that the developed system can be a supporting medium in disseminating tourism information, helping tourists find tourist locations, and supporting the local government in managing and developing the tourism sector based on spatial data. This application also has the potential to be an educational and promotional tool to increase tourist visits to Barru Regency  

This study aims to identify the types of ornaments on the Avalokitesvara Pagoda Watugong Semarang, explain their symbolic meaning in the context of Buddhist teachings, and analyze how the ornaments reflect Buddhist architectural philosophy and spiritual values. The results of the study show that this pagoda is decorated with a variety of ornaments, such as reliefs of dragons, hong birds, humans, animals, Chinese writing, amulets of the eight gods, and pineapple ornaments. Each ornament has a deep symbolic meaning, reflecting values such as love, wisdom, and balance in life. The dragon relief symbolizes power and spirituality, the hong bird represents luck and peace, while the Chinese writing and the amulet of the eight gods symbolize blessings and good fortune in life. The ornaments also reflect the Buddhist architectural philosophy that emphasizes harmony between humans, nature, and spirituality, with the towering building design as a symbol of aspiration towards spiritual perfection. Apart from being a place of worship, this pagoda also functions as an interfaith meditative space, affirming the values of tolerance and harmony. This study concludes that the ornaments on the Avalokitesvara Watugong Pagoda are not only decorative elements, but also full of philosophical and spiritual meanings that enrich cultural values and strengthen tolerance. It is recommended to improve the preservation of ornaments, the development of education, and further research to explore the deep meaning of the existing reliefs.

This community service program aims to introduce ecoprint as an alternative environmentally friendly fashion product and encourage the development of alternative economy-based MSMEs at SD Negeri 040479 Perteguhen. The program was carried out in several stages, namely socialization of the concepts of sustainable fashion and alternative economy, training in ecoprint techniques using natural materials such as teak leaves, cassava leaves, and bougainvillea flowers, as well as assistance in production and product development. Participants in the activity consisted of teachers, parents, and members of the community around the school who were interested in the development of creative MSMEs. The results of the activity showed an increase in participants’ understanding of the impact of the fashion industry on the environment and the importance of using environmentally friendly materials. Participants also demonstrated improved skills in ecoprint product manufacturing, from fabric preparation and motif arrangement to color fixation. The resulting products, such as cloth bags, scarves, and tablecloths, are aesthetically pleasing, unique, and have the potential to be sold as valuable local products. In addition, this activity encouraged participants’ creativity in creating a variety of motifs and colors, as well as building awareness of the importance of sustainable innovation. From a socio-economic perspective, this activity opens up opportunities for the development of local MSMEs through the sustainable use of natural resources and the application of alternative economic principles. The formation of a creative community involving schools and the community demonstrates synergy in the development of environmentally-oriented businesses. This activity is expected to become a model for the development of creative MSMEs based on eco-friendly and local resources, while supporting the principles of sustainable development and responsible consumption and production.

This study aims to improve early childhood learning activities by utilizing vacant land as a nature center at Aisyiyah Bustanul Athfal 50 Kindergarten, Surabaya. The underlying problem is the lack of variety in early childhood learning, which tends to be limited to the classroom and the suboptimal use of the surrounding environment as a learning resource. This study used a qualitative approach with the Classroom Action Research (CAR) method, conducted in two cycles. The subjects were 15 children in Group B, characterized by active learning but limited focus on learning and environmental exploration. Data were collected through observation, interviews, and documentation, while data validity was tested through triangulation of sources and techniques. The results showed that children's learning activities increased significantly after the implementation of nature-center-based learning. Children became more active, enthusiastic, and were able to interact better with their environment and peers. Activities such as planting, watering, observing insects, and maintaining garden cleanliness provided meaningful and enjoyable learning experiences. In addition, the utilization of vacant land was an effective solution in creating a contextual and child-friendly learning atmosphere. The environment around the school was optimally utilized as a learning medium appropriate to the development of early childhood. This study concluded that the nature center significantly contributed to increasing children's learning activities. Therefore, this nature-based learning model can be recommended as an innovation in early childhood learning for other educational units. 

