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Khalifah Maratul Sholihah; Kasful Anwar; Jamrizal Jamrizal

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

This paper discusses Behavior in Organizations (Organizational Dynamics), this paper aims to find out in depth about Behavior in Organizations (Organizational Dynamics). In organizational behavior you will study three basic things, namely the science of individual behavior, group behavior and organizational behavior itself. This chapter is the beginning of understanding organizational behavior by first understanding individual behavior in the organization. In an organization there are various individuals who have a set of different backgrounds and characteristics that differ from one individual to another such as race, culture, ethnicity, motives, hopes, education, abilities, skills, etc. So a manager must be able to study various individual characteristics from each other to maximize each individual's potential so that they can provide good performance for the organization. Individual behavior tries to analyze the determinants that determine an individual's behavior in an organization, including personality, attitudes, values, and perceptions as well as abilities and skills. By knowing the characteristics of each individual, it is hoped that they can make a maximum contribution to the organization.

Elsafitri Elsafitri; Burhanuddin; Muhammad Ichwan Musa; Zainal Ruma; Ilma Wulansari Hasdiansa

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products

St Halija; Hety Budiyanti; M.Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

ST HALIJA, 2023. "The influence of brand ambassadors and TikTok social media marketing on the decision to purchase Scarlett Whitening among Management Study Program students" Thesis of the Management Study Program, Faculty of Economics and Business, Makassar State University. Supervised by Mrs. Hety Budiyanti and Mr. M. Ilham Wardhana Haeruddin.This research aims to determine the influence of brand ambassadors and TikTok social media marketing on purchasing decisions for Scarlett Whitening. The variables studied are brand ambassador and social media marketing as independent variables and purchasing decisions as the dependent variable. The population in this study were active students of the Management Study Program at Makassar State University with a sample using purposive sampling of 100 people. This research is quantitative research which was tested using the multiple linear regression method via SPSS 23.The results of this research show that brand ambassadors partially have a positive effect of 0.115 but are not significant on purchasing decisions with a significance value of 0.229 > 0.05, social media marketing partially has a positive effect of 0.765 and is significant on purchasing decisions with a significance value of 0.000 < 0.05. Simultaneously, brand ambassadors and TikTok social media marketing influence purchasing decisions with a significance value of 0.000 < 0.05.

Elfitra Widia Wulandari; Indah Respati Kusumasari

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Kurnia Ciptamoda Gemilang is an Indonesian retail company that was founded in 1998 and currently houses several brands, namely, Charles & Keith, Pedro, Pomelo, and EA7 Emporio Armani in more than 80 stores throughout Indonesia. The purpose of this research is to determine the role of Sales Associates and sales marketing strategies in selling Charles & Keith Tunjungan Plaza Surabaya products. Sales Associates are placed in a position to analyze the operational running of retail activities, both related to Sales and Selling Products, as well as inventory and will also be given the opportunity to interact directly with customers as a Fashion Advisor to be able to provide product information, answer questions and provide suggestions to customers . This research uses a descriptive qualitative approach with in-depth interviews with Sales Associates at the Charles & Keith store Tunjungan Plaza and also personal observations during their internship as a Sales Associate for Charles & Keith Tunjungan Plaza Surabaya. The research results show that the role of the Sales Associate is very crucial in providing a positive customer experience, understanding customer needs, providing accurate product information and also increasing customer transaction value. Apart from that, effective sales marketing strategies are also implemented to increase the level of product sales by using social media, one of which is Value Added Service (Chat Shop), which is a medium for communication, promotion and also online sales via WhatsApp between Sales Associates and customers.

Santi Rimadias; Wasi Bagasworo; Dina Dwi Marinda

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This community service program focused on enhancing branding and digital marketing strategies for Salina Kitchen, a culinary business in Jakarta. The primary objectives were to optimize packaging sticker design and to boost engagement through the business's Instagram account. Conducted from September 23 to December 15, 2023, the program involved consumer surveys and SWOT analysis. Results indicated a significant improvement in customer satisfaction with packaging design and digital marketing performance. Effective use of hashtags on Instagram expanded the reach to non-followers. The program successfully identified key strategies in branding and digital marketing that can be implemented to enhance the performance of culinary businesses.

