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The Community Service Program (KKN) from the University of Muhammadiyah North Sumatra in 2025 took place in Dolok Kahean Village, Tapian Dolok District, Simalungun Regency, with the theme "Entrepreneurship as a Solution for Community Economic Empowerment. " The main objective of this activity was to improve the competence of Micro, Small, and Medium Enterprises (MSMEs) by implementing digital marketing strategies and strengthening local product brands, especially rengginang businesses. The methods applied included observation, interviews, socialization, and participatory training. The core program included logo and product identity creation, photography training and promotional content editing, social media account creation, and education on Go Digital Safe for the community. The results of this activity showed an increase in the skills of MSMEs in using digital media for promotion, expanding market share, and increasing product competitiveness. In addition, students gained practical insights in the application of entrepreneurship, communication, and social project management. The main challenges faced, namely the lack of internet access and low digital literacy in the community, can be overcome through a direct approach and intensive mentoring. Overall, the KKN program has been successful in strengthening collaboration between higher education institutions and the community and has become an example of digital-based economic empowerment at the village level.

Unmonitored traffic conditions often hinder decision-making processes in traffic management, particularly on secondary roads. Jalan Raden Inten II in East Jakarta is one of the connecting routes with heavy traffic activity at certain times, yet no integrated data-based monitoring system is currently available. This study proposes an Internet of Things (IoT)-based traffic condition classification system to identify Clear, Normal, or Congested states based on vehicle counts and speed categorization. The system is designed using an ESP32 microcontroller, an HB100 sensor to detect vehicle speed, and two AJ-SR04M ultrasonic sensors to detect vehicle presence. Data on vehicle counts and the percentage of slow-moving vehicles are periodically transmitted to the ThingSpeak platform and processed using the Threshold-Based Classification method. The classification results are visualized on a dashboard-based website equipped with charts, traffic condition status, and notifications when consecutive congestion is detected. Testing was conducted using simulation data over a specific period. Qualitative validation was carried out by comparing the classification results with traffic indicators from Google Maps. The results show that the system can classify traffic conditions with a good degree of agreement with external references, although discrepancies occurred at certain times due to the limitations of simulated data. This research demonstrates that a simple IoT approach can provide an affordable and effective solution for monitoring and classifying traffic conditions, with potential for real-world implementation in future studies.

The flipped classroom model emerges as an innovative pedagogical approach that fosters active student participation and cultivates personal responsibility for learning, particularly within the context of distance education. This method presents a valuable alternative for delivering practical-oriented courses such as Applied Ethnomusicology. In practice, the instructor’s role shifts from a traditional knowledge transmitter to a learning facilitator whose responsibilities include guiding, inspiring, and supporting students in achieving optimal learning outcomes. This study aims to analyze the effectiveness of implementing the flipped classroom model in the online learning of the rapa’i musical instrument at the Department of Performing Arts, Syiah Kuala University. Additionally, it seeks to describe the subjective perceptions and responses of both students and lecturers toward this instructional approach. Online learning was conducted using Zoom Meeting as the primary platform for synchronous interaction, supported by WhatsApp for content distribution and communication. A formative research methodology was employed, involving 20 students enrolled in the Applied Ethnomusicology course. Qualitative data were collected through observations of each flipped classroom phase and in-depth interviews with participants. Quantitative analysis was conducted to assess effectiveness via N-gain calculations. Results indicate that all stages of the flipped classroom model were successfully implemented, and the online learning process proceeded adequately despite challenges such as limited internet access and the scarcity of personal rapa’i instruments. Quantitatively, the model demonstrated moderate effectiveness, with an N-gain value of 0.3. Overall, students displayed high levels of enthusiasm and consistent engagement during each learning session, reflecting a significant increase in learning involvement.

The use of technological resources, especially the internet, has a very important role in supporting the effectiveness of the implementation of the flipped classroom model. Through internet access, students can prepare before face-to-face learning by watching learning videos, reading materials, or doing exercises independently. This allows the classroom teaching and learning process to be more interactive, where face-to-face time can be focused on discussion, problem-solving, and application of concepts. Based on survey data collected from students of SMK Dewata Bali Denpasar, it is known that optimal use of the internet helps increase students' understanding and interest in learning science subjects. However, as time went by, it was found that some of the material was still difficult for students to understand and remember. Therefore, educators need to choose the learning platform that is most effective in supporting the implementation of this model. Using the ELECTRE (Elimination and Choice Expressing Reality) method, this study assessed various platforms such as features, price, ease of use, and user survey results. The results show that Google Classroom is the most suitable and efficient platform to support reverse learning because of its ability to integrate various learning media, ease of access, and support for interaction between teachers and students.

