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Leppriani Lolok; Afnisela Palloan; Bittoen, Bittoen; Enjelina Markus Richard; Ronaldo Stefanus

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study highlights the importance of understanding the cultural, religious, and social diversity present in every student. Multicultural counseling is viewed as an approach that helps counselors grasp the dynamics of student interactions and identify potential discriminatory behaviors. The discussion covers common forms of discrimination in schools, including stereotypes, identity-based bullying, and social exclusion. The study also emphasizes the strategic role of counselors in providing interventions through individual counseling, group counseling, and preventive programs focused on strengthening empathy and tolerance. The implementation of multicultural counseling programs is presented as a concrete effort to build an inclusive school climate. The findings show that this approach is effective in reducing conflict, increasing cross-cultural awareness, and fostering healthier social relationships among students. This research also highlights the importance of the school counselor's role in creating a safe and inclusive environment. Counselors can conduct needs assessments to identify patterns of discrimination and provide appropriate interventions. In addition, collaboration with teachers, parents, and the school is also needed to create effective prevention programs. This program is expected to have a positive impact on students and create a school culture that is more just and respects differences

Fresy Widokarmeilani; Radjikan Radjikan; Muhammad Roisul Basyar

Jurnal Hukum, Administrasi Publik dan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The government places the protection of women and children in Surabaya City as a top priority in efforts to reduce the annual surge of violence. To strengthen prevention, handling, and the fulfillment of women’s and children’s rights at the community level, the Surabaya City Government issued Regional Regulation No. 3 of 2023 concerning the Implementation of Child Protection, which is then implemented through the Program of Women- and Child-Friendly Arek Suroboyo Village (KAS-RPA). Focusing on Benowo District and Kandangan Subdistrict, this study aims to examine the synergy of policies among stakeholders in the implementation of the KAS-RPA program. To obtain a real understanding of the implementation conditions, this research applied a descriptive qualitative approach through field observations, in-depth interviews, and documentation. A shared perception among DP3APPKB Office, Benowo District, Kandangan Subdistrict, and Kandangan village cadres in supporting the implementation of the KAS-RPA program demonstrates the level of policy synergy achieved, according to the research findings. Communication patterns among institutions also take place openly and in a structured manner through regular coordination. The attitudes of policy actors indicate a positive commitment to the success of the program, supported by a clear and well-coordinated organizational structure. However, limitations in resources still exist, such as the lack of supporting facilities and the insufficient number of active cadres, affecting program optimization. The implications of these findings emphasize the importance of enhancing resource support and community participation to ensure a more sustainable implementation of the policy and a direct impact on reducing violence against women and children in Surabaya.

Nurlita, Naeni Indah; Farid, Nila Maulidya; Sari, Winda Kartika; Raharja, Mahardhika Cipta; Hidayat, Ma’ruf

Akuntansi dan Ekonomi Pajak: Perspektif Global 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to explore how religious Muslim students interpret halal labels on product packaging and how these interpretations influence their consumption behavior. In the context of increasing awareness of halal product importance, halal labeling is not just a symbol of religious law, but also a guarantee of quality, safety, and trust. The research uses a descriptive qualitative method phenomenological approach, involving students from UIN Prof. K.H. Saifuddin Zuhri Purwokerto who were selected through purposive sampling. Data was collected through semi-structured interviews, literature study, and documentation, then analyzed using thematic analysis. The findings reveal that highly religious students tend to be more selective, careful, and responsible in choosing products, prioritizing those with halal certification even when priced higher. The halal label provides psychological comfort and certainty that the product aligns with Islamic principles. Additionally, a strong understanding of halal labels increases consumer loyalty and supports the growth of the halal industry through rising demand for certified products. Thus, the halal label plays a significant role in shaping the consumption patterns of religious Muslim students and contributes to the broader development of the halal industry in Indonesia.

