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Analytics

Safa Hisham Kabbani; Mefri Yudi Wisra; Suyono Suyono

Jurnal Manajemen Riset Inovasi 2026 Pusat Riset dan Inovasi Nasional

Analysis of the business situation experienced by PT Spectrum Lintas Service indicates that the achievement of success in obtaining large-scale project contracts is greatly influenced by the technical image and confidence given by clients. This study aims to investigate the impact of Improving Technical Qualifications, Customer Relationship Management, and Procedural Governance Quality on the Achievement of Competitive Advantage at PT Spectrum Lintas Service. The study population consisted of a total of 141 customers. The data analysis approach used was the SPSS tool to test the research hypothesis through t-test and F-test. The results of the F-test showed a significance probability value of 0.000 smaller than 0.05. Based on the findings, it can be concluded that improving technical qualifications, customer relationship management, and procedural governance quality significantly contribute to the competitive advantage of PT. Spectrum Lintas Service. Improving technical qualifications has a negative but not substantial impact on competitive advantage, with a significance value of 0.110 greater than 0.05. Customer relationship management has an impact on competitive advantage with a significance value of 0.00, which is smaller than 0.05. The quality of the procedural system has a significant influence on competitive advantage.

Aziza Nurul Amanah; Muchlis Muchlis

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Inventory management is a crucial aspect of business sustainability, particularly for Micro, Small, and Medium Enterprises (MSMEs) that often face limitations in data management and technological adoption. Selaras Muba Lestari is Incubation Center, which supports MSMEs in Musi Banyuasin Regency, encounters challenges in managing product inventory due to reliance on manual recording systems. This study aims to design and develop a web-based inventory application using the Laravel framework to improve the efficiency and accuracy of stock management. The research adopts the Software Development Life Cycle (SDLC) Waterfall model, which includes requirements analysis, system design, implementation, and testing. The results indicate that the developed system is capable of improving data accuracy, accelerating the recording process, and providing real-time inventory reports. Furthermore, this study reinforces previous findings that digitalizing inventory systems serves as a strategic solution to enhance the competitiveness of MSMEs.

Chanita Christie; Christopher Cahyadi; Ferry Setiawan; Djuwansah Suhendro

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

This study aims to develop a Strategic Learning Enabler model by reconfiguring the role of Information and Communication Technology (ICT) units to enhance Generation Z student productivity in digital higher education. The research is motivated by the gap between digital transformation demands and the predominantly technical-operational role of ICT units. Using a quantitative explanatory design, this study examines the causal relationships among ICT role reconfiguration, adaptive learning systems, and student productivity. Data were collected through questionnaires distributed to Generation Z students engaged in digital learning environments and analyzed using Structural Equation Modeling (SEM). The findings indicate that Generation Z students exhibit high responsiveness to structured tasks but lack continuity in learning activities due to weak self-regulated learning. The study also reveals that adaptive learning systems significantly mediate the relationship between ICT transformation and student productivity. The proposed model emphasizes digital governance, learning analytics, and micro-tasking structures as key components in building sustainable academic productivity. This research contributes both theoretically and practically by offering an institutional framework for digital learning transformation in higher education.

Fitria Husna

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2026 Pusat Riset dan Inovasi Nasional

Self-development is a crucial competence for navigating the professional world; however, many individuals face significant barriers in optimizing this potential. This study aims to formulate an integrative model of Quranic Tadabur and bibliotherapy as a professional therapeutic intervention in counseling, addressing gaps in existing literature. Using a library research method with content analysis, the findings indicate that Quranic Tadabur effectively enhances essential self-development skills, including self-awareness, work motivation, problem-solving, time management, emotional regulation, critical and creative thinking, and social collaboration. Within the bibliotherapy framework, the self-development process is structured through stages of motivation, incubation, follow-up, and evaluation. Furthermore, several counseling techniques are proposed, such as self-management, minimal contact, counselor-led management, and directed counseling, to support individual growth. This integrative approach highlights the role of spirituality in fostering holistic personal and professional development. The study contributes theoretically to the advancement of spirituality-based counseling models, particularly in the context of modern career development, and offers a conceptual foundation for future empirical research.