Khalda Nur Aulia; Nadia Aulia Nadhirah; Nandang Budiman

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

The phenomenon of value imposition in counseling is a dynamic counseling process. Value imposition refers to counselors directly trying to influence clients to adopt the counselor's values, attitudes, beliefs, and behaviors. This article highlights the importance of counselors understanding the professional code of ethics applicable in the country where they practice and how value imposition is viewed from the ethics of the guidance and counseling profession in general. The research method uses a systematic literature review method, where this technique reviews articles and research systematically and explicitly, to evaluate, identify, a topic, and understand the material in depth. The conclusion of this research is that the existence of value imposition can harm the professional ethics that must be lived and is not in accordance with the existing counseling objectives.

Yemima Nyimas Polanjaya; Mut Maynah; Eva Dwi Kurniawan

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

The purpose of writing this journal is to analyze the psychological subject of Raskolnikov, the main character in Fyodor Dostoevsky's novel Crime and Punishment from the perspective of psychoanalytic theory. This journal outlines an in-depth psychological analysis of the characters and context of Fyodor Dostoyevsky's novel "Crime and Punishment". This novel tells the story of a poor student named Rodion Raskolnikov, who decides to plan the murder of an old woman, which he thinks is an event that can bring social benefits. Throughout the story, Raskolnikov experiences inner conflict and is overcome by feelings of guilt. This journal also outlines the ideas of psychological theory that can be applied to understanding Raskolnikov's character, including the concepts of desire, inner conflict, and moral conflict. The author also examines the impact of psychological concepts such as psychoanalytic thinking and wisdom on human behavior in the context of this journal. The results of the analysis show that this novel is a deep reflection on the complexity of human psychology, depicting the tension between desire, morality and common sense considerations. Overall, the novel invites readers to reflect on the nature of crime, punishment, and human wisdom through a deep psychological lens.

Ageng Saepudin Kanda S; Risda Laila Purnama

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

The behavioral and emotional development of hyperactive children causes children to experience problems concentrating in learning, because the disorders they experience cannot be controlled properly. Therefore, children experience difficulties when learning takes place and this has an impact on social relationships which influence their behavior when interacting with other people or their peers. So the researcher raised the problem in his research, namely the behavioral and emotional development of hyperactive children with special needs who experienced concentration problems in learning at the Raudhatul Athfal Al-Hidayah school. This research aims to determine developmental aspects of children's behavior and emotions as well as indicators related to hyperactivity and disturbances in concentration. This research uses a descriptive qualitative research method by collecting data through a process of observation, interviews and documentation. The results of this research show that the behavioral and emotional development of hyperactive children is all excessive behavior and actions seen when children express their emotions when they are happy, sad, angry, disappointed, anxious and afraid. Children's emotional development impacts children's behavior, such as being aggressive, running around, shouting, being rude, talking a lot, being nosy and endangering people around them. This can happen because there are many factors that underlie a child becoming a hyperactive child, namely genetics, slow development of the child's brain, parenting patterns, emotional intelligence and the influence of the surrounding environment.

Septiani Hapidah

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

The use of learning methods using the STEAM method to develop student creativity. Also be the key to being in the future, so that it has the ability to participate in the next life. STEAM basically needs to be taught from an early age to children so that children can think creatively and critically and can solve problems. The goal is to stimulate children's creativity with the STEAM method. The method carried out in this research is a qualitative method. The subjects in this study were children aged 5 - 6 years with a total of 30 people. The results of children's research can respond to the stimulus given well, children are able to express their imagination into works, creating existing materials into works of aesthetic value.  

Fredirikus Timo; Yeremias Lake; Bernadus Ghawa Rado; Marlinda Pala Bani; Rikhardus Bria Seran

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Community service is carried out by providing internship assistance at the Public Housing and Settlement Areas Service, South Central Timor Regency. This practical internship activity aims to provide opportunities for students to apply theory and knowledge during lectures to practical realities in the world of work. The method used is Field Work Practice at the Public Housing and Settlement Department, South Central Timor Regency. Mentoring was carried out for 4 students with an effective period of 40 working days. The results of the internship work practice are that interns can learn directly about the financial realization of the settlement development program, settle incoming and outgoing letters, prepare accessories to repair pipes that are still leaking

