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 This study aims to examine the impact of brand image on purchasing decisions, assess how the store atmosphere affects buying behavior, and evaluate the influence of product quality on purchase choices. The research employs a quantitative approach, targeting consumers who have made purchases at the Bebek Goreng Pak Ndut Kartasura outlet. Sampling was conducted using a non-probability purposive sampling technique. Data were gathered through questionnaires distributed to 160 respondents. The data analysis  performed using IBM SPSS 25 software, the study variables including Brand Image, Store Atmosphere, Product Quality, and Purchasing Decisions. Findings reveal that brand image is affecting purchasing decisions. Similarly, the store atmosphere also has a significant positive impact. Product quality was found to positively and significantly influence consumers' purchase decisions as well. From these results, it can be concluded that improving management of brand image, product quality, and store atmosphere will likely enhance purchasing decisions on Bebek Goreng Pak Ndut Kartasura.

This study observes how influencers sell sharia products through live selling on the TikTok platform and analyzes it from the perspective of muamalah fiqh and how it impacts the Islamic economy. This study shows that sharia-based direct selling can increase market access, expand the reach of sharia MSMEs, and encourage the development of a sharia-based digital economy. This can be seen from the transaction process and the sharia principles that must be adhered to. This study also emphasizes the importance of openness, honesty, and acceptance of contracts to ensure that the transactions carried out are halal and valid according to fiqh. Using a qualitative descriptive analysis methodology supported by literature and direct observation data, it was revealed that direct buying and selling practices can teach people the concept of Islamic economics and encourage ethical or sharia-compliant buying and selling behavior. However, violations of sharia principles such as marketing of illicit goods and fraudulent practices require ongoing supervision and training. This study shows that sharia live selling on TikTok can be an effective way to empower the people's economy and develop a sharia-based and ethical digital economic ecosystem.

TikTok has transformed into an effective digital marketing platform, not only for introducing products but also for shaping impulsive shopping behavior. This study aims to analyze the impulsive shopping behavior of Generation Z on TikTok Shop. The research was conducted using a qualitative descriptive approach, with data obtained from digital searches and observations. The findings indicate that Generation Z has a strong interest in utilizing the TikTok Shop feature within the TikTok application, making it one of their preferred alternatives for online shopping transactions. TikTok significantly influences Generation Z’s shopping behavior, as they tend to purchase products after seeing them on the platform. Businesses leverage TikTok as an efficient marketing tool, particularly through creative content, short videos, and influencer recommendations. By utilizing an algorithm that tailors content to users’ preferences, TikTok Shop creates offers that appear attractive to consumers. Generation Z is often influenced to buy items they do not actually need. Sudden purchases driven by emotions—such as low prices or limited-time offers—often lead them to overlook product quality. As a generation living in the digital era, Gen Z needs to better regulate their impulsive consumer behavior. Wisely utilizing technology and understanding the marketing strategies used by platforms like TikTok Shop can help them avoid excessive impulsive spending. By prioritizing needs over wants and carefully considering the value and benefits of a product before purchasing, Gen Z can become smarter and more responsible consumers.

The impact of the Covid-19 pandemic was experienced by business actors, especially MSME business actors and had a huge impact on business actors who had just started a business. The Covid-19 pandemic that hit the world has made many changes, including the changing behavior of consumers. MSME actors must be able to adapt to existing conditions. Consumers prefer to make purchases onlineonline according to their circumstances and needs during a pandemic, but this right is also inseparable with regard to the quality of the product to be purchased, whether it meets their needs or not. The research objectives were to find out and analyze the influence of: social media on buying interest, product quality on buying interest, and social media and product quality on buying interest in UMKM Mitra Mandiri Brebes. The research population referred toFriends of the Umkm Mitra Mandiri account as of October 15, 2023 totaling 201 friends. Sampling using the Slovin formula with techniquesincidental as many as 67 respondents. The data uses primary data from the answers to the questionnaire. Hypothesis testing uses SPSS. The theoretical basis used is social media, product quality, and buying interest. The results showed social media partially has a significant effect on purchase intention, product quality partially has a significant effect on purchase intention, and social media and product quality simultaneously influence purchase intention

