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An Nisa Ziah Putri; Dodo Zaenal Abidin; Errissya Rasywir; Athallah, Ibni Faiq Athallah

Prosiding Seminar Nasional Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

Data mining is a technique of several fields of science to find previously unknown relationships in the data warehouse so that it becomes an information that can be used later. The unwise use of electricity will of course have an impact on the high use of electricity, therefore it is expected that every community understands the effort to use electricity wisely. Therefore, authors perform analysis of data mining on these electrical usage data in order to know which is a small, medium and large category. The authors use data on electrical use questionnaire as much as 200 data which is then presented into the ARFF format. In performing author analysis using WEKA Tools. The method used is Naive Bayes classification method with the greatest percentage of accuracy obtained using the Use Training Set Correctly of 80.5%, using a 5-Fold Cross Validation Correctly of 75%, and using 10-Fold Cross Validation amounted to 74%. While the result of the selection of the attributes using the algorithm classifier attribute evaluation (ClassifierAttributeEval) is stated that the most influential attribute against the electrical power usage classification is Electonic Goods.

Selma Nabila Azzahra; Imam Hakiki

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study aims to answer the following questions: First, what are the concepts of the rule of law and democracy, and how are they related? Second, what is the concept of human rights and how does it relate to the rule of law and democracy in Indonesia? The method used in this study is normative legal research, focusing on the study of legislation and scientific literature on the rule of law, democracy, and human rights. The approaches used include a legislative approach to examine the provisions of the 1945 Constitution of the Republic of Indonesia and related regulations; a conceptual approach to examine the theory of the rule of law, the theory of democracy, and the theory of human rights; and a historical approach to trace the development of these three concepts in the Indonesian context. The research data was obtained from primary and secondary legal materials. The results of the study show that the concepts of the rule of law and democracy are two interrelated and inseparable principles. Both in the traditions of the rechstaat and the rule of law, respect for human rights is placed as a key pillar, which is now understood more broadly to include issues of freedom, social justice, and protection from arbitrariness. The relationship between human rights, democracy, and the rule of law affirms that the law must be the highest authority, with the constitution as its highest foundation. The supremacy of law is an important element in the practice of democracy because the constitution functions as a social contract that regulates power and guarantees the protection of human rights.

Siti Ulfatul Faizah; Agung Winarno; Subagyo Subagyo

Moral : Jurnal kajian Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The development of philosophy from the classical to the contemporary era shows fundamental changes in the way humans understand reality with the emergence of various schools of thought that address epistemological, ontological, and ethical issues in an increasingly complex social context. This study aims to examine the contributions of key concepts from rationalism, empiricism, idealism, materialism, positivism, pragmatism, phenomenology, existentialism, Marxism, Islamic existentialism, and neopositivism, as well as assess their relevance to modern dynamics such as identity crises, technological advances, and changes in socio-economic structures. Using a conceptual approach to literature review, various previous studies were analyzed to build an integrated understanding of the position of each school of thought in the development of science and social practice. The findings show that rationalism and empiricism continue to underpin scientific methods, idealism and materialism offer different perspectives on social construction, phenomenology and existentialism deepen the understanding of subjective experience, while Marxism and pragmatism provide an analytical framework for power relations and practical action. Neopositivism continues to influence quantitative methodology, while Islamic existentialism provides a contextual moral perspective. This study emphasizes the need for an interdisciplinary approach because no single philosophical school of thought is capable of explaining reality in its entirety.

Syafiqa Nadhira Kusuma; Janter Panjaitan; Unggul Pamekas; Adhirajasa Shidqi Muhamad; Rafli Akbar Rafsanjani +2 more

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

This article examines the limitation of transparency within the Indonesian House of Representatives (DPR) during the formulation of the Job Creation Act (Law No. 11 of 2020) and its implications for legislative performance and public participation. Transparency represents a fundamental requirement in a democratic legal system as it ensures accountability, public oversight, and the legitimacy of legal products. However, the legislative process of the Job Creation Act demonstrated significant procedural issues, including inconsistent draft versions, restricted access to essential documents, accelerated deliberation, and the marginalization of meaningful public participation. This study highlights how these limitations hinder the public’s constitutional rights, weaken legislative oversight, and create asymmetrical power relations that enable elite dominance in policymaking. The lack of transparency also led to procedural defects acknowledged by the Constitutional Court, reflecting a systemic decline in democratic legislative practices. Using a normative juridical method supported by legislative analysis and doctrinal studies, this paper argues that the absence of transparency not only reduces the quality of participation but also erodes the legitimacy and accountability of the DPR. The findings emphasize the urgent need for open access to legislative documents, inclusive public consultation, and strengthened accountability mechanisms to ensure democratic and lawful policy making.  

