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Shabrina Aulia Putri; Aris Sutejo

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

Analysis of the influence of visual content in the fundraising campaign for zakat by Lembaga Amil Zakat Dompet Amanah Umat (LAZDAU) on the Instagram platform during August to October 2023. Employing a qualitative descriptive method with the approach of decision-making theory and customer engagement, this research highlights how consumers interact, respond, and engage with the visual design of LAZDAU's content. The findings reveal that content with clear and consistent visual designs, receiving positive responses from the audience, directly impacts the participation and success of the fundraising campaign, reflected in the significant financial reception by LAZDAU. This journal underscores the crucial role of appropriate visual design in enhancing community participation and responsiveness to humanitarian efforts within zakat institutions.

Nurlia Eka Damayanti; Alvaro Jordan Zwageri; Emilya Sahara Putri; Husna Putri Amalinda; Ivana Angelita +2 more

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

This research aims to analyze the business feasibility and sustainability impact of "Outdoor Plus" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders.    

Riska Komalasari; Darul Arqom; Fharizal Prakasa Suhaimi; Rasidah Novita Sari

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research was conducted with the aim of analyzing the guarantees contained in profit sharing agreements such as mudharabah agreements contained in sharia banking. In this research, a normative approach is used. A normative approach is used to examine the provision of guarantees in production sharing agreements from the perspective of Muamalat jurisprudence. This research shows that profit sharing contracts such as mudarabah essentially have no guarantees, except for guarantees against the possibility of moral hazard on the part of the contracting parties. In practice, Islamic financial institutions, especially Islamic banks, remove mandatory guarantees from the profit sharing agreements they make with their partners (customers). However, keep in mind that the guarantee of absolute rights will only end if the loss arises due to your fault, negligence or breach of contract. If the loss is caused by negligence, or a breach of customer contract, then warranty coverage should not be addressed.

Pingkan Atmarti Arumingtyas; Yugi Setyarko; Ravindra Safitra Hidayat

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of information technology in a digital-based economy supports business actors in aspects of marketing, procurement, distribution, and consumer service. This research aims to determine the influence of price perceptions, online customer reviews, and promotions on purchasing decisions for Heylook Official Shop products on the Shopee marketplace. The population in the research is Heylook Official Shop consumers on the Shopee marketplace the number of which is unknown (infinite). The number of samples in this study was 97 respondents determined using the Lemeshow formula. The sampling technique in this research is non-probability sampling with a purposive sampling method. Data collection was carried out through a questionnaire applied on Google Forms, and measured using a Likert scale. Data analysis uses multiple linear regression with the help of SPSS version 26 software. The findings in this research show that price perceptions and promotions have a significant influence on purchasing decisions, while online customer reviews do not influence Heylook Official Shop Purchase Decisions in the Shopee marketplace. Companies are expected to maintain competitive prices and continue to carry out promotional activities effectively. Companies need to push consumers to provide reviews of the products they purchase so that they become input for other consumers and the company itself.

Nurlia Eka Damayanti; Alvaro Jordan Zwageri; Emilya Sahara Putri; Husna Putri Amalinda; Ivana Angelita +2 more

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research aims to analyze the business feasibility and sustainability impact of "Outdoor Plus" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders.  

Jeffri Nur Syahfudin

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of service quality and product quality on repurchase intention with consumer satisfaction as an intervening variable at UD. Rizqi Food Supplier Yogyakarta. The impact of Covid-19 has caused a decrease in meat shipments, but extra services and promos during the pandemic have increased interest in repurchasing. After the pandemic, expansion into restaurants and hotels resulted in a significant increase in sales. The research sample consisted of 100 respondents. Data analysis used multiple regression and Sobel's test to test consumer satisfaction as an intervening variable. The results showed that service and product quality had a significant effect on consumer satisfaction and repurchase intention. However, customer satisfaction does not mediate the relationship between service quality and repurchase intention, as well as the relationship between product quality and repurchase intention. Improving the quality of services and products at UD. RizqiFood Supplier is expected to increase consumer satisfaction and encourage repurchasing interest. This is important for company management to retain loyal customers and achieve business success.