This study aims to analyze the influence of digital marketing strategies, product quality, and pricing on consumer purchasing decisions in the context of bead accessories. Utilizing a qualitative approach through literature review, the research synthesizes findings from previous studies published between 2019 and 2024. The results indicate that digital marketing strategies especially those involving social media, visual content, and e-commerce platforms significantly shape consumer preferences and purchasing decisions. Additionally, product quality, including durability, aesthetics, and unique design, plays a crucial role in fostering consumer trust and loyalty. Pricing is also a key determinant, where the perceived value-to-cost ratio greatly influences consumers’ final buying choices. This research contributes to the understanding of consumer behavior within the creative handmade accessory industry and offers practical implications for small business owners in designing more effective marketing strategies.

The development of trade has provided very free space for movement in every transaction so that goods and services are easily owned and consumed by consumers, one of which is thrifting clothing which is one of the most basic needs for humans which is very important to use to cover and protect the body in every his activities. The aim of this research is to analyze the influence of brand image on consumer trust, the influence of product quality on consumer trust, the mediating role of consumer trust on the relationship between brand image and product quality, the mediating role of consumer attitudes on the relationship between brand image and product quality, the influence of brand image on buying interest, and the influence of product quality on purchasing interest. The influence of brand image and product quality on interest in buying thrift clothes in the growing fashion industry. This research also examines the mediating role of consumer beliefs and attitudes in the Islamic business perspective. By using regression and mediation analysis methods, the results of this research can provide valuable insight for business people, especially in understanding the preferences and behavior of Muslim consumers who are increasingly consuming fashion products. The research results conclude that the relationship between brand image has a positive and significant effect on consumer trust. , The relationship between product quality has a positive and significant effect on consumer trust, The mediating role of consumer trust strengthens the relationship between brand image and product quality, The mediating role of consumer attitude strengthens the relationship between brand image and product quality, The relationship between brand image has a positive and significant effect on purchase intention, and The relationship between product quality has a positive and significant effect on purchasing interest.

The advancement of information technology has shifted marketing strategies from conventional to digital platforms, with TikTok emerging as a key driver of modern consumer behavior, including impulse buying. This phenomenon is evident in the local perfume industry, such as SAFF & Co, which has successfully captured a significant market share through strong content strategies. This study aims to analyze thej nfluence of Content Marketing, Price Discount, and Online Customer Review on Impulse Buying of SAFF & Co perfume via the TikTok application in Surabaya. A quantitative associative approach was employed, using an online questionnaire distributed to 100 TikTok users who have purchased the product. The data were analyzed using multiple linear regression. The results indicate that Content Marketing and Price Discount have a positive and significant effect on Impulse Buying, while Online Customer Review does not show a significant partial effect. However, simultaneously, all three variables positively and significantly influence Impulse Buying. These findings imply that businesses can stimulate consumer impulse purchases through effective content and discount strategies, while the role of customer reviews still requires optimization to strengthen their psychological impact on consumer purchasing decisions in social media environments.

This quantitative research analyzes the influence of online promotion and shopping lifestyle on impulsive buying of jiniso fashion products on the Shopee e-commerce platform. The phenomenon of increased impulsive purchasing behavior is driven by online promotion strategies (discounts, vouchers, flash sales) and a tendency towards a consumptive shopping lifestyle. The population for this study comprises all individuals who have purchased Jiniso fashion products on Shopee, with a sample of 100 respondents determined using a non-probability sampling technique. Primary data were collected through online questionnaires via Google Forms, while secondary data were obtained indirectly from intermediary sources such as literature, articles, journals, and websites related to the research object. Based on SPSS test results, all research instrument indicators were found to be valid and reliable. Partial t-tests revealed that both online promotion and shopping lifestyle variables significantly influence impulsive buying. Furthermore, the F-test indicated that both independent variables simultaneously affect impulsive buying. Among the two variables, online promotion emerged as the dominant variable. The conclusion shows that online promotion and shopping lifestyle significantly impact impulsive buying behavior for Jiniso fashion products on Shopee, providing implications for fashion businesses to maximize online promotions and adapt marketing strategies to effectively increase sales.

