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Economic crises and geopolitical tensions have been major factors affecting global market stability and posing major challenges for multinational corporations. This research aims to identify and analyze the global marketing strategies implemented by companies in dealing with these uncertain conditions. Using a descriptive qualitative approach through a literature review, this study found that commonly used strategies include market adaptation, risk diversification, and digital transformation. Market adaptation is carried out through product adjustments, prices, promotions, and distribution to be relevant to local conditions. Risk diversification is implemented by moving supply chains to more stable regions. Meanwhile, digital transformation is used to strengthen interactions with consumers and increase responsiveness to market changes. These findings show that a resilient marketing strategy focuses not only on growth, but also on resilience, flexibility, and sustainable innovation. By understanding the complexity of the global market, companies can design strategies that are able to maintain business competitiveness and sustainability in the midst of a crisis.

Generation Z is recognized as a digital-native generation raised in an era of rapid technological and informational development. Despite their broad access to information, they face challenges in civic participation due to issues such as national identity crises and limited critical literacy. Civic Education (PKn) serves as a crucial strategy to foster civic engagement by instilling the values of democracy, social justice, and collective responsibility through active, contextual, and technology-based learning approaches. This article is a literature review that synthesizes research findings from 2020 to 2025 regarding the role of Civic Education in enhancing political, social, and digital participation among Generation Z in Indonesia. The findings indicate that the integration of social media, volunteer activities, and community-based citizenship projects facilitated by Civic Education can strengthen critical awareness and active public involvement. Thus, adaptive and participatory Civic Education proves relevant in reinforcing civic engagement in the digital age.

Faith crisis is one of the psychological and spiritual challenges faced by university students during their identity-seeking phase. The inner conflicts that arise are often related to academic pressure, social interactions, and deep questions about belief. This study aims to explore the dynamics of inner conflict experienced by students and the role of religious resolution in their recovery process. Using a qualitative approach through in-depth interviews with five students from different religious backgrounds, the study found that faith crises can trigger psychological stress, but this can be mitigated through mature religious understanding, support from spiritual communities, and engagement in religious activities. The study highlights the importance of religious support in managing inner conflicts during the transition to early adulthood.

This article aims to analyze the relevance and implementation of Islamic economic principles within the context of a contemporary economic system dominated by capitalist paradigms. The background of this research stems from the global reality marked by wealth distribution inequality, moral crises in business, and social injustices resulting from profit-oriented economic systems. This study employs a qualitative approach using a literature review method, analyzing scholarly works, official institutional reports, and academic studies related to Islamic economics and modern economic challenges. The findings indicate that Islamic economic principles such as social justice, equitable wealth distribution, and the prohibition of riba (usury), gharar (excessive uncertainty), and maysir (gambling) hold strong applicative value in addressing various contemporary economic issues. Concrete implementations of these principles can be observed in the development of Islamic financial systems, digital zakat (almsgiving), productive waqf (endowments), and increasingly innovative and technology-responsive Islamic banking services. The discussion also reveals that Islamic economics can serve as an ethical and sustainable alternative to capitalism and socialism, particularly in terms of distributive justice and economic stability. Despite facing challenges in literacy, regulation, and technological infrastructure, Islamic economics has significant growth potential through collaboration among academics, practitioners, and policymakers. The conclusion of this study affirms that Islamic economic principles can serve as a transformative solution for the global economic system if applied adaptively, innovatively, and inclusively.

This study explores the role of Big Data in crisis communication in the digital age, where information dissemination happens quickly through various platforms. This transformation poses challenges such as the risk of spreading fake news and reputation crises. Big Data plays an important role in detecting potential crises early, as well as in understanding the dynamics of public opinion and designing more responsive and effective communication strategies. Through real-time data collection and analysis from various sources, such as social media and news reports, organizations can build smart and adaptive monitoring systems. This research uses a descriptive qualitative approach to explore the role of Big Data in crisis communication in the digital era. The results show that the crisis detection process starts from data collection, cleaning, to sentiment analysis that helps organizations measure public response. However, the application of Big Data also faces considerable challenges, including the complexity of processing data with high accuracy, privacy issues, and the readiness of infrastructure and human resources in the organization. This research provides clearer insights into the strategies that can be used to optimize Big Data in crisis communications, so that organizations can strengthen communication effectiveness, maintain reputation, and build public trust amidst evolving information challenges.

