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The large number of institutions in the English village of Pare means that The Benefit English Course institution must market its English language course institution services well. Promotion via Instagram social media can develop business and have an attractive influence on prospective new students. Decisions regarding prices will also determine the success of the course institution. Not only that, Word of Mouth also plays a big role in forming an effective marketing communication strategy for The Benefit English Course institution. The purpose of this research is to determine whether there is an influence that Social Media Instagram (X1), Price Perception (X2), and Word of Mouth (X3) have on students' decisions to choose The Benefit English Course (Y) course institution simultaneously. This research method used was quantitative using a sample of 139 students at The Benefit English Course during February - July 2022. The data was analyzed using a multiple regression analysis test with the equation Y = 3.683 + 0.230 X1 + 0.355 X2 + 0.301 Social Media Instagram (X1), Price Perception (X2), and Word Of Mouth (X3) have a positive relationship with purchasing decisions (Y). The results of the t test and F test also show that the significance value of the Social Media Instagram (X1), Price Perception (X2) and Word of Mouth (X3) variables is smaller than 0.050 and the R square value is 0.924 so it can be concluded that the Social Media Instagram variable ( X1), Price Perception (X2) and Word of Mouth (X3) have a significant influence on the Purchasing Decision (Y) Students of the Benefit English Course Course Institution and have an influence of 70.7%.    

This study aims to explain and prove the hypothesis about whether there is an influence of store atmosphere, price perceptions, and product completeness on purchasing decisions at Pamenang Pagu Kediri Supermarkets. This research uses descriptive research with quantitative methods with sampling techniques, namely Nonprobability Sampling with the accidental method with a total population of 300 respondents and a sample of 75 respondents who are consumers at Pamenang supermarkets. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression test, t test (partial) F test (simultaneous), and the determinant coefficient (R2) which is processed using the SPSS version 25 program. The conclusions of this study that partially store atmosphere has no significant effect on purchasing decisions obtained a significant value of 0.206> 0.05. Perceived price partially has a significant effect on purchasing decisions with a significant value of 0.000 <0.05. Product completeness partially has a significant effect on purchasing decisions with a significant t value obtained for 0021 <0.05. Store atmosphere, price perception, and product completeness simultaneously have a significant effect on purchasing decisions with an F test value of 0.000 <0.05.

The aim of this research is to examine the analysis of the influence of service quality, product quality, location and price perception on consumer satisfaction at the Mang Khalim grated coconut stall located in the Ngampel Kendal traditional market. Previous research obtained different consumer satisfaction results. Therefore, this research aims to review previous researchers regarding consumer satisfaction. This research had 98 respondents from consumers of Mang Khalim grated coconut stalls using the Snowball Sampling technique. The analysis method in this research uses the SmartPLS 3.0 tool. The results of this research show that service quality and price perception have a negative and insignificant influence on consumer satisfaction. Meanwhile, product quality and location have a very positive influence but do not have a significant influence on consumer satisfaction.

The purpose of this study was to examine the effect of brand trust and price perception on brand loyalty for Scarlett Whitening skin care products both partially and simultaneously. The survey method with a quantitative approach was used in this study by collecting data through a questionnaire. The population of this study amounted to 304 students with a sample of 77 students identified using simple random sampling technique with probability sampling approach. The results of hypothesis analysis testing using the help of SPSS 25 software show the results of the F test that brand trust and price perceptions simultaneously have a significant effect on brand loyalty. In addition, based on the results of the T test, it shows that brand trust and price perceptions partially affect brand loyalty.    

Every company is required to make customers feel satisfied by providing better offers and services, considering that companies must be able to maintain their market position in the midst of increasingly fierce competition. To win the competition, companies must be able to provide satisfaction to customers, one example is a transportation service company. The objectives of this study include: Knowing the effect of price perceptions on passenger satisfaction at Batik Air Airlines at Ahmad Yani Airport in Semarang, knowing the effect of brand image on passenger satisfaction at Batik Air Airlines at Ahmad Yani Airport Semarang, and knowing the influence of price perceptions and brand image as a whole. along with passenger satisfaction at Batik Air at Ahmad Yani Airport in Semarang. This research methodology is a quantitative research using a questionnaire method. The population of this study are passengers who use the services of Ahmad Yani Airport in Semarang. researchers took data from a sample of 100 respondents, the sampling technique to be used is probability sampling. The type of sampling technique in this study used purposive sampling. Data collection tools include: questionnaires and documentation. Source of data used primary data and secondary data. Data analysis technique used: multiple linear regression includes the T test, F test and the coefficient of determination. The sig value of the price perception variable (X1) is 0.946 which can be concluded that 0.946 > 0.05 so that H1 is rejected, and the sig value of the brand image variable (X2) is 0.000 which can be concluded that 0.000 <0.05 so that H2 is declared accepted, which means that there is the effect of the results obtained by the researchers which resulted that price perceptions had no effect on passenger satisfaction and brand image had an effect on passenger satisfaction was obtained from the SPSS results carried out by researchers. And a Sig value of 0.000, it can be concluded that a sig value of 0.000 <0.05 means that there is an influence of perceived price and brand image simultaneously on passenger satisfaction.

