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Social media has become a very effective and efficient tool to promote products and services, including in the agricultural sector. The training was held at the Sumber Jaya Catfish Farmers Group Perum Griya Asri I Tambun Selatan District, Bekasi Regency and aimed to improve the ability of its members to utilize the Facebook platform as an effective and efficient promotional media. The methods used in this training include presentations, direct practice, and group discussions. Training materials include making accounts and Facebook pages, promotional content strategies, as well as interaction management techniques with customers. The results of this training showed an increase in the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group. Participants are expected to be able to create and manage Facebook pages, as well as design interesting content to increase visibility and sales. This training is expected to be a model for other farmer groups in utilizing social media to expand the market and improve the welfare of group members. The activities of implementing community service with the target of the purpose of the Community Service (PKM) implementing team to make field observations are to directly observe the location of the target area. The outputs to be achieved are: Publications in Print or Electronic Scientific Journal Articles in accredited national journals, articles in national journals are not accredited and local, articles in print or electronic media, both national and local, implementation documentation with photos of activities, and improvement the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group.

For grocery stores in the Genteng area of Surabaya, digital technology, particularly in branding and digital marketing, can address the challenges faced by micro, small, and medium businesses in promoting and showcasing their products to potential customers. These stores have significant potential due to Genteng's strategic location and dense population. However, a major obstacle is the lack of understanding of digital advertising strategies and nuances, which hampers the growth of grocery stores and their ability to compete with modern retail companies. Observations and discussions with grocery store owners revealed this issue, prompting researchers to develop a research methodology and analysis of the existing challenges. Solutions offered include logo improvements, support with design and management of social media accounts and content, creation and management of marketplace accounts, and providing insights on Instagram advertising to business owners. With these various solutions, it is anticipated that grocery store entrepreneurs can compete effectively and keep pace with the rapid advancements in technology.

PT. Bakool Nusantara is a startup that provides fresh vegetable products with an online BTB and BTC business concept. This research aims to enhance brand recognition and introduce the Bakool Apps application to PT. Bakool Nusantara customers through the design of motion graphic videos as a marketing medium. The company has encountered challenges in effectively introducing the Bakool Apps brand and application to customers, thus requiring innovation in marketing strategy. This study employs a case study method at PT. Bakool Nusantara to gain a comprehensive understanding of the company's challenges. Subsequently, the research focuses on the design of motion graphic videos as a solution to enhance brand recognition and introduce the Bakool Apps application. The use of motion graphic techniques is expected to provide an engaging and effective visual experience in conveying information to customers. The validation results from expert assessments of the motion graphic video product obtained a score of 4.7 out of 5, indicating high validity. Similarly, expert assessments of content validity yielded a score of 4.7 out of 5, suggesting high validity as a marketing media tool. User validation results also scored 4.652 out of 5, indicating high effectiveness for use. Thus, based on expert and user validation results, the produced video product is deemed valid and suitable for production as a product. Keywords: Motion Graphic, Video, Media Marketing

The research for this thesis takes the title: "Measurement of Service Quality at PT. Karya Mandiri Sepakat Surabaya Using the SERVQUAL Method”. The aim of conducting this research is to determine the quality of service provided at PT. Karya Mandiri agrees to all customers in terms of 5 service dimensions and to determine the efforts made to improve the quality of PT service. Karya Mandiri Agreed to retain customers. The analytical tool used in this research is the SERVQUAL method. From the research results, it is known that the gaps for the Physical Facilities dimension have the smallest gap value, namely - 0.80 in the third item, namely for the question employees must look attractive and neat, for the Reliability Dimension the smallest gap value is in the fifth item. amounting to - 1.78, namely for questions, a quality office will require the data to be free from errors, for the responsiveness dimension, the smallest gap value is in the thirteenth item, amounting to - 2.52, namely for questions, employees will provide service quickly to customers, for the dimension confidence has the smallest gap value in the sixth item of - 0.56, namely for the question Employees are consistently respectful, patient and friendly towards their customers, for the empathy dimension the smallest gap value is in the twenty second item of - 0.72 namely for questions, employees understand the special needs of each customer who comes.

