Publication Search

Pertamini or mini gas station is a retail business of fuel oil such as pertalit and pertramak carried out by the community. The absence of strict regulations regarding safety has caused many fire incidents involving it. ALOHA modeling is a tool for analyzing fire risks and their impacts, so that it can be a consideration of vigilance for perpetrators and the surrounding community. The purpose of this study was to analyze the effects of fires and explosions at the Dukuh Pertamini gas station in 2024. This study is a quantitative descriptive study using ALOHA software. The results of the study showed that the storage tank could create a fire pool with a diameter of 10 meters. If this happens, a flash fire can occur up to a distance of 60 meters, the heat of which can be felt up to 150 meters from the center of the explosion.

This community service program is carried out with the aim of providing education for MSME players regarding the importance of recording and preparing financial reports in a simple way, in this case, for CV MSMEs. Mysneaker Retail Indo. This program is a discussion-based socialization program which aims to make the material presented easy to understand and understand and can help answer the problems faced by CV. Mysneaker Retail Indo in recording transactions and financial reports for their business. The results of this program show that CV. Mysneaker Retail Indo is interested in overhauling their financial report recording in the manner proposed by the author. According to them, by recording the financial reports submitted by the author, they can be used to read the business situation easily. This shows that this program is useful for increasing insight for MSME players in recording and preparing financial reports for their business.

Jago Coffee is a retail business in the coffee shop industry that adopts the idea of Cafe on Wheels, a new idea in coffee sales. Yoshua Tanu, the owner of Coffee Jago, plans to do a rebranding in 2022. In addition to changes to the idea and design of the Jago Coffee electric wagon bicycle, customers can now order their drinks easily through this special app. The concept of a coffee shop around, which allows consumers to enjoy quality coffee at affordable prices, is very attractive and consumer in demand. The aim of the research is to identify and analyze the influence of brand image and price simultaneously on the interest of consumers to buy Jago coffee in South Jakarta. Using the questionnaire method for data collection as well as data processing using SPPS version 26 and its method of analysis is quantitative analysis, which is the method of statistical analysis. It is then known that brand image and price have a significant influence on buying interest. This research provides valuable insights for companies to optimize their marketing strategies by paying attention to brand image and price as key factors affecting consumer purchasing interests.

Semarang Great Sale (Semargres) is an annual event held by the Semarang City Government and the Semarang City Chamber of Commerce and Industry (KADIN) from 2010 to 2023. This event aims to strengthen relations between Semarang City business actors, including the hotel sector, shopping centers, souvenir producers, retail traders, MSMEs, SMEs, and street vendors. Semargres 2024 will be held from August to early September 2024, with the closing at Queen City Mall Semarang on September 2, 2024. As support, the Semarang City Government and the hotel, restaurant, and entertainment sectors provide a 20% tax break to eligible Semargres participants based on November 2023 taxes and compensated for December 2023 taxes. The Lecturer Team of the Faculty of Economics and Business, Dian Nuswantoro University, implements this community service program in collaboration with KADIN and the Semarang City Government through the Regional Revenue Agency. This program aims to socialize the study of the results of the implementation of Semargres 2024 as a basis for providing tax discounts. This activity is expected to increase the understanding of business actors about the benefits and mechanisms of providing tax discounts, encourage their active participation in Semargres in the future, and be a reference for the development of the local economy of Semarang City.

The purpose of this study is to find out efforts to provide legal protection to consumers who experience losses due to business actors, namely elements that are irresponsible, act recklessly and arbitrarily so that it causes harm to consumers, clearly violates and is not in accordance with applicable laws and regulations. apply and regulations. Law Number 8 of 1999 concerning Consumer Protection (UUPK) which regulates how consumer rights must be fulfilled and the obligations of corporate actors must be carried out in accordance with what has been regulated in it, applies in Indonesia and regulates customers. The perfect example of an online retailer or marketplace that operates honestly, straightforwardly and correctly is PT Grab Toko Indonesia (Grabtoko). As a business actor who has the responsibility to enforce his agreement with customers, Grabtoko does not carry out this commitment properly. It has been determined that Grabtoko is deceiving people who fall for the fake news ads it offers in its advertisements. The fraudulent activities carried out by Grabtoko have fulfilled the fraud requirements stipulated in the UUPK, including default, use of internet-based electronic media in transactions, loss of one party, and incompatibility of trading goods with representatives of the parties. 

