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The objectives of this community service (PKM) are (1) Increasing the entrepreneurial capacity building of UPPKA Kelut Makmur (Klagen-Wilayut Makmur) cadres in Wilayut Village, (2) UPPKA Kelut Makmur cadres have the provision of soft skills and hard skills to carry out businesses with competitive advantages, (3) Ice Cream Products "Food Healty" can be developed for business. The target is 15 UPPKA Kelut Makmur cadres who are members who manage village businesses. The problems faced are: a. Do not have capacity building as a provision for the ability to do business; b. Limited facilities and infrastructure; d. Lack of product creativity; e. Lack of product creativity. Lack of product creativity; e. Competence of managers who are still conventional; f. Do not have an integrated business model. Not having an integrated business model. The solution to the problem is an entrepreneurship training programme, through the concept of creative business through electronic media based on socio-technopreneurship. The ice cream business will be developed to be distributed to toddler and elderly posyandu and general customers. The programmes carried out are: conducting a business development programme workshop. The results of PkM are improving soft skills and hard skills of UPPKA Kelut Makmur members as novice business people.

The development project through transmigration in 1984 to several islands in Indonesia, including Papua, was a neoliberal program supported directly by the World Bank. The transmigration project has opened up new consumption spaces, as well as starting the economic marginalization of the local population in Papua. The increase in the Papuan population along with the transmigration program during the New Order era was apparently unable to improve the welfare of indigenous Papuans. Transmigration in Papua succeeded in introducing new cultures or modes of economic production that replaced the old modes of production practiced by Papuans. The transmigration program in Papua has been the beginning of the economic marginalization of indigenous Papuans. The economic inequality generated by the transmigration project results in discrimination against indigenous Papuans in the field of economic endeavors. This is what happens to Papuan mothers who have to be willing to walk on sacks in front of large kiosks for immigrants in Papua. The aim of writing this article is to provide an overview of the economic marginalization created by the neoliberal development project in Papua.  

In the current era of globalization, technological developments are progressing rapidly, one example is accounting information systems, the large amount of expenditure for production and operational costs means that companies must be able to pay attention to this so that the desired things do not happen. In this research, researchers used qualitative methods based on library research. The results of this research indicate that PT. PP (Persero) Tbk (Trans Sumatra Indrapura-Kisaran Toll Road Project) has been implemented systematically and in accordance with the accounting system, as well as the cash disbursement accounting recording system which is effective and efficient. The company's internal control system for cash disbursements has been implemented well, and everyone in each unit has worked together to improve the cash and disbursement systems after the finance department discovered recording errors. This shows that there is a strong level of internal control implemented in each department, making it difficult to misappropriate and embezzle funds.

DAZ Woven Sarong UKM in Gresik is a company which operates in the textile sector in the form of sarong clothing produced using traditional looms which to this day still maintains the quality and cultivates traditional crafts in the form of woven sarongs. The aim of this research is to determine the influence of Green Human Resource Management and Organizational Identification to improve Green Innovative Work Behavior of DAZ Sarong Tenun UKM employees in Gresik. The population of this study is 46 employees of DAZ Woven Sarong UKM in the production department. Sampling in this research the author used a saturated sample where all members of the population were used as research samples. This research is quantitative research to determine the relationship between the independent variable and the dependent variable. The results of this research show that the Green Human Resource Management variable has a significant influence on Organizational Identification, the Green Human Resource Management variable has a significant influence on Green Innovative Work Behavior and the Organizational Identification variable has a significant influence on Green Innovative Work Behavior. And the mediating variable Z can be said to be successful in mediating and being significant between variables X and Y. Based on the results of the t test on the variable , Based on the results of the t test on the variable Based on the results of the t test on the Z-Y variable, it was obtained that the t count was 11.150 which was greater than the t table of 2.016 with a significant value of 0.000 < 0.05, so H0 was rejected and H1 was accepted, which means that the Organizational Identification variable had a positive and significant influence on the Green Innovative Work Behavior variable.

The results of data classification and field surveys by Unsuri students in Wilayut Village, Sukodono District. Has potential MSMEs in the form of businesses that produce a product of goods or services. However, in marketing activities, business actors are still doing conventionally and the use of branding strategies is also not optimal. So that the scope of marketing is still limited, making the business being run unable to develop properly. KKN activities as a form of community service in Wilayut Village aim to provide social contributions from the campus to the community as well as for the community to get help with thoughts and energy to carry out village development and solve community problems in the village. The method used is the MSME data classification method and partner participation by providing direction on the benefits of social media. Participating in contributing to the classification of MSME data in Wilayut Village and helping business actors in increasing the existence of cilok kuah seblak bu tin as one of the MSMEs engaged in the food sector.