Environmental crises such as climate change, ecosystem degradation, and pollution have prompted countries to formulate environmental policies aimed at preserving environmental sustainability. However, the effectiveness of these policies is often questioned, particularly in their implementation. This article aims to evaluate the impacts of environmental policies implemented over the past decade on biodiversity, air quality, and waste management, as well as to identify implementation barriers and provide recommendations for policy improvement. The study employs a literature review method by analyzing various scientific sources, policy reports, and related documents. The evaluation results indicate that economic incentive-based policies, such as carbon taxes and renewable energy subsidies, tend to be more effective in reducing emissions and promoting clean energy adoption. Nevertheless, policy implementation frequently faces obstacles including lack of political support, limited resources, public resistance, and weak inter-sectoral coordination. Improvement strategies are needed, including enhanced cross-sector collaboration, strengthened data and information systems, and public education to support the success of sustainable environmental policies.

This article discusses the importance of balance between body and soul in Islamic education by referring to the thoughts of Imam Al-Ghazali. In Al-Ghazali's view, education is not just a process of transferring knowledge, but a comprehensive effort to form a complete human being through the development of physical, intellectual, and spiritual aspects. The soul is positioned as the main center of personality development, while the body plays a role as a means to support the implementation of spiritual and social tasks. This study uses a qualitative approach with a literature study method to examine in depth the works of Al-Ghazali and other supporting literature. The results of the study show that Al-Ghazali's thoughts on the balance of body and soul are very relevant to be applied in the modern education system, especially in responding to the challenges of dehumanization and value crises. The integration of spiritual and physical dimensions in education can be a solution in forming students who are not only intellectually intelligent, but also emotionally and spiritually mature.

The learning strategy of Islamic Religious Education (PAI) plays a crucial role in shaping students' character and morality, especially in addressing educational challenges in the era of Generation Alpha. This generation, born amid rapid technological advancement, tends to be fast-thinking, visual, and practical, yet is also vulnerable to moral crises and ethical degradation. This study aims to describe and analyze the PAI learning strategies implemented at MTs Ma’arif NU Sragi in shaping the noble character and morals of students. The research employs a descriptive qualitative approach with data collection techniques including observation, in-depth interviews, and documentation. The findings reveal that the applied learning strategies include project-based religious learning, internalization of values through teacher role modeling, utilization of Islamic digital media, and contextual learning relevant to students' daily lives. These strategies have proven effective in instilling values of religiosity, discipline, responsibility, and honesty. The success of these strategies is supported by a religious school environment, active teacher involvement, and parental support. Challenges encountered include limited technological facilities and the pervasive negative influence of social media. This study recommends the reinforcement of collaboration among teachers, parents, and educational institutions to optimize the role of PAI in developing the character of future generations.

This research analyzes the role of Instagram social media in shaping digital public space for the Indonesian Forum for the Environment (WALHI) environmental movement. The main focus of this study is how the @walhi.national account mobilizes discourse, solidarity, and collective action in contemporary ecological issues, with a theoretical approach that refers to Sidney Tarrow's Cycle of Contention framework (1994). The analysis shows that WALHI utilizes Instagram as a means to respond to political moments and ecological crises, such as the Rempang conflict (2023) and the rejection of the Trenggalek gold mine (#TolakTambangTrenggalek). The initial phase was characterized by the outbreak of political opportunities through controversial policies. WALHI then mobilized, framed and diffused action through the spread of visual narratives and hashtag campaigns that expanded solidarity. In the final phase, WALHI as an organization has undergone a transformation process from a field-based advocacy movement to a professional, strategic and technology-adaptive digital actor. WALHI through @walhi.national together with various parties such as volunteers, academics, communities and the public have contributed to encouraging institutional advocacy and redrafting policy discourse related to the environment. This study concludes that social media is not only a tool for information dissemination, but also a field of political articulation that can strengthen or challenge power structures in the contestation cycle. Instagram becomes an important arena for WALHI in maintaining moral legitimacy and expanding the environmental movement to a more inclusive and connected level.

The phenomenon of flexing, or showcasing achievements and lifestyle excessively on social media, has become an increasingly common trend among Generation Z. This study explores the relationship between self-esteem and flexing behavior, along with its impact on identity formation and mental health. Individuals with high self-esteem tend to share their accomplishments as a form of self-appreciation. However, without adequate emotional awareness and self-regulation, this behavior can escalate into narcissism and a dependence on external validation. Generation Z utilizes social media, especially Instagram, as a medium for self-expression, identity construction, and social recognition. In the context of jogging activities, posts on social media are not merely for showing off but serve as personal documentation, motivation, and inspiration for others. Jogging is not only viewed as a physical activity but also as a part of modern lifestyle and status symbol, often displayed through branded sportswear, smart devices, and aesthetic locations. Nevertheless, social pressure to maintain a certain image through social media can lead to psychological impacts such as identity crises, insecurity, and social stress. Previous research indicates that flexing behavior is driven by a desire for recognition, feelings of insecurity, obsession with others' possessions, and social pressure. Despite its negative sides, flexing also has potential positive effects, such as enhancing motivation to exercise, promoting healthy lifestyles, and strengthening supportive digital communities. Regular jogging has been proven to improve mental and physical health, including reducing anxiety and improving mood. Therefore, a healthy self-concept, emotional intelligence, and digital literacy are crucial for fostering responsible social media behavior. Generation Z must be equipped with critical awareness to distinguish between authentic self-expression and the illusion of recognition in today’s visually driven digital era.