Dimas Saputra; M. Rusydi; Muhammad Abiyyu Alharits; Leo Anaris Sakti; Shyndi Febrina Hutabalian +1 more

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

Sea Surface Temperature (SST) is an important parameter in oceanographic studies because it influences climate dynamics, ocean circulation, and marine ecosystems. Continuous monitoring of SST in open sea areas requires a reliable system capable of operating autonomously. This study develops a solar-powered ocean buoy designed to measure sea surface temperature while simultaneously evaluating the performance of a solar panel as the main energy source. The system uses a DS18B20 sensor to measure SST and an INA219 sensor to monitor the voltage, current, and power of the solar panel, while an ESP32 microcontroller functions as the central data processing unit. The results show that sea surface temperature tends to remain relatively stable with small daily variations, whereas the temperature and performance of the solar panel exhibit larger fluctuations due to direct exposure to solar radiation and changing weather conditions. Solar panel performance also shows significant variations in current and power depending on the intensity of sunlight. To analyze the influence of SST variations on solar panel performance, a statistical analysis using Analysis of Variance (ANOVA) was conducted. The ANOVA results, based on the calculated F-value and the significance value (p-value) at a confidence level of α = 0.05, indicate that SST variations have a significant effect on solar panel performance, demonstrating that the proposed solar-powered buoy system can operate autonomously and has potential for long-term SST monitoring in offshore areas.

Muhammad Ramadhani Rahman; Kurnia Putri Dinanti; Nabila Maulidia Fatahillah; Ahmad Zaidan Wahab; Sendi Hendiawan Prayogo

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

The problem of urban flooding is a growing issue due to high population density, increasing volumes of plastic waste, and the reduction of water absorption areas. The use of conventional paving blocks, which are impermeable, further exacerbates flooding conditions because they do not allow water to infiltrate into the soil. This study aims to develop an innovative plastic waste-based paving block incorporating rice straw and sugarcane bagasse, along with the integration of phytoremediation concepts as a solution for urban flood mitigation. The method employed was an experimental approach involving the following stages: material preparation, plastic incineration, material mixing, molding, and testing of water absorption capacity and compressive strength. The results showed that paving blocks with a combination of plastic waste, rice straw, and sugarcane bagasse had the highest water absorption rate of 34% and compressive strength of 21 kg/cm², meeting SNI standards. The addition of natural materials containing silica was proven to enhance the material’s porosity and strength. Additionally, the application of phytoremediation using water hyacinth has the potential to improve the quality of water seeping into the soil. Thus, this phytoremediation-based paving block innovation can serve as an effective alternative solution to reduce flood risks while supporting sustainable waste management and environmental stewardship.

Arista, Yuvita; Masyitah, Masyitah; Al Farizie, Adam; Kassang, Adinda Anastasya; Aldona Sabria Wahyudi +5 more

Jurnal Inovasi dan Pengabdian Kaa Mieera (JIPKAM) 2026 Politeknik Negeri Fakfak

Nutritional problems among children under five, particularly stunting, remain a significant public health challenge associated with inadequate nutrient intake and unfavorable eating behaviors such as picky eating, poor appetite, and feeding difficulties. These conditions may lead to imbalanced macronutrient and micronutrient intake, which adversely affects child growth and development. This Community Service Program (PkM) aimed to improve parental knowledge and skills in fulfilling child nutritional requirements through education and training on innovative food processing based on local ingredients, namely mandu formulated with anchovy (Stolephorus spp.) and yardlong bean (Vigna unguiculata subsp. sesquipedalis). The methods included educational sessions, hands-on training, mentoring, and evaluation using a structured questionnaire. The evaluation involved 18 participants, where 83.3% achieved an excellent category and 16.7% a good category.The practice-based educational approach combined with the utilization of locally available nutrient-dense ingredients was effective in enhancing community capacity and shows potential as a preventive strategy to reduce the risk of stunting at the household level.