The development of information technology, in terms of the internet is increasing and increasingly making people feel more comfortable to carry out various activities. The transportation business is also not spared from advances in internet technology. Online motorcycle taxis and taxis are a business opportunity that takes advantage of the development of internet technology. Traditional motorcycle taxis and taxis can only be found at the base or contacted by telephone. However, the current access can be accessed using an Android-based application. The emergence of transportation businesses such as Go-jek, Grab, Maxim and Indriver is proof that information technology has also penetrated into public transportation. The type of research used is quantitative research using multiple linear regression analysis techniques. The population in this study were 100 Go-ride service users in Solo Raya. The data collection technique used is questionnaire using the Linkert scale. The conclusions of this study are (1) There is a significant influence between service quality on customer satisfaction, (2) There is no significant influence between brand image on customer satisfaction, (3) There is a significant influence between price perceptions on customer satisfaction, (4) Simultaneously service quality, brand image and price perceptions have an effect on customer satisfaction.

This study aims to analyze the effect of Price Perception and Location on Consumer Purchase Decisions in Steak Moen Moen Lampung. This research was done with quantitative analysis through questionnaires. The population of this study was consumers of Steak Moen Moen Lampung who did a transaction at Steak Moen Moen Lampung in 2022. The sample in this study was 100 respondents using the purposive sampling technique. The data was analyzed using SPSS Vers 25.  The results of the study stated that price perception and location have an influence of 41.5% on consumer purchase decisions. Based on the results of the T-test showed that price perception and location have a positive and significant effect on purchase decisions partially. The F-test results showed that price perception and location have a positive and significant effect on purchase decisions simultaneously. Based on the results of this study, suggestions for Steak Moen Moen Lampung are to maintain affordability, maintain competitive prices, keep the location accessible, and continue to update payment methods to keep up with the times.

In the hospitality industry, the choices made by consumers when making purchases are of utmost importance for the survival of a company, particularly for Hotel Maven Fatmawati Jakarta, as they directly impact its profitability. This study aims to investigate the impact of brand image (X1), price perception (X2), and service quality (X3) as predictor variables on the decisions made regarding accommodations (Y) at Hotel Maven Fatmawati Jakarta. The research design utilized for this study is quantitative and based on surveys, employing an accidental sampling method with a sample size of 100 individuals who have previously made purchases at Hotel Maven Fatmawati Jakarta. The collected data was analyzed using multiple regression analysis, and primary data was directly obtained from the respondents. The research findings indicate that the independent variables collectively influence decisions regarding accommodations at Hotel Maven Fatmawati Jakarta. However, when examined individually, brand image and price perception do not significantly impact these decisions. On the other hand, service quality has a significant influence on accommodation decisions at Hotel Maven Fatmawati Jakarta.

Pejuang UMKM harus bisa melihat barang apa saja yang laris di pasar lapangan. Hal ini bertujuan untuk menyesuaikan kebutuhan warga agar kami sebagai penggiat UMKM dapat menyediakannya. Penelitian ini menggunakan kuesioner online. Fokus penelitian ini adalah kualitas produk dan persepsi harga kerupuk Hudi Jaya. Lokasi penelitian terletak di Simo Mojoruntut, Kecamatan Krembung, Kabupaten Sidoarjo, Jawa Timur. Hasil penelitian ini menunjukkan bahwa pengaruh kualitas layanan, kualitas produk, dan persepsi harga dapat disimpulkan, 1) terdapat pengaruh positif dan signifikan kualitas layanan terhadap loyalitas pelanggan, 2) terdapat pengaruh positif dan signifikan produk. kualitas terhadap loyalitas pelanggan, 3) terdapat pengaruh positif dan signifikan persepsi harga terhadap loyalitas pelanggan, 4) pengaruh kualitas layanan, kualitas produk, dan persepsi harga terhadap loyalitas pelanggan secara simultan.

The purpose of this research is to find out the influence of product quality, price perception, and brand image on the purchasing decision of Reebok brand sports shoes in the After.disc shoes store. The population in this study are all consumers who come to After.disc shoes store. While the sample was chosen using the non-probability sampling method of 96 respondents. Data analysis methods used in this study include data instrument testing, model feasibility tests, t tests, and multiple linear regression analysis. The results of testing hypothesis 1 (H1) produce that product quality has a significant positive effect on purchasing decisions so that it can be interpreted the higher the quality of Reebok shoes sold by After.disc shoes store, the higher the tendency of consumers to make a decision to buy. Hypothesis 2 (H2) results show that price perception has a significant positive effect on purchasing decisions so that it can be interpreted as the more affordable Reebok shoes prices After.disc shoes store, the higher the tendency of consumers to make decisions to buy.