Mega Arinda Pramessella; Tias Rahma Dewi; Revalyza Misbah; Nurdin Nurdin; Fullah Jumaynah

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

The agrarian conflict in the Kendeng Mountains, Central Java, arose due to the construction of a cement factory by PT Semen Indonesia, which was supported by the state through the issuance of environmental permits, even though several permits had been revoked by court decisions. The local community rejected the project because it threatened their water sources, environment, and livelihoods. This study aims to analyze the relationship between the state, corporations, and civil society in the agrarian conflict in Kendeng, as well as the role of civil society movements in responding to this conflict. The research uses qualitative methods with a literature study of journals and related news reports. Using Karl Marx's theory of conflict and Charles Tilly's theory of social movements, the study finds that the state tends to side with corporate interests, while civil society continues to build resistance through collective action, legal advocacy, public campaigns, and ecofeminist movements. The Kendeng conflict reflects the imbalance of power relations and the weakness of substantive democracy in natural resource management. The need for increased transparency in licensing, community participation, and ecological protection are the main solutions.

Amirudin Amirudin; Lajib Lajib; Kristian Moses

Nubuat : Jurnal Pendidikan Agama Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The role of the Holy Spirit is one of the central aspects of Christian theology, particularly within Evangelical theology, which seeks to uphold a balance between biblical truth and spiritual experience. This study aims to examine the understanding of the Holy Spirit in Evangelical theology, with a specific focus on the relationship between biblical pneumatology and the expressions of contemporary charismatic movements. The approach used is a theological–descriptive study through an analysis of biblical literature, classical Evangelical theological works, and contemporary research on charismatic movements in Indonesia and around the world. The findings indicate that Evangelical theology understands the Holy Spirit primarily as a divine person who works in regeneration, sanctification, and ministry empowerment based on the authority of Scripture. Meanwhile, the charismatic movement emphasizes more phenomenological aspects of the Holy Spirit’s work, such as Spirit baptism, spiritual gifts (charismata), and manifestations of supernatural power. Theological tension arises when charismatic experiences do not always align with the strict Evangelical hermeneutical principles applied to Scripture. Nevertheless, both approaches offer important contributions: biblical pneumatology preserves a healthy doctrinal foundation, while charismatic spirituality reminds the church of the importance of the Holy Spirit’s dynamic power in contemporary ecclesial life. This study concludes that integrating biblical foundations with openness to the work of the Holy Spirit can enrich the understanding and praxis of the contemporary Evangelical church. The church needs to develop a balanced pneumatology that is rooted in Scripture yet responsive to the movement of the Holy Spirit within the changing contexts of time and culture.

Nesmada Putri Manullang; Ondo Apostel Purba; Lisa Dwi Cahaya Nayu; Kristian Ronaldo Tampubolon; Lokot Muda Harahap

Jurnal Bisnis Kreatif dan Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This study focuses on the dynamic relationship between transformational leadership and work motivation, and how both elements contribute to increased productivity in modern organizational environments. By employing a literature review approach, this study synthesizes existing research to explore the powerful impact of transformational leadership in fostering heightened work motivation among employees. The research highlights that transformational leadership acts as a catalyst, significantly enhancing employees' intrinsic motivation, which in turn serves as a mediating factor in boosting individual productivity. The study identifies two key dimensions of transformational leadership that contribute most significantly to motivation: the leader's ability to provide inspirational encouragement and their attention to the unique needs of each employee. These aspects are crucial in fostering an environment where employees feel valued, supported, and motivated to perform at their best. The positive effects of this leadership style are evident in improved work quality, increased accuracy in task completion, and a stronger sense of responsibility among employees. Ultimately, this study confirms that a leader who is adaptive, communicative, and inspiring is essential in building superior, consistent, and sustainable performance within an evolving organizational structure. The findings underscore the critical role of leadership in cultivating motivation and driving long-term productivity in organizations.