This article analyzes the depiction of Jesus Christ from various scriptural perspectives and examines the impact of the diversity of Christological experiences on Christian faith. Research shows that the Bible presents a varied picture of Jesus: Mark's Gospel presents Him as the Suffering but Powerful Servant; Matthew as the Messianic King and Great Teacher; John as the eternal Logos (Word); and Revelation depicts Him through symbols of glory as King, Judge, and Redeemer. The diversity of Christological experiences produces positive impacts in the form of deeper understanding, theological enrichment, and facilitation of interfaith dialogue. However, this diversity also has the potential to cause misunderstandings, theological conflicts, and identity crises if not properly understood. This article also explores how cultural and historical backgrounds significantly influence interpretations of Jesus, from the first-century Jewish context to contemporary interpretations in various global cultural contexts. In conclusion, although understandings of Jesus continue to evolve according to context, it is important for people to maintain their theological identity while remaining open to various enriching perspectives.

Students at the High School level often face various emotional and psychological challenges, such as academic stress, social pressure, and personal crises, which can negatively affect their mental well-being. To overcome this issue, community service aims to implement Psychological First Aid (PFA) training which provides students with understanding and skills in providing psychological support to colleagues. The focus of this service is to increase awareness of the importance of mental health support in the school environment. The method used involves pretest questionnaires, theory sessions, role plays, group discussions to help students master the basic principles of PFA through real situation simulations and ends with a post test. The results of PKM activities are (1) most participants gained an increased understanding of Psychological First Aid (PFA); (2) Most participants easily practiced Psychological First Aid (PFA) with their friends during role play sessions. The conclusions from this service are (1) increasing the knowledge and skills of female students at SMA Negeri 3 Sentani in applying Psychological First Aid (PFA) to their peers; (2) Collaboration between FIK UNCEN and SMA Negeri 3 Sentani; (3) carrying out community service activities as a lecturer's academic obligation.

Ibn Khaldun's thoughts in Muqaddimah on economic cycles and taxation remain relevant in the context of modern economics. He explains that the growth and decline of a nation's economy follow a cyclical pattern, where imbalanced fiscal policies can accelerate the downfall of a civilization. Ibn Khaldun emphasizes the importance of fair and proportional taxation to avoid hindering societal productivity and investment. His views on the impact of taxation on the economy align with the Laffer Curve concept, which states that excessively high taxes can actually reduce state revenue. This study employs a literature review method to analyze Ibn Khaldun’s thoughts and their relevance to modern economic systems and fiscal policies. The findings indicate that his ideas can serve as a foundation for formulating sustainable Islamic economic policies. By applying the principles of balance between taxation, production, and societal welfare, a nation can maintain long-term economic stability. Therefore, Ibn Khaldun's thoughts remain relevant as a reference for contemporary economic policies, particularly in addressing economic disparities and preventing financial crises.

This study aims to examine the role of gratitude in enhancing the psychological well-being of healthcare workers during times of crisis, particularly within the context of the COVID-19 pandemic. Using a qualitative approach through literature review and thematic analysis, the study finds that gratitude positively contributes to aspects of psychological well-being such as self-acceptance, life purpose, personal growth, and positive relationships with others. Gratitude also functions as an adaptive coping mechanism that strengthens the mental resilience of healthcare workers in facing work-related stress and high emotional risks. These findings highlight the importance of gratitude-based psychological interventions to support the mental health of healthcare professionals during crises.

