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Community poverty alleviation must be addressed more innovatively, creatively and skillfully in order to be able to create new business opportunities (for example through entrepreneurship) to meet their various needs. Entrepreneurship is one way to overcome poverty and reduce unemployment rates. Among several examples of this entrepreneurship is the home industry, namely a home industry where the business is done at home which empowers the people around the environment and reduces unemployment by absorbing it. In connection with this condition, there are several problems in terms of economic empowerment through the home industry in the food sector, including the low level of knowledge and understanding of home industry players, especially in relation to marketing, including online promotion, and the low level of human resource capacity of home business actors. The method used in this community service activity is digital-based empowerment in the form of online marketing and product promotion techniques. Community service activities with partners in the wonton chips home business that have been carried out have resulted in the fact that digital-based empowerment is very necessary. Considering the times and technological advances, it is a necessity that business actors are able to adapt to these conditions. Through this activity, partners gain an understanding of digital-based empowerment, product diversification, and the important role of home business actors in supporting the nation's economy. This digital-based empowerment is expected to increase production, marketing and business turnover, as well as to build relationships between universities and the community.

This study aims to determine and compare how the financial control of ice jelly potter and cassava chips in financial control and to find out the shortcomings if they do not use financial control. This study uses a qualitative approach. The data sources used are primary and secondary data sources. While the data collection techniques used in this study were observation, interviews, and documentation. The results of the study indicate that in terms of financial control, the ice jelly potter business has implemented financial control although it has not been maximized which includes financial management (budgeting, recording, reporting, and financial control). This is a plus for UMKM because they have implemented financial controls as well as future steps that will be taken to become more knowledgeable, and can assist in decision making in the future. The factors that become a shortage of cassava chips business in running a business if they do not use financial control (financial management) are not knowing the next steps to be taken, not being able to develop a business, not knowing whether the business is profitable or detrimental. Therefore, financial control is very important in running a business.

Penelitian ini akan menganalisis bagaimana pengaruh persepsi harga, promosi dan keputusan pembelian pada produk makanan khas Sumatera Barat yaitu Keripik Balado Shirley. Penelitian ini bertujuan untuk merangsang pengaruh persepsi harga dan efek promosi terhadap penjualan keripik balado. pengambilan sampel, digunakan metode purposive sampling yaitu metode yang didasarkan pada kriteria tertentu. Jumlah sampel dalam penelitian ini ditentukan dengan mengambil 5 sampai 10 kali jumlah item pertanyaan yang ada. Dalam hal ini penelitian mempunyai 18 item pertanyaan, sehingga sampel minimal sebanyak 90 responden dan sampel maksimal sebanyak 180 responden. Oleh karena itu, jumlah sampel yang digunakan dalam penelitian ini adalah 105 responden. Dari hasil analisis deskriptif Persepsi Harga menunjukkan bahwa konsumen merasa harga produk yang tercantum sesuai dengan perkiraan konsumen sehingga harga yang tercantum sesuai dengan perkiraan konsumen. Dari hasil analisis deskriptif promosi menunjukkan bahwa konsumen suka diberikan hadiah ketika membeli produk. Dari hasil analisis deskriptif Keputusan Pembelian menunjukkan bahwa konsumen puas membeli produk Balado Shirley Chips

Banana is one of the potential tropical fruit commodities in Indonesia, including in Brebes Regency, Central Java Province. So far, people have only used the banana fruit and heart as food processing materials, while banana peels have only been processed product waste. Even though the banana peel contains 18.5% carbohydrates, 68.90% water, some vitamin C, various B-complex vitamins, including B6, fat, lutein, anti-oxidants, calcium, vegetable oil, fiber, serotonin and sufficient protein. With a simple food processing technology, these banana peels can be processed into banana peel chips with sweet, savory and spicy flavors which can be family meals or snacks that have nutritional value and can automatically reduce organic waste and generate income. The purpose of this study was to determine the effect of the addition of whiting on the organoleptic characteristics of banana peel chips. This research was conducted using a quantitative experimental method using a completely randomized design (CRD) with two factors, namely the addition of whiting and soaking time. Parameters measured were acceptability or organoleptic texture, color, aroma and taste.

