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Femicide is the most extreme form of gender-based violence driven by unequal power relations through the patriarchal system. The absence of regulations and data collection on femicide cases in Indonesia encourages the importance of building public awareness. This research aims to find out how @indonesiahapusfemisida followers interpret femicide awareness and the strategies used by @indonesiahapusfemisida in building awareness as prevention. The research uses a qualitative method with a feminist perspective. Data was collected by observation, interview, and documentation. The results showed that followers understand gender-based violence that is systemic and rooted in patriarchal culture, misogyny, and sexism. The strategy of @indonesiahapusfemisida includes (1) getting to know the audience without being limited by background, (2) compiling femicide messages with a gender perspective with intersectional analysis, (3) using informative and educational methods, and (4) using digital media (Instagram), visual (infographics), and verbal (discussion).

This study discusses social media-based English learning strategies in a case study on @glishbygiovana Instagram account. The background of the study is based on the increasing use of social media as a flexible alternative learning tool, especially among the younger generation. The main objective of this study is to analyze the type of content, presentation format, audience interaction, and the impact of reporting English skills on increasing followers. The study utilized a descriptive qualitative method in a case study approach. The results showed that short videos such as stories and comments, educational signatures, and interactive characteristics successfully attracted users' attention and increased active participation in the learning process. The interaction formed between accounting assistants and followers creates a supportive and dynamic learning community. These results suggest that social media, particularly Instagram, can be an effective and enjoyable learning tool when consistently relevant. The effectiveness of this study demonstrates the potential of social media as an adaptive educational platform for modern learning needs and can be used as a model for formal non-classroom English teaching strategies.

Currently the growth of culinary is increasingly competitive, Every small medium enterprise must pay attention to the strategies to retain consumers. Promotion and product quality can influence the consumer's purchasing decisions. The objective of this research was to analyze the effect of promotion and product quality on purchasing decisions of Sokressh Malang chips. This research was a quantitative research with variables of promotion and product quality as independent variables while purchasing decisions as the dependent variable. The data collection was conducted by distributing questionnaires from 100 respondents who were instagram followers of Sokressh Malang chips. The respondents were selected through the purposive sampling method. The methods of data analysis used multiple regression analysis and hypothesis testing. The conclusion of this study is that promotion and product quality partially and simultaneously have a positive and significant effect on purchasing decisions for Sokressh Malang chips. It is expected that Sokressh Malang chips can make more attractive promotion, and innovattions on products by improving the product quality, in order that the consumers will be interested to buy Sokressh Malang chips.

This study aims to analyze the communication strategies in Islamic preaching (dawah) employed by Husain Basyaiban, particularly through the digital platform TikTok. The research utilizes a quantitative approach to obtain in-depth and measurable data. Data was collected through interviews with Basyaiban's followers and content analysis of his preaching materials on TikTok. The results indicate that Basyaiban's relaxed, dialogic, and audience-adaptive communication style effectively enhances the delivery of Islamic messages. Furthermore, the use of digital media such as TikTok has proven capable of reaching a wider audience and facilitating more dynamic interactions between the preacher (dai) and the congregation (mad'u). These findings highlight the importance of adapting preaching methods to technological advancements and audience characteristics in the digital era. 

In the field of leadership, traditional literature has largely focused on how followers are influenced by leaders or how they act as mediators between leadership and behaviors. However, leadership is a process of interaction, leadership research should shift this focus to emphasize the influence of followers on leaders. Therefore, this research examines how teacher technology adoption impacts principal digital leadership practices. A quantitative survey method was employed, collecting data from 382 university teachers in Changchun city, China, with Pearson correlation and multiple regression data analysis. The results revealed that there is a positive relationship between teacher technology adoption and principal digital leadership, as well as confirmed a statistically regression model from teacher technology adoption to principal digital leadership practice. The further analysis showed that communication dimension contributes most, while teaching dimension has a very weak effect on principal digital leadership practice. The study provides valuable contributions to both theory and practice, discusses the findings and implications in detail. The significance of the study derives from its ability to deepen our understanding of the reciprocal influence between digital leadership and technology adoption in higher education, offering insights for future research and practical applications in similar contexts.

