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Riskayanti Riskayanti; Hermin Lastri Gintoe; Slamet Ifandi; Enggar Enggar

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

Health is an important factor that influences the quality of life of the community. This study aims to increase awareness of the people of Karawana Village, Dolo District, Sigi Regency, about the importance of maintaining cholesterol levels through regular physical activity. The methods used include counseling, healthy exercise, and cholesterol checks using a cholesterol meter. This activity was attended by 8 participants aged over 40 years. The results showed that 2 participants had total cholesterol levels above 239 mg/dL, which indicates a high risk of cardiovascular disease. The education provided succeeded in increasing public understanding of the importance of a healthy lifestyle and regular health checks. The conclusion of this activity is the need for follow-up in the form of health counseling and ongoing education programs to maintain public health related to cholesterol.

Sari, Indah Purnama; Susanti Sundari

Jurnal Suara Pengabdian 45 2024 LPPM Universitas 17 Agustus 1945 Semarang

Digitalisasi siswa Sekolah Dasar penting untuk memberikan pelatihan membuat poster dengan menggunakan aplikasi dalam pemanfaatan teknologi di pembelajaran. Kegiatan pengabdian pada siswa SD Negeri 5 Talang, Kelas 6 di Bandar Lampung bertujuan mengajarkan siswa melalui menggunakan PixelLab dalam bereksperimen di pelajaran Matematika pada praktik Market Day yang diadakan sekolah. Hal ini bertujuan untuk mendekatkan dunia pembelajaran kepada anak-anak melalui pemanfaatan aplikasi PixelLab dengan cara yang menarik dan interaktif, dapat mengakses bantuan teknologi dan mengembangkan kreativitas siswa. Metode yang digunakan melalui pendekatan partisipatif dan komunikasi   individual, dengan tahapan sosialisasi berupa ceramah, demonstrasi, pelatihan, dan evaluasi. Hasil dari kegiatan sosialisasi dan pelatihan secara umum menghasilkan keberhasilan berupa ouput bagi peserta pelatihan; keberhasilan    dalam    partisipasi    peserta dengan   keaktifan    siswa    dalam   diskusi, sangat responsif dan bersemangat, tersampaikannya materi  sesuai dengan rencana  dan    target, dan terjadi peningkatan  pengetahuan  jumlah siswa yang sebelumnya mengetahui aplikasi PixelLab hanya 5%, dan setelah sosialisasi meningkat menjadi 95%. Dan hasil pelatihan penggunaan disimpulkan bahwa tujuan pelatihan tercapai dengan baik dimana jumlah siswa yang awalnya bisa menggunakan aplikasi hanya sebesar 2%,  dan setelah pelatihan meningkat menjadi 98% mampu menggunakan aplikasi untuk menghasilkan poster. Hasil akhir adalah siswa mampu membuat poster-poster yang menarik dengan menggunakan aplikasi PixelLab.

Sri Suyati; Khamimah; Siti Aminah

Jurnal Suara Pengabdian 45 2024 LPPM Universitas 17 Agustus 1945 Semarang

Desa Meteseh, Kecamatan Tembalang, Kota Semarang memiliki potensi besar di bidang batik dan makanan olahan. Salah satu kelompok pengrajin, batik Sanggar Tapak Dara, mengalami penurunan penjualan dan kurangnya daya saing. Untuk mengatasi masalah ini, direncanakan pelatihan dan pendampingan. Tujuannya adalah meningkatkan pendapatan, motivasi, ketrampilan menggunakan media sosial dan Marketplace dalam memasarkan, serta daya saing anggota pengrajin. Manfaatnya termasuk peningkatan motivasi dan ketrampilan, serta daya saing pengrajin. Dengan menerapkan metode-metode secara terintegrasi dan berkelanjutan, Sanggar Batik Tapak Dara dapat mengembangkan strategi yang efektif untuk meningkatkan kinerja bisnis mereka dan menghadapi tantangan dalam era perekonomian digital. Diharapkan kegiatan ini akan membantu meningkatkan pendapatan dan keberlanjutan usaha masyarakat pengrajin batik Tapak Dara.

