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Ratna Ariyanti; Rayhan Gunaningrat

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In today's modern era, a person has many activities that must be carried out. With the existing conditions, consumers will automatically look for something that can support their daily lives more effectively and efficiently, which if we compare it with the present, one of these things will lead to instant foods. One food that is very popular and trusted among the wider community is instant noodle food products. This research aims to determine and analyze the influence of product quality, price, promotion on purchasing decisions for Indomie brand instant noodles among consumers in Solo. The data collection method was carried out by distributing questionnaires online using Google Form with a total of 56 respondents. The analysis technique used is multiple linear regression using SPSS version 26 software tools. The results obtained in this research show that product quality has no significant influence on purchasing decisions, price has a significant influence on purchasing decisions, and promotions have an influence on purchasing decisions.

Oktavyan Dwi Irianto; Noor Rizkiyah; Muhammad Azriel Yahya; Nadhif Syathiril Anwar; Elvin Syah Huzaimi

Jurnal Teknologi Pangan dan Ilmu Pertanian 2024 International Forum of Researchers and Lecturers

The implementation of organic farming on marigold flowers at the Singosari Agricultural Training UPT starts from the initial phase of cultivating marigold flowers using organic products, namely Rice Mol, Banana Weevil Mol, PGPR, POC and others. The aim of this research is to determine the implementation of organic farming on marigold flowers at the Singosari Agricultural Training UPT and to determine the process of processing products from marigold flowers at the Singosari Agricultural Training UPT. The method used in this research is observation and interviews with related parties. The results of this research are the implementation of organic farming on Marigold flowers at the Singosari Agricultural Training UPT starting from the initial phase of Marigold flower cultivation using organic products, namely Rice Mol, Banana Weevil Mol, PGPR, POC and others. The processing of marigold flowers that has been carried out is that the flowers that have been harvested are processed in the form of washing, separating the flower heads, drying and packaging.

Kurniasih Kurniasih; Ria Nofita Praptiwi; Rayhan Gunaningrat

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

In the cosmetics and facial care market, competition is increasingly competitive. Due to the large number of cosmetic products available in the market, a person's interest in buying something and their decision to make a purchase are influenced. Cosmetics have dangerous side effects for the body because of the chemical content. Researchers chose Wardah products as research targets because Wardah guarantees their quality by using high quality materials, has a halal label, and has halal laws. Wardah is made with natural, high quality and safe ingredients so as to avoid dangerous side effects for the skin and body. The purpose of the study is to ascertain how purchasing decisions are influenced by product quality and price. This study used a quantitative approach as its methodology. The study's findings demonstrate that product quality and price have a favorable and substantial impact on consumers' decisions to buy.

Sania Ferika; Laila Rossana; Riztina Dwi Setyasih

Jurnal Nusantara Berbakti 2024 Universitas Kristen Indonesia Toraja

Plana Village is located in Somagede District, Banyumas Regency, 25 Km or around 36 minutes from the Nahdlatul Ulama University Purwokerto campus, with an area of 340,646 Km2 and a population of 3,680 people. Based on village potential data in Banyumas Regency, Plana Village is one of the underdeveloped villages where the majority of the population makes their living as farmers. Brown sugar production is a community business in Plana Village that has the potential to be developed but has many obstacles, including financial record keeping which is still very simple, the resulting product packaging still uses banana leaves or makeshift plastic bags, does not yet have a brand and product label, limited marketing scope, channels long distribution and minimal price information resulting in low selling prices which then makes the business considered unprofitable. Based on several of these problems, the aim of the PKM Team is to socialize the implementation of SAK EMKM and marketing mix strategies to increase profitability to realize the independence of coconut sap farmers in Plana Village, Somagede District. The actions that will be taken are to provide socialization and assistance regarding the preparation of financial reports based on SAK EMKM and running a business using a marketing mix strategy, namely by (1) The quality of the products produced by coconut sap farmers must continue to be maintained, (2) Pay attention to prices, where these prices must be higher than production costs. However, prices must also be taken into account according to the quality of the product, (3) The marketing location must be easily accessible to consumers, both physical locations and using digital models, (4) Provide input regarding promotions carried out both physically and digitally.