Nurul Aini Mm. Sodik; Esperansa Mile; Safira Darmayanti; Fitri Adoe

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This research is motivated by the relationship between parenting styles and children's creative thinking abilities, especially in TPA Miftahul Jannah. The purpose of this study is to identify the parenting styles of children's parents with children's creative thinking abilities in TPA. This study uses quantitative methods with correlational design. Data were collected through observation, interview, data collection and documentation techniques, while teachers act as the main participants in this study. The results of the study indicate that parenting styles greatly influence children's creative thinking abilities. Parenting styles are a pattern or way parents educate, guide, and interact with children, which includes how they set rules, provide affection, and control children's behavior. In addition, teachers and caregivers at TPA also have an important role as parents of both children when they are in childcare. Teachers and caregivers at TPA Miftahul Jannah play an active role in caring for and educating children from toddler age to childhood. Parenting styles can improve children's creative thinking abilities. Through this approach, children can think creatively and imaginatively.

Elva M. Sumirat; Nur Risha Djumaat; Nurlatifa Olola; Salwa Nevara Yusuf; Tiara Baulu +2 more

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to analyze the influence of parental roles on fulfilling the nutritional needs of children aged 3–4 years at the Asmaul Husna Daycare (TPA) in Gorontalo. The study used a quantitative design with a cross-sectional approach and involved 60 parents as respondents. The role of parents was measured through their active involvement as educators, motivators, and facilitators in fulfilling children's nutritional needs. The results showed that 80% of children whose parents played an active role had good nutritional status based on normal weight for age and height for age indicators. Conversely, in the group of less active parents, only 36% of children achieved good nutritional status. The Chi-square test showed a significant relationship between parental roles and children's nutritional status (p < 0.05). The table data shows a clear disparity, with 32 well-nourished children coming from the active role group, while 14 children with poor nutritional status came from the passive role group. These findings emphasize the importance of monitoring dietary patterns, providing nutritious supplies, and collaboration between parents and the TPA in reducing the risk of malnutrition and stunting. Furthermore, parental involvement contributes to improved immunity, cognitive development, and the formation of long-term healthy eating habits. This study recommends holding nutrition workshops for parents as part of a sustainable TPA program.

Yuwita Despriyantie

Damai : Jurnal Pendidikan Agama Kristen dan Filsafat 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study examines how Christian marriage is represented in the modern era through theological, symbolic, and contextual perspectives. Although Christian marriage is traditionally understood as a sacred covenant emphasizing unity, fidelity, and permanence, contemporary social realities reveal shifts in how Christians interpret and express marital life. Economic pressures, evolving family roles, digital communication patterns, and cultural influences shape the modern experience of marriage. Using a descriptive qualitative approach through literature-based research, this study analyzes the theological foundations, ritual symbols, and contextual factors that influence changes in the representation of Christian marriage today. The findings indicate that while the core theological essence of Christian marriage remains, its practical expressions undergo adaptation to remain relevant within modern life. Symbols such as wedding rings, marital vows, and liturgical blessings continue to convey theological meaning, while premarital education and pastoral support play a crucial role in strengthening marital stability. The study highlights the need for a contextual and integrative ecclesial approach that responds to the realities faced by Christian couples in contemporary society.    

Liberty Lodjo; Sulfiani Sulfiani

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Traditional settlements are a reflection of the way of life, cultural values, and interactions of society with the natural environment. In the context of Luluo Village, settlement patterns are not only formed by physical factors such as topography and natural resources, but are also influenced by the local wisdom of the Gorontalo people who have a value system, customs, and cosmology-based spatial planning. The objectives of this study are: 1) To describe the traditional settlement patterns of Luluo Village, Biluhu District, Gorontalo Regency; 2) To analyze the development and changes in settlement patterns in Luluo Village; 3) To identify forms of local wisdom that play a role in the formation and preservation of settlement patterns. Method: used in this study is a qualitative descriptive method. Results: This study is 1) Traditional Settlement Patterns of Luluo Village seen from the distribution pattern of houses, building orientation, distance between houses, open spaces. 2) forms of local wisdom in traditional settlements. 3) The development of settlements in Luluo Village. 4) The impact of settlement development on socio-cultural life. Conclusion: Based on the results of this study, it can be concluded that the development of traditional settlement patterns in Luluo Village is a dynamic process influenced by environmental, social, cultural, and economic factors. Local wisdom is the main foundation in the formation and development of settlements, despite facing the challenges of modernization. Traditional settlement patterns based on local wisdom have proven capable of creating a harmonious, sustainable, and socially value-oriented residential environment.