This article explores the impact of e-commerce adoption on supply chain efficiency within retail businesses. The study utilizes a mixed-method approach to assess improvements in inventory management, order processing, and customer satisfaction following e-commerce integration. Results demonstrate that e-commerce adoption enhances supply chain efficiency, allowing retail businesses to reduce lead times, minimize stockouts, and meet consumer demands more effectively. The findings underscore the transformative potential of e-commerce for retail supply chains.

In the era of globalization and advances in information technology, business competition in various sectors is getting tighter, including in retail industries such as supermarkets. Supermarkets are not only a place to meet daily needs, but also become part of the busy lifestyle of urban people. In this context, the quality of services and products offered by a supermarket has a very important role in maintaining and increasing market share and customer satisfaction. The survey was conducted both directly in the Super Indo Kenjeran Supermarket area and online through an online survey platform. The survey design used is a cross-sectional survey, where data is collected at one particular point in time to measure the relationship between the variables studied. In this context, research on the effect of service quality and product quality on customer satisfaction at PT. Lion Super Indo Kenjeran becomes relevant and important to do. With a better understanding of the factors that affect customer satisfaction, PT. Lion Super Indo Kenjeran can identify areas that need improvement and design more effective strategies in maintaining and increasing customer loyalty. Lion Super Indo as one of the leading supermarkets in Indonesia, with a long history and strong reputation, certainly does not escape from increasingly fierce business competition. Therefore, a deep understanding of the factors that affect customer satisfaction is a strategic key in maintaining the existence and developing the business of PT. Lion Super Indo.

In the digital era, the advancement of information technology is crucial for enhancing operational efficiency in retail businesses. This study aims to design and develop a sales and inventory information system with a shelf mapping feature for Toserba Decky, which faces challenges in managing stock and manual transactions. The methodology employed is the Waterfall approach, encompassing requirements analysis, design, implementation, and system testing. Data was collected through direct observation, literature review, and analysis of the store's shelf layout. The findings indicate that the developed system can improve data accuracy, reduce recording errors, and expedite product searching. The implications of this research suggest that an effective information system in managing transactions and inventory can enhance operational efficiency and customer satisfaction. This study recommends regular system updates and technical support to ensure optimal system performance and security.    

The adoption of Robotic Process Automation (RPA) has emerged as a crucial strategy for medium-sized enterprises (SMEs) to streamline back-office operations, enhance productivity, and reduce operational costs. RPA involves the use of software robots to automate repetitive, rule-based administrative tasks, allowing employees to focus on more complex, value-added activities. This study explores the implementation of RPA in medium enterprises, focusing on its impact on cost efficiency, administrative workload reduction, and operational performance. The research uses a case study approach, analyzing medium enterprises that have adopted RPA to assess the effectiveness of automation in improving business processes. Data collection methods include interviews, surveys, and company reports to evaluate how RPA affects workload, accuracy, and cost savings. The findings indicate that RPA significantly reduces manual administrative tasks, leading to faster processing times, lower error rates, and substantial cost savings. Employees in enterprises that adopted RPA reported increased job satisfaction due to the reduction of monotonous tasks and the opportunity to engage in more strategic work. However, challenges such as employee resistance, data security concerns, and system integration complexities were also identified. The study compares RPA’s impact with traditional manual processes, highlighting improvements in speed, accuracy, and overall cost efficiency. Additionally, the study compares RPA adoption across industries such as manufacturing, retail, and service, revealing sector-specific challenges and successes. The paper concludes by emphasizing the practical implications for SMEs, suggesting that RPA can optimize business operations and urging further research on its long-term effects on employee roles and organizational culture.