Widianingsih; Retno Hartati; Ria Azizah

Jurnal Suara Pengabdian 45 2024 LPPM Universitas 17 Agustus 1945 Semarang

Teripang merupakan salah satu sumberdaya hayati laut yang banyak terdapat di perairan P. Nyamuk dan Parang terutama untuk jenis Stichopus sp., yang merupakan jenis dengan nilai ekonomis tinggi.  Namun produksi teripang saat ini menurun drastis. Untuk itu perlu dilakukan suatu upaya untuk meningkatkan produksi teripang yaitu dengan jalan budidaya, mulai dari produksi benih, pembesaran, sampai teripang siap jual. Berdasarkan permasalahan dan situasi kelompok mitra yang ada maka metodologi solusi masalah yang ditawarkan adalah melakukan percontohan budidaya teripang. Target luaran yang dicapai pada program pengabdian ini adalah alih teknologi budidaya teripang, perbaikan produksi teripang dari usaha penangkapan menjadi usaha budidaya yang mendukung konservasi sumberdaya teripang itu sendiri.  Keberhasilan dari program ini dapat dilihat dari jumlah peserta yang mengikuti penyuluhan sebesar 70 % anggota yang giat melakukan uji coba fission pada teripang yang merupakan salah satu upaya pengalihan dari nelayan pengambil teripang menjadi pembudidaya teripang.

I Gede Krisna Yudandi; I Dewa Ayu Putri Wirantari; Juwita Pratiwi Lukman

Jurnal Media Administrasi 2024 Universitas 17 Agustus 1945 Semarang, Indonesia

Kutuh Village has succeeded in providing a change from a poor village to one of the richest villages in Indonesia, showing the commitment of the Kutuh Village Government in developing villages. However, some problems that occur such as community awareness, village funding design and human resources in each element. With a study using innovative governance indicators from Tahir (2016: 284). This type of research is descriptive qualitative. The determination of informants is carried out by purposive techniques and snowball sampling. Data analysis is carried out by reduction, presentation of data and drawing conclusions. The results of the study show that the implementation of Smart Village in Kutuh Village has succeeded in achieving innovative governance. However, it needs to be optimized again on indicators of community participation Recommendations that can be given are optimizing community empowerment programs and changing policies regarding the implementation of smart villages in Kutuh Village.

FA Suharno

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

The aim of this research is to determine the response to landslide floods that occurred in West Bandung Regency, and the evacuation of victims who were injured and died due to landslide floods. As well as restoration of damage to facilities and infrastructure such as community houses, school buildings, mosques and schools due to landslides. The research method uses qualitative methods that describe events at the research location related to landslide victims. The data collection technique is through interviews with several officials and volunteers as well as RW and RW administrators. Observations are carried out to see and observe the conditions at the scene, such as residents' houses that were hit by landslides. Documentation studies related to the research focus in the form of mass media and other online media. The conclusion is that the impact on dealing with landslide flood victims has been implemented by the local government, officials and volunteers. Evacuation of victims with serious and minor injuries as well as those who died have been evacuated to the Cililin Regional General Hospital. Restoration of damaged residents' houses as well as prayer rooms and mosques as a means of worship for Muslims has been carried out. With the natural disaster that resulted in many victims, it became an evaluation material for the West Bandung Regency government, so that it could educate the public.

Mursyid Irfan; Halimatus Sadiyah; Shella Ramanda Putri; Uus Khusnia; Nyssa Salwa

Jurnal Inovasi Sosial dan Pengabdian 2024 Lembaga Pengembangan Kinerja Dosen

This study aims to describe the implementation of Google Classroom as a digital literacy learning media at Al-Khaeriyah Pengampelan Junior High School. This research used descriptive qualitative method. Data were collected through observation, interviews and documentation. The results showed that Google Classroom was effective enough to be used as a digital literacy learning media at Al-Khaeriyah Pengampelan Junior High School. This is evidenced by the increase in students' knowledge and skills in using digital technology to find information, communicate, and collaborate.