Reishandra Sefa Prasetyo; Susi Sarumpaet

International Journal of Economics and Management Sciences 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze the effect of CEO power and board gender diversity on modern slavery disclosure (MSD) among Indonesia’s top 50 publicly listed companies by market capitalization. The research uses a quantitative approach with secondary data collected from annual and sustainability reports during the 2022–2024 period. The results show that CEO power has a negative and significant effect on MSD, indicating that stronger CEO power will reduce disclosure transparency. Furthermore, gender diversity on the board of commissioners also shows a negative and significant relationship with MSD, indicating that female representation in supervisory roles has not yet contributed into greater social accountability within Indonesian firms. Meanwhile, gender diversity on the board of directors shows no significant effect. These results suggest that internal governance factors such as CEO power and limited female influence in top positions still hinder companies from being transparent about social and ethical issues. In conclusion, stronger regulations and independent oversight are needed to improve companies’ transparency regarding modern slavery practices.

Anizar Maulana Ibrahim; Ashadiva Dinanti Puteri; Ahmad Ridho; Alif Musyafa Karim

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study is motivated by the emergence of public controversy surrounding the alleged sexual harassment case involving the preacher Gus Elham, which has sparked widespread debate about ethical boundaries in da’wah activities. This phenomenon reflects a moral and social crisis in contemporary da’wah practices, particularly in relation to power relations, child protection, and the moral responsibility of religious figures as public role models. This study aims to analyze violations of da’wah ethics in this case from moral and social perspectives, as well as to identify its impact on public trust in preachers and religious institutions. The method used is a descriptive qualitative approach through the analysis of online news, public statements, social media posts, interview recordings, and da’wah-related content associated with the case. The findings indicate that the actions in question not only violated norms of decency but also revealed a failure to understand principles of child protection and ethics of da’wah based on akhlakul karimah. Socially, the case demonstrates a moral crisis affecting religious authority and an increase in public skepticism toward religious figures. The implications of this study emphasize the importance of formulating stricter da’wah codes of ethics, strengthening ethical literacy among preachers, and integrating child protection values into da’wah practice to prevent similar cases from recurring.

Ari Maulana; Fasha Siti Fatimah; Ihda Aulia Mutmainah; Ismi Marhamah; Wanda Hamidah +1 more

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the effect of inflation, Gross Regional Domestic Product (GRDP), and the Provincial Minimum Wage (PMW) on the poverty line in 10 provinces in Indonesia. The research employs a quantitative approach using panel data regression analysis. The data utilized in this study consist of panel data covering a 10-year period, from 2015 to 2024, obtained from the Provincial Offices of Statistics and Statistics Indonesia (Badan Pusat Statistik/BPS). To examine the relationship between variables across regions and over time, the fixed effect model is applied in the analysis. The results of the analysis indicate that inflation and GRDP do not have a statistically significant effect on the poverty line in the 10 provinces examined. These findings suggest that although inflation and GRDP are important macroeconomic indicators, their variations during the study period were not sufficient to directly influence changes in the poverty line across the provinces. In contrast, the Provincial Minimum Wage (PMW) is found to have a significant effect on the poverty line. This result implies that increases in the minimum wage play a crucial role in improving household purchasing power, which can contribute to reducing poverty levels. Overall, the findings highlight the importance of wage policy as an effective instrument for poverty alleviation at the provincial level. While broader economic growth and price stability remain important, policies related to minimum wage determination appear to have a more direct and measurable impact on poverty conditions. Therefore, policymakers are encouraged to consider wage policies alongside other macroeconomic strategies to achieve more effective poverty reduction outcomes.