Customer loyalty is a key aspect for the success and desirability of a retail business. Product variations can be an effective approach to increasing customer loyalty. However, in-depth understanding of various product strategies that can increase customer loyalty is still limited. The aim of this research is to explore and understand the variations in product strategies that can be implemented by Palapa Toserba to increase customer loyalty. This research uses a qualitative approach, data is collected through interviews with customers and observation. The results of this research can increase customer loyalty. This research provides valuable insight for Palapa Toserba Wadung Asri and other retail companies in implementing effective product variety strategies to increase customer loyalty    

Effective sales transaction management is very important for retail businesses. This research aims to develop a comprehensive sales invoice information system at the Sari Agung Semarang store to improve the efficiency and accuracy of the sales process. The system is designed to simplify invoicing, maintain accurate inventory records, and provide complete sales reporting capabilities. This research involved analysis of current sales processes, system design with a user-friendly interface, and integration with existing accounting and inventory management software. Implementation of this system is expected to increase customer satisfaction, reduce the risk of errors, and provide valuable insights to support better decision making.

For grocery stores in the Genteng area of Surabaya, digital technology, particularly in branding and digital marketing, can address the challenges faced by micro, small, and medium businesses in promoting and showcasing their products to potential customers. These stores have significant potential due to Genteng's strategic location and dense population. However, a major obstacle is the lack of understanding of digital advertising strategies and nuances, which hampers the growth of grocery stores and their ability to compete with modern retail companies. Observations and discussions with grocery store owners revealed this issue, prompting researchers to develop a research methodology and analysis of the existing challenges. Solutions offered include logo improvements, support with design and management of social media accounts and content, creation and management of marketplace accounts, and providing insights on Instagram advertising to business owners. With these various solutions, it is anticipated that grocery store entrepreneurs can compete effectively and keep pace with the rapid advancements in technology.

In the era of rapid digitalization, understanding consumer behavior through data is becoming increasingly important for retail businesses. Shopping trends, such as those contained in this study, provide in-depth insights into various aspects of consumer behavior, from demographics to purchasing preferences and patterns of discount usage. This data is invaluable in formulating effective marketing strategies, improving customer experience, and optimizing business operations. The data used in this study included a variety of relevant variables, such as age, gender, location, product categories purchased, number of purchases, payment methods, and frequency of purchases. This information allows for a comprehensive analysis of how these factors affect consumer spending decisions. For example, analytics can reveal seasonal trends in purchases, product color and size preferences, and the impact of discounts and promo codes on sales volume. In addition, this dataset also reflects the changes in consumer behavior that have occurred over the past few years. Quantitative methodology is a research approach used to collect and analyze numerical data to understand patterns, relationships, and events in a given population. Data is collected from various sources such as online sales transactions, consumer surveys, Naive Bayesian algorithms are applied to the dataset that has been processed. The data was divided into two sets: training (80%) and testing (20%).    

Market basket analysis is an important technique in data mining used to understand consumer purchasing patterns. This research uses the Apriori algorithm to identify relationships between products in the shopping basket, aiming to improve sales and marketing strategies in the retail industry. The focus of this study is on retail transaction data from West Java Province, which has a large and diverse population, reflecting complex consumer purchasing patterns. The research identifies several key issues: limited understanding of consumer behavior, unoptimized business strategy opportunities, and challenges in managing large transaction data. As a solution, the application of the Apriori algorithm can help find frequent consumer purchasing patterns and design more effective marketing strategies. The results show that market basket analysis using the Apriori algorithm is effective in understanding consumer purchasing patterns in the retail industry. This algorithm allows companies to discover itemsets that frequently appear together in transactions, which can be used to design more effective marketing and sales strategies.