This study aims to analyze oppurtunities, threats, and sales strategies through the Tiktok Shop and Tokopedua applications in the Tangerang area. Tiktok Shop and Tokopedia are two major E-Commerce platforms in Indonesia. Tiktok Shop utilizies short video trends and live streaming features to attract young consumers, while Tokopedia offers a strong E-Commerce infrastructure to support online transactions. E-Commerce is a process whereby buyers and sellers exchange information, money, and goods using electronic media. Data collection techniques were carried out through surveys targeting the community in the Tangerang area by distributing questionnaires and using documentation and literature studies that compiled secondary data from official documents published by the Ministry of Cooperatives and Small and Medium Enterprises, APJII, Data Reportal, and the Tangerang City Communication and Information Agency. The result of this study show that the collaboration between Tiktok Shop and Tokopedia opens up enormous growth opportunities, especially for businesses in the Tangerang area. Tangerang is a region with rapid growth in internet users. The younger generation, who actively use tiktok for both entertainment and shopping, is a highly potential consumer segment. Through this collaboration, businesses can reach markets that were previously difficult to penetrate through traditional marketing methods.

This study aims to examine in depth the level of effectiveness and obstacles faced in the use of RME. This study uses a qualitative descriptive approach that aims to describe in depth the effectiveness and obstacles in the use of RME at the Baleendah Health Center. Data collection techniques were carried out through triangulation, namely, observation, interviews, and documentation. The informants in this study consisted of three people, namely the Head of the Puskesmas, medical records officer, and a doctor. Overall, the results showed that the implementation of RME at the Puskesmas received full support from the management, including aspects of funding, training, technology, and regular evaluation of the problems faced. RME has become the main focus because it is considered more effective and efficient than manual systems, especially in accelerating and improving the accuracy of services. However, the implementation still encountered a number of obstacles, such as internet network disruptions in the early stages, which have now been resolved by adding devices at certain points. The limited number of IT experts is also an obstacle because it slows down the handling of technical problems. In addition, server disruptions still occur because data storage is centralized at Diskominfo along with 62 other Puskesmas in Bandung Regency, which causes delays in data access.

This research presents the design, development, and implementation of a mini smart car prototype that operates using Internet of Things (IoT) technology. The system is built around the ESP8266 microcontroller (Amica version), which functions as the core processing unit responsible for handling Wi-Fi communication and data processing. The motion of the car is controlled by an L298 motor driver module that regulates the operation of DC motors. The entire system is powered by a 3.7-volt rechargeable battery, ensuring portability and energy efficiency. The study discusses in detail the hardware configuration, software programming, and integration of IoT-based control through a web or mobile interface. Functional testing of the prototype, named MINIOT, focuses on evaluating the responsiveness, stability, and reliability of remote control operations. The results are expected to show that the system can effectively receive and execute user commands while transmitting real-time telemetry data, such as motor status and connection indicators. This project demonstrates the feasibility of low-cost IoT-based automation for small-scale robotic applications.

Children development in the digital era confronts substantial challenges stemming from rapid technological advancements. Children of the current generation, specifically Gen Z and Post Gen Z, are immersed in digital technology from a young age. Early childhood represents a demographic highly susceptible to the detrimental influences of digital media. Consequently, it is imperative to ensure that digital media utilized in early childhood education not only effectively fosters children's skills and knowledge but also remains secure and avoids producing adverse outcomes. This community service project purpose is to provide children with healthy internet literacy and to conduct training on creating digital content for them. This activity's focus was on managers and children of Mizan Amanah Orphanage for Orphans and the Poor in Surakarta. Asset-Based Community Development (ABCD) approach was utilized, with the goal community empowering by leveraging its inherent potential and resources. Implementation phases involved a needs assessment (Discovery), defining aspirations (Dream), creating the training module (Design), finalizing a plan through a Focus Group Discussion (Define), and executing the training (Destiny). The processed questionnaires from all participants concluded that workshop material was highly beneficial and tutor's delivery was satisfactory. 63% of participants were satisfied, and 32% were very satisfied.