The resurrection of the body is a key foundation of the Christian faith, as it demonstrates the power of Jesus to overcome death and sin, and provides hope for life after death for His followers. This teaching is clearly presented in the Bible. Many people wonder about the condition of the soul after death. Whether the resurrection of the body is in accordance with the teachings of the Bible, how the resurrection process takes place, whether there is a difference between the resurrection for believers and unbelievers. This article therefore aims to provide an in-depth insight into the concept of bodily resurrection in the Bible, including key verses. The glorious resurrection of the body is the essence of Christian hope and a promise that changes the way believers view life and death. By understanding the Bible's teaching on resurrection, Christians can find comfort, motivation, and purpose in their lives, as well as confidence in a future filled with promise and glory. This article is expected to be a source of reflection and a deeper understanding of the resurrection of the body in the context of Christian faith.” This writing is done using a descriptive qualitative method, which is using literature from books or journal articles that have been made. The Bible teaches that death is not the end of everything, but rather a transition to the promised resurrection. This concept is rooted in the resurrection of Jesus.

The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digital marketing. One of the products that implements community marketing is Somethinc. This study aims to analyze the community marketing strategy in building brand loyalty for Somethinc on TikTok Shop. The research employs a descriptive qualitative approach. Data was collected through digital exploration and observation, supported by secondary data from official publications and literature relevant to the research topic. The findings indicate that Somethinc’s community marketing strategy on TikTok Shop has contributed to building brand loyalty. By leveraging interactive features such as live streaming, user-generated content (UGC), and collaborations with influencers, Somethinc has successfully created an engaged and active customer community. This success is reflected in the high number of followers, increased interactions, and sales data showing continuous positive growth. Community-based marketing strategies allow Somethinc to establish stronger emotional connections with consumers. Direct interactions with customers through TikTok not only enhance engagement but also encourage repeat purchases and recommendations from loyal customers. Additionally, Somethinc’s success is supported by the effective utilization of marketing trends, including the integration of marketing content with social commerce methods, enabling customers to engage in a more interactive and personalized shopping experience. This study suggests that Somethinc should continue product innovation to maintain business sustainability.

Beauty products have become a promising business, especially after the COVID-19 pandemic. Various brands have achieved high sales figures, one of which is Skintific products. This study aims to analyze the role of micro-influencers in increasing brand awareness of Skintific products. The study was conducted using a descriptive qualitative approach. Research data was obtained from literature reviews, digital observations, and official publications related to the topic. The results of the study indicate that micro-influencers play a significant role in increasing brand awareness for Skintific products. With a higher engagement rate compared to macro-influencers, micro-influencers are able to build closer and more authentic relationships with their audience, making their recommendations more trustworthy than conventional advertisements. Despite having a smaller number of followers, micro-influencers demonstrate greater effectiveness in creating engaging content such as product reviews, tutorials, and unboxing videos, which increase consumer interest and trust in the product. Research data shows that micro-influencers' engagement rate (5.07%) is higher than that of macro-influencers (3.25%), despite their more limited reach. The success of this marketing strategy is also supported by the use of social media platforms such as Instagram and TikTok, which enable the distribution of interactive visual content and expand brand awareness organically. With increased audience engagement, Skintific has not only succeeded in strengthening brand awareness but also in building product credibility, which ultimately contributes to increased consumer interest and purchasing decisions.