Afifahtus Syaleha; Muhammad Yasin

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Industry is an economic sector that uses machines and labor to produce goods or services. Manufacturing, mining, construction, energy, and technology are some of the industry subsectors. Each subsector has an important role in economic growth and development of the country. Industry plays an important role in meeting society's needs, creating jobs, increasing national income, and encouraging innovation. Small and Medium Industries (IKM) consist of small and medium enterprises operating in various sectors. SMEs make an important contribution in creating jobs, local economic growth and national industrial development. The government has paid great attention to the development of MSMEs through various programs and policies, as well as support from the private sector and financial institutions.    

Renny Oktafia; Vivi Kustieni; Sri Windari; Doni Tri Susanto

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research is motivated by the existence of a high level of public trust in banking is closely related to the assessment of banking performance in terms of liquidity ratio analysis. The purpose of the study is to determine the level of bank liquidity and what policies will be carried out by banks against the ratio results. The method used in the research is the literature review method with data in the form of references to evaluate liquidity ratios in banking. The results obtained in this study from Table RQ1 the types of liquidity ratios that are often used in measuring the level of banking liquidity are the quick ratio and cash ratio. While Table RQ2 the advice that can be given is that banks must be able to pay attention and evaluate their assets. So it can be concluded that in general the types of liquidity ratios that are often used to calculate the level of bank liquidity are the quick ratio and cash ratio and further banking policy suggestions to use more diverse types of liquidity ratios. Ajmadayana, C. P., Akmalia, Z., & Hasibuan, A. F. (2022). Analisis Rasio Likuiditas dan Solvabilitas pada Bank Muamalat Indonesia Periode 2019-2020. Jurnal Ekobistek, Volume 11 No.3, 179-185. Fathurrahman. (2022, March). Banking Perfomance Analysis Based On Liquidity Ratio. Nusantara Hasana Journal, Vol.1 No.10, 141-145. Harahap, & Safitri, S. (2015). Analisis Kritis Atas Laporan Keuangan. Jakarta: PT. Rajagrafindo Persada. Harianto, S. (2017). Rasio Keuangan dan Pengaruhnya Terhadap Profitabilitas Pada Bank Pembiayaan Rakyat Syariah di Indonesia. Jurnal Bisnis dan Manajemen, 41-48. Iryani, L. D., & Herlina. (2015). Analisis Rasio Likuiditas, Solvabilitas, dan Profitabilitas dalam Mendukung Pembiayaan pada PT. Bank Danamon Indonesia, Tbk. Jurnal Ilmiah Akuntansi Fakultas Ekonomi, Volume 1 No. 2, 32-40. Jumingan. (2006). Analisis Laporan Keuangan. Jakarta: Bumi Aksara. Kasmir. (2015). Bank dan Lembaga Keuangan Lainnya. Jakarta: PT Raja Grafindo Persada. Kasmir. (2017). Analisis Laporan Keuangan. Jakarta: PT. Rajagfrindo Persada. Khotimah, I. C. (2021). Analisis Dampak Pandemi Covid-19 Bagi Rasio Likuiditas Bank Bukopin Syariah. Jurnal LARIBA Jurnaal Perbankan Syariah, Vol. 2 No. 02, 28-41. Masita, N., Hariatih, & Nianty, D. A. (2023). Analisis Kinerja Keuangan Menggunakan Rasio Likuiditas dan Profitabilitas pada PT. Bank Rakyat Indonesia (Persero) Tbk. Jurnal Manajemen dan Akuntansi, Vol. 1 No. 2, 203-214. Nurul, Suharti, T., & Nuhayati, I. (2020, Mei). Analisis Kinerja Keuangan Berdasarkan Rasio Likuiditas, Solvabilitas, dan Rentabilitas Pada Sektor Perbankan. Jurnal Ilmu Manajemen, Vol.3 No.2, 146-159. Ottay, M. C., & Alexander, S. W. (2015). Analisis Laporan Keuangan Untuk Menilai Kinerja Keuangan Pada PT. BPR Citra Dumoga Manado. Jurnal EMBA, Volume 3 No.1, 923-932. Pangemanan, I. W., Karamoy, H., & Kalalo, M. (2017). Analisis Rasio Likuiditas, Leverage dan Profitabilitas Untuk Menilai Kinerja Keuangan Pada PT. Bank Central Asia, Tbk. Cabang Manado. Jurnal Riset Akuntansi Going Concern, Volume 12 No. 2, 25-34. Permana, I. S., Halim, R. C., Nenti, S., & Zein, R. N. (2022). Analisis Rasio Likuiditas, Solvabilitas, dan Profitabilitas dalam Mendukung Pembiayaan pada PT. Bank Danamon Indonesia, Tbk. Jurnal Aktiva: Riset Akuntasi dan Keuangan, Volume 3 No.3, 132-139. Ramadhanty, T. N., Musriha, & Noviandri, I. (2021). Analisis Rasio Keuangan terhadap Kinerja Keuangan pada PT.Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk. Jurnal Ekonomi dan Bisnis, Volume 1 Nomor 3, 183-188. Setia, I., Clasissa, R., Nenti, S., & Zein, R. N. (2022). Analisis Kinerja Keuangan dengan Menggunakan Rasio Likuiditas, Solvabilitas, dan Profitabilitas pada PT. Bank BNI (Persero) Tbk. Jurnal Aktiva: Riset Akuntansi dan Keuangan, Vol.3 No.3, 132-139. Sihombing, C., Damanik, E. O., & Sriwiyanti, E. (2019). Pengaruh Rasio Likuiditas Terhadap Kinerja Keuangan Pada PT. Bank Perkreditan Rakyat Eka Prasetya Pematangsiantar. Jurnal of Accounting USI, Volume 1 No. 1, 12-22.  