Currently, providing halal certification for a product has become a necessity. Consumers are now more careful when choosing halal-certified products before consuming them. In Jumputrejo Village, Sukodono District, Sidoarjo Regency, there are a number of Micro, Small and Medium Enterprises (MSMEs) that have not obtained halal certification. Therefore, the KKN team from Sunan Giri University Surabaya has held a seminar on Increasing MSME Turnover through Halal Certification, with the aim that local MSMEs can obtain halal certification. The process of implementing this seminar consists of three stages, namely (1) planning, which involves mapping the problem; (2) finding solutions to the problem; and (3) coordination with MSME partners. The implementation of the seminar on turnover development through halal certification was carried out using the method of delivering material and question and answer sessions. The results of this activity show that MSME partners who attended the seminar showed enthusiasm in asking questions related to halal products, the benefits of halal-labeled products, and the procedures for receiving halal certification.

Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.  

Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.  

This research aims to address the challenges faced by SMEs in adapting to the changing business environment, particularly with the influence of digital technology on consumer behavior. Through the utilization of product photography in visual marketing, the Padang traditional cake business, Kresh Cookies, successfully creates high product appeal and reaches a wider market. The research methodology includes market analysis, target audience identification, photography training and editing, social media management, and market research. The findings reveal an increase in brand awareness, consumer interest, and engagement on social media. This research provides guidance for other SMEs in developing their businesses through the utilization of product photography in visual marketing.

Technological developments provide convenience in various fields, including marketing and finance. Currently, marketing can be carried out digitally by utilizing internet technology. The presence of online loans, which is a type of peer-to-peer lending financial technology (fintech), is the result of advances in financial technology. PT. Fidac Innovation Technology is a company operating in the fintech sector and has the Dumi product which provides online loans specifically for State Civil Apparatus (ASN). The purpose of this research is to determine digital marketing techniques in increasing sales of fintech peer-to-peer lending on Dumi products by using 5 (five) digital marketing techniques, namely: Search Engine Optimization (SEO), online advertising, email marketing, mobile applications, and social media marketing. Qualitative descriptive is used as a research method by collecting data through interviews with PT employees. Fidac Technology Innovation IT Design Division which carries out digital marketing, observation and documentation. The research results show that the digital marketing techniques implemented by PT. Fidac Technological Innovation by utilizing SEO, online advertising, social media marketing and mobile applications is already running well. However, Dumi's digital product marketing technique in the form of email marketing has not been implemented due to limited resources.

The aim of this research is to determine the development of business feasibility studies for Community House MSMEs. This research uses descriptive qualitative research methods. The object of this research is Community House MSMEs. The results of this research are that Rumah Masyarakat MSMEs have a business license and are legally registered, the market and marketing aspects of Rumah Masyarakat have good market and marketing strategies so that now their products have been sold to various regions in Indonesia and even abroad such as Malaysia and Singapore, from the technical and technological aspects, community houses also have a system that runs well so that production and sales activities run smoothly, then the management aspect of Community Houses has a clear organizational structure and job description and also has definite criteria for recruiting candidates. employees, from the financial aspect Rumah Masyarakat started its business with the trust of its relationships, and as seen from the income and sales of RumahCommunity products which continue to increase, RumahCommunity can be said to be feasible and successful in running its business.

This research aims to analyze the impact of the high demand for quality water by the community on the popularity of Bottled Drinking Water (BDW). The primary focus involves considerations of product innovation, market expansion, and consumer preferences for naturally sourced products. Additionally, the study will assess the consequences of high BDW consumption, particularly from specific brands, on plastic waste issues. Solutions in the form of green consumer behavior will also be examined as a step to address the negative environmental impact, especially in Indonesia, which faces limitations in plastic waste management. In tackling the complexity of these challenges, this research investigates the consumer purchasing decision process related to BDW, identifies factors influencing the community's need for quality water, and evaluates innovations in BDW products to meet consumer demands for instant and high-quality water. By detailing the research findings, the ultimate goal is to formulate recommendations to enhance the sustainability of BDW, including concrete steps in plastic waste management and increasing awareness of environmental issues.

Based on the results of the needs analysis in the learning process, a development of learning media is needed. This research aims to create this product to be more valid, practical and effective in improving students' mathematical understanding. This research and development uses the ADDIE (Analyze, Design, Development, Implementation, and Evaluate) development model. The subjects of this research were 30 students of class X Science 1 at SMA Methodist 7 Medan. The research results show that the Android-based learning media developed has obtained a very high level of validity, with an average percentage of 90.38% according to material experts, 87.77% according to media experts, then 90.90% according to lesson plan validators and results. Validation from experts on pre-test and post-test questions showed a percentage of 92.70% and 91.67%, respectively included in the "very valid" criteria. Positive responses were also found from teachers and students during small group and large group trials, with an average score of 96% from teachers, 94.4% from small groups, and 90.2% from large groups. This shows that this media is very practical to use in the learning process. Apart from that, the results of implementing this interactive learning media also show its effectiveness with the average percentage of responses to the effectiveness of learning media by students obtained at 92.23%. The classical learning completion level reached 96.67%, and the effectiveness questionnaire obtained an average percentage of 86.67%. The increase in students' mathematical understanding can be categorized as moderate improvement. Based on this research data, it can be concluded that the Android-based learning media that we have developed has met the criteria of being valid, practical and effective in improving students' mathematical understanding.