Juan Agustino Parulian Sitohang; Miska Irani Br Tarigan; Theresa Sisilia Situmorang

International Journal of Management Science and Entrepreneurship 2025 International Forum of Researchers and Lecturers

This study investigates the role of knowledge management (KM) capabilities in enhancing managerial decision-making within organizational settings. Using a systematic review approach, ten peer-reviewed journals published between 2019 and 2024 were analyzed to identify key themes, patterns, and empirical findings related to knowledge management implementation and its influence on decision-making processes. The review reveals that strong knowledge management capabilities particularly in knowledge acquisition, storage, sharing, and utilization significantly contribute to improving the accuracy, speed, and strategic quality of managerial decisions. The findings also show that organizations with well-developed knowledge management infrastructures, supported by digital technologies and a culture of knowledge sharing, demonstrate greater adaptability, innovation, and problem-solving effectiveness. This study concludes that knowledge management capabilities are essential for strengthening evidence-based decision-making and enhancing organizational competitiveness. Implications for managers emphasize the need to invest in knowledge management systems and foster collaborative knowledge practices. Suggestions for future research include expanding the scope to cross-industry comparisons and integrating knowledge management with emerging technologies such as AI-based decision support systems..

Henrydunan, John Bush; Purba, Jogi; Amanah, Fadilla; Perdana, Adidtya

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Accurate wind turbine power curve modeling plays a crucial role in performance evaluation, energy yield estimation, and data-driven control strategies. However, actual power curves often exhibit non-linear behavior influenced by atmospheric variability, measurement noise, and SCADA anomalies, making conventional modeling approaches less effective. This study proposes an optimized logistic power curve model whose parameters are tuned using Particle Swarm Optimization (PSO) to improve predictive accuracy. The analysis uses the Wind Turbine SCADA Dataset from Kaggle, which undergoes extensive preprocessing including physical rule filtering, outlier detection with the Interquartile Range (IQR) method, anomaly removal, and smoothing of the power signal. A three-parameter logistic model is selected due to its ability to capture the typical S-shaped relationship between wind speed and power output. PSO is applied to identify optimal model parameters by minimizing the Mean Squared Error (MSE), utilizing 40 particles over 200 iterations. The optimized model achieves strong predictive performance with RMSE of 404.09, MAE of 179.96, and R² of 0.904 on the test set, indicating that more than 90% of the variability in actual power can be explained by wind speed. Residual analysis reveals heteroscedastic patterns and slight overestimation in mid-range wind speeds, yet overall model consistency remains high. Comparative evaluation against Linear Regression, Random Forest, and logistic modeling using curve_fit shows that the Logistic–PSO approach provides the most accurate and stable predictions. These findings demonstrate that combining logistic modeling with PSO offers an effective and robust method for data-driven wind turbine power curve optimization.

Nur’Fatimah Az-zahra; Nazwa Ramadhani; Rayhan Zahran Mustofa; Shaffa Helia

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2025 Pusat Riset dan Inovasi Nasional

This study examines the phenomenon of code-mixing among Generation Z in Banjarmasin, particularly in The comments section of TikTok content, which has become a primary digital expression space for young People. The aim of this study was to identify the forms, patterns, and social and cultural factors underlying This linguistic practice. Using descriptive qualitative methods with listening and note-taking techniques, Information was collected from comments on two TikTok posts on the accounts @BudRab and @Fazarbungaz. The findings indicate that the code-mixing that occurred was dominated by the insertion Of Banjarese elements into Indonesian (Banjar-Indonesian code-mixing), as well as a mixture of Banjarese, Indonesian, and English (Outer Code-mixing and Mixed Code-mixing). The forms of code-mixing found Included the insertion of Banjarese words, phrases, and lexical items such as kd (kada), makai, and mun. An analysis of the functions of code-mixing shows that this practice has a dual role: referential (for specific Local contexts), directive (to guide conversations), emotive/expressive (to indicate emotional closeness, for Example, longitude), and most importantly, as a marker of digital identity and cultural solidarity among Banjar speakers in the digital realm. This phenomenon confirms that social media serves as a new, flexible and essential space for the Banjar language to survive and negotiate with global and national languages. This study contributes to sociolinguistics by mapping the dynamics of language evolution among Gen Z in A digital context, highlighting the creative and social aspects of code-mixing.