In an era of increasingly fierce business competition, creative and innovative marketing strategies are an important factor to attract consumer attention and encourage sales. This article presents a case study from a shoe and sandal shop NeedShoes which succeeded in improving its business performance through a unique and interesting creative campaign. Using historical methods, literature studies, and case studies, this article explores the background of the shoe and sandal retail industry, analyzes NeedShoes' creative campaigns in depth, and identifies success factors, challenges, and valuable lessons that can be adopted by other businesses.    

The digital era has brought significant changes in human life, including in the economic field. The development of digital technology has influenced the way humans do business, transact and interact. The aim of this research is to determine the factors that influence economic growth in the digital era in the city of Medan in 2018-2023. The analysis techniques in this research are descriptive statistical analysis and multiple linear regression analysis. Based on the results of the discussion, it can be concluded that wholesale and retail trade, car and motorbike repairs greatly influence the movement of economic growth in Medan in the digital era, the policies implemented by the government are very important to maximize the positive impact of the digital economy on economic growth. Furthermore, the digital economy has the potential to encourage economic growth through increasing productivity, facilitating economic activities, and transforming business transactions from manual to automatic processes.  

Today's business developments are increasingly diverse, including retail businesses. Retail in Indonesia is currently growing rapidly. In every corner of the city, it cannot be denied that many retail shops have been built, not only to make a profit but also to provide facilities to the community which is also growing and has more and more needs that must be met. Retail is one of the retail stores in Indonesia which is currently developing. To make work and activities easier, the Blue Green Line Shop needs to improve its spatial layout. The spatial layout that the shop has designed is still considered less effective and efficient. Due to the placement of the freezer which is not visible to customers and the refrigerator which blocks the cashier, it disturbs customers in the payment process. The methods used are the ARC (Activity Relationship Chart) and TCR (Total Closeness Rating) methods. The results of this research show that the cashier has the highest score from the TCR calculation results, namely 168 and has an influence on the course of shop activities using the TCR worksheet, as well as the proposed placement of the freezer right next to the entrance so it is not visible and the refrigerator blocks the cashier from being moved to another row of refrigerators, so that work and activities can run as they should.

The Ritel business in Indonesia is growing and increasing every year because it is considered a promising investment with great potential for significant profits. This study aims to understand and evaluate the layout of Retail Lestari's business. The method used in analyzing the data is the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) method. Based on the results of the Activity Relationship Chart (ARC) analysis of Ritel Lestari, the facility prioritized for first construction is the cashier, as the cashier has the highest Total Closeness Rating (TCR) value of 76. Therefore, to facilitate the operational process, the placement of other facilities is prioritized based on their highest relationship values to the warehouse to be in close proximity.

 Indonesia has quite rapid development of the retail business. This requires actors who have retail businesses to be involved in consumer purchasing decisions. There are several factors that influence consumer purchasing decisions, one of which is a good and strategic layout of facilities. Cahaya Abadi is a shop that runs a retail business. Cahaya Abadi Store provides various products for daily consumer needs. This research was conducted using the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations in data processing. The research uses the Activity Relationship Chart (ARC) method and Total Closeness Rating (TCR) calculations. This research uses primary and secondary data and the methods used are qualitative and quantitative methods. The layout is based on providing convenience for consumers in shopping and it is hoped that consumers will have an efficient and effective time in shopping.

Retail business is a business that sells a variety of products, such as daily necessities, household needs, fashion products, beauty, and electronics. One of the important factors that retailers must pay attention to in order to attract buyers to come to the store is layout management. Therefore, this research aims to analyze the layout of space in one of the retail stores located in Bogor, namely Minimarket Malabar so that its operational activities are optimal. This research was conducted using the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) methods. ARC and TCR analysis shows that the display room becomes the highest space value of 168, meaning that the room is the most important and influential on Minimarket Malabar, so it must be in a strategic place. And the toilet becomes the lowest value of 6 which means that the toilet does not have an important influence on the layout of the Malabar Minimarket space to optimize operational activities.