Refsi Abraar; Wita Dwika Listihana; Rinayanti Rasyad

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of the study was to determine the effect of the implementation of Good Corporate Governance on Firm Value and Financial Performance. The sampling used purposive sampling technique, namely the selection of samples with certain criteria, so that the sample in this study was 32 samples. The implementation of Good Corporate Governance was measured by a score of corporate governance perception. index (CGPI). Firm value is measured by Tobin's q and financial performance is measured by return on assets (ROA). The results show that there is a significant negative relationship between good corporate governance and firm value, and there is a significant negative relationship between good corporate governance and financial performance. This shows that the market response to the implementation of good corporate governance is still lacking and the implementation of good corporate governance requires a longer period long time to see its success.

Salsabila Dwi Ananda; Nurlaila Nurlaila

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The purpose of this research is to determine the description of profit sharing in sharia accounting to achieve the principles of justice. This research uses a qualitative descriptive approach with a post-positivist paradigm. The informants in this research used data collection techniques using interviews, observation and documentation. Research shows that the profits generated by companies are not just the result of the work of a group of people. However, many stakeholders are involved, including fund owners, employees and the environment. With an impartial perspective, profits can benefit all parties involved, not just a handful of executives.

Jumianti Jumianti; Efni Anita; Nurrahma Sari Putri

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The thesis with the title "The Influence of Celebrity Endorsers and Word of Mouth on the Decision to Purchase Scarlett Whitening Products among UIN Sulthan Thaha Saifuddin Jambi Students" was written by Jumianti with NIM 501190273, Sharia Economics Study Program, Sulthan Thaha Saifuddin Jambi State Islamic University 2023. This research aims to determine: (1) the influence of celebrity endorsers on purchasing decisions for Scarlett Whitening products, (2) the influence of word of mouth on purchasing decisions for Scarlett Whitening products, and (3) the influence of celebrity endorsers and word of mouth on purchasing decisions for Scarlett Whitening products.This research uses quantitative research methods by collecting data or survey methods. The sample in this research was 100 students at UIN Sulthan Thaha Saifuddin Jambi. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used to answer the hypothesis is multiple regression. The results of this research show that: (1) Celebrity Endorser has no influence on purchasing decisions, as evidenced by the calculated t value of 0.191 with a significance value of 0.849 which is greater than 0.01. (2) word of mouth has a positive and significant effect on purchasing decisions, as evidenced by the calculated t value of 9.189 with a significance value of 0.000 which is smaller than 0.01. (3) celebrity endorsers and word of mouth simultaneously influence purchasing decisions, as evidenced by the calculated F value of 80.672 with a significance value of 0.000 which is smaller than 0.01. The adjusted R square value of 0.585 shows that the ability of the independent variable to influence the dependent variable is 58.5% and the remaining 41.5% is influenced by other variables outside this research