Muchamad Idam Choliq; Esti Wulandari; Laksono Djoko Nugroho

International Journal of Industrial Innovation and Mechanical Engineering 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study analyzes the water storage capacity and operational patterns of reservoirs in the Surabaya Industrial Estate Rungkut (SIER) to support efficient and sustainable water resource management. The research adopts a quantitative approach by collecting hydrological data, analyzing storage capacity, and simulating reservoir operations based on seasonal scenarios. The findings indicate that SIER's reservoirs have sufficient capacity to meet industrial water demands, although a supply deficit occurs for four months annually. Technical optimization efforts, such as sediment dredging, have proven to increase storage capacity by more than 200%. Practical recommendations for reservoir management include sedimentation normalization and planned operational strategies. These findings are expected to serve as a reference for other industrial zones in addressing water management challenges due to climate variability and increasing industrial demands.  

Haryadi, Hilman Rifki; Ipung Hisyam Nuruddin; Rafliansyah, Achmad Atfal Jaya

Jurnal Sistem Informasi dan Ilmu Komputer 2025 International Forum of Researchers and Lecturers

The rapid development of artificial intelligence has encouraged the widespread use of chatbots on social media platforms, transforming patterns of digital communication and interaction. This study aims to examine the role of chatbots in shaping social interaction, fandom dynamics, and users’ digital identities within contemporary online culture. The research employs a literature review approach using grounded theory as an analytical framework to identify patterns, themes, and emerging concepts from relevant academic publications published between 2021 and 2025. Articles were collected through academic databases and systematically selected based on predefined inclusion and exclusion criteria. The findings indicate that chatbots have shifted from being purely functional technological tools to becoming cultural actors that influence emotional engagement, community formation, and identity expression in digital spaces. Chatbots contribute to creating perceived emotional closeness, strengthening fandom interactions, and facilitating self-expression, particularly within popular culture and creative industries. However, the study also highlights several challenges, including emotional dependency, algorithm-driven homogenization of preferences, gender bias, and aggressive behavior in human–machine interactions. Cultural context plays a significant role in shaping user acceptance and interpretation of chatbots. These findings imply that chatbot development and implementation should consider not only technical efficiency but also social, psychological, and ethical dimensions to ensure responsible and inclusive digital interaction.

Achmad Faris Fadhlullah; Dika Arif Sihombing; Rizki Riandi; Suri Handayani

Jurnal Sistem Informasi dan Ilmu Komputer 2025 International Forum of Researchers and Lecturers

Toddlers are a vulnerable age group to various types of diseases due to their immune systems that are still developing. Limited utilization of medical record data and the lack of structured information regarding disease patterns in toddlers based on age and causative factors have resulted in suboptimal prevention and treatment efforts. Therefore, an approach is needed to systematically classify toddler disease data. This study aims to apply data mining techniques using the clustering method with the K-Means algorithm to group types of diseases in toddlers based on age and causative factors. The variables used in this study include toddler age, type of disease, and causative factors. The data were obtained from RSUD Dr. R. M. Djoelham Binjai and processed using MATLAB software with three clusters. The results show that the K-Means algorithm successfully groups toddler disease data into three clusters with different characteristics. The first cluster is dominated by toddlers aged 0–11 months with appendicitis caused by genetic factors. The second cluster is dominated by toddlers aged 1–3 years with diarrhea caused by environmental factors and has the largest number of members. Meanwhile, the third cluster is dominated by toddlers aged 0–11 months with sore throat caused by environmental factors. The clustering results indicate a relationship between toddler age, disease type, and causative factors, which can be used as supporting information for decision-making in the prevention and treatment of toddler diseases.