Dida Maulidya Al Afshana; Agung Winarno; Subagyo Subagyo

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study examines the dialectic between positivism and critical theory as two major paradigms shaping the development of modern social science epistemology. Positivism, with its emphasis on objectivity, empirical verification, and causal laws, has become the foundation for systematic and measurable scientific research methods. However, the dominance of this paradigm has drawn criticism from critical theorists, highlighting positivism's limitations in understanding the historical, ideological, and power relations that influence social reality. This study aims to analyze the dialectical relationship between the two paradigms by examining their contributions, fundamental differences, and potential integration in the development of social science methodology. The method used is a conceptual-based literature review, through a review of relevant philosophical and methodological literature. The research findings indicate that positivism and critical theory not only represent paradigmatic opposition but also provide complementary opportunities for developing a more holistic approach to social research. Positivism plays a role in providing empirical rigor, while critical theory offers a reflective framework for understanding meaning, ideology, and power structures.  

Martina Ue

International Journal of Social Science and Humanity 2025 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This research analyzes the dynamics of hegemony and resistance in the Lio indigenous community of Ende Regency, East Nusa Tenggara, focusing on the power practices of mosalaki (traditional elites) and the forms of hidden resistance developed by farming communities. Using an ethnographic approach over four months in Keliwumbu Village, this study combines Antonio Gramsci's concept of hegemony with James Scott's theory of hidden transcripts to understand the complexity of power relations in traditional societies experiencing economic transformation. Data were collected through participant observation, in-depth interviews with 18 informants, and document analysis, then analyzed using a thematic approach. Findings indicate that the legitimacy of mosalaki power is constructed through three main pillars: genealogical narratives derived from the myths of Lepe and Mbusu, control over customary land encompassing 70% of agricultural land, and ritual authority positioning them as intermediaries with ata mate (ancestral spirits). Hegemonic practices operate through the pire system (customary prohibitions), mandatory nggua rituals requiring offerings, and control over decision-making as evidenced in the coal-fired power plant construction case. However, farming communities have developed hidden resistance in the form of subtle sabotage, passive non-compliance, gossip and informal criticism, and exit strategies through migration and purchase of alternative land. This resistance operates within the same cultural framework as the hegemony it contests, developing alternative interpretations of "true custom" rather than rejecting the traditional system entirely. This research contributes to theoretical understanding of hegemony in non-Western societies and reveals that "local wisdom" discourse can be manipulated to perpetuate structural inequality. Practically, these findings demonstrate the need for more critical approaches in development policies that accommodate internal power dynamics of indigenous communities to prevent reinforcement of local elite domination

Raymundus Anthony Samadi

Studi Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This paper analyzes the relevance of the Frankfurt School’s Critical Theory in shaping public policy in Indonesia’s trade sector, particularly in the context of implementing Law Number 7 of 2014 on Trade. Using key concepts of Critical Theory—such as alienation, reification, instrumental rationality, and emancipation—this study evaluates how the structure of modern political economy can generate social inequality, the marginalization of small business actors, and the dominance of market-driven logic in national trade practices. A thematic analysis approach based on a literature review is employed to examine relevant scholarly works, including theories from Adorno, Horkheimer, Habermas, and contemporary critical theorists. The findings indicate that trade policies tend to be technocratic, efficiency-oriented, and insufficiently reflective of economic democracy, social justice, and empowerment principles for grassroots economic actors as mandated by the constitution. Such conditions reproduce structural injustices, particularly for MSMEs, which are often marginalized within a competitive trade system dominated by large capital. Therefore, more inclusive, participatory policy designs that are sensitive to structural inequalities are urgently needed. This study concludes that Critical Theory serves as a robust conceptual framework for analyzing power relations within the trade sector while also offering a transformative direction for policy development. Strengthening deliberative public spheres, enhancing MSME protection, and transforming power relations are essential steps toward achieving trade policies that are fairer, more humanistic, and emancipatory.