This study aims to analyze the role of Islamic Religious Education (IRE) in shaping students’ character in the digital era, particularly through the use of non-digital learning media. The rapid development of technology has brought both positive and negative impacts on students. On one hand, technology facilitates access to information and enables more interactive learning processes. On the other hand, exposure to negative content and digital distractions can weaken students’ concentration and moral control. This research employed a quantitative method with a survey approach and a correlational design. Data were collected using a Likert-scale questionnaire from five respondents selected through purposive sampling. The findings reveal that teaching IRE using non-digital media significantly improves students’ concentration, discipline, and awareness of worship. Furthermore, IRE positively contributes to fostering wise internet usage and proper digital communication ethics. These results indicate that combining traditional approaches with the integration of religious values is highly effective in addressing the challenges of the digital era and promoting the development of students’ character rooted in Islamic values.

This research presents the design, development, and implementation of a mini smart car prototype that operates using Internet of Things (IoT) technology. The system is built around the ESP8266 microcontroller (Amica version), which functions as the core processing unit responsible for handling Wi-Fi communication and data processing. The motion of the car is controlled by an L298 motor driver module that regulates the operation of DC motors. The entire system is powered by a 3.7-volt rechargeable battery, ensuring portability and energy efficiency. The study discusses in detail the hardware configuration, software programming, and integration of IoT-based control through a web or mobile interface. Functional testing of the prototype, named MINIOT, focuses on evaluating the responsiveness, stability, and reliability of remote control operations. The results are expected to show that the system can effectively receive and execute user commands while transmitting real-time telemetry data, such as motor status and connection indicators. This project demonstrates the feasibility of low-cost IoT-based automation for small-scale robotic applications.

In recent years, the Indonesian government has actively promoted digital transformation in public service delivery, including in rural and remote areas. However, digital adoption among communities in these regions remains inconsistent and often hindered by infrastructural and socio-cultural constraints. This study aims to assess the digital readiness of rural communities in adopting mobile-based public service information systems, with a specific focus on understanding the social and technological dynamics that shape their engagement. Employing a mixed methods approach with an explanatory sequential design, the research began with a structured survey involving 150-200 respondents per location, followed by in-depth interviews with key informants such as village officials, service operators, and local users. The quantitative data were analyzed using SPSS to identify general patterns in digital readiness based on the Technology Readiness Index and the Digital Readiness Framework, while qualitative insights were thematically analyzed using NVivo to uncover contextual factors. The findings reveal that while some respondents exhibit a moderate level of digital optimism, barriers such as unstable internet access, limited digital literacy, and fear of misusing technology significantly affect adoption rates. Furthermore, social support from family members emerged as a critical facilitator in overcoming these challenges. This study contributes to the discourse on inclusive digital transformation by highlighting the importance of integrating community-based support mechanisms into system design and policy planning. The implications suggest that successful digitalization efforts in rural areas must go beyond infrastructure development and address the social readiness of users through culturally sensitive and participatory approaches.

The development of information technology (IT) has made a significant contribution to the field of education, including at the junior high school level. This study aims to examine the implementation of information technology in the learning process of seventh-grade students at SMP Katolik St. Aloysius. The research method applied was descriptive qualitative, employing observation, teacher interviews, and student questionnaires. The findings indicate that the use of IT tools such as computers, LCD projectors, and online learning applications, particularly Google Classroom and WhatsApp Groups, has enhanced student learning motivation, facilitated easier access to learning materials, and strengthened interaction between teachers and students. Moreover, technology integration enables teachers to deliver more engaging and varied learning experiences, encouraging students to participate more actively in the classroom. Nevertheless, several challenges were identified, including limited school infrastructure, varying levels of digital literacy among students, and unequal internet access. These obstacles may hinder the effectiveness of IT implementation in the learning process. Therefore, continuous mentoring strategies, infrastructure improvement, and digital literacy training for both students and teachers are necessary. In conclusion, the implementation of information technology at SMP Katolik St. Aloysius has had a significant positive impact on the learning process but requires sustainable support and improvements to achieve optimal outcomes