Margaret Simangunsong; Zamzami Zamzami; Parmadi Parmadi

Jurnal Ekonomi dan Pembangunan Indonesia 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to: 1) identify and analyze the degree of fiscal decentralization and the level of financial independence of regencies and cities in North Sumatra Province during the period 2015–2024; and 2) analyze the variation in regional revenue realization based on its components, as well as the variation in regional financial capacity across regencies/cities during the same period. The methods used in this research include the Fiscal Decentralization Degree Ratio (DDF), the Regional Financial Independence Ratio (RKKD), and a Two-Way ANOVA test, supported by SPSS 20 software. The findings show that the degree of fiscal decentralization remains relatively low from year to year, indicating a strong dependence on central government transfers. Similarly, the regional financial independence ratio is also categorized as low, with an instructive pattern of relationship, meaning that regional governments still have limited ability to finance development needs independently. The Two-Way ANOVA test results reveal significant differences in regional revenue realization both across regencies/cities and across years within the study period. The largest variations are attributed to the differing characteristics of each regency/city, including economic potential, effectiveness in managing locally generated revenue, and variations in regional fiscal structures. These findings highlight the importance of enhancing fiscal capacity and optimizing local revenue sources throughout North Sumatra.

Dewa Hadi Prasetyo; Febi Rahmadianto

International Journal of Industrial Innovation and Mechanical Engineering 2025 Asosiasi Riset Ilmu Teknik Indonesia

Damage to rotable axle components on CAT KT4 Loaders in the mining industry is often the main cause of operational downtime. This study aims to analyze the frequency of damage to axle components and evaluate the effectiveness of preventive maintenance to reduce downtime duration and repair costs. Damage data collected from January to August 2024 were quantitatively analyzed to identify the most frequent damage patterns, especially seal leaks and brake modules. The results show that the implementation of preventive maintenance, such as regular seal replacement and hydraulic pressure checking, can significantly reduce the frequency of breakdowns and improve operational efficiency. The research also provides recommendations on maintenance strategies that can be implemented to extend component life and reduce overall downtime.

Arya Agiltriawan; Muhammad Ilham; Isa Faqihuddin Hanif

Switch : Jurnal Sains dan Teknologi Informasi 2025 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

The implementation of management information systems is a crucial instrument for improving the effectiveness of performance and service quality in local government agencies. The digital transformation driven by national policy requires local governments to manage data and information in an integrated, accurate, and timely manner. However, in practice, the implementation of management information systems still faces various obstacles, both in terms of human resources, technological infrastructure, and organizational policy support. This study aims to analyze the implementation of management information systems in local government agencies and identify the supporting and inhibiting factors that influence it. The research method used is a qualitative approach through a literature review of national journals and relevant scientific papers published between 2021 and 2025. Data were analyzed descriptively and analytically to obtain a comprehensive picture of the implementation patterns of management information systems in local government. The analysis results indicate that management information systems contribute positively to improving the effectiveness of organizational performance and the quality of public services when supported by competent personnel, available infrastructure, and leadership commitment. Conversely, weak coordination, limited human resources, and resistance to change are the main factors hindering implementation. This research is expected to serve as evaluation material and a reference for local governments in optimizing the implementation of management information systems on a sustainable basis.

Felista Mohamad; Elva M. Sumirat; Naswa Ramadani Mamonto; Putri Regina Sinubu; Mega Putri Ramadani +3 more

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to analyze the influence of parental communication skills on the self-confidence of kindergarten children using a quantitative approach. The background of this research is rooted in the essential role of effective parental communication in shaping the psychosocial development of children, particularly in fostering self-confidence, which is crucial for children's social and academic success. The research sample consisted of parents and kindergarten children selected through purposive sampling. Data were collected using questionnaires designed to measure parental communication patterns and children's levels of self-confidence. Data analysis involved descriptive and inferential statistics, including simple linear regression to examine the relationship and effect of parental communication skills on children's self-confidence. The results reveal that positive, supportive communication skills characterized by democratic communication patterns have a significant positive effect on increasing children's self-confidence. Effective and empathetic communication creates a conducive environment for children to express themselves, boosting their self-esteem and social-emotional potential. The study concludes that enhancing parental communication skills is a vital strategy for family guidance and early childhood education to optimally support the development of children's self-confidence.