Irene Rizda Septiani Aprizal; Rizqi Novita Sari

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

Skincare is a product that has changed many aspects of people's lives in the development of science and technology. The rise of skincare products allows competition to emerge with other similar skincare products. Therefore, a business actor carries out various kinds of promotions and uses good strategies to get the right target consumers. PT. XYZ is a company operating in the creative industry sector. Where in marketing its products PT. XYZ mostly uses digital platforms. However, the promotions that have been carried out so far do not yet know the strengths, weaknesses, opportunities and threats that the company has in order to be able to compete with other companies. Observing these problems, research was carried out to provide solutions through observation and active participation approaches. The research results show that product marketing strategy analysis using the SWOT method can help companies identify strengths, weaknesses, opportunities and threats in order to increase company value

Muhammad Ilham Romadoni; Rr. Rochmoeljati

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

XYZ is one of the largest manufacturers of bus houses in Indonesia as a safe and reliable means of transportation with almost 50 years of experience. In carrying out the production process, employees are required to always be optimal in completing their work, but on the other hand, employees have limited workloads. The aim of this research is to determine the workload conditions received by Salvagnini CNC Laser machine operators, as well as to provide suggestions for improvements to the preparation department (Salvagnini). In order to find out the workload conditions for operators from this department, workload calculations are carried out using the FTE (Full Time Equivalent) method which is obtained from observing job descriptions, units of output or types of activities produced by operators (units/activities), vol-umes containing the number of production results. , as well as the duration of work carried out by the operator. The operator's workload conditions on the first and third days were FTE values of 0.671 and 0.949 (underload) because the FTE value was <0.99, while on the second day the workload condition was 1.033 (fit) because the FTE value was between 1-1.28.

Clarensia Sharlyn Wijaya; Caecillia Hartatdji; Ni Putu Febriana Eka S; Jessica Felicia Soesanto; Kathleen Alexandra

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2024 CV. ALIM'SPUBLISHING

. This social innovation project is centered on empowering and providing e-commerce training for Small and Medium Enterprises (SMEs) specializing in traditional cookies from Kampung Sawahan. With a focus on the “Kampung Kue Sawahan” in Surabaya, the project aims to address marketing challenges, enhance online presence, and broaden sales channels for local businesses. Key objectives encompass leveraging social media and e-commerce platforms, as well as offering training in product photography. The project's ultimate goal is to benefit the community by resolving marketing issues, expanding business reach, and fostering economic empowerment. The comprehensive implementation involves a two-day program targeting mothers residing in rural areas, local entrepreneurs, and potential resellers. Activities include product photography, content creation, TikTok account setup, and e-commerce training on platforms like Shopee. The anticipated tangible outcomes include an enhancement of online business skills within the "Kampung Kue Kering" community, contributing to the overall development of small and medium-sized enterprises in the region.

Habib Fajar Aditya; Rayhan Gunaningrat

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

Consumers want to be respected throughout the purchasing process until after sales. Service quality is something that is important for the industry to pay attention to because it has an impact on consumers who want to shop. Ease of use, such as ease of navigation and collection of information, makes it easier for consumers to make purchases. Price determines consumers' purchasing decisions. Price determines how consumers search for products and compare prices before making a final decision. This research uses a quantitative approach in its research methodology. The information used in this research is essential information. Main information was collected through an online questionnaire distributed to Shopee consumers in the Greater Solo area via Google Form and distributed via social media platforms. The survey contains questions that are assessed using a Likert Scale of 1 to 5. Data processing uses the SPSS version 25 program. To expect a questionnaire that may not be completed, an example of a decision size is 108 respondents in this review. The results of the findings can be summarized as follows: service quality has a significance value of 0.000<0.05, ease of use has a significance value of 0.042<0.05, and product price has a significance value of 0.000<0.05. As a result, all variables have a significant impact significant impact on consumers' decisions regarding which products to buy. There is a significant impact on the quality of service, ease of use, and price of products available on the Shopee platform.

Aurilia riska hapsari; Imam nuryanto

Journal of Student Research 2024 Pusat Riset dan Inovasi Nasional

This study aims to determine the effect of price, brand image and promotion on purchasing decisions for Nivea body lotion products in Semarang City, The population in this study were people in Semarang City who decided to buy Nivea body lotion products. Determination of the number of samples was carried out by purposive sampling method as many as 105 respondents. The research data collection technique was carried out through a questionnaire as well as processed using the Statistical Package for the Social Science (SPSS). The results showed that: (1) price has a positive and significant effect on purchasing decisions, (2) brand image has a positive and significant effect on purchasing decisions, (3) promotion has a positive and significant effect on purchasing decisions.