Makruf, Solihan; Anwari, Amalia Nur; Aula, Muhammad Iqbal; Yusup, Deni Kamaludin

DINAMIKA HUKUM 2026 Universitas Stikubank

This study is motivated by the fact that the regulation of securities investment and direct investment in Indonesia still faces legal harmonization issues between the provisions of Law No. 4 of 2023 concerning the Development and Strengthening of the Financial Sector particularly those governing the capital market and Government Regulation No. 63 of 2019 concerning Government Investment. This research aims to analyze the compatibility, substantial differences, and legal implications of the two regulations in the context of establishing an integrated and equitable investment legal system. This study applies a normative juridical approach with a descriptive analysis method. Data were collected using a literature study technique through a review of legislation, legal literature, and related policy documents. Furthermore, the data was analyzed using qualitative data analysis techniques with an emphasis on systematic interpretation and the principle of harmonization of laws and regulations. The results of this study indicate that there is still a lack of synchronization between the regulation of securities investment in the capital market and the mechanism of direct investment by the government, particularly in terms of authority, risk management, and legal accountability. The findings of this study imply the need for improvements to derivative regulations and implementation guidelines that are capable of integrating capital market legal principles with government investment policies in order to create legal certainty and effective management of national investments. Keywords: Legal Harmonization, Securities Investment, and Government Investment

Achmad Rifai; Dian Priastiwi; Syofia Sofatunisa Ramdayani; Sari Sari; Yozar Putra Jaya

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

Strengthening the capacity of micro, small, and medium enterprises (MSMEs) is a strategic effort to enhance business competitiveness and sustainability, particularly within the Pamulang MSME Friends (SUP) community. This community service activity aims to improve MSMEs’ financial management capabilities and increase production efficiency through the development of a joint production house. The main challenges faced by partners include limited financial literacy, the absence of systematic financial transaction records, and inadequate production facilities. The implementation of the program was carried out through training activities, mentoring in the use of the APIK financial recording application, and facilitation in designing a collaborative production house model. The results indicate an improvement in MSMEs’ understanding of financial management, including the ability to record transactions systematically, separate business and personal finances, and calculate production costs more accurately. Furthermore, the establishment of a joint production house contributes to greater cost efficiency, increased production capacity, improved product quality, and stronger collaboration among MSME actors. Therefore, this activity contributes to creating a more structured, efficient, and sustainable MSME ecosystem that supports long-term business development.

Tanti Yusviva Kusuma Wardani; Arissona Dia Indah Sari; Iqnatia Alfiansyah

Jurnal Inovasi Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

This study aims to develop a Puzzle Book learning media for the topic of angle measurement and to examine its validity, practicality, and effectiveness for third-grade elementary school students. The research employed a Research and Development (R&D) approach using the ADDIE model and involved 26 third-grade students as participants. Data were collected through expert validation sheets, student response questionnaires, and learning achievement tests, which were analyzed using descriptive quantitative and qualitative methods. The results showed that the Puzzle Book obtained a validity score of 98.0% from media experts and 100% from material experts, both categorized as highly valid. Student responses reached 100%, indicating that the media is highly practical and engaging. Furthermore, the analysis of learning outcomes revealed a gain score of 0.9187 in the high category, demonstrating that the Puzzle Book effectively improves students’ problem-solving abilities in angle measurement. Overall, the Puzzle Book learning media is highly feasible, practical, and effective for classroom implementation, as its interactive design and alignment with third-grade learning characteristics help students understand angle concepts more concretely, enjoyably, and meaningfully.

Reva Agustia; Al Yesi Fitri Rahayu; Uswatun Hasanah

DHARMA EKONOMI 2026 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study explores the development strategies of sweet pastry Micro, Small, and Medium Enterprises (MSMEs) based on Islamic economic principles in improving the local economy in Betungan, Bengkulu City. MSMEs play a crucial role in supporting economic growth and creating employment opportunities, particularly in the culinary sector, which has experienced significant expansion in recent years. In Betungan, sweet pastry businesses have shown promising potential; however, their development is still hindered by several challenges, including limited capital, low product innovation, and less effective marketing practices. This research employs a qualitative approach with a case study method. Data were collected through observation, interviews, and documentation at Jl. Ar-Rahman, Sepakat 7, Betungan, Selebar District, Bengkulu City. The study also considers the application of Islamic business values, emphasizing ethical conduct such as honesty, fairness, accountability, and the avoidance of riba and uncertainty in transactions. The findings indicate that the sustainability and competitiveness of sweet pastry MSMEs can be enhanced through several key strategies, including continuous product innovation, improving product quality, optimizing digital marketing, and strengthening business networks. In addition, integrating Islamic principles into business operations helps build consumer trust and ensures ethical business practices. Overall, these strategies not only improve business performance but also contribute to strengthening the local economy and community welfare.

