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Systematically, this paper describes the reasons for the importance of educational entrepreneurship in character building for students and assumes that educational entrepreneurship will encourage students to start entrepreneurship. The many problems of poverty do have consequences on competition in getting jobs because in Indonesia it is very limited. It is only fitting that as the next generation of the nation in the future, students should be persistent in encouraging the spirit of entrepreneurship so that they do not rely on limited job opportunities but must become job providers and creators. The method used in this study is the Literature Review method, which is to review the themes raised. The way to collect information from this library activity is from various library sources which are needed as a source for developing new ideas in the form of a framework which will eventually become a theory. Entrepreneurial character through learning about entrepreneurship can be built through higher education. For students to cultivate entrepreneurial traits, they must start early because truly reliable and successful entrepreneurs start from small to large things or businesses, not the other way around. Students must get rid of thoughts about entrepreneurship, namely when starting a business they must have large capital money and feel unable to take risks that will be faced in the future.

The creative industry is changing the way people communicate from physical contact to using internet technology. A strategy that utilizes social media as a means of growing social media engagement. The aim of this research is to explain USS Feed's social media marketing strategy in building social media engagement. This research uses a qualitative approach, with descriptive methods and to obtain research data using observation, documentation and in-depth interviews. Next, it is analyzed by reducing the data, presenting the data, and making a summary by drawing conclusions. The theory used. Social media strategy, namely business goals: building a company image, target audience: millennial generation and gen-z, social analysis gathering information that is developing among gen-z and millennials, planning and brainstorming big ideas about things that are currently happening to create a content, human integrity advertising and social media: promotional strategies on other social media platforms, platform implementation: designing the flow and content of content so that it provides appeal. The theory of social media engagement is: the content resonates with them, originates from a source the trust, reflects something about themselves, other responds, you respond, you give benefits. Research shows that the strategy implemented by USS Feed has accommodated all elements of social media marketing and social media engagement strategies well so that it can increase social media engagement.

Through Training on Making Snack Bouquet as an Alternative Business Idea, this activity seeks to teach one of the alternative business ideas that may be done by everyone from various backgrounds. The general public's ignorance of flower bouquets makes it challenging for business players to identify their target market, as teens continue to use food bouquets as presents for specific individuals. In order for the participants in this training to use the snack bouquet business as a reference business idea in the future, it seeks to provide information about the making process and the materials required to establish one. Both theoretical and practical methods are employed in this training.

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

MSMEs contribute 61.07% of GDP, equivalent to 8.6 trillion. The Surabaya local government is developing MSMEs by encouraging its people through increasing creativity and innovation so that they can create new business ideas. The purpose of this service is to help produce an innovative drink that has many properties, explore the properties possessed by sappan wood and Indonesian spices in the drink, learn to design a creative and innovative business, help develop MSMEs in the region. The service method carried out is Asset Based Community Development (ABCD) because the area already has MSME assets in the form of wedang secang which needs product innovation to further expand the market. The results of this service increase sales of wedang secang MSMEs through new product innovations of secang with added milk.

Women are a valuable resource who can contribute significantly to increased economic development. But the contributions made by women are sometimes less than those of males. Nonetheless, a lot of prosperous female business owners choose to enter the realm of economic entrepreneurship, particularly in the home. Women possess a number of qualities, such as strong drive and the ability to work autonomously to boost productivity via participation in many forms of education and training. Women contribute to the economy by being more inventive and creative in problem-solving and seizing possibilities that present themselves to individuals on a daily basis. Analyzing and identifying a woman entrepreneur's entrepreneurial skills in an urban MSME community is the goal of this study. This research retrieves and manages data through identifying problem topics by conducting searches based on research keywords in various sources such as Google Scholar, Sciencedirect, Sage Journal, and other trusted sources. The data obtained is then analyzed critically by reviewing the ideas, knowledge and findings contained in the literature that has been collected. The research results show that education, experience and attitudes towards risk taking are very important in the entrepreneurial activities of female entrepreneurs

This article describes the role of student creativity in creating innovative business opportunities. Through the exploration of creative ideas, students can be key drivers in identifying and developing untapped business opportunities. Understanding that creativity is the key to innovation, this article explains how students can apply their creative potential to create new and exciting business concepts. The focus lies on how creativity becomes a valuable resource to open doors to new opportunities, drive business growth, and make a positive contribution to the economy. By absorbing this approach, students are expected to see business opportunities as untapped fields of exploration, making creativity a catalyst for innovation in the world of entrepreneurship.