Government procurement of goods and services is a crucial instrument in achieving transparent, efficient, and accountable governance. One of the key innovations introduced is the e-Catalogue system, an electronic procurement platform provided by the National Public Procurement Agency (LKPP). This study aims to evaluate the implementation of the e-Catalogue in sports equipment procurement at the Youth and Sports Office (Dispora) of Semarang City, focusing on its mechanisms, supporting and inhibiting factors, and its impact on procurement governance. This research employed a descriptive qualitative approach, involving eight informants consisting of structural officials and suppliers. The findings indicate that, in general, the implementation of the e-Catalogue has been effective, particularly in terms of time efficiency, price transparency, and accountability enhancement. However, several challenges remain, including the lack of formal policy dissemination, limited digital literacy among some staff, insufficient internet infrastructure, and unstructured inter-unit coordination. Based on these findings, the study recommends several strategic measures: (1) establishing a permanent inter-unit coordination team, (2) strengthening human resource capacity through continuous training, (3) developing a digital dashboard for real-time monitoring, (4) providing limited public access to procurement reports, and (5) fostering partnerships with suppliers through technical forums and routine evaluations. These measures are expected to optimize the implementation of the e-Catalogue and serve as a best practice model for other local government institutions.

This research aims to design and build an Internet of Things (IoT)-based electrical energy monitoring system on a Darrieus turbine prototype to optimize energy yield. This research using the Research and Development or RnD method, this method was chosen by researchers because it can provide solutions, enable the development and application of more effective learning methods. The system uses NodeMCU ESP32 sensors to measure important parameters such as voltage, current, power, and energy produced by the turbine. The collected data is then analyzed and visualized through IoT platforms such as ThingsBoard, which allows real- time monitoring of the turbine's performance. The integration of IoT in this system is expected to improve energy use efficiency by providing useful information for management and decision-making in turbine operations. This research also fills the gap in Darrieus turbine development with an approach that combines IoT-based monitoring and energy yield optimization, and can be applied to improve the efficiency of renewable energy in Indonesia

The growth of modern technology has brought about numerous changes and new developments. Things that were previously considered unimaginable are now seen as commonplace and intriguing to many people. One example is the internet. Digitization can now be applied to all types of businesses, from the smallest to the largest. The formulation of marketing strategies has become more effective with this digitization. This study aims to examine the digital marketing activities of PT AkzoNobel Car Refinishes Indonesia on the Instagram social media platform. The research is conducted to review the uploaded content, engagement with followers, and their impact on the brand and sales. Data were obtained from direct experience during the internship process at the company. Research has shown that with proper and effective use, Instagram has provided considerable excitement for the company and its managers to utilize.

This research examines the phenomenon of Gado-Gado Boplo as a legendary eating place recognized by Kompas, Flokq, and Nibble articles. The research uses quantitative methods using questionnaires via Google Form and secondary data from the internet, journals and interviews. The sample used was 100 people who had eaten at Gado-Gado Boplo using a Likert scale. All questions were declared valid, with a calculated R value > R table, after which the data was evaluated using Cronbach's alpha for reliability and Pearson Correlation for validity. Apart from that, the Cronbach alpha data value > 0.6 shows its reliability. The data was then subjected to multiple regression analysis, classical assumption testing, and hypothesis testing (T and F tests). The Excellence variable (X3) has a partially significant influence on the Purchasing Decision variable (Y), but the Strength (X1) and Uniqueness variables (X2) do not have a partial influence on the Purchasing Decision variable (Y), according to the T test. Furthermore, jji F shows that variables X1, X2, and X3 all influence Y significantly at the same time. In conclusion, superiority has a favorable and large influence on purchasing choices, but strength and uniqueness only have a small influence. These three X factors all have a significant influence on purchasing choices (Y) at the same time.