Herlina Putri Khawismaya; Muhammad Zihni Naim

NALAR: Jurnal Pendidikan dan Kebudayaan 2026 Universitas 17 Agustus 1945 Semarang

Penelitian ini bertujuan untuk mengkaji peran permainan tradisional dalam pembentukan karakter siswa sekolah dasar di Jawa Tengah melalui pendekatan Systematic Literature Review (SLR). Kajian dilakukan dengan mengacu pada tahapan PRISMA yang meliputi identifikasi, penyaringan, kelayakan, dan inklusi artikel. Penelusuran literatur menggunakan aplikasi Publish or Perish dengan basis data Google Scholar pada rentang tahun 2016-2026, sehingga diperoleh 10 artikel yang sesuai dengan kriteria yang telah ditetapkan. Hasil sintesis menunjukkan bahwa permainan tradisional seperti engklek, gobak sodor, egrang, bakiak, dan congklak berkontribusi dalam menumbuhkan nilai kerja sama, empati, tanggung jawab, disiplin, ketekunan, serta kemampuan mengendalikan diri. Permainan yang dilakukan secara berkelompok cenderung memperkuat karakter sosial, sedangkan permainan individual lebih menekankan pada pembentukan karakter personal. Temuan-temuan tersebut membuka ruang pengembangan penelitian lanjutan dengan pendekatan metodologis yang lebih beragam serta penguatan integrasi permainan tradisional sebagai media pendidikan karakter berbasis kearifan lokal di sekolah dasar.

Dedi Irwansah; Heny Sulistyowati

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2026 CV. ALIM'SPUBLISHING

Penelitian ini dilatarbelakangi oleh rendahnya minat dan keterampilan membaca interaktif peserta didik pada materi teks hikayat yang disebabkan oleh penggunaan metode pembelajaran yang masih konvensional dan kurangnya media pembelajaran yang menarik. Kondisi tersebut menuntut adanya inovasi media berbasis digital yang mampu meningkatkan keterlibatan dan motivasi belajar siswa. Penelitian ini bertujuan untuk mengembangkan media pembelajaran scrapbook digital berbasis FLIPHTML5 serta mengetahui keefektifannya dalam meningkatkan kemampuan membaca interaktif siswa kelas X SMK NJ 01 Jogororto. Metode yang digunakan adalah penelitian dan pengembangan dengan model ADDIE yang meliputi tahap analisis, perancangan, pengembangan, implementasi, dan evaluasi. Produk yang dihasilkan berupa media scrapbook digital interaktif yang memadukan teks, gambar, dan elemen visual menarik serta dilengkapi fitur latihan dan refleksi. Hasil penelitian menunjukkan bahwa media yang dikembangkan memenuhi kriteria valid, praktis, dan efektif berdasarkan hasil validasi ahli, respon guru dan siswa, serta peningkatan aktivitas dan pemahaman belajar siswa. Penggunaan media ini terbukti mampu meningkatkan minat baca, keterlibatan aktif, serta pemahaman siswa terhadap teks hikayat secara lebih optimal. Implikasi penelitian ini menunjukkan bahwa media scrapbook digital berbasis FLIPHTML5 dapat dijadikan alternatif inovatif dalam pembelajaran bahasa Indonesia, khususnya untuk meningkatkan keterampilan membaca interaktif serta menciptakan pembelajaran yang lebih menarik, kreatif, dan sesuai dengan perkembangan teknologi pendidikan.