The Calong traditional musical instrument from West Sulawesi is a cultural heritage of the Mandar people, possessing strong artistic and symbolic value. However, documentation of the instrument's construction and ornamentation remains limited. This study aims to identify the Calong's construction, analyze the variety of ornaments used, and uncover the aesthetic meaning and symbolism inherent in the instrument. The research method used was descriptive qualitative, with data collection techniques including direct observation, documentation, interviews with craftsmen and artists, and a visit to the West Sulawesi Pavilion at the TMII (Indonesian Museum of Traditional Art) as a comparative source for cultural representation. The results indicate that the Calong's construction utilizes specific bamboo selection and splitting techniques, which influence its resonance quality. The ornamentation reflects symbols of the relationship between humans and nature, ancestors, and the Mandar people's philosophy of life. Aesthetically, the combination of form, texture, and motifs creates a distinctive visual character while strengthening its musical identity. The study's conclusions confirm that the Calong is not only a musical instrument but also a cultural artifact with aesthetic and symbolic value that is important to preserve through education, cultural awareness, and ongoing documentation.

This study aims to analyze business development strategies through a SWOT analysis approach for Patricia Aksesoris, focusing on understanding the internal and external conditions that influence business development. The analysis results show that Patricia Aksesoris has strengths in good product quality and a variety of attractive designs. However, this business also faces weaknesses, such as limitations in promotion and capital that can limit expansion. Opportunities that can be exploited include the growing trend in accessories and the great potential for marketing through digital platforms. On the other hand, the main threats faced are intense price competition and rapid changes in consumer tastes. Based on these findings, the recommended strategies to increase business competitiveness are strengthening marketing through social media, improving customer relationships, and improving operational management to achieve greater efficiency. With these strategies, Patricia Aksesoris can strengthen its position in the market and achieve sustainable growth.

Islamic Religious Education (PAI) learning methods are strategies used by teachers to effectively convey Islamic teachings so that they are easily understood, internalized, and practiced by students. The application of appropriate methods can create a more engaging, active, and meaningful learning process, enabling students not only to acquire knowledge but also to develop Islamic attitudes and personalities. In the context of modern education, PAI learning needs to integrate a variety of approaches, ranging from lectures, discussions, demonstrations, to hands-on, experiential learning. Furthermore, learning environments such as museums, mosques, monuments, and open spaces can be utilized as resources and supporting learning media, even if these places are not specifically designed for teaching and learning activities. Utilizing these environments provides real-life experiences that help students understand Islamic values ​​contextually. Thus, PAI learning methods play a crucial role in realizing a holistic, comprehensive educational process oriented toward the formation of Islamic character.

Early childhood education is an important foundation in character building, because the golden age is a period when physical, cognitive, and socio-emotional development occurs very rapidly, requiring planned and continuous stimulation. One effort that can be made is through the implementation of G7KAIH activities, which is a program of seven positive habits designed to instill the values of independence, discipline, cooperation, cleanliness, and responsibility from an early age. This study aims to describe the implementation of G7KAIH as a strategy for character development in early childhood at Sartika Kindergarten. The method used is descriptive qualitative with data collection techniques in the form of semi-structured interviews with teachers directly involved in the program implementation. The results show that G7KAIH has been integrated into daily routines, although it is still in its early stages and does not yet have standard operating procedures. The children's responses varied; some were enthusiastic, but others still needed guidance due to differences in their social-emotional development. The obstacles that arose were related to the children's understanding and the limitations of the implementation guidelines, but these could be overcome through motivation and a variety of activities. Overall, G7KAIH made a positive contribution, especially to the children's independence and discipline.

