📅 03 July 2024
DOI: 10.61132/saturnus.v2i3.208
Penerapan Algoritma Apriori Dalam Analisis Keranjang Belanja Retail Di Wilayah Jawa Barat
Saturnus: Jurnal Teknologi dan Sistem Informasi
Asosiasi Riset Teknik Elektro dan Informatika Indonesia (ARTEII)
📄 Abstract
Market basket analysis is an important technique in data mining used to understand consumer purchasing patterns. This research uses the Apriori algorithm to identify relationships between products in the shopping basket, aiming to improve sales and marketing strategies in the retail industry. The focus of this study is on retail transaction data from West Java Province, which has a large and diverse population, reflecting complex consumer purchasing patterns. The research identifies several key issues: limited understanding of consumer behavior, unoptimized business strategy opportunities, and challenges in managing large transaction data. As a solution, the application of the Apriori algorithm can help find frequent consumer purchasing patterns and design more effective marketing strategies. The results show that market basket analysis using the Apriori algorithm is effective in understanding consumer purchasing patterns in the retail industry. This algorithm allows companies to discover itemsets that frequently appear together in transactions, which can be used to design more effective marketing and sales strategies.
🔖 Keywords
#Data Mining; Retail; West Java
ℹ️ Informasi Publikasi
Tanggal Publikasi
03 July 2024
Volume / Nomor / Tahun
Volume 2, Nomor 3, Tahun 2024
📝 HOW TO CITE
Andi Diah Kuswanto; Achmad Rizqullah Blessar; Abdul Goni; Arya Nibras Nayottama Sidiki; Oke Rizki Abdullah Haryu; Hafid Anhar Hamiki, "Penerapan Algoritma Apriori Dalam Analisis Keranjang Belanja Retail Di Wilayah Jawa Barat," Saturnus: Jurnal Teknologi dan Sistem Informasi, vol. 2, no. 3, Jul. 2024.
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