This study aims to analyze the endorsement strategy used by the TikTok account @fujiiian in building personal brand awareness in the digital era. The research method used is descriptive qualitative with observation and documentation techniques on 16 endorsement videos uploaded during May 2025. The results of the study show that the @fujiiian account, with 36.9 million followers, consistently uploads endorsement content dominated by honest reviews, tutorials, and story telling. The average viewers per endorsement video of 7.42 million and an average engagement rate of 1.03% indicate the effectiveness of the strategy being implemented, where this figure is included in the good category for an account with tens of millions of followers. Active interaction with the audience through comment replies and live streaming also strengthens loyalty and emotional closeness between creators and followers. These findings confirm that an authentic, informative, and interactive endorsement strategy is able to build strong personal brand awareness and strengthen account positioning amidst influencer competition on TikTok. This study provides an academic contribution to the literature on personal branding and endorsement on social media, as well as being a practical reference for content creators who want to build a personal brand effectively on digital platforms.

Leadership plays a crucial role in organizational effectiveness, especially in creating work synergy, building motivation, and facing the challenges of change. This article discusses in depth the type of charismatic leadership that has a strong personal appeal and influence on followers. Through the method of literature study and descriptive approach, this article explores the basic concept of charismatic leadership, its benefits, advantages, and disadvantages. Charismatic leaders are able to build strong emotional relationships, increase loyalty, and create an innovative work environment. However, this leadership style also carries risks, such as excessive dependence on the leader and the potential for a cult of personality. Charismatic leadership is biblical leadership.

This study examines how branding ambassador Syifa Hadju and content marketing affect Glad2glow skin care purchases. The research will focus on @glad2glow Instagram followers. This research was inspired by severe local perawatan kulit competition and consumer apathy about buying. Glad2glow hired Syifa Hadju as its brand ambassador and implemented a social media content marketing campaign to address this challenge. Using a Likert-scale questionnaire, quantitative data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS software. According to the research, Syifa Hadju significantly improves the possibility of customers completing a purchase, while engaging and consistent content marketing enhances audience engagement. Both components boost customer purchase intent, but the brand ambassador has a greater impact. These findings help create effective digital marketing strategies in the competitive perawatan kulit business.

The local fashion industry has experienced significant growth alongside the increasing maturity of Indonesia’s digital ecosystem. Aerostreet is one of the local fashion brands that has benefited from the advancement of digital technology. Initially a footwear brand, Aerostreet has expanded its product range to include clothing, jackets, perfumes, and more. This study aims to analyze Aerostreet’s digital marketing strategies in increasing sales. The research employs a descriptive qualitative approach, with data collected from various official databases and popular websites. In addition to statistical publications, this study also examines scientific publications related to the research problem. The findings indicate that Aerostreet has successfully implemented effective digital marketing strategies to boost sales and strengthen its position in Indonesia’s competitive fashion industry. These strategies include the optimal utilization of social media platforms such as Instagram and TikTok, as well as e-commerce platforms like Shopee, Bukalapak, Tokopedia, and Lazada. On Instagram, Aerostreet builds a positive brand image through engaging visual content, active interactions with followers, and collaborations with other brands. Through TikTok, the brand creates creative and trend-relevant content, encouraging user engagement through hashtag campaigns and challenges. Additionally, Aerostreet maximizes e-commerce by showcasing products in detail and leveraging available promotional features. This combination of strategies enables Aerostreet to reach a broad audience, build brand awareness, and drive product sales. Aerostreet’s success highlights the importance of adapting to digital trends and gaining deep insights into consumer behavior in the digital era.

In today's digital age, social media has become an effective platform for conveying messages and influencing audience behavior, with Instagram being a prime example. Persuasive communication is a key strategy for delivering messages that can motivate, inspire, and shift the mindset of audiences. One content creator who actively shares self-development messages is @ananzaprili, who employs persuasive communication techniques to capture audience attention. This research aims to analyze the application of persuasive communication techniques in self-development content published by content creator @ananzaprili. Employing a descriptive qualitative method and drawing upon Carl Hovland's persuasive communication theory, this study identifies various persuasive strategies such as association, integrity, rewards/incentives, arrangement, and red-herring. The persuasive communication strategies implemented by @ananzaprili enhance audience engagement and encourage positive behavioral changes related to self-development. Furthermore, the use of engaging language that fosters active involvement with followers is a key factor in the success of this strategy.