Armaita Armaita; Fathimah El Hafidzoh; Najwa Cahaya Addyp; Sabila Fijra Hidayatika; Sela Febriana +1 more

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2025 FKIP, Universitas Palangka Raya

Bullying remains a serious issue in elementary school environments that has negative impacts on children’s mental health, social relationships, as well as emotional and character development. Recognizing the importance of early prevention efforts, students of the Community Service Program (Kuliah Kerja Nyata/KKN) from Universitas Negeri Padang (UNP) initiated and implemented an anti-bullying outreach program for children in Nagari Harau. This program aims to increase children’s awareness, understanding, and sensitivity toward various forms of bullying, including physical, verbal, and non-verbal bullying, as well as to introduce the impacts caused and simple strategies to deal with and prevent such behavior. The outreach activities were carried out using participatory and interactive methods to ensure the material was easily understood by children, supported by PowerPoint presentations, educational quizzes, light discussions, and simulations of everyday situations relevant to their lives. The target participants were elementary school students in the Nagari Harau area who are vulnerable to bullying practices in school and social settings. The evaluation results showed a significant improvement in participants’ understanding of bullying, where only about 30% of participants understood the material before the activity, increasing to 85% after the program was implemented. Positive responses from children, teachers, and the local community emphasize the importance of this program as an effective form of social intervention. This program demonstrates that child-friendly educational approaches can contribute to creating a safer, more comfortable, and bullying-free learning environment.

Henrydunan, John Bush; Purba, Jogi; Amanah, Fadilla; Perdana, Adidtya

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Accurate wind turbine power curve modeling plays a crucial role in performance evaluation, energy yield estimation, and data-driven control strategies. However, actual power curves often exhibit non-linear behavior influenced by atmospheric variability, measurement noise, and SCADA anomalies, making conventional modeling approaches less effective. This study proposes an optimized logistic power curve model whose parameters are tuned using Particle Swarm Optimization (PSO) to improve predictive accuracy. The analysis uses the Wind Turbine SCADA Dataset from Kaggle, which undergoes extensive preprocessing including physical rule filtering, outlier detection with the Interquartile Range (IQR) method, anomaly removal, and smoothing of the power signal. A three-parameter logistic model is selected due to its ability to capture the typical S-shaped relationship between wind speed and power output. PSO is applied to identify optimal model parameters by minimizing the Mean Squared Error (MSE), utilizing 40 particles over 200 iterations. The optimized model achieves strong predictive performance with RMSE of 404.09, MAE of 179.96, and R² of 0.904 on the test set, indicating that more than 90% of the variability in actual power can be explained by wind speed. Residual analysis reveals heteroscedastic patterns and slight overestimation in mid-range wind speeds, yet overall model consistency remains high. Comparative evaluation against Linear Regression, Random Forest, and logistic modeling using curve_fit shows that the Logistic–PSO approach provides the most accurate and stable predictions. These findings demonstrate that combining logistic modeling with PSO offers an effective and robust method for data-driven wind turbine power curve optimization.

Akhmad Lazzuardy; Adzkiyak Adzkiyak

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2025 Universitas Maritim AMNI Semarang

This study provides a comprehensive analysis of the role of the United States in the Cold War rivalry against the Soviet Union, spanning from the end of World War II to the dissolution of the Soviet Union in 1991. The research focuses on the political, military, ideological, and economic strategies employed by the United States to contain the spread of communism through the implementation of the containment doctrine, the establishment of security alliances such as NATO, and economic assistance programs such as the Marshall Plan. The findings reveal that the rivalry between the two superpowers extended beyond military and structural domains, reaching into technological competition through the nuclear arms race and the Space Race, as well as geopolitical confrontations manifested in proxy wars across Asia, the Middle East, Africa, and Latin America. The theoretical framework, which incorporates perspectives from realism, liberalism, and constructivism, demonstrates that U.S. actions were shaped by a combination of power interests, ideological identity, and the pursuit of global leadership. Further analysis indicates that these strategies had a profound impact on the formation of the post–Cold War international order and continue to influence contemporary global politics. The study concludes that the involvement of the United States in the Cold War was a long-term strategic process that not only determined the direction of the conflict itself but also played a crucial role in shaping modern geopolitical structures and international relations.