Tradisi Sedekah Bumi in Dusun Krajan, Tunahan Village, is a cultural practice rich in symbolic and spiritual meanings. This study aims to uncover the symbolic meanings of offerings in this tradition and examine their relevance to the concept of pattidāna in Theravāda Buddhism. The research employs a qualitative method with an ethnographic approach, using participant observation, in-depth interviews, and documentation for data collection. The findings show that offerings carry complex symbolic meanings as a form of spiritual communication with ancestors and unseen beings. Elements such as flowers, coffee, incense, and takir reflect values of spirituality, ancestral reverence, and gratitude toward nature. This practice is aligned with the concept of pattidāna, which refers to merit transfer to ancestors as an expression of spiritual solidarity and communal identity. The study concludes that Sedekah Bumi embodies an integration of local and Buddhist values, making it a significant cultural practice to preserve amidst the challenges of modernity and contemporary spiritual crises

Teenagers at GKSI Sengkuang face similar struggles to teenagers in general. They are exposed to various influences that can weaken the foundations of their faith, such as unlimited access to social media, content that is not in line with Christian values, and relationships that are far from the principles of God's word. In situations like this, many teenagers experience confusion in determining who they are, what their purpose in life is, and how to live a life centered on Biblical values. Meanwhile, the research method uses qualitative by conducting direct observations, then the results of the observations will be processed into PKM articles, and supported by various literary sources such as journals, books, the Bible. The results of the research findings lie in the significant positive impact for GKSI Sengkuang youth. As well as, raising awareness of the dangers of identity crises, helping teenagers reflect on their self-worth in Christ, and growing their understanding of social pressures and the importance of church community.

This study explores the application of eco-hermeneutics, an interdisciplinary approach combining ecological thought and scriptural interpretation, to sacred texts such as the Bible, Quran, and Vedas. Eco-hermeneutics seeks to reinterpret traditional religious teachings to emphasize ecological responsibility, interconnectedness, and the moral obligation of humans to protect the environment. The analysis identifies key ecological themes within sacred scriptures, including creation care, stewardship, and the intrinsic value of nature. Interviews with theologians and environmental ethicists provide practical insights into how eco-hermeneutical interpretations can be applied in contemporary religious contexts, offering a fresh perspective on environmental ethics rooted in religious teachings. This approach challenges anthropocentric views, which have historically positioned humans as dominators of nature, and instead advocates for an ecocentric understanding of the environment. The findings highlight the potential of eco-hermeneutics to inspire faith-based responses to the ecological crises, urging religious communities to adopt these interpretations to foster environmental stewardship. However, challenges and resistance from traditional religious communities are identified, particularly concerning entrenched views on human supremacy over nature. The study also explores the implications of eco-hermeneutics for religious education, suggesting that its integration into religious curricula could promote a theology of care and responsibility toward the environment. The paper concludes by calling for further research on the practical applications of eco-hermeneutics, particularly in how these teachings can be incorporated into religious practices and community actions, contributing to global sustainability efforts.

This study examines the efforts of National Defense carried out by referring to the management of reserve components in the form of indigenous communities in managing the pandemic and natural disasters. Many indigenous institutions have shown extraordinary abilities in responding to crises quickly and effectively. The purpose of this study is to show that local indigenous institutions play a key role in coordinating aid and reconstruction efforts. The mutual cooperation system that is deeply embedded in the indigenous social structure allows for the rapid mobilization of community resources to help victims and begin the recovery process. Qualitative research uses a descriptive approach to collect data systematically, factually, and quickly according to the description when the research was conducted. The results of this study indicate that the integration of local wisdom in disaster mitigation also has the potential to strengthen the resilience of the community as a whole. By respecting and utilizing local knowledge, disaster mitigation efforts are not only more effective but also more accepted and supported by the local community in order to maintain state sovereignty.

This qualitative literature review examines the key predictors of SME recovery from severe financial distress, focusing on financial blockages, employee dynamics, and turnaround success. The study synthesizes findings from various sources to highlight how financial challenges such as liquidity shortages and limited access to credit hinder recovery, while government support and alternative financing offer potential solutions. Additionally, employee engagement, organizational culture, and strategic leadership are identified as critical factors in successful turnaround efforts. SMEs that foster innovation, adaptability, and retain key employees are more likely to overcome financial crises. The review emphasizes the importance of a holistic approach, combining financial relief, strategic leadership, and organizational resilience, for long-term SME recovery. The findings suggest avenues for future research on the interaction of these factors and their context-specific impacts.

This study examines the concept of state finance regulation in emergency situations to address economic crises and support post-Covid-19 recovery in Indonesia. The pandemic has significantly impacted economic stability, requiring swift and effective legal responses in state finance management. This research employs a normative approach by analyzing legislation related to state finance in emergencies and fiscal policies implemented during the pandemic. The findings reveal that while a legal framework for emergency state finance management exists, its implementation often faces challenges in coordination and accountability. This study recommends strengthening regulations to be more adaptive and proactive in managing state finances during emergencies, as well as enhancing oversight to ensure the effectiveness of sustainable economic recovery. The implications of this research provide a better legal framework for the government to handle future crises.