Devita Eka Yuniar Wulandari; Ustadus Sholihin; Edi Murdiyanto

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine whether there is an influence of the variables of inflation, interest rates, and exchange rates on stock prices in metal sub-sector companies and the like listed on the Indonesia Stock Exchange for the period 2016 - 2021. The population in this study were all metal sub-sector companies and the like as many as 16 companies, then the researchers used a sampling technique using purposive sampling method. The results of this study indicate that the probability value of the inflation variable of 0.1955 is greater than the significant value of 0.05 so that inflation has no partial effect on stock prices. The interest rate variable has no significant effect partially on stock prices where the probability value of 0.2426 is greater than the significant value of 0.05. The exchange rate variable has a partially significant effect on stock prices where the probability value of 0.0247 is smaller than the significant value of 0.05. Inflation, interest rate, and exchange rate variables together have a significant effect on stock prices where the F-statistic probability value of 0.000 is smaller than the significant value of 0.05.

Madiha Putri Khairat Ritonga; Marliyah Marliyah; Arnida Wahyuni Lubis

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The main problem in this research is that the implementation of accounting for regional levies at the Gunting Saga Community Health Center is still not good. The aim of this research is to determine the application of regional levy rate accounting for health services at the Gunting Saga Community Health Center, North Labuhanbatu Regency. The method used in this research is a qualitative research method. Research techniques through interviews and documentation. The results of this research are that the implementation of the Gunting Saga Community Health Center's accounting can be said to be good, but it still needs to be developed and improved so that it complies with applicable accounting standards. The Gunting Saga Community Health Center has carried out the health service levy process well and collects fees in accordance with the health service rates that have been set in accordance with North Labuhanbatu Regency Regional Regulation (PERDA) Number 6 of 2022.

Noneng Marthiawati; Kevin Kurniawansyah; Hafiz Nugraha; Fiqa Khairunnisa

Jurnal Inovasi Sosial dan Pengabdian 2024 Lembaga Pengembangan Kinerja Dosen

Software Modeling is a scientific discipline for studying forms of software modeling that are used as part of the software development stages in a structured and object-oriented manner. This software engineering modeling is presented in Requirements Analysis and described using the Unified Modeling Language (UML) method. UML (Unified Modeling Language) is a visual modeling method used as a means of designing object-oriented systems. UML diagrams that are often used are Use Case Diagrams, Activity Diagrams, Sequence Diagrams, Class Diagrams, Statemachine Diagrams and Component Diagrams. There are several applications that support UML creation, one of which is Draw.io. Draw.io is a website specifically designed for depicting UML diagrams online. It has a very responsive display and is integrated with Google's file storage service, namely Google Drive, so draw.io is an alternative for creating UML diagrams in a shorter time. On this basis, in the Community Service (PkM) program activities on this occasion, UML creation activities were carried out using the draw.io application and assistance in using UML in analyzing needs is one of the right solutions for solving problems in order to expand knowledge, simplify and improve the quality of education. and will overcome problems, time and socio-economic

Serlika Aprita; Hasanal Mulkan; Yonani Hasyim; Desni Raspita; Syahriati Fakhriah +4 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

The rise of online gambling, which is mostly carried out by lower middle class people, can have a negative impact on the economic development of Indonesia. One of the direct negative impacts of online gambling on the country's economy is that online gambling can reduce state income. This is because the government does not receive taxes from illegal online gambling activities. Apart from that, online gambling can also cause economic losses for society. This legal research aims to find out the factors and how the law is enforced against online gambling players. The type of legal research carried out in this research is normative legal research, namely where law is conceptualized as what is written in statutory regulations (law in the books). ) or law is conceptualized as a rule or norm which is a benchmark for human behavior that is considered appropriate. Based on the research results, it is understood that the factors that cause a person to commit a criminal act of online gambling are influenced by two factors, namely internal and external factors. Internal factors come from within the perpetrator while external factors come from outside the perpetrator, such as the perpetrator's social environment.