Social media has become one of the main channels for disseminating information, including local news relevant to people’s daily lives. This study aims to analyze the reception of followers of the Instagram account @radarbogor.id in consuming local news. The research used a qualitative approach with a reception analysis method based on Stuart Hall’s theory, which classifies audience responses into dominant-hegemonic, negotiated, and oppositional positions. Data collection was conducted through in-depth interviews with three informants who actively follow the account. The results show that the followers tend to interpret the content from dominant-hegemonic and negotiated positions. They consider the @radarbogor.id account to be a reliable and up-to-date news source, though some still independently verify the information. Factors that influence positive reception include the informative nature of the content, visually appealing design, and simple language. However, criticism was noted regarding the poor audio quality in video uploads, which can affect audience engagement. This study concludes that social media followers are not passive consumers but active interpreters of media messages who critically evaluate the information they receive.

As one of the leading beauty influencers in Indonesia, Tasya Farasya has a big influence on her followers' purchasing decisions. This study discusses the communication strategies used by Tasya Farasya in building consumer trust through beauty product reviews on TikTok. Consumer trust in her reviews is a major factor in the effectiveness of marketing strategies involving her. Therefore, this study aims to understand how Tasya Farasya constructs convincing communication and builds credibility in the eyes of her audience. This study uses a qualitative approach with a phenomenological method. Data were collected through observation of product review content on TikTok and analysis of interactions in the comments column. In addition, interviews with several of her followers were conducted to determine their perceptions of communication style and the level of trust in the reviews given. The results of the study show that the communication strategies used include relaxed and easy-to-understand language, enthusiastic expressions and honesty in providing product reviews, both in the form of recommendations and criticism. In addition, the use of attractive visual elements and active interaction with followers through comments and response videos, Tasya Farasya has succeeded in building trust among her followers.

TikTok has become one of the most popular social media platforms with more than 2 billion monthly active users. This makes TikTok a very potential digital marketing tool for various brands and products. One of those TikTok accounts is @hedonestate, an account from a culinary brand that is currently a hit among generation Z with more than 40 thousand followers. This research aims to formulate the right content and engagement management strategy on the @hedonestate TikTok account in order to increase brand awareness and sales of promoted products. The research method used is a qualitative approach with a case study on the @hedonestate account. Data collection is carried out through in-depth interviews with the @hedonestate account manager and a number of his followers, as well as content analysis of the 50 latest TikTok videos uploaded to the account. The data obtained is then analyzed qualitatively to produce content strategy recommendations that are in accordance with the Elaboration Likelihood Model theory, as well as engagement strategies to increase user engagement such as the number of likes, comments, and shares so that it has the potential to encourage product purchase decisions. The results of this research are expected to provide recommendations for effective social media marketing management strategies on the TikTok account @hedonestate, so that it can increase brand awareness and sales of promoted products.

The digital transformation has redefined how Christian leaders fulfill their roles, shifting leadership from being solely grounded in physical presence to requiring adaptability in digital environments. This study explores the key factors that influence the multiplication of effective Christian leadership in the digital era, focusing on maintaining a balance between technological engagement and spiritual integrity. Using a qualitative approach based on literature review, the study identifies several crucial elements contributing to leadership effectiveness: strong digital communication skills, impactful online presence, structured online discipleship, and hybrid ministry models that integrate both virtual and in-person interactions. These factors help leaders reach wider audiences and foster community despite geographical barriers. However, the digital context also introduces new challenges, such as the risk of superficial spiritual relationships and the temptation to prioritize digital popularity over genuine spiritual growth. The findings highlight the need for Christian leaders to uphold their core values, authenticity, and moral responsibility in the face of technological advancement. By doing so, they can maintain trust, inspire their followers, and expand their ministry influence while navigating the complexities of a rapidly evolving digital landscape. This study concludes that the future of Christian leadership depends on leaders who are both digitally competent and spiritually grounded.