This research is based on the growth of the phenomenon of online shopping through Instagram social media which continues to increase from time to time. Entrepreneurs today are expected to utilize Instagram social media to promote their products, in accordance with the demands of the times. This research aims to identify opportunities and challenges in developing an online business with a case study on Koodoo Company. This research adopts a qualitative approach with a case study method to identify, investigate, and discuss issues in depth with the business owner. In this study, the findings show that there are various opportunities that can be utilized in building an online business, such as potential market growth and consumer penetration through digital platforms. The implications of this scientific work can provide deep insights for online business players, especially through a case study involving Koodoo Company. By understanding the opportunities that exist, companies can design more effective strategies to exploit the digital market.

This article explores the effectiveness of industrial relations work implementation at PT. Interline Indonesia. The study aims to investigate and analyze the extent to which the implementation of industrial relations work in the company can contribute to efficiency, productivity, and welfare. Through literature review, research findings, and discussion, factors influencing industrial relations, the role of management in improving effectiveness, and recommendations for improving harmonious industrial relations in the company have been examined. The study found that effective industrial relations work implementation can lead to improved efficiency, productivity, and welfare in the company. The article concludes with recommendations for companies to improve their industrial relations work implementation to achieve better outcomes.

This article aims to determine marketing competition regarding product quality and business networks at Karsa Mahardika Nusantara. This research focuses on the marketing and quality of products and business networks that have been carried out by Karsa Mahardika Nusantara. Observation and interviews are data collection techniques in this research. Based on the results of this research analysis, it can be concluded that Karsa Mahardika Nusantara has done marketing well and is able to compete with similar competitors, even though they have to expand their marketing area, Karsa Mahardika Nusantara is confident in the quality and materials they have so that they continue to grow and develop well until now.

Academic stress experienced by students can arise from various factors, such as competition for achievements, pressure to excel academically, high GPA demands, diverse coursework tasks, and the risk of dropping out. Efforts to address this academic stress involve self-regulation, including motivation to set life goals, designing action strategies, and self-efficacy to control activities and manage time efficiently, thereby assisting students in overcoming obstacles in the academic context. The subjects in this study are students at Universitas Islam 45 Bekasi. The research on the influence of self-regulation and self-efficacy on academic stress employs a quantitative method. The analysis of Pearson product-moment correlation indicates a significant negative relationship between self-regulation and academic stress. However, the results of the Pearson product-moment correlation show no significant relationship between self-efficacy and academic stress.

Perumda Perkebunan Kahyangan Jember, Kebun Gunungpasang is one of the industries engaged in plantations that produce various types of commodities such as rubber, coffee, and cloves. But in the observations made, will be focused on the rubber commodity sector. In its daily production activities, this company still uses humans as one of its resources. Work accidents that occur in this company have the potential to occur because there are several hazards faced by workers. Starting from physical hazards, chemical hazards, to ergonomic hazards. Observations were made on factory security and assisted the processing of rubber production in the factory, rubber processing, rubber drying, storage, and counters. The purpose of this observation is to identify the hazards that exist in Perumda Perkebunan Kahyangan Jember, Gunungpasang Plantation.

This service activity is carried out for the community in Gunung Manik which is aimed at achieving an increase in income and public understanding in digital marketing. The participants who participated in this activity amounted to 30 people, of which they were business actors. However, there are also some residents who do not have a business, but have the desire to be entrepreneurial. This service activity is carried out using the lecture and discussion method. The series of activities consists of several stages, namely planning, preparation and implementation Digital marketing techniques are provided by utilizing technology available today. That way, maximizing marketing of business products owned by the community will be easier to do. Meanwhile, the introduction of halal certification is carried out by bringing in experts directly.

UMKM Dandellion is a business engaged in rabbit farming and sells various kinds of rabbit livestock needs ranging from feed, vitamins, medicines and rabbit cages. In running its business, UMKM Dandellion applies a pre order system for ordering cages, especially rabbit cages, in carrying out rabbit cage production activities, UMKM Dandellion finds delays in making cages due to the availability of stock materials from suppliers which can cause customer satisfaction levels. Therefore, the purpose of this study is to analyze the level of customer satisfaction with cages using the kano method, from the results of the research conducted, it is said that there are 8 question attributes in the Attractive category and 4 question attributes in the Must-be category.