In the past, toys were identified solely as instruments of entertainment for children. Adults were generally considered inappropriate to own or play with toys. Over time, toys have evolved into collectibles that have artistic, historical, and investment value for people of all ages. This study aims to analyze Pop Mart's marketing strategy in shaping impulsive buying behavior. The study was conducted using descriptive qualitative methods. The research data was obtained from digital searches and observations from various official sources and related official websites. The results of the study show that Pop Mart, as a leader in this industry, has successfully implemented marketing strategies that utilize collaborations with artists, the blind box concept, and the principle of scarcity to create a unique and attractive shopping experience for its consumers. Collaborations with artists play an important role in building brand identity and increasing product appeal. By offering limited editions of popular characters such as Molly, Labubu, and SkullPanda, Pop Mart has been able to attract collectors and art enthusiasts who have an emotional connection to these works. This has led to increased brand loyalty and purchase frequency. The blind box concept creates an element of surprise that triggers excitement when opening the packaging, thereby encouraging repeat purchases. Additionally, the scarcity marketing strategy, combined with the application of FOMO behavior, successfully creates a sense of urgency among consumers. Products with limited editions and purchase quantity restrictions create exclusivity, making consumers feel they must act quickly to obtain the product before it sells out.

This consider points to assess the affect of brand image on customer obtaining behavior in a computerized setting by joining quantitative strategies and counterfeit insights (AI)-based opinion examination. Essential information collection was conducted through an internet overview of 212 respondents matured 21–35 a long time who routinely make online buys, whereas auxiliary information was gotten from 5,000 customer comments on social media and e-commerce destinations. The comes about of the relapse examination appeared that brand image components such as believe (β = 0.37), seen quality (β = 0.31), and passionate association (β = 0.28) have a critical impact on buy purposeful (R² = 0.62, p < 0.01). The discoveries from the estimation investigation appeared that 72% of customer suppositions were positive, supporting the quantitative comes about and underlining the significance of the enthusiastic viewpoint in acquiring choices. This think about contributes to the advancement of hypothesis by combining essential and auxiliary information analyzed utilizing AI innovation, and emphasizing the significance of computerized notoriety and enthusiastic perspectives in forming brand quality. The comes about of this ponder open up unused points of view in creating data-based promoting procedures within the computerized period.

The development of digital technology has given birth to a new era in the world of electronic commerce, namely social e-Commerce 2.0, which combines interactive features of social media with the ease of online transactions. One of the pioneers of this transformation is TikTok Shop, a platform that allows users to explore, promote, and purchase products directly through short video content. This article discusses how TikTok Shop revolutionizes the way consumers interact with products, the role of content creators as the main driver in marketing, and relevant business strategies amidst changes in digital consumer behavior. Through a trend analysis approach and case studies, this article examines the potential and challenges faced by TikTok Shop as a representation of the future of digital shopping. The results of the discussion show that TikTok Shop not only accelerates the buying and selling process but also creates a new ecosystem that combines entertainment, community, and consumption in one integrated platform.    

The rapid development of e-commerce and social media has encouraged the emergence of impulsive buying behavior, especially among students. Social factors and hedonic shopping motivation are thought to be the main triggers in making unplanned purchasing decisions. This study aims to analyze the effect of social influence and hedonic shopping motivation on impulsive buying behavior with financial literacy as a moderating variable in students of Departemenet of Management Class of 2024, Nusa Putra University. This research uses a quantitative approach with a survey mwthod. The sample consisted of 105 respondents selected using purposive sampling technique. Data collection was carried out through distributing questionnaires, and analyzed using SPSS software version 25. The results showed that social influence, hedonic shopping motivation had a positive and significant effect on impulsive buying behavior. Meanwhile, financial literacy does not moderate the influence of social influence and hedonic shopping motivation on impulsive buying behavior in Generation Z Manaement Departement Studendent Class of 2024.