Sabrina Salma Nabila; Rusindiyanto

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

Administrative process optimization is a systematic effort to improve efficiency, productivity, and quality in the execution of administrative tasks within the company, while facilities management and demand for goods and logistics focus on improving operational efficiency and effectiveness, which will apply the WBS method to decompose complex tasks into more manageable components. This analysis is expected to increase visibility, engagement, and understanding of each stage in the administrative, facilities management, and logistics management processes, enabling more targeted and impactful change implementation. Overall, this research is geared towards achieving improved performance and efficiency at PT X through the application of WBS methodology in the context of the company's administration and logistics

Candra Setya Nugraha; Rizqi Novita Sari

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

PT LBP is a manufacturing company that provides products and services, especially specialists in the field of industrial tanks. The products made are dominated by products that function to support production processes in industry, for example Storage Tanks, Pressure Tanks, Silos, Heat Exchangers, and so on. In carrying out its work, PT LBP has a warehouse as a place to store goods, which is an area that functions to store goods or components and makes a very important contribution to the speed of a project. Currently, PT LBP still uses conventional methods in its goods storage system. There is still haphazard storage, there are no procedures for grouping types of goods, such as grouping types of high frequency goods and the like. Items included in the high frequency category are 4 inch grinding stones, 4 inch cutting stones, P80 plasma nozzles, welding wire and welding filler. This causes an irregular buildup of goods or components and even blocks the process of entering and exiting the road. Therefore, the 5S method is very suitable if applied to PT LBP, the 5S method will improve the system for structuring, sorting, cleaning and storing goods with the aim of reducing searching time for inventory in the warehouse storage area. The results of the design carried out were rearranging the placement of goods, cleaning goods, and implementing procedures in accordance with the 5S concept.    

Muhammad Sandi Kurniawan; Joumil Aidil SZS

Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil 2024 Asosiasi Riset Ilmu Teknik Indonesia

Administrative process optimization is a systematic effort to improve efficiency, productivity, and quality in the execution of administrative tasks within the company, while facilities management and demand for goods and logistics focus on improving operational efficiency and effectiveness, which will apply the WBS method to decompose complex tasks into more manageable components. This analysis is expected to increase visibility, engagement, and understanding of each stage in the administrative, facilities management, and logistics management processes, enabling more targeted and impactful change implementation. Overall, this research is geared towards achieving improved performance and efficiency at PT XYZ through the application of WBS methodology in the context of the company's administration and logistics.    

Dhea Indah Kusumawardani; Sri Sundari; Marisi Pakpahan

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the influence of leadership style and performance evaluation on employees at PT. Shopee Indonesia with a qualitative approach. The research method uses analysis of documents, articles, websites and journals related to leadership policies and employee performance evaluation. Leadership style, especially transformational, has a significant positive influence on employee motivation and performance at PT. Shopee Indonesia. Performance evaluation has also been shown to play a role in shaping employee perceptions of recognition for their contributions. This provides insight for company management in optimizing leadership practices and performance evaluation systems to improve work quality and employee productivity.

Desi Anggraeni; Nafilatul Hikmah; Putri Finanti Ramadhani; Rayi Pranika Sundamanik; Ujang Suherman

Manajemen Kreatif Jurnal (MAKREJU) 2024 Pusat Riset dan Inovasi Nasional

UMKM Kedai Bu Nur is a food and coffee shop business located in FOOD 18. However, UMKM Kedai Bu Nur has not implemented good inventory management in running its business. The number of orders for raw materials is only based on estimates and there is no inventory cost calculation. This research aims to find out how Kedai Bu Nur is managed in terms of managing ingredients for beverage sales products in the shop using the EOQ, ROP and maximum inventory methods. Data collection was carried out through documentation, interviews and observation. The results show that the EOQ of Gooday coffee is 85 pack, Luak coffee is 42 pack, pop ice is 28 pack, Indocaffe coffee is 21 pack, ice cubes are 212 balls, sugar is 7 kg, siller is 1 roll. Gooday coffee ROP 14 pack, luak coffee 12 pack, pop ice 12 pack, Indocaffe coffee 12 pack, ice cubes 132 balls, sugar 12 kg, siller 1 roll. Maximum supply of gooday coffee 95 pack, luak coffee 52 pack, pop ice 38 pack, Indocaffe coffee 31 pack, ice cubes 332 balls, sugar 17 kg, siller 2 rolls.