Syukriadi Syukriadi; Nurul Amna; Suci Mayatara; Sahla Rizkina

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The importance of physical activity for the elderly in an effort to support indicators of healthy Indonesia, namely increasing the Life Expectancy of the Indonesian people. The purpose of this socialization is to find out the elderly's routine in daily activities to support Activity Daily Living (ADL). The method used in this outreach was the lecture and question and answer method, then questionnaires were distributed before and after the counseling to determine the elderly's understanding regarding physical activity. Suggestions for this activity are the elderly in Cot Yang Village, Aceh Besar District. This socialization activity was carried out for 1 hour. The results obtained from this socialization activity were that there was a change in the understanding of the elderly regarding physical activities carried out in daily activities. At this activity Mr. Geusyik, Village Secretary and Cot Yang Village Cadres along with 18 elderly people were present. Held on Friday 12 January 2024 at the Cot Yang Village multipurpose hall, at 09:00 WIB. This socialization activity was carried out by lecturers and Diploma Three Nursing students.

Teguh Pamungkas; Jamrizal Jamrizal; Kasful Anwar Us

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

This paper discusses three important aspects of modern organizational leadership: participative leadership, delegation, and granting authority. Participative leadership provides space for active participation of team members in decision making, while delegation allows leaders to share responsibilities. Granting authority is an important step to empower team members. The combination of these three elements can create a productive and empowering work environment

Bella Kalyana Putri; Devianti Nurazizah; Rifki Munawar; Ramayani Yusuf

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

The purpose of this study was to determine how Price discount and Electronic Word Of Mouth influence the Purchase Decision of Cinema Tickets through M-TIX. This study uses a descriptive type of analysis with quantitative methods. The entire Garut community became the population in this study, while 100 respondents became the sample.  Saturated samples were used in this study.  The data was collected using a questionnaire and analyzed using SPSS multiple regression analysis on Windows 25.0. The results showed that Price discount and E-Word Of Mouth can explain the Purchase Decision variable by 73.3%, while the remaining 26.7% is explained by other variables not included in the model.

Aprilia Indah Saputri Rambe; Tri Inda Fadhila Rahma; Wahyu Syarvina

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

This research aims to test the analysis of the influence of price, promotion, shop atmosphere, and service quality on purchasing decisions at the cake shop, Dapur Daya Tanjungbalai, both partially and simultaneously. This research aims to see whether there is an influence of price, promotion, shop atmosphere and service quality variables on purchasing decisions at the Dapur Daya cake shop. This research uses the Likert scale method. The subjects used in this research were 100 Power Kitchen consumers and were taken using accidental sampling and using the Lemeshow formula. In this research, data analysis uses validity tests, reliability tests, classical assumption tests, partial and simultaneous tests. Data analysis techniques using the IBM SPSS statistics 25 program. The results of this research show that overall each partial test states that there is a significant and positive effect between the variables. Based on the results of testing the coefficient of determination, the Adjusted R Square value was obtained, namely 0.984 or 98.4%. This means that the influence of the independent variables, namely price, promotion, shop atmosphere and service quality on the dependent variable, namely buyer decisions, is 98.4%. Meanwhile, 1.6% is influenced by other factors not included in the regression model.

Bima Afandy Daulay; Elyanti Rosmanidar; Agusriandi Agusriandi

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

This research aims to find out what factors cause more women to sell at Aurduri market compared to men, to find out how women contribute to helping their family's economy at Aurduri market, and to find out what problems or obstacles female traders face when contributing to Aurduri market. . This research uses a qualitative method, with a total of 9 informants. The data sources used are primary and secondary data sources with data collection techniques through observation interviews and documentation. The results of the research show that there are three factors that cause more women to sell at the Aurduri market, namely: first, family economic factors, where the husband's income is not sufficient for daily living needs, and the costs of school children. The second factor is education and age, where female traders who have low education and are quite old and do not have the qualifications to work in other places, because they are old, but they are still fit and productive to work, decide to become traders at the Aurduri market. The third factor of self-actualization, the results of the research, showed that respondents admitted that they enjoyed selling at the market because apart from being able to meet friends, filling their free time also increased their income. The contribution of women traders to the family is classified as medium to high, which can be seen from the results of their sales which are used for daily needs, to increase family income, and also to save on unexpected costs. There are two obstacles faced by women traders, namely the weather conditions when it rains making buyers in the market lonely, secondly, the large number of home-scale vegetable sellers competes with the price and completeness of goods which are almost available in every neighborhood and housing complex, especially those on the road to the market. Aurduri makes buyers prefer shopping in nearby places.