Yana Hauri; Haryanto Haryanto; Akhmad Fikri Rosyadi

SIMPATI: Jurnal Penelitian Pendidikan dan Bahasa 2026 CV. Alim's Publishing

Early reading skills are visual activities that involve the process of translating written symbols into sounds. Children's early reading skills will be developed through learning media that are appropriate to the child's developmental stage. This study aims to identify the need for developing pop-up syllabic learning media to improve the early reading skills of children aged 5-6 years. This study uses a descriptive qualitative approach. Identification of needs is based on three aspects, namely learning media, learning strategies, and analysis of early reading skills. The subjects of this study consisted of 3 teachers and the principal of Kindergarten Al Falah Islamic Kindergarten, Pelita Doktora Kindergarten, and Rizani Putra Kindergarten. Data collection techniques used were interviews and documentation. Data analysis was carried out using the Miles Huberman Technique which includes the stages of data collection, data reduction, data display, and drawing conclusions/verification. The results of the study indicate that identification of needs is based on three aspects, namely learning media, learning strategies and analysis of early reading skills. In identifying learning media, it is necessary to develop interesting learning media. Then, in identifying learning strategies, a fun strategy is needed to achieve children's beginning reading skills, and is child-centered. Meanwhile, the analysis of children's beginning reading skills revealed the need for pop-up book media to improve children's relevant beginning reading skills.

Febriana Krisdayanti Barus; Charles Fransiscus Ambarita

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2026 CV. ALIM'SPUBLISHING

Latar belakang penelitian ini berakar pada fenomena kemajuan yang tidak merata di antara indikator pembangunan di Sumatera Utara, di mana Indeks Pembangunan Manusia (IPM), meskipun diklasifikasikan dalam kategori “tinggi”, belum secara konsisten berkontribusi pada penurunan tingkat pengangguran. Tujuan utama penelitian ini adalah untuk menguji pengaruh IMB, tingkat kemiskinan, dan tingkat pengangguran terhadap pertumbuhan ekonomi di Provinsi Sumatera Utara. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linier berganda menggunakan data deret waktu dari tahun 2010 hingga 2025 yang bersumber dari BPS. Hasil penelitian menunjukkan bahwa secara simultan, IPM, kemiskinan, dan pengangguran secara signifikan mempengaruhi pertumbuhan ekonomi daerah. Secara parsial, IMB memiliki pengaruh positif dan signifikan, menunjukkan bahwa investasi dalam kualitas modal manusia meningkatkan produktivitas ekonomi. Sebaliknya, baik tingkat kemiskinan maupun tingkat pengangguran terbuka menunjukkan pengaruh negatif dan signifikan, yang menyiratkan bahwa peningkatan variabel-variabel ini cenderung menghambat ekspansi ekonomi. Lebih lanjut, variabel independen yang dimasukkan dalam model ini menjelaskan 49,49% variasi pertumbuhan ekonomi, sedangkan proporsi sisanya dijelaskan oleh faktor eksternal di luar cakupan penelitian ini. Hasil ini menyoroti pentingnya penerapan kebijakan yang menyelaraskan pengembangan sumber daya manusia dengan tuntutan pasar tenaga kerja untuk mengatasi masalah pengangguran terdidik.

Ratu Sofyatus Solehah; Uu Mutafakkiroh; Egi Abdul Aziz; Muhamad Raefi; Surya Alam

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2026 CV. ALIM'SPUBLISHING

Baros District has the potential for creative economy-based Micro, Small, and Medium Enterprises (MSMEs) products that need to be strengthened, including products from the agricultural, livestock, crafts, food, and various other types of trade sectors. This study aims to analyze and assess the steps for developing creative economy-based MSMEs in Baros District, located in Serang Regency, Banten. The method applied is a qualitative approach through observation, interviews, document collection, and using a SWOT Matrix analysis to identify the strengths, weaknesses, opportunities, and challenges faced in developing creative economy-based MSMEs in Baros District, Serang Regency, Banten. Data sources used include the Head of Baros District, local village heads, academics, MSME actors, employees from the Serang Regency MSME Office, and MSME observers. This study lasted for one year. The appropriate strategy for developing MSMEs in Baros District is the SO (Growth) strategy, which utilizes existing strengths to increase competitiveness. The research revealed that MSMEs operating in the creative economy sector in Baros District still face various challenges in developing their businesses, such as limited capital, the use of simple production equipment, suboptimal marketing, a shortage of skilled labor, and limited use of technology and copyright registration for their products.