The daily exchange of informatics over the Internet has both eased the widespread proliferation of resources to ease accessibility, availability and interoperability of accompanying devices. In addition, the recent widespread proliferation of smartphones alongside other computing devices has continued to advance features such as miniaturization, portability, data access ease, mobility, and other merits. It has also birthed adversarial attacks targeted at network infrastructures and aimed at exploiting interconnected cum shared resources. These exploits seek to compromise an unsuspecting user device cum unit. Increased susceptibility and success rate of these attacks have been traced to user's personality traits and behaviours, which renders them repeatedly vulnerable to such exploits especially those rippled across spoofed websites as malicious contents. Our study posits a stacked, transfer learning approach that seeks to classify malicious contents as explored by adversaries over a spoofed, phishing websites. Our stacked approach explores 3-base classifiers namely Cultural Genetic Algorithm, Random Forest, and Korhonen Modular Neural Network – whose output is utilized as input for XGBoost meta-learner. A major challenge with learning scheme(s) is the flexibility with the selection of appropriate features for estimation, and the imbalanced nature of the explored dataset for which the target class often lags behind. Our study resolved dataset imbalance challenge using the SMOTE-Tomek mode; while, the selected predictors was resolved using the relief rank feature selection. Results shows that our hybrid yields F1 0.995, Accuracy 0.997, Recall 0.998, Precision 1.000, AUC-ROC 0.997, and Specificity 1.000 – to accurately classify all 2,764 cases of its held-out test dataset. Results affirm that it outperformed bench-mark ensembles. Result shows the proposed model explored UCI Phishing Website dataset, and effectively classified phishing (cues and lures) contents on websites.

To respond to the challenges and needs of contemporary society, the public sector must rapidly adapt to digital transformation. The objective of this research is to examine relevant and adaptive human resource development strategies for the digital ecosystem and to evaluate how they impact the quality of public services in the era of technological disruption. This research uses a descriptive qualitative approach with a literature review and policy analysis. It analyzes best practices from government institutions, both national and international, in developing human resources oriented towards the digital era. Key findings indicate that optimizing human resources requires not only improving technological capabilities or digital expertise; it also requires reconstructing leadership paradigms, flexible organizational cultures, and implementing meritocratic systems and data-driven performance management. It is evident that technologies such as big data analytics, artificial intelligence (AI), and the Internet of Things (IoT) can help improve public services, but the success of these technologies depends heavily on the capabilities and readiness of the employees who manage these systems. An integrated digital talent ecosystem must be built, encompassing continuous training (learning for life), collaboration between government, academia, and business (the triple helix model), and a regulatory framework responsive to technological developments. Furthermore, it is emphasized that developing digital integrity and ethics is crucial as a pillar of good governance in the digital era. Optimizing human resource development strategies systematically and sustainably will enable Indonesia to improve the efficiency of public services and strengthen the competitiveness of its bureaucracy globally. By 2045, adaptable, innovative, and highly integrated human resources will be the primary drivers of a digital government transformation that is inclusive, responsive, and future-oriented.

This study analyzes the role of millennials and Gen Z in driving the growth of halal e-commerce in Indonesia. The global halal industry is projected to reach US$3.36 trillion by 2028, underscoring the importance of strengthening halal e-commerce in Indonesia, which has the largest Muslim population in the world (Kawsar, 2025). Millennials and Gen Z are the dominant users of the internet and digital marketplaces, thus playing a strategic role in expanding the digital halal economic ecosystem. This study uses a qualitative approach with literature studies and in-depth interviews with consumers and halal digital business actors. The analysis focuses on digital behavior, halal product preferences, and awareness of sharia economic principles. The results show that millennials and Gen Z contribute through three main roles. First, as smart consumers who show high preference and loyalty to certified halal products. Second, as creative business actors who create sharia startups and marketplaces with innovative digital marketing strategies. Third, as agents of change who promote digital halal literacy and strengthen public awareness of the importance of halal products and services. In conclusion, the role of these two generations is not only in consumption, but also in creating a sustainable digital halal business ecosystem, strengthening Indonesia's competitiveness in the global halal industry, and supporting national sharia economic development.

This study aims to analyze the implementation of assistance for issuing Business Identification Numbers (NIB) for Micro, Small, and Medium Enterprises (MSMEs) in Sukodadi District, Lamongan Regency. This assistance program is a government effort to support MSMEs in obtaining business legality regulated through the Online Single Submission (OSS) system. The method used in this study is a descriptive qualitative approach with data collection techniques through in-depth interviews, field observations, and document studies related to program implementation. The results show that NIB assistance has a positive impact on MSMEs' understanding and awareness of the importance of business legality, which was previously neglected. However, there are several obstacles in its implementation, including limited digital literacy among MSMEs and limited internet access in some areas, which hinder the NIB registration process through the OSS system. Furthermore, although assistance has been provided by local governments and related agencies, it is necessary to increase the frequency and quality of assistance to make the NIB registration process easier and more efficient for MSMEs. Therefore, a more intensive mentoring policy based on technology empowerment is urgently needed to support the sustainability of business legality among MSMEs in Sukodadi District.