This research aims to increase student engagement in entrepreneurial activities, with a focus on marketing and product sales strategies. The results showed that students’ interest in entrepreneurship is high, and marketing and sales skills are the main reference in implementing their business ideas. Thus, this study developed and tested practical training strategies, including product sales simulations, group work, and mentoring by business practitioners on campus. The implementation of these strategies significantly improved students’ marketing and sales skills. The results of this entrepreneurial practice provided students with valuable insights into the key success factors in entrepreneurship. The findings contribute to the practical and academic understanding of efforts to increase student engagement in entrepreneurship, particularly through the development of product marketing and sales skills, with implications that can help individual students when they want to be entrepreneurial.

The dangers of plastic waste are common and disturb both the water, land and air. Ecobricks are a creative way to reduce plastic waste by putting clean plastic waste into plastic bottles and the results will be used for human benefit. Making ecobricks is not yet popular among the wider community. This service activity will provide benefits to various parties, including the community, community service participants and the government. The targets for this service activity are Maura El-Mumtaz Elementary School students in the Tanah Seribu sub-district, Binjai City. Based on the results of community service activities that have been carried out, it can be seen that students can make seats from ecobricks. It is hoped that students will be able to express many more ideas for making ecobricks, not only making them in the form of chairs but also in other shapes. So this can be used as a business opportunity for the community  

Dessert boxes are one of the dessert (cake) snack products that are currently in great demand among consumers. Sweet foods arranged in transparent boxes usually consist of several layers. such as sponge cake, sweet cream, a pinch of cocoa powder, dry cakes as decoration. The aim of this business is to gain experience by learning entrepreneurship while making a profit, giving motivation to the young generation of Indonesia to always have ideas to produce a product that has value. benefits for himself and the community, enlivening the culinary variety. add to the creation of a special food menu, the raw materials used are easy to get. And the aim is to find out the current financial condition of the business or business and to see the impact of the business on the community economy together.

This research aims to identify and describe the impact and benefits of the role of companion on the development of MSMEs in Kabonena Village. The role of MSME assistants will be analyzed using the four roles and skills presented by Jim Ife and Frank Tesoreiro (2006), namely the facilitative role, educational role, representational role and technical role. The type of research that the author uses in this writing is qualitative research with data collection techniques, namely: observation, in-depth interviews and documentation studies related to the research problem. The results of the research found that through a facilitative role, MSME actors will have the enthusiasm to run a business, the group is facilitated through various ideas and concepts in running a business, and there is a personal approach for each group member when there are problems within the group. In an educational role, the mentor will increase the awareness of all group members regarding the importance of the business they are running and provide information that is important for the development of their business. The third, in the role of accompanying representation, will help the group in using the right media in developing their business, building working networks with other parties, and sharing knowledge and experience. And finally, the role and technical skills, the assistant helps the group to use computers, and make verbal and written presentations, in running and developing their business.

Widya Husada University Semarang community service aims to strengthen the ideas, creativity, and business planning of MSMEs business actors in the city of Semarang. This Canvas business model is a company process of creating value and gaining profits from the value created easily, sustainably both long-term and short-term. The business model canvas can be interpreted as a tool to help start-ups or existing business organizations map out their business design model. As well as changing a complicated business into an easy, simple business which is presented in the form of an analysis of one sheet of paper containing a nine-key strategic plan that integrates internal and external business strategies.

Marketing digitalization is something that cannot be avoided by MSMEs to improve their business performance. The obstacles faced by MSME players in the supporting cities of Banten Province, namely Serang and Cilegon, where they still have not utilized access to digital media in their business activities, namely because they still have business ideas that are carried out only to meet the needs of the local community or around them, they still do not master marketing methods with digital media. Such as.Whatsapp, Instagram, Facebook, or other marketplaces. The aim of implementing PKM is that it is hoped that MSME actors can apply various training materials and continue and develop marketing through digital media, including digital market platforms, namely those developed by the government and the private sector.