Haryani Haryani; Emi Safrina; Muhammad Diah; Deni Firmansyah; Sri Murniyanti

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This research aims to determine the influence of product quality and product variants on purchasing decisions at the Alamsyah Store. The sample used in this research was 100 Alamsyah Shop customers. The method in this research is a quantitative method. The research results show that partially or simultaneously product quality and product variants influence purchasing decisions at the Alamsyah Store. Based on the test results of Fcount 54.221 > Ftable 2.70, it can be concluded that product quality variables and product variants simultaneously influence product purchasing decisions at the Alamsyah Bireuen Store.

Revica Tauriza Alfiane; Rusindiyanto

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

The emergence of the development of an industry is one of human efforts to survive. One of them is PT XYZ. Where PT XYZ is required to maintain its quality by reducing the number of defects in its production process. Reducing defects is very important to do. One of the appropriate methods for reducing empty pouches is the PDCA (Plan, DO, Check, and Action) method. This method is very effective in solving existing problems at PT XYZ. The results of the analysis that have been carried out have not had an optimal impact on the presentation of empty pouch defects where the company's standard percentage is 2%. In the data before repairs were carried out, the percentage of empty pouch defects had an average of 3.6%, but when repairs were carried out the average percentage of defects was still high, namely 3.5%. in the evaluation stage of the training period. Where further research can be carried out with the advice that can be given is being able to standardize each production process, and being able to be consistent in carrying out the improvements that have been made.

Riski Apriani; Siti Mudurikah; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purchasing decision process involves consumers in deciding to purchase products/services provided by the company. Factors to consider when making a decision include word of mouth, brand image, product price. The aim of the research is to analyze the influence of word of mouth, brand image and product price on purchasing decisions for Indomie Instant Noodles. The sample size was 100 respondents who were identified as coming from students in the Greater Solo area through distributing questionnaires using random sampling. This research uses IBM SPSS Statistics version 25 for data processing. The research results show that especially word of mouth and price have a positive and significant influence on purchasing decisions. However, the significance value > 0.05 proves that brand image does not have a significant influence on purchasing decisions.

Zuriani Ritonga; Rizkha Maulana; Karimi Karimi; Sutoyo Sutoyo; Hayanuddin Safri

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This research aims to determine the influence of brand image and price on customer satisfaction at the Budi Market Store. The sample used in this research was 100 customers of Toko Budi Market. The method in this research is a quantitative method. The research results show that partially or simultaneously product quality and product variants influence purchasing decisions at the Budi Market Store. Based on the test results, Fcount 84.222 > Ftable 2.70, it can be concluded that the brand image and price variables simultaneously influence customer satisfaction when purchasing products at the Budi Market Bireuen Store.

Febby Ficha Shekina; Tranggono

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

PG XYZ is a company part of agribusiness which operates in the sugar cane agroindustry in the Sidoarjo area. PT. PG XYZ is trying to minimize the stopping hours for each mill for six months. With the Urgency, Seriousness, Growth (USG) analysis method, the causes and effects can be identified and minimized so that the company gets maximum profits in an efficient time. The sugar cane milling activity is an important part of the company's production system and has risks that have a very large impact and often occur when milling machines stop working. This is due to factors that influence the milling machine. Based on the research results, it was found that PT. PG XYZ, the biggest thing that happened and had a lot of weight was the root causes that had an impact on the machine, namely the drive engine protection device didn't work, the limit switch didn't work, the backup device was damaged, the electric motor caught fire, the oil cylinder leaked, the gearbox shaft broke. Meanwhile, for the weighting of the solution. PT. PG XYZ doubles the driving machine as a double drive, upgrades the driving machine, buys a bigger chain, adds human resources, makes spare tools. With this weighting, it is hoped that we can control stopping hours based on problem data and the most effective solutions and industrial activities run well and produce the best quality.

Herli Rizky Suherman; Ageng Saefudin Kanda

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study explores key aspects of the Apolo Chicken Porridge business through vendor interviews. The results show that focusing on ingredient quality, recipe innovation and taste consistency are the most important foundations in creating unique and attractive products. Effective service, responsiveness to customer input and strategic selling points also increase customer satisfaction. In conclusion, it is necessary to maintain product quality, improve service, respond to customers quickly and pay attention to the cleanliness and metode of the service area. At the same time, implementing loyalty programs and store evaluations can be additional strategies to strengthen the company's position in the culinary market.