This study aims to examine the influence of Hedonic Shopping, Price, and Fear of Missing Out (FOMO) on impulsive buying behavior on the TikTok Shop platform. The research subjects are students from the Faculty of Economics and Business at Universitas 17 Agustus 1945 Semarang who have made purchases via TikTok Shop. The sampling technique used was purposive sampling combined with proportional sampling, resulting in a total of 76 respondents. Primary data were collected through questionnaires, and the data were analyzed using multiple linear regression analysis. The results indicate that the Hedonic Shopping variable has a negative and significant effect on impulsive buying. In contrast, Price and FOMO variables show a positive and significant influence. The coefficient of determination (R²) value of 0.701 suggests that these three independent variables collectively explain 70.1% of the variation in impulsive buying behavior. These findings suggest that while hedonic motives do not always lead to impulsive purchases, attractive pricing and social pressure stemming from FOMO are key drivers of impulsive buying behavior among students. The results offer important implications for marketers in designing effective strategies on social commerce platforms like TikTok Shop.

The phenomenon of shopping addiction has increasingly attracted attention in the field of psychology, alongside the rapid growth of technology and e-commerce. Shopping addiction is characterized by compulsive, impulsive, and repetitive buying behavior, even when individuals are aware of its negative consequences. This study aims to describe the attachment styles among individuals experiencing shopping addiction using a descriptive quantitative approach. The subjects consisted of 11 university students aged 18–21 years, selected through incidental sampling based on specific shopping addiction criteria. Data were collected using a questionnaire measuring attachment styles grounded in Bowlby’s and Ainsworth’s theories. The findings revealed that all subjects exhibited a secure attachment style. This result contrasts with previous theories suggesting that shopping addiction is more commonly associated with insecure attachment. The findings suggest that other factors, such as social conditions, personality traits, and environmental influences, may also contribute to the development of shopping addiction in individuals with secure attachment. This study offers new insights into the relationship between attachment styles and shopping addiction behavior among university students.

Al-Ghazali's economic thought emphasizes balance in consumption and the importance of avoiding wastefulness and excess. However, in this digital era impulsive buying is increasingly prevalent, including among Muslims. This research is motivated by the behavior of Muslim consumers who tend to be more concerned with satisfaction than needs. The method used is qualitative research with a case study approach, to analyze the application of Al-Ghazali's economic thought in consumption theory. This research method is designed to provide a comprehensive and in-depth understanding of the application of Al-Ghazali's economic thought in the concept of consumption, especially the phenomenon of impulsive buying among Muslims in the digital era. The results show that the phenomenon of impulsive buying is increasingly widespread, triggered by easy access to information and products through digital platforms, as well as the influence of social media. This is often contrary to the principles of consumption taught by Al-Ghazali, who emphasized the importance of simplicity and moderation. This study recommends the need for awareness and education on consumption ethics in Islam to help avoid excessive consumption behavior and prioritize spiritual values in every act of consumption.

The purpose of this study was to determine the amount of income and the amount of risk of Scallion farming and to describe the behavior of farmers in reducing the risk of onion farming in Konawe Regency. The study was conducted in 2023 at the onion production center in Linonggasay Village, West Wonggeduku District with a total sample of 20 farmers. The analysis used was income analysis and descriptive analysis of the risk level using the variation coefficient (%). The results showed that the average net income was IDR 12,788,000 per planting season. Scallion farming is included in the category of farming with a risk of less than 0.5, namely the use of equipment (0.05), the use of pesticides (0.13), and the use of labor in fertilization (0.32), while the rest have moderate risks, namely harvest labor (0.51), planting labor (0.59), seeds (0.64), fertilizer (0.72), and processing (0.90) and none in the high risk category. Some of the farmer behaviors carried out to reduce risk include: buying seeds from saprodi kiosks, controlling plant pests using chemical fertilizers, using recommended planting distances, utilizing labor from outside the village, and in the event of failure, taking savings to meet family needs.