Rinta Okta Sari; Elyanti Rosmanidar; Nufitri Martaliah; Habriyanto Habriyanto

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

After the Covid-19 pandemic, there is still a big impact on the continuity of UMKM (Micro, Small and Medium Enterprises) businesse Simpang Karya UMKM owners admitted that they had experienced the negative impact of Covid-19 on their business processes, including experiencing a significant decline in sales. This research aims to find out what strategies and what obstacles are faced by Simpang Karya UMKM in increasing income after the Covid-19 pandemic. This research uses a qualitative approach. The data sources used are primary and secondary data sources. Meanwhile, the data collection techniques used in this research are observation, interviews and documentation. The research results show that in terms of strategy, Simpang Karya UMKM have implemented the Marketing Mix concept, namely product, price, promotion and place. Simpang Karya UMKM in running their business also implement sharia marketing strategies. The characteristics of sharia marketing are rabbaniyah, akhlaqiah, al-waqiyah, and insaniyah.

Kusnul Khotimah; Sri Ernawati

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

Emotion regulation refers to an individual's ability to control their emotions. Everyone regulates their emotions to manage their life. In reality, a variety of factors can interfere with emotion regulation skills. The single most important factor that can influence the emotion regulation process is the level of self-control that each individual has. For this reason, patients need to have strong emotional regulation abilities. Emotion regulation Emotional balance is a person's ability to assess, cope with, manage and express emotions appropriately. In this research the method is to explain and discuss. The subjects or informants in this discussion are Shelter Home Patients. The results of this study show that halfway house patients have emotional regulation skills where each subject has the ability to control and regulate their emotions which appear at an appropriate level of intensity. Data collection using in-depth interview techniques and observation. Before the interview process, the researcher provided an overview of emotional regulation and the aims of the research. Participants in this study involved 7 patients at the Gajah Mada shelter in Surakarta City.

Ella Putri Febria; Ima Nia Uliasari

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

Social behavior skills need to be taught since children are still small. In children's social development, the interactions they have with the people around them will have a strong influence on the formation of children's social-emotional behavior. This research aims to find out how the implementation of swimming activities develops the social interaction skills of early childhood at Mutiara Bunda Kindergarten. The method the author uses is descriptive qualitative. The research subjects were group B children aged 5-6 years with social interaction objects. Data collection tools use observation, interviews and documentation. The results of the research show that children's social interaction abilities develop because children are active in swimming, moving, able to adapt, express themselves, interact with friends, thus supporting children's social interaction abilities to be good.

Bilqiis Al-Ghaadah Santifa

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

The state of insecurity is an emotional problem. Insecure feels tense, anxious, and experiences conflict along with various consequences. A person's motivation causes feelings of insecurity in studying English. Insecurity itself can appear in various aspects of life, for example in work, social relationships, and even physical appearance.. This feeling of insecurity can hinder emotional well-being and reduce a person's quality of life.. On average, women experience insecurity. , especially in Indonesia..There are several reasons why Indonesian women feel insecure (not confident)..One of the main factors is due to their physical shape. The aim of this research is to determine the effect of self-confidence on the learning motivation of class X female students at SMA MTA Surakarta. The method in this research uses a quantitative descriptive method to analyze data about what factors cause students' motivation and feelings of insecurity. The subjects in this research were female class X students at SMA MTA Surakarta. The results of this research are the lack of a strong and significant influence between Insecurity and learning motivation.

Pramesti Regita Sari; Annisa Dian Kharisma

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

Psychological well-being is something that is important in realizing the tasks of adolescent development. This research uses a qualitative method carried out with a phenomenological approach. Phenomenological research is a type of qualitative research that looks and hears more closely and in detail an individual's explanation and understanding of their experiences. The subjects in this study were 7 people. The results of this research show that the level of psychological well-being of TPQ teachers who are still teenagers is still relatively high. Furthermore, the aspects of self-acceptance, positive relationships with others, self-acceptance, positive relationships with others, mastery of the environment, life goals and personal growth are also at a high level.