The Covid 19 pandemic has impacted changes in business activities. Trading activities that were previously carried out conventionally have now become completely digital. With this change, not all MSMEs have sufficient knowledge and ability to use social media. This causes MSME players who do not follow these changes to be unable to compete with other MSMEs that are already selling online. The purpose of this community service is to provide assistance in creating Facebook, Instagram and WhatsApp social media accounts and then teach them how to promote and sell online on these accounts. The method used in this activity is the practice of creating social media accounts and uploading merchandise. The result of this activity is that UMKM Baby Fish Chips are able to sell online through the social media Facebook, Instagram and whatsapp.

MSMEs are trading businesses managed by business entities or individuals which refer to productive economic businesses in accordance with the criteria stipulated by Law Number 20 of 2008. One of the MSMEs in the Kalumpang Village area is the Rice Chips MSME which is located at Kp Kedung Bulus, Kalumpang Village Padarincang District, Serang Regency, which is a community business in the village. So far, the marketing process for this product is still carried out traditionally, so that sales results are not optimal and the reach of promotion is limited because promotion is still carried out by word of mouth. Therefore, we as students with this community service activity contribute to designing applications and utilizing e-commerce through creating applications or websites as promotional and sales media for Rice Chips products so that we can increase sales and expand market share.

This study aims to determine the role of the home industry in increasing household income (a study on the potato chip home industry in Paal Merah District, Jambi City). This research is qualitative in nature. Qualitative research is research that tends to use analysis with an inductive approach and is descriptive or explanatory in nature. This research focuses more on facts that occur in the field. The subjects of this study were home industry owners in the Paal Merah sub-district, Jambi city, employees who worked and providers of raw materials for the home industry. The data obtained comes from observations, interviews and documentation. The results showed that: First, the home industry in Paal Merah sub-district, Jambi city, has a positive impact on improving the household economy where welfare indicators can be seen from the role, income, and welfare of owners, raw material providers and employees who can set aside income from the results of work so that they can send their children to a better education, besides being used to meet daily needs can also help the head of the household in meeting other daily needs, Second, the existence of a home industry in Paal Merah sub-district, Jambi city, also plays a role in assisting the government in reducing poverty and reducing the number of unemployed in society, with the absorption of labor, especially housewives who are around to make the best use of their time, of course. will be able to help generate income for households, and in carrying out business activities food needs can be fulfilled properly and in accordance with Islamic teachings, then all business activities are protected and cared for during production activities, and can be used to meet needs in the future. Third, with the results of this research, it is hoped that the regional government, especially the province of Jambi, which is related to the development of Small and Medium Enterprises, will pay more attention to the existence of home industries in the Paal Merah sub-district, Jambi City, their business can increase and be able to compete in the market, of course it will also prosper the economy. small society.

The background is financial reports have not complied with accounting standards and no digital-based financial system innovations. This will affect banking decisions to provide financing assistance and MSMEs difficulties in sustaining their business. This service aims to improve the quality of financial reports and digital-based financial innovation (fintech) then MSMEs can be highly competitive and continuously reduce banana stem waste in Cimenyan. The method used is training & mentoring so that more "bankable" to prospective borrowers from banks and a more updated financial application system is produced. The finding is the reduction of banana stem waste in Cimenyan. The implication, training program, that in the end the bank approves the application for funds. The output is partners have knowledge about financial reports that are according to standards, more practical in the fintech era. They can be highly competitive and profitable for the MSME industry on a national and international scale.  