Sakinah, Nur; Saputri , Tri Bata Biru; Ramadhana, Arga; Roy, Andi

Jurnal Inovasi dan Pengabdian Kaa Mieera (JIPKAM) 2026 Politeknik Negeri Fakfak

According to Law No. 20 of 2008, micro enterprises in Indonesia are defined as businesses owned by individuals or sole proprietorships meeting specific asset and turnover criteria. Aneka Keripik Mama Uni, an micro enterprise that has operated for 10 years in Fakfak Regency, yet it still face challenges such as weak branding and limited distribution channels. This community service project aims to provide recommendations and implement effective branding strategies to support the partner's business development. The results demonstrate a significant branding transformation through the rebranding of the business to Camilan Baye. The strategy implementation encompasses the development of five core components: brand identity, brand image, brand personality, brand positioning, and brand elements. Specifically, the program produced modern and informative packaging designs for five product variants Garlic Peanuts, Hidden Peanuts, Fried Spicy Taro, Banana Chips, and Garlic Sticks complete with the Indonesian Halal logo, "100% Indonesia" labels, and clear contact information. Furthermore, marketing reach was expanded through Facebook social media optimization and the creation of offline promotional media in the form of standing banners. The implementation of this activity has successfully enhanced the partner's knowledge, skills, and capabilities in visual trend-based product design and marketing digitalization to support business sustainability in a competitive market.

Nurul Hikmah; Milda Damayanti; Cici Zaskia; Dian Ramadhani Abdullah; Hamzah Hamzah

Jurnal Riset Rumpun Ilmu Bahasa 2026 Pusat riset dan Inovasi Nasional

This article examines needs analysis and curriculum analysis as the foundational bases for developing effective teaching materials. Using a library research method, this study reviews various scientific journal articles, reference books, and relevant official documents. Needs analysis is a systematic process conducted to identify the gap between students' current conditions and the competencies they are expected to achieve, serving as the most critical stage in determining the direction of teaching material development. Meanwhile, curriculum analysis is carried out to ensure that the teaching materials developed remain aligned with competency standards, learning outcomes, content structure, and applicable educational policies. The integration of both analyses produces teaching materials that are not only contextually relevant to students' real conditions but also consistent with curriculum demands. Systematic steps in this integration including learner characteristic analysis, curriculum document review, material priority mapping, and authentic assessment design significantly contribute to improving the quality, effectiveness, and meaningfulness of learning. This article concludes that needs analysis and curriculum analysis are inseparable and must be conducted systematically before the development of teaching materials begins.

Alvian Dedi Saputra; Widi Wahyudi

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study was conducted to analyze and examine the influence of individual characteristics, career development, and the quality of human resources on employee performance at PT. Prima Vista Solusi using a quantitative approach through a survey method. Data were collected by distributing questionnaires to 70 respondents who are employees and were analyzed using multiple linear regression with the assistance of SPSS software. The results show that individual characteristics and the quality of human resources have a significant effect on improving employee performance, while the career development variable does not have a significant effect on performance. This indicates that although the career development system has been well implemented, it has not yet become a primary factor in improving performance. Therefore, the company is advised to place greater focus on human resource management policies aimed at enhancing employees’ competencies, skills, and professionalism so that performance can be continuously improved in a sustainable manner.  

Agus Susilo; Ary Kusmanto

Epsilon : Journal of Management (EJoM) 2026 Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

The beauty industry is one of the fastest-growing business sectors in Indonesia. This situation encourages businesses to develop appropriate business development strategies to remain competitive. This study aims to analyze the business development strategies implemented by Orlin Beauty Skincare Brebes to increase competitiveness in the beauty industry. The study employed qualitative methods, with data collection techniques including observation, interviews, documentation, and literature review. Data analysis employed a SWOT approach to identify the company's strengths, weaknesses, opportunities, and threats. The results indicate that the strategies implemented include product development, improving service quality, and utilizing digital marketing. The company's primary strengths lie in personalized service and customer loyalty, while its weaknesses are limited capital and market reach. Opportunities stem from increasing public awareness of skincare, while threats stem from intense industry competition. Service differentiation strategies and strengthening digital marketing are key strategies for increasing the company's competitiveness in both local and regional consumer markets.