The development of information and communication technology has encouraged changes in consumer behavior, especially in online shopping activities through social commerce platforms such as TikTok shop live streaming. So an effective marketing strategy is needed, such as maximizing product visualization and attractive promotional offers to attract consumer attention and increase competitiveness in the digital market. This research aims to analyze the influence of online visual merchandising and flash sales on the impulse buying of TikTok shop live streaming users on the 3Second brand. Design/methodology/approach: The research uses quantitative methods with associative research type with a sample size of 100 respondents selected using a simple random sampling method from the population of followers of the TikTok account @its3second. Instrument quality testing includes validity testing and reliability testing. Data analysis uses descriptive analysis. Meanwhile, for hypothesis testing, multiple linear regression analysis is used. Results: The research results show that the online visual merchandising and flash sale variables have a positive and significant influence on the impulse buying of TikTok shop live streaming users on the 3Second brand with an R-Square value of 0.515. Research limitations/Implications: Research limitations lie in the method of collecting data through online questionnaires which has the potential to be biased and the implications of the research are encouraging increased product displays and flash sale strategies in live streaming marketing to increase interaction and purchases.  

The Fear of Missing Out (FOMO) phenomenon is one of the psychological factors that influences consumer behavior, especially in the context of purchasing collectible goods. This research aims to analyze FOMO behavior among consumers in Indonesia when purchasing Labubu dolls, a collectible product that is popular among toy lovers. The research method uses a qualitative approach with in-depth interviews with 15 respondents who actively collect Labubu dolls, as well as observations in the fan community. The research results show that FOMO is triggered by limited stock, limited editions, the influence of social media, and pressure from the collector community. Consumers often feel compelled to buy immediately for fear of missing out on the opportunity to own an exclusive product. In addition, social factors, such as competition between collectors and the desire to demonstrate status, also strengthen FOMO behavior. The implications of this research provide insight to producers regarding exclusivity-based marketing strategies and consumer behavior management. This study also contributes to the consumer behavior literature by highlighting the role of FOMO in the context of purchasing collection products in Indonesia.

This research aims to analyze buyer behavior towards skincare products, with a focus on factors that influence purchasing decisions, product preferences, the influence of social media, and promotional strategies. This study uses a quantitative approach with survey methods to collect data from respondents regarding habits, preferences and external influences in purchasing skin care products. Data analysis techniques are carried out descriptively to identify trends and patterns of consumer behavior. The research results show that product quality is the main factor in decisions (91.3%), followed by needs and price. TikTok emerged as the top platform for seeking information (77.9%), while influencer reviews had a significant influence with 91.3% of respondents considering them before purchasing a product. The majority of consumers prefer local products (60.6%) compared to imports. Additionally, promotional strategies such as discounts and cashback proved effective in attracting attention, with 93.3% of respondents expressing interest in the offer. This research concludes that skincare buyer behavior is influenced by a combination of rational and emotional factors, which are strengthened by the influence of social media and promotions. These findings provide insight for producers in designing marketing strategies that are more effective and in line with consumer needs.

Consumer behaviour in modern businesses has been greatly altered by technological advancements, leading to the use of digital marketing strategies and social media. These strategies allow businesses to interact with customers, build personalised relationships, and conduct more effective product promotions. Digital marketing and celebrity endorsements are increasingly used in purchasing decisions in Indonesia, especially in the fashion industry. The purpose of this research is to study how celebrity endorsement and digital advertising influence the decision of Surakarta City consumers to buy Erigo products. For this study, quantitative methods were used, data were collected through questionnaires distributed to 150 consumers of Erigo products in Surakarta City. Structural Equation Modeling (SEM) data analysis with the Partial Least Square (PLS) approach was used. The results showed that celebrity endorsement and digital marketing have a significant positive effect on consumer decisions to buy Erigo products in Surakarta city. The limitation of this research is that it is quantitative in nature and does not thoroughly study how consumers perceive the influence of digital marketing and celebrity endorsements culturally and psychologically. This research can provide broader insights into consumer behavior.