The development of traditional markets is increasingly threatened by market transformation, both physically and through online sales systems (e-commerce). This study aims to analyze the forms of resilience implemented by clothing vendors at Wage Market, Tulungagung, in maintaining their business continuity amidst declining market conditions. This study uses a qualitative approach with a case study research design. This research utilizes James S. Coleman's Rational Choice Theory. The methods used are observation, interviews, and documentation. The subjects in this study were six people consisting of four clothing vendors, the Head Coordinator of Wage Market, and the Heads of Market Technical Implementation Units throughout Tulungagung Regency. Subject selection was based on a purposive sampling technique. The results show that the forms of trader resilience consist of economic, innovation, social networks, and psychological aspects. Economically, traders maintain their businesses through managing capital owned by personal savings and cooperative loans. In terms of innovation, traders utilize simple technology and a variety of merchandise patterns. In terms of social networks, family support and solidarity among traders are the main strengths, while psychologically, optimism and religious beliefs help them survive. The implications of this research emphasize the importance of strengthening vendor strategies through digital marketing training and support for market revitalization policies from local governments to maintain the economic sustainability of vendors during times of market transformation.

Lidah mertua is an ornamental plant that has a variety of colors, shapes and sizes. The Lidah mertua plant produces fine fibers on its leaves. The author uses Lidah mertua fiber to make hair extensions. The aim of this research is to determine the process of making hair extensions from plant material from Lidah mertua fiber (Sansevieria Trifasciata), the suitability of the product, and the level of public preference for hair extension products from Lidah mertua fiber (Sansevieria Trifasciata). Data collection uses Observation, Documentation, Experimentation, Literature, Questionnaire and Interview methods. Data Analysis in the form of Quantitative and Public Testing. Making hair extensions from Lidah mertua (Sansevieria Trifasciata) fibers begins with selecting Lidah mertua, shaving to produce fiber, washing and drying, coloring stage, and applying hair serum. The results of the feasibility test from 3 validators were declared feasible in experiment I, namely hair extensions from Lidah mertua (Sansevieria Trifasciata) fibers using clothing dye. he liking level of 60 respondents was stated to be appropriate and liked by the public. Hair extension products using Lidah mertua (Sansevieria Trifasciata) fibers require further trials so that they can be used in the long term and create more varied hair extension colors.

This research aims to design and build a web-based New Student Admission Information System (PPDB) at Marawang State Elementary School. This system was developed as a solution to improve efficiency, transparency, and accuracy in the process of admitting new students. By utilizing web-based technology, prospective students and parents can register online, upload required documents, and monitor registration status in real-time. The school has the convenience of verifying data, managing information, and generating admission reports automatically. Data security is an important aspect of this system, so it is designed with personal information protection features to maintain the confidentiality of students. The system development method is carried out through a web-based approach that allows flexible access from a variety of devices. The results of the study show that the web-based PPDB system is able to speed up the administration process, reduce manual errors, and increase user satisfaction. The implementation of this system not only provides benefits for Marawang State Elementary School, but can also be used as a model for other schools in adopting a similar information system. Thus, the web-based PPDB system contributes to the modernization of basic education management and supports the creation of more effective and transparent educational services.

This community service initiative was designed to increase students' enthusiasm for Arabic language instruction by applying singing techniques in co-curricular activities at Hasanka Islamic Elementary School. The program emerged in response to the low interest of students in learning Arabic, which was considered to be lacking in variety and uninteresting for elementary school children. The approach applied is Participatory Action Research (PAR), which emphasizes active participation between educators, students, and facilitators in all stages of the activity. This method is implemented through a repetitive cycle that includes planning, implementation, observation, and joint evaluation to ensure that each activity is appropriate to the needs of the students and the school environment. Data was obtained through field observations, in-depth dialogues with teachers and students, activity records, and post-instruction group discussions. Descriptive analysis was conducted to identify changes in learning behavior, engagement levels, and students' emotional responses to singing activities. The findings showed a significant increase in student motivation and participation in Arabic language learning. The findings show a significant increase in student motivation and participation in Arabic language learning. Themed songs help them remember vocabulary more effectively, improve simple communication skills, and create a more enjoyable learning atmosphere. Furthermore, students have taken the initiative to compose lyrics and lead study groups. Implicitly, the application of singing techniques has proven to be effective not only in improving linguistic competence, but also in building confidence, creativity, and cooperation in the elementary school environment.