Puput Iswandyah Raysharie; Irawan Irawan; Lia Aulia Amanda Bakti; Lyvia Angelqica; Mutia Nisa +4 more

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study looks at customer behavior on e-commerce platforms, with a particular emphasis on Shopee in Indonesia. The study involved 102 respondents to evaluate the relationship between variables. The results show that these factors have an impact on the repurchase intention of e-commerce customers on Shopee. The study was conducted using quantitative methods and used SPSS for statistical analysis. The results show that the components present in this study have an influence on customer repurchase intention. However, other factors not present in this study, for example, price, user experience, and promotion, may have a greater impact on customer repurchase intention than other factors. This study provides an in-depth understanding of the components that influence customers' willingness to make repeat purchases on e-commerce platforms. While product and service quality remain important, companies and marketers should consider these additional elements when they create their marketing strategies. This calls for further future research using large samples and deeper analysis to understand this more complex context and help run businesses better in the ever-evolving e-commerce market.

Mey Nur Aisyah; Citra Mega Suara; Ari Kristiana; Dumadi Dumadi; Nasiruddin Nasiruddin

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

In the era of rapid development of digital technology, one of the marketing strategies that is increasingly being applied is through artists as advertising promotions for a product through television, including advertisements on Clear shampoo products. The main objective of this study was to evaluate the effect of celebrity endorser analysis, brand image, brand trust and television advertising on shampoo purchase decisions at Mapur stores in Brebes District. The correlation method with the quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values that will be measured by statistics as a calculation test tool, related to the problem studied to produce a conclusion. The population of this study was Clear shampoo customers at the Mapur store, Jagalempeni Village, Brebes Regency. The sample was obtained by the Slovin formula with a margin of error of 10% of the population of 413 people, then a sample of 80 respondents was obtained. The research instrument used was in the form of primary data from filling out questionnaires. The results of the t test in the study found that the brand trust variable did not have a significant influence on purchasing decisions, brand trust had an effect on purchasing decisions, television advertisements did not affect purchase decisions. Based on the F test, this value is obtained that brand trust has the most significant influence, followed by brand image, television advertising, and celebrity endorsers in order of significance of influence in a given analysis model. These results provide an idea of the relative contribution of each independent variable to the dependent variable simultaneously influencing the determination in purchasing decisions on Clear shampoo products.

Epi Ida Lestari Samosir; Asnita Sinaga; Isyos Sari Sembiring; Indra Agussamad

Jurnal Riset Ilmu Farmasi dan Kesehatan 2023 Asosiasi Riset Ilmu Kesehatan Indonesia

Satisfaction is a person who has compared in terms of performance and also the expected results through the level of a person's feelings. In another theory written by Wilton, it is stated that satisfaction or dissatisfaction is the result of the final evaluation of the customer's response, namely the suitability that has been felt by the customer with the expected performance of the product that can be felt after the customer uses it. (Abarca 2021) Family planning is an effort by husband and wife to measure the desired number and distance. The effort in question includes contraception or pregnancy prevention and family planning. The basic principle of contraceptive methods is to prevent male sperm from reaching and fertilizing a woman's egg (fertilization) or preventing a fertilized egg from implanting (attaching) and developing in the uterus (Th. Endang Purwoastuti, 2016).From a preliminary survey in January 2023 at the Siloam Clinic, West Siantar District, Pematangsiantar City, 20 women of childbearing age were found, of whom 7 people expressed dissatisfaction with contraceptive services. Based on the background description, researchers are interested in taking the title The Relationship between Service Quality and Mother's Satisfaction in Using IUD Contraception at the Siloam Clinic, West Siantar District, Pematangsiantar City in 2023  

Yuni Sara; Nuril Khusni Al Amin; Nida Safira

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to investigate the intricate relationship among marketing public relations, digital marketing, marketing mix, customer service, and customer loyalty within the contemporary business landscape. Employing a qualitative research design, the study utilizes purposive sampling to gather data from a diverse range of industry experts, marketers, and consumers. Data analysis involves thematic analysis to unveil patterns, themes, and insights from the collected data. The findings shed light on the nuanced interactions among marketing public relations, digital marketing strategies, elements of the marketing mix, quality customer service provision, and its impact on fostering customer loyalty. This research contributes to a deeper understanding of the dynamic marketing ecosystem, offering valuable insights for businesses aiming to enhance customer engagement and loyalty in the digital age.    