Community Service Empowerment Activities aim at business management, as well as developing investment and economic productivity and Village potential, as well as obtaining profits or net profits to increase the village's original income and develop the maximum benefits of the Village community's economic resources. Another aim is to develop the idea for powdered palm sugar products, namely to help improve the economy of the people of Sindangsari Village in entrepreneurship by utilizing existing natural resources, and provide opportunities for Sindangsari Village to be better known by the wider community for its superior products, as well as helping advance sugar MSMEs. sugar palm in Sindagsari Village. This method of community service and empowerment activities consists of several stages, there are 3 (three) stages in the process of implementing this activity, namely: Trial of making ant sugar and determining packaging, Determining calculations and determining Cost of Production (HPP), and Holding seminars as one of the strategies for conveying the idea of powdered palm sugar products to the public. Sindangsari Village is one of the villages that produces palm sugar with quite good quality. This is our aim to develop entrepreneurial opportunities through the idea strategy of powdered palm sugar in Sindangsari Village. In practice, we utilize palm sugar production that has been molded to make the process easier, as well as symbiotic mutualism activities, where there are mutually beneficial parties, when people who are not palm sugar processors want to try making ant sugar, they can buy palm sugar first from entrepreneurs. Palm sugar

Business actors carry out economic activities for profit. Globalization makes many changes in the times, especially in the industrial economy in Indonesia.Digital economy or disruptive innovation raises business competition problems so as not to cause large losses to consumers and other business actors on a large economic scale creating high barriers to market entry due to the positive economy. This research uses qualitative descriptive, descriptive analysis to see the phenomenon of existing events and qualitative research methods based on philosophy as an instrument, Data collection techniques and qualitative analysis emphasize meaning. Oligopoly markets whose structure consists of two or three or even more control the market 70 to 80 percent of all production or selling value around it and emphasize the price determined. The development of the era of business actors utilizing technology is certainly due to globalization which affects industrial markets in each country to abroad. Oligopoly is very influential in industrial markets because of pressure on prices and new ideas from competitors and supported by digital technology hence industrial market activities to retain consumers. In addition to the effect, business actors get large profits due to increasingly sophisticated information technology. The influence of globalization can encourage large companies to innovate their businesses and be able to integrate in the global market.

Independent Entrepreneurship is one of the Independent Campus Learning (MBKM) programs offered by the Ministry of Education, Culture, Research and Technology. This program provides an opportunity for students to add and hone soft skills through learning outside the lecture classroom.The aim of this program is to provide opportunities for students to add and hone soft skills through learning outside the lecture classroom,  Providing in-depth insight into the world of business and economics, understanding business processes, markets, competition, as well as factors that influence business success.The expected results of the independent entrepreneurship program are to stimulate student creativity and innovation, so that students can develop ideas and solutions about business, as well as making prototypes. others as well as increasing sales and so on at affordable prices and manufacturing with minimum possible time.

Al-Ghazali's views regarding economics and business are not only limited to the philosophical realm, but are a synthesis between realities that occur in a society that has philosophical principles supported by reasonable reasons. Al-Ghazali based his theory on the school of Sufism in relation to business economics, which is reflected in his work, the book Ihya 'Ulum al-Din. Al-Ghazali considered many commercial and economic aspects of society, including the hierarchy1 of utility4 and its characteristics6 in determining social tasks related to welfare (mashlahah). He emphasized that individual behavioral intentions that are in harmony with Divine rules in every economic activity have the value of worship. Apart from that, Al-Ghazali views safety as the ultimate goal. His theoretical ideas about market exchange and growth, activities and hierarchies of production, barter systems and the use of money, the role of the state in creating a just, peaceful, and stable economy, and public financing are all relevant today.  

This study was conducted to determine whether a printing business should be established in Palangkaraya. The data sampled in this study is qualitative primary data. The collection of all data required in this study was carried out through the interview method. According to Esterberg in Sugiyono (2020:114) an interview is a meeting of two people to exchange information and ideas through questions and answers, so that meaning can be contributed to a particular topic

The millennial generation is a generation that has creative ideas or innovations. As a business person or entrepreneur, a person must have knowledge and skills in entrepreneurship, especially in the digital era like now. This research was conducted with the aim of finding out and revealing what abilities or theories are used by millennial generation business actors in New York City. The literary work used as a source of research data is the novel entitled #GIRLBOSS by Sophia Amoruso. This research is a type of qualitative descriptive research using the heruistic method, namely reading thoroughly and the hermeneutic method, namely the study of text interpretation or the process of interpreting text. The results of this research are that there are 3 theories of entrepreneurship which include economic theory (taking advantage of opportunities that can create innovation), psychological theory (what underlies business) and behavioral theory (skills in managing and advancing business).