Nur Aziizah Ramadani; Mahdina Dyah Purbawati; Tanaya Kirana Putri

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to analyze the representation of women in beauty product advertisements on social media, focusing on the Nivea Care & Protect Body Serum advertisement. Beauty advertisements often depict women within specific social constructions related to beauty standards, gender roles, and power relations. This research employs a qualitative descriptive approach using Sara Mills’ Critical Discourse Analysis, which emphasizes the position of subject (speaker) and object (spoken of) as well as how women are positioned in texts and visuals. Data were collected through documentation of Nivea Indonesia’s official social media posts. The results show that the advertisement not only reproduces the ideal beauty standard identified with fair and well-maintained skin but also positions women as both subjects and objects of consumption. It concludes that while there are efforts toward empowerment, the advertisement still reinforces dominant discourses that strengthen gender stereotypes in the beauty industry.

Wina Waniatri; Ilham Adhya; Nina Herlina; Nurdin Nurdin; Anoydya Firsha Az-zikra +1 more

Hidroponik : Jurnal Ilmu Pertanian Dan Teknologi Dalam Ilmu Tanaman 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Environmental ethics assumes that nature has human values ​​that must be respected. Various forms of embedding can be done, such as the traditional Cingcowong ceremony. The Cingcowong tradition is a traditional ritual originating from the agricultural community of Luragung Landeuh Village, Kuningan Regency. This tradition is a form of collective community activity that is based on belief in supernatural spirits who are believed to have the power to bring rain to overcome drought, especially on agricultural land caused by prolonged drought. Cingcowong reflects the close relationship between culture, nature, and spiritual practices in certain societies. In the context of environmental ethics, this tradition can be seen as a form of local wisdom that shows respect for nature, an understanding of the importance of ecosystem balance, and an awareness of human dependence on weather conditions. Therefore, this tradition can be considered as a concrete manifestation of environmental ethics that encourages humans to appreciate nature more and understand the interaction between spiritual, cultural, and environmental factors.

Dianatul Qoyyimah; Unaisatuz Zahro; Qotrunnada Anis Salsabila; Ilzamul Hikam

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to analyze the representation of hegemony in the film Kupu-Kupu Kertas using Antonio Gramsci’s hegemony theory and a literary sociology approach. As a medium of mass communication, film not only conveys stories but also produces and reproduces cultural values, ideologies, and power structures that operate subtly within society. Set against the historical backdrop of 1965, the film portrays ideological clashes between NU/Ansor and the PKI, which affect not only political spheres but also everyday culture, social relations, and moral dynamics that shape the collective consciousness of Javanese society. This research employs a qualitative method with a descriptive approach. Data were collected through content analysis of the film using an observation–note technique to identify scenes, dialogues, and visual symbols related to culture, hegemony, and ideology. The analysis focuses on revealing how dominant values are constructed and negotiated through the representation of characters, narratives, and social traditions portrayed in the film. In conclusion, Kupu-Kupu Kertas not only documents the political tragedy of 1965 but also demonstrates that hegemony operates through subtle mechanisms embedded in culture, morality, and patterns of thought. This study affirms the relevance of Gramsci’s theory in examining literary works and films as social texts that practice power while also opening space for understanding individual resistance to ideological domination.

Hana Olivia Marpaung; Yessi Sherly Abigail Ambarita; Alya Saqinah; Dian Marisha Putri

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

This study delves into the linguistic and ideological dimensions of cyberbullying discourse directed at TikTok creator Putri Padang within the framework of Critical Discourse Analysis (CDA). In Indonesia’s digital landscape, TikTok has become one of the prominent platform for self-expression and cultural performance, yet it also serves as a site for public shaming and moral policing. Drawing on Fairclough’s (1995) three-dimensional model, this qualitative research analyzes fifty hate comments collected from several TikTok videos featuring Putri Padang to uncover how language reproduces power relations and cultural ideologies. The findings reveal that hate comments are not random acts of aggression but structured discursive practices characterized by repetition, labeling, and moral judgment. Linguistic strategies such as mockery, objectification, and intertextual humor—exemplified by terms like “muka kotak” and “Adudu”—function as mechanisms of symbolic domination, reinforcing gendered and regional hierarchies. Moreover, the comments often invoke patriarchal values and cultural authenticity to moral criticism, positioning the target as a violator of feminine and cultural norms. The research contributes to cyber-discourse studies by extending into multimodal contexts and emphasizing the need for culturally grounded approaches to online gender-based violence.