Pesanggrahan Village, Kesugihan District, is one of the innovation villages launched by the Cilacap district government in 2022. The Kesugihan area has potential local food sources that have the potential to be developed by the community. Nuri Snack is one of the business actors engaged in food processing in the form of various chips in the form of cassava, taro and banana chips. Marketing that has been carried out at this time is selling to markets and serving purchases at home, there has been no innovation in expanding marketing to modern shops and online shops. The aims of this study were 1) to design informative packaging labels in accordance with labeling standards and 2) to develop packaging designs according to the wishes of consumers using the kansei engineering method. The method used is the kansei engineering method which translates consumer feelings into design specifications. Implementation The results of this study are in the form of label and packaging design concepts, design actors include uniqueness, product identity colors, complete product information, complete packaging information, neat, protected products, easy to carry, easy to store, have licensing and attractive designs, and the proposed packaging uses white standing pouch window doff 500z packaging with size 14cm x 23cm and chromo sticker as packaging label design. Conclusion The proposed label design already has permits and has an elegant design and is made of standing pouch plastic with a ziplock.  

Many resources around the yard of the house are used by the people of Karangan Village to make MSME products, one of which is Mrs. Samilah who produces banana chips. The purpose of this community service is to empower MSME actors by creating work programs, mentoring activities and branding training, as well as social media marketing to increase brand awareness of MSME products "Dua Putra Putri" Banana Chips. The data collection method used is observation, interview, and discussion method while the data analysis method uses an inductive approach because this research is qualitative. The result of this service activity is that Mrs. Samilah as an MSME actor has gained knowledge related to branding strategies and social media marketing. Brand awareness of "Dua Putra Putri" Banana Chips products has also begun to increase, because social media marketing has been successfully carried out through Instagram and Facebook.

Digital marketing is an important part of promoting a business owned by an individual or an organization. Marketing is essential for startups to stay competitive and sustain their products on the market. For people who are computer novices, this is a challenge. One of them is the proprietor of Keripik Orang Kekinian, a chips company in Bekasi, Indonesia, which has limited sales capabilities for its product. Researchers help firms choose the best social media channels for promoting their products in order to overcome these difficulties. The methods involved are Simple Additive Weighting (SAW) and Analytical Hierarchy Processing (AHP). The results show that Instagram is the best social media platform for advertising products. The result obtained are expected to help business owners increase sales.

Cost of goods manufactured (COGM) is an important component of making a product, because knowing the COGM of a product can be used as a reference to determine the profit margin of a product. Without knowing the COGM of a product, we will be confused in determining the selling price. The COGM calculation is very influential for the sale of a product whether the product is experiencing a profit or loss. This study aims to determine the COGM calculations that have been carried out by MSMEs are in accordance with COGM accounting calculations or are still only limited to manual calculations. In addition, the main objective of this study is to design an accounting system for determining COGM in the Tempe Chips Industry in determining the cost of production and to apply a variable costing method to determine the cost of goods manufactured in SMEs so that the correct cost of production can be presented. The results of this study indicate that based on Cost of goods manufactured calculations carried out by MSME actors it is still very low so it is necessary to revamp the HPP calculations in accordance with accounting standards. Based on the evaluation of the old system, the author wishes to offer a new system, namely the Information System for Determining the Cost of Production of Tempe Chips SMEs which is expected to be an alternative in solving problems that are being faced by business owners. This new system makes it easy for users related to the process of recording data into the database, so that related parties can easily operate.  

Many of the indonesians like to eat chips as everyday snacks, one of them is menjes chips. Menjes chips are beans made from bean curd. One of the SMEs that produces the menjes chips, namely Menjes Kyu that owned by Mrs. Chalimah. In the drying process, the cips are still done conventionally, namely by simply airing them out. This can affect the quality and flavor of chips because of the amount of oil it contains. The purpose of this activity was to add to the knowledge and skill involved in the use of oil stonework (spinner), which was useful in raising the quality and value of chips. The methods used are location surveys and the filling of questionnaires, toolmaking, and socializing of automatic oil slicers. The presence of an automatic oil slicer helps to enhance the quality, flavor, and storage power of processed chips.