Ayu Sri Wahyuni; Sri Rezeki Pettalolo; Ni Ketut Kariani

Antigen : Jurnal Kesehatan Masyarakat dan Ilmu Gizi 2025 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Background: Adolescence is a crucial stage of human development, during which adequate and balanced nutrition plays an important role in supporting growth and maintaining long-term health. At this age, eating habits begin to form, yet many adolescents tend to choose fast food, which generally has low nutritional value. Such foods are typically high in fat, sugar, and salt, but low in fiber from fruits and vegetables, potentially affecting their nutritional status. This study aims to examine the relationship between the frequency of Junk Food consumption and fiber intake with the nutritional status of students at SMP Negeri 9 Palu. This research employed an analytical quantitative approach using a cross-sectional design, involving a population of 97 students. Data were collected through the SQ-FFQ questionnaire to assess Junk Food consumption, 3×24-hour dietary recalls to measure fiber intake, and anthropometric measurements to determine nutritional status. Data analysis was conducted using the chi-square test. The results indicated a significant relationship between Junk Food consumption and nutritional status (p < 0.05). In contrast, fiber intake showed no meaningful association (p > 0.05), possibly because most respondents had similarly low fiber intake, resulting in insufficient variation to influence nutritional status. Other factors such as total energy intake, physical activity, and sleep patterns may also contribute to adolescents’ nutritional conditions. These findings highlight the importance of nutrition education in schools and the role of parents in monitoring adolescents’ eating habits. Further research with a larger sample size and more detailed dietary assessment methods is recommended to obtain more comprehensive results.  

Gitta Maulani; Miftahul Munir; Dian Ayu Ainun Nafies

Antigen : Jurnal Kesehatan Masyarakat dan Ilmu Gizi 2025 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

The underlying problem of this study is the high incidence of nutritional problems, such as under- or over-nutrition, in adolescents due to greater nutritional requirements during growth. Research Objectives: This study examines the relationship between psychosocial stress, sedentary lifestyle, carbohydrate intake, and nutritional status in adolescents. Research Methods: Using a cross-sectional analytic research method on 284 out of 984 adolescent population, this study analyzed the data with Spearman correlation test. Results: The results showed a significant association between the three independent variables (psychosocial stress, sedentary lifestyle, and carbohydrate intake) and the dependent variable (nutritional status). Each independent variable had a significant p-value: 0.057 for psychosocial stress, 0.592 for sedentary lifestyle, and 0.054 for carbohydrate intake. Conclusion: This study concludes that there is a significant relationship between psychosocial stress, sedentary lifestyle, and carbohydrate intake with adolescent nutritional status. Therefore, it is recommended that adolescents apply a balanced nutritional pattern in their daily lives.

I Gst Agung Adi Tanaya; Nyoman Dwika Ayu Amrita; Ni Putu Eka Saraswati; Ni Luh Gede Vivin Apriliani

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2025 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

The increasing public awareness of global environmental issues has encouraged the emergence of the green consumerism trend, or environmentally friendly consumption behavior, across various segments of society. This shift in consumption patterns occurs in response to growing environmental sustainability challenges and climate change, which demand consumers to be more responsible in selecting, using, and disposing of products. Consumers no longer consider only price and quality, but also the environmental impact of the products they consume. This study aims to analyze the concept of green consumers, identify the factors influencing green consumption behavior, and examine its implications for the modern business environment. The research method employed is a literature study (library research) using a qualitative descriptive approach, reviewing various sources such as scientific journals, books, research reports, and recent publications relevant to the topic of green consumerism. The results indicate that environmental awareness, sustainable lifestyle values, concern for ecological impacts, as well as social influence and digital media, are the main factors shaping green consumer behavior. Furthermore, the study finds that companies capable of adapting to the green consumption trend through eco-friendly product innovation, sustainable business practices, and the implementation of corporate social responsibility will gain a positive corporate image, increase consumer trust, and create competitive advantages in an increasingly environmentally conscious market.