MP3 audio files are often used in a variety of fields, but they are prone to security risks such as eavesdropping and illegal access. This study proposes a super encryption method by combining the algorithms of Rivest Shamir Adleman (RSA) and ElGamal to improve the protection of audio data. RSA was chosen for its efficiency and ease of implementation, while ElGamal offers a high level of security through discrete logarithmic complexity. The combination of the two is expected to address the weaknesses of each algorithm and strengthen file security. The system is developed using the Python programming language with the Visual Studio Code environment. The encryption process is done in layers: MP3 files are first encrypted with RSA, and then the results are encrypted again with ElGamal. The decryption is done in reverse order. Tests are conducted with various MP3 file sizes to measure the effectiveness and performance of the system. The results show that this method is able to secure audio files so that they cannot be accessed without the private keys of both algorithms. Although processing times are increased compared to single encryption, the level of security obtained is much higher. This approach can be an effective solution for protecting digital audio data, particularly MP3 format, and could potentially be applied to a wide range of other data types that require a high level of security.

This community service activity aims to improve the quality of vocational education by strengthening the management of the Teaching Factory (TeFa) at SMK Muhammadiyah Purwodadi. This model requires active student involvement in the production of goods or services in accordance with workplace standards, thereby fostering technical, managerial, and professional competencies. The implementation method uses a participatory and collaborative approach, encompassing four main stages: (1) identifying the needs and readiness of target schools, (2) developing training materials based on the results of the needs analysis, (3) implementing TeFa management training using a problem-solving approach and hands-on practice, and (4) providing post-training mentoring and evaluation. The results of the activity demonstrated a significant improvement in the managerial and technical capabilities of TeFa managers. Based on the evaluation results, participants were able to develop a production management plan integrated with the curriculum. In addition, training participants successfully implemented the concept of industrial cooperation in learning activities. Positive impacts were also seen from the increase in student participation in production projects and the increasing variety of workshop service products managed by the School. Thus, this training model can be used as a reference for other vocational schools in developing productive, innovative, and competitive TeFa management.

Beetroot is traditionally cultivated in highland areas; however, limited land availability and growing market demand have encouraged its expansion into mid-altitude regions. Thermal unit accumulation is an important factor in predicting crop phenology and harvest time. This study aimed to analyze the thermal unit requirements, growth performance, and tuber quality of beetroot cultivated at different altitudes in East Java, Indonesia. The experiment was conducted from August to December 2024 in greenhouses located in Jatimulyo, Malang (445 m a.s.l., midland) and Sumberejo, Batu (873 m a.s.l., highland) using 250 plants of the Boro variety with a single-plant observation method. Results showed that midland-grown plants reached harvest earlier (84 DAS; 1,527.3 °C·day) compared to highland-grown plants (104 DAS; 1,572.7 °C·day). Higher thermal accumulation had a strong positive correlation with soluble solids (r = 0.74) and a strong negative correlation with fresh tuber weight (r = –0.79), indicating that increased heat enhanced sugar synthesis but reduced biomass. Highland conditions produced larger tubers, while midland conditions improved betacyanin and sweetness levels, showed that altitude-driven temperature differences affect both yield and quality, suggesting that highland cultivation is suitable for fresh markets, whereas midland cultivation is more appropriate for industrial uses such as natural food colorants and processing industries.

Particularly in the context of Christian Religious Education, the question of children's spiritual growth and development is a critical component in the process of character formation, resulting in a holistic personality. Children benefit greatly from the use of Christian Religious Education psychology since it helps them comprehend the importance of faith, morality, and spirituality in a way that is suitable for their stage of psychological development. Data for this study were gathered by analyzing a variety of pertinent literature sources that were linked to the research issue. The author used a qualitative method in conjunction with a library research methodology. The purpose of this study is to examine how Christian Religious Education psychology concepts might be applied to improve children's spiritual development in the smallest social settings the family, school, and church.The study's end findings show that using Christian Religious Education psychology helps kids become more aware of the principles of their faith, behave in ways that emphasize love, behave responsibly, and have a positive relationship with God. It is anticipated that this study will improve the analytical abilities of church ministers, particularly those who specialize in children's ministry, parents of children, and educators who use it as a teaching tool. It is acceptable and effective for the demands of children's spiritual growth and development when a mature and proper technique is used.