Ahmad Irawan; Udi Rosida Hajrianti; Erni Dwi Puji Setyowati; Defilia Anogra Riani; Ignatius Hapiktoran Roy +6 more

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Thoughtfully, this exploration depicts the impact of trust and administration quality on consumer loyalty. Obviously there are contrasts and similitudes between the few diaries considered and the viewpoints of every one of these diaries. As well as examining a few things with respect to Trust and Administration Quality, there are numerous points of view which will be examined exhaustively and consistently in this Exploration Diary. The Learning Writing Exploration Strategy is utilized for information assortment in this Exploration Diary. This strategy gathers information from a few different distributed diaries, which are joined into one diary that will be analyzed and examined in this Exploration Diary.

Rendy Andika; Riky Apriadi; Syahadatillah Syahadatillah; Tata Sutabri

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Night markets have long been a popular place to do food business, and one of the trending products is grilled octopus. To optimize this business potential, implementing a digital business strategy has become key. This journal presents a brief overview of how digital business is used to market grilled octopus at night markets. The application of digital business in marketing grilled octopus at night markets involves various aspects. First of all, outlet owners can take advantage of technology by creating an official website for their outlet. This website not only serves as a platform to display menus and store locations, but also as a tool to communicate with potential customers. Social media also plays an important role in marketing. By managing accounts on platforms such as Facebook, Instagram, and Twitter, outlet owners can share product images, customer reviews, and promotional information. Apart from that, email marketing is also an effective strategy. Collecting customer email addresses and sending them information about special offers, discounts, or new menu items can increase customer engagement. Joining popular food delivery apps such as GrabFood or GoFood also helps in expanding customer reach, especially if the grilled octopus outlet does not yet have a physical presence in the location. Although implementing a digital business has clear benefits, there are also challenges that need to be overcome. Intense competition in night markets requires outlet owners to create creative and different marketing. Additionally, adequate online management is the key to success, and outlet owners may need to train themselves or obtain technical support to manage their digital assets. In conclusion, the implementation of digital business has had a positive impact in marketing grilled octopus at night markets. However, outlet owners need to be aware of the challenges that may arise and try to continue to improve their strategies in facing increasingly fierce competition in the digital world.

Novi Ria Rahmawati; Rohmawan Adi Pratama; Dama Yuninata; Eva Yuniarti Utami; Wahyu Agung Setyo

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This research is motivated by the lack of knowledge and ability of MSME actors to carry out product branding, especially in the Kepatihan Kulon sub-district. One of these problems is that the majority of MSMEs have not found a brand to attract customers and packaging that still does not attract buyers and there is limited information regarding product branding. To overcome this problem, it is necessary to carry out research and assistance. The aim of this research is to provide assistance and introduction to creating NIB accounts and checking business names and logos as well as assistance and creating the latest logos for selected MSMEs. The method in this research uses the PAR (Participatory Action Research) method to make it easier for researchers to define problems and provide action as a solution to the problems that have been defined. The results of this research explain that so far MSMEs in the Kepatihan Kulon sub-district have only prioritized taste without paying attention to branding and packaging, so the hopes of this assistance for MSMEs can be higher than before. Apart from that, creating an NIB account is expected to make MSMEs more concerned about the legality of their business.

Hanifah Mahry; Yuniarti Ma’nawiyah; Andi Yulianto; Ari Kristiana; Azizah Indriyani

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.

Mawardi Mawardi; Ulil Albab; Azka Nuriah; Novia Reka; Nofan Refaldi

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The aim of this MSME training program is that the aim of entrepreneurial training is not to direct people or SMEs to create new businesses, but to help SMEs to see business opportunities and new markets by looking at them from a different angle. This different angle is more directed at the need for new innovations from businesses that are currently being run and ensuring business continuity. This activity can increase sales and profits, expand target markets, deepen customer loyalty, and increase competitive advantage (Perwita, 2021). The benefits obtained from this activity are for participants to gain knowledge and product promotion. Increased product orders from a wider target market will also be obtained. Apart from that, this activity also provides social learning for the implementing team, namely students. Students interpret the knowledge gained on campus by providing benefits to many people. Students also carry out downstream research and interpret knowledge for the progress of SMEs. Increased product orders from a wider target market will also be obtained. The method used is Participatory Action Research (PAR). From the results of the service, it can be concluded that this MSME training was carried out so that Konveksi Aura consumers would increase and expand from various regions. This MSME training uses Instagram media which will be filled with content and product videos. This video content is in the form of product manufacturing procedures, types of products produced, and profiles, pachaking designs. The content video is published on the durian village Instagram account.