Community empowerment programs play an important role in improving community welfare and economic empowerment. One form of this program is the collaboration between LMI and YBM PLN to develop a tempeh chips business in Keniten Village. The purpose of this research is to analyze the results and impact of community empowerment programs. This research was conducted using field research methods or field research. The results of the research show that this community empowerment program has succeeded in providing significant social and economic impacts for the people of Keniten Village. The community experienced an increase in income and economic welfare from the tempeh chips business. As a result, recommendations are made to expand market access, improve technicalities- develop more effective marketing strategies. In conclusion, the collaboration between LMI and YBM PLN in the community empowerment program in Keniten Village has had a positive impact on the development of the tempeh chips business and economic community empowerment.  

Tujuan dari pelatihan ini adalah untuk membantu Miss Brown dalam mengelola keuangannya secara lebih efektif dan efesien, serta meningkatkan kemampuannya dalam membuat laporan pembukuan keuangan sederhana yang akurat. Pengabdian dilakukan pada produk UMKM keripik brownis Miss Brown yang berlokasi di Desa Mulungan Kulon, Kecamatan Mlati, Kabupaten Sleman, Yogyakarta. Pelatihan dilakukan dengan menggunakan metode praktik langsung, dimana Miss Brown diberikan panduan tentang cara membuat daftar pemasukan dan pengeluaran, serta membuat laporan pembukuan keuangan sederhana. Selain itu, pelatihan juga membahas tentang pentingnya menjaga catatan keuangan yang baik dalam mengelola usaha.    Hasil dari pelatihan ini menunjukkan bahwa Miss Brown mampu membuat pembukuan sederhana yang lebih baik dan mengelola keuangannya dengan lebih baik, sehingga dapat memperbaiki kinerja usahanya. Diharapkan artikel ini dapat memberikan panduan bagi UMKM lain dalam mengelola keuangannya dengan baik dan meningkatkan kinerja usahanya.  

In Indonesia today many people work as traders. Trading is done to buy and sell, one of which is the sale of consignment or selling point. In this study using field research methods with data collection in the form of interviews with informants. The results of this study indicate that consignment sales were carried out in marketing Mbah Wiji's cassava chips products by entrusting the products to a number of stalls around the production house.

Penelitian ini bertujuan untuk menganalisis strategi pemasaran usaha industri rumahan (home industry) keripik tempe dalam meningkatkan daya saing. Penelitian ini termasuk ke dalam penelitian kualitatif deskriptif. Jenis data yang digunakan dalam penelitian ini yaitu data primer yang diperoleh melalui wawancara dengan pemilik usaha, dan juga penelitian ini menggunakan data sekunder yang diperoleh dari penelitian-penelitian terdahulu dan sumber literasi yang lain. Penelitian ini menggunakan analisis SWOT. Analisis SWOT sendiri merupakan salah satu instrumen yang dapat digunakan untuk menentukan strategi pemasaran, analisis SWOT dapat menganalisis kekuatan, kelemahan, peluang, serta ancaman yang termasuk dalam faktor internal dan eksternal usaha. Hasil dari penelitian ini yaitu dalam strategi pemasaran masih perlu  untuk diperbaiki sehingga diharapkan dengan memperbaiki dapat meningkatkan daya saing.