Andre Dwijaya Taufiq; Zulkarnain Zulkarnain

Jurnal Media Administrasi 2024 Universitas 17 Agustus 1945 Semarang, Indonesia

There are many taxpayers who have not paid their motor vehicle tax, even though the aim of the motor vehicle tax reduction program in Riau Province is so that taxpayers pay their motor vehicle tax after the tax payment period has passed. This research aims to see how effectively the motor vehicle tax reduction program in Riau Province has been running. The research method this time is using a qualitative research method. The reason the researcher used a qualitative research method was so that the researcher could see and analyze the extent to which the effectiveness of the motor vehicle tax reduction program in Riau Province was running. The theory in this research uses Mahmudi's effectiveness theory which consists of quality, quantity and time. The results of this research are that the motor vehicle tax whitening program that is already underway in Riau Province cannot be said to be effective. According to calculations, the number of vehicles that are in arrears in their motor vehicle tax payments is around 1 million vehicles and so far those who have utilized the motor vehicle tax whitening program in Riau Province are around 390 thousand motor vehicles. With this number of vehicles, researchers can conclude that less than half of the number of motorized vehicles in Riau Province have paid their motor vehicle tax which is in arrears. Of course, the hope is that the vehicle tax reduction program in Riau Province can make people aware of their tax obligations, where this program also exists to relieve people because they no longer need to pay administrative tax fines, they just have to pay the principal tax.

Aryabimo Reksapramudya; Hendra Harmain; Muhammad Lathief Ilhamy Nasution

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the influence of investment on economic growth in the city of Medan, the influence of government spending on economic growth in the city of Medan, the influence of product exports on economic growth in the city of Medan and the influence of investment, government spending and product exports on economic growth in the city of Medan. The author's approach in this research is to use a quantitative and survey approach and the population in this research is the entire growth data for each variable starting from 2010-2022 using Non Probability Sampling with a total sampling method. The results of this research are that X1 (Investment) has a positive and significant effect on Y (Economic Growth), X2 (Government Spending) has a significant and positive effect on economic growth (Y), and X3 (product exports) has no effect on Y (Growth Economy). The variables investment, government spending and also product exports together or simultaneously and significantly influence variable Y (Economic Growth).    

Novelia Aliyah Pitri; Youdhi Prayogo; Laily Ifazah

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

To ensure that people in other developing countries can also enjoy the peace and prosperity brought about by Indonesia's economic development, Indonesia is actively seeking to spread its national economic growth model to these countries. The role of the Indonesian government in implementing development, especially in the economic sector, is very important for the country's success. In macroeconomics, a country's real income level is used as a proxy for its economic growth. Economic growth is the level at which a country's economy is able to increase the standard of living and the total income and standard of living of its citizens. When economists talk about the economy, they usually mean the rise in a country or region's standard of living each year. As a country's population increases, its consumption also increases, which in turn increases daily consumption levels, and demand on sources of income. Inequality and distribution of income is a result of economic growth that cannot be avoided if it does not include the utilization of existing sources of income.    

Dandy Ferdiansyah; Taufik Akbar; Edi Murdiyanto

Jurnal Ekonomi dan Keuangan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine: (1) the influence of brand equity on purchasing decisions, (2) the influence of product quality on purchasing decisions, (3) the influence of price on purchasing decisions, (4) the influence of brand equity, product quality, and price on purchasing decisions . This type of research uses a quantitative approach. The sample for this research is elementary schools in Kec. The city of Kediri has 45 elementary schools. The sampling technique uses saturated sampling. The data collection technique uses a questionnaire whose validity and rehabilitation have been tested. The data analysis technique used is multiple linear regression. The research results at a significance level of 5% show that: (1) there is a positive and insignificant influence of brand equity on purchasing decisions. The t value is 3.718 with a significant value of 0.001 > 0.05. (2) there is a positive and significant influence of product quality on purchasing decisions. The t value is 10.629 with a significant value of 0.000 < 0.05. (3) there is a positive and significant influence of price on purchasing decisions. The t value is 2.114 with a significant value of 0.040 < 0.05. (4) there is a simultaneous influence of brand equity, product quality and price on purchasing decisions. The Fcount value is 167.059 with a significant value of 0.000 <0.05. Calculation of multiple linear regression analysis using the regression equation obtained with a value of Y = 4.282+0.308X1+0.884X2+0.203X3