Firdawati Firdawati; Ambok Pangiuk; Marissa Putriana

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

The method used by the author in this study is a qualitative method, this method is used to observe, understand and describe a study about the increase in tariffs for PDAM Tirta Mayang in Jambi city. The drinking water tariff is the cost of drinking water services that must be paid by the customer for each use of drinking water provided by the organizer. In the Regulation of the Minister of Home Affairs Number 23 of 2006 concerning Technical Guidelines and Procedures for Determining Drinking Water Tariffs at Regional Drinking Water Companies (PDAMs). The tariff for the level of basic drinking water needs must be affordable by customers whose purchasing power is equal to or less than the Provincial Minimum Wage. In the event that household expenditures to meet basic drinking water standards do not exceed 4% (four percent) of the income of the customer community, the tariff meets the affordability criteria. Tariffs must be applied fairly. the calculation and determination of drinking water tariffs is based on the principles of affordability and fairness. Quality of service, full cost recovery, efficiency of water use, transparency, accountability and protection of raw water.

Risma Dila Agustin; Oktaviana Wahidah; Eva Dwi Kurniawan

Jurnal Riset dan Publikasi Ilmu Ekonomi 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The problem is that people with disabilities are always considered not to be independent and are often seen as lacking performance in companies. This greatly influences employees with disabilities in adapting to the work environment. Apart from that, the problem raised is the quality of performance of employees who are considered to have committed fraud. The aim of this research is to look at the quality of performance of accountants with disabilities found in literary works. The research method used is the hermeneutical method. The method used is to understand the text and the problem to be able to understand and know the strengths and weaknesses of the text. This research uses data from the literary work used entitled Love Risk Management by Helen Tanuwan. Theories in research are incongruent. The results of this research show that the main character has hearing problems but there are conditions imposed by his former boss so that the main character must be responsible for the bad credit of one of his customers.    

Febriyan Dwi Rachman; Hilda Lolita; Rizaldy Andy Wijaya

Concept: Journal of Social Humanities and Education 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Cafes or also known as coffee places among today's society, especially teenagers. Cafes are used as a place to hang out and become a business to meet the needs of consumers. In this era of development, many cafes are competing to provide a comfortable place and atmosphere to attract customers, making it suitable as a place to relax, chat or gather. One example is Chord Cafe, this cafe is very strategically located so it is easy to reach and has a comfortable place. Chord Cafe also has many choices of coffee and non-coffee menus as well as snacks and heavy meals. This cafe has baristas who are very skilled in making various kinds of coffee and other drinks. As a fairly large cafe, Cord Cafe often holds live music, this is one way to attract customers to come to the café.

Nadia Chairunnisa; Jeffri Alfa Razaq

Jurnal Elektronika dan Komputer 2023 STEKOM PRESS

The coffee shop business is very lively and in great demand some circles of society, wrong one of them is Kusuma Kopi Semarang. Kusuma Kopi Semarang still uses an ordering system that is still manual in terms of ordering, so an ordering system is made menu with the application of a combination of QR Code technology with website. To develop this research, the method used First Come First Served (FCFS). Using this method process Menu ordering is more effective because customers place orders First, you will immediately get service.

Fadhila Audi Ubay; Ahmad Perdana Indra

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research aims to analyze the factors that influence customers' decisions in choosing Hasanah Card as the credit card of choice. Credit cards, as an important financial instrument, increasingly dominate consumer choices in managing their finances. In this context, Hasanah Card stands out as an attractive option in the credit card market, especially in the sharia-based financial environment. This research uses an analytical approach to identify the main factors that shape customer preferences for the Hasanah Card. These factors involve aspects such as sharia compliance, benefits and incentives, comfort of use, and brand image. Through surveys and data analysis, this research aims to provide in-depth insight into what factors most influence customers' decisions in choosing a Hasanah Card credit card. The results of this research are expected to provide an important contribution to the understanding of the Islamic banking industry, especially in the context of credit cards. In addition, these findings are expected to provide guidance for financial service providers to improve the quality of their products, accommodate customer needs, and strengthen Hasanah Card's position in an increasingly competitive market.