Desa Balaroa Pewunu memiliki potensi dan Produk UMKM yang bersumber dari sektor pertanian dan perkebunan. Pengabdian kepada masyarakat ini bertujuan untuk menganalisa dan mengidentifikasi masalah yang dihadapi serta menyusun strategi dalam pengembangan pemasaran Produk keripik pisang tanduk sebagai upaya peningkatan UMKM yang ada didesa Balaroa Pewunu,Kecamatan Dolo Barat, Kabupaten Sigi. Metode yang dilakukan menggunakan metode deskriptif observasional, Metode deskriptif ini dilakukan bertujuan untuk mendekripsikan secara sistematis, factual dan akurat mengenai fakta-fakta yang menggambarkan fenomena secara detail agar mendapatkan analisis permasalahan yang lebih dalam dan menyajikan solusi penyelesaian yang tepat. kemudian analisa pengembangan dengan  metode STP (segmentation, targeting, dan positioning) agar mendapatkan strategi pengembangan secara valid dan ilmiah dengan sistem pemasaran dan promosi menggunakan konsep reseller dan direct selling atau secara lansung.  Selain itu kegiatan pengabdian ini pula dilakukan dengan pelatihan dan pendampingan kepada pelaku usaha keripik pisang tanduk. Berdasarkan seluruh penerapan strategi dalam pengembangan pemasaran pada keripik pisang tanduk menghasilkan dampak yang cukup positif, dibeberapa bulan terakhir dimulai dari pendampingan pada bulan September hingga desember 2022 tercatat produk keripik pisang telah tersebar di 100 outlet pedagang kecil yang berada di wilayah kecamtan marawola, kecamatan dolo barat, kecamatan dolo selatan dan sekitaran kecamatan terdekat di kabupaten Sigi

            The MBKM ( Independence Learing Independent Campus ) activity organized by the Faculty of Economics and Business, Tadulako University which was held on September 6 2022 to January 10 2023, located in Padende Villsge, Marawola District, Sigi District, we received very good enthusiasm from the local community. The promotion strategy in increasing sales of taro chips business products in Padende Village Marawola sub-district, Sigi district must carry out promotions so that these products can be sold, there are several factors that make taro chips products not develop, namaly: There is no cooperation with the business actors, do not carry out public promotions, or promotions on social media. The aim of this research is to help taro chips products increase sales and be able to compete with other chipproducts.The social approach here is an attempt by universities, especially MBKM students as the main actors in MBKM to integrate themselves (assimilate themselves) into various community activites at the MBKM location. Shep in the process of taro chips products: Observing and surveying taro chips products, and analyzing the taro chip product itself.

Peran Usaha Mikro Kecil dan Menengah dinilai sangat mendukung untuk mengurangi angka kemiskinan dan pengangguran. Dapat dibuktikan UMKM menjadi salah satu program pemerintah yang memperkokoh perekonomian. UMKM Zahra merupakan usaha mikro kecil menengah yang menawarkan produk berupa keripik pisang, terletak di Desa Kotarindau kecamatan Dolo kabupaten Sigi Sulawesi Tengah. Pengabdian kepada masyarakat ini bertujuan untuk menganalisa dan mengidentifikasi masalah serta memberikan solusi atas apa yang dihadapi pada UMKM Zahra kemudian menyusun strategi dalam pengembangan pemasaran UMKM keripik Zahra, sebagai salah satu sektor unggulan dalam membantu peningkatan perekonomian UMKM Zahra. Metode Penelitian ini menggunakan metode kualitatif melalui proses observasi, wawancara, dan dokumentasi kemudian menganalisis berdasarkan SWOT untuk mengetahui kekuatan, kelemahan, peluang dan ancaman dari UMKM Zahra. Hasil penelitian ini mengetahui bahwa terdapat permasalahan pada UMKM Zahra Desa Kotarindau seperti minimnya promosi dari UMKM Zahra serta tidak adanya pemasaran pada sosial media berupa marketplace facebook dan instagram pada UMKM tersebut sehingga pengembangan pemasarannya belum terlaksana dengan baik. Sedangkan solusi yang tepat yaitu dengan menggunakan strategi WO strategi yang memanfaatkan peluang dengan mengurangi kelemahan yang ada. Kegiatan MBKM ini menghasilkan pemasaran door to door, pemasaran melalui maerketplace facebook dan akun Instagram, logo serta pembaharuan sarana dan prasarana UMKM Zahra.