The da'wah strategy carried out by Ust. Hanan Attaki on Instagram includes several important aspects, such as content form, communication style, and audience engagement. The da'wah content delivered is not only normative and rigid, but rather more on the storytelling approach that inspires many people. The communication style used is straightforward, relaxed, and close to the everyday language of urban teenagers. Consistency and frequency in delivering da'wah messages are very important in maintaining audience engagement. Ust. Hanan Attaki actively uploads content at least 3-5 times a week, which has built an important presence in maintaining audience engagement. Interactivity is also the main advantage of social media compared to conventional media. Ust. Hanan Attaki utilizes the comments, live, and Q&A features on his Instagram to interact directly with his followers. Overall, Ust. Hanan Attaki's da'wah strategy has shown an effort to harmonize Islamic religious values ​​and the growing digital culture. The content delivered is not only theological, but also touches on the psychological and social aspects of teenagers.

The dynamics of modern business competition encourage entrepreneurs to optimize their marketing strategies, especially through digital platforms such as Instagram. This study analyzes the correlation between Content Marketing and Customer Engagement on the Instagram account @rdnb_jewelry, with a special focus on the impact of Content Marketing on Customer Engagement of Rebuild Dreams Now & Beyond Jewelry (RDNB) products. The theoretical framework of the study includes aspects of Marketing Communication (Reader Cognition, Sharing Motivation, Persuasion, Decision Making) and dimensions of Customer Engagement (Enthusiasm, Attention, Absorption, Interaction, Identification), as well as their implementation in Instagram features. Using a quantitative approach with a survey method, this study involved 79 respondents who were followers of the Instagram account @rdnb_jewelry, selected through a simple random sampling technique. Data analysis integrated correlation methods, coefficient of determination, simple linear regression, and hypothesis testing (t-test). The findings of the study indicate a positive influence between the variables Content Marketing and Customer Engagement. A strong and significant relationship was identified between RDNB's Content Marketing strategy on Instagram and the level of Customer Engagement. Specifically, Content Marketing contributes 87.6% to Customer Engagement, while the remaining 12.4% is influenced by other variables. These results confirm the significance of implementing a measurable Content Marketing strategy in increasing Customer Engagement on social media.  

The Indonesian shoe industry has grown rapidly in recent decades, driven by a stable economy and increasing income. Johnson Shoes, a local brand from Bandung, Johnson Shoes collaborates with anime characters such as One Piece, My Hero Academia, Naruto and Demon Slayer, to expand the market and increase sales. In addition, Johnson shoes have interesting content in marketing their products. Related to this, the purpose of this study is to determine the content of Johnson shoes Instagram on followers, purchasing decisions on followers, and measure the influence of Instagram content on Johnson shoes purchasing decisions on followers. The theory used in this study is Instagram which includes the dimensions of Follow, Like, Comment, Feed, Caption, Instagram Stories, Profile, and for the Purchasing Decision theory includes the dimensions of Problem Recognition, Information Search, Alternative Evaluation, Purchasing Decision, Post-Purchase Prilsku. This research is a quantitative study. The research method used is a survey. The population in this study were followers of the @johnson_indonesia Instagram account with certain criteria and a population of 116 followers and a sample of 90 respondents were obtained. The data analysis technique used in this study was simple linear regression. The results of the study showed that the Instagram content of Johnson's shoe collaboration and anime characters had a strong relationship of 0.818 to purchasing decisions. The Instagram content of Johnson's shoe collaboration and anime characters had an influence on purchasing decisions of 0.670 or 67%, while the remaining 33% was influenced by other factors.