This service activity aims to encourage students to become customers of the Unira Malang Sharia Mini Bank. This service use a descriptive approach. To collect data using observation. The results of the service show that there are several steps that can be taken to encourage students to become customers of sharia mini bank, namely : carrying out promotions, providing education regarding sharia mini banks to students, and excellent service. Development of BMS on campus to assist campus financial management, which includes planning and implementing mini bank functions to assist financial management and mini bank development plans for the sustainability of future mini bank programs.

Forecasting demand for screen-printed clothing products at the UMKM "D'mitz Screen Printing" in Sobrah Village, Wungu District, Madiun Regency helps with production control planning to maximize supply chain management for screen-printed clothing products. To predict future product demand, it is very important for UMKM to forecast market demand. Forecasting future demand is very important to avoid sales prediction errors that can cause waste, such as increased production costs due to sales predictions being too large, or stock outs due to sales predictions being too small, which results in customers having to wait longer to get the goods they want. Based on this problem, the UMKM "D'mitz Screen Printing" carried out a demand forecasting analysis for screen printed clothing with the aim of reducing waste and maximizing value. Forecasting demand for screen printed clothing for the next five months using time series analysis and moving average methods. Forecasting results for the period March 2022 to February 2023 show sequential forecasting values of 3266.67; 3300; 3250; 3283.33; 3233.33; 3316.67; 3333.33; 3372.22; 3305.56; and 3272.22. From the Mean Absolute Error (MAE) and Mean Square Error (MSE) calculations that have been carried out, the MAE value is 94.44 and the MSE value is 16018.593.

Managing long-term relationships with customers is important for electronic businesses through online services because it occupies an important place in modern business of the digital age. Long-term relationship building strategies have been used by Tesco in the UK, which sets a practical example in reaching global customers, expanding markets, and building partnerships where access to information can be easily leveraged to forge cooperative relationships in the digital era.

Empowerment is basically a process that is run with the full awareness and preparation of the parties to increase the capacity and capability of the community in developing and helping themselves to the good state. Target awareness here is a small business, because most of them can not empower their business due to the difficulty of obtaining additional capital. BMT Maunah Tegal is one of the institutions supporting economic activity is shown to support the community and small businesses by presenting a variety of financing, one of which is murabahah. The purpose of this study was to describe the Murabaha financing and small business pemberdyaan performed at Baitul Mall wa Tamwil Maunah Tegal and determine the effect of Murabaha financing to small business empowerment.  The method used in this study is a quantitative method, technique of data collection through questionnaires addressed to the respondent customers Baitul Mall wa Tamwil Maunah Tegal, and to study the documentation. Samples from the Baitul Mall Customer wa Tamwil Maunah Tegal by 69 respondents.  Based on the survey results revealed that with df = ttable n-2, 69-2 = 67 finished ttable test of df 67 is 67 = 2292. T say if the significant value of t <t table so that H0 is rejected and H1 is accepted, whereas if t count> t table then H1 is accepted and H0 is rejected, so it can be concluded that the value of t (4364) and ttable of attachment (2292) then t count> t table so that H1 is accepted and H0 is rejected, thus meaning that the granting murabaha financing has significant influence to empower small businesses.

This research is motivated by one of the substitute hotels of the Pangeran Group, namely the Pangeran City Padang Hotel, which is still considered good among 3 star hotels. The aim of this research is to analyze the extent to which customer experience influences customer loyalty at the Pangeran City Padang Hotel.  This research uses an Associative Causal type with a cause and effect approach or relationship because it uses quantitative methods. Data was obtained from distributing surveys to research respondents. The Customer experience variable obtained an average result of 66.33 with a range of 63 - 75 categorized as very good, the Customer loyalty variable obtained an average result of 38.16 with a range of 37.8 - 45 categorized as very good. with a sample mean value of 0.581, the t-statistic value of 4.213 is greater than 1.96 and the p value of 0.000 is less than 0.05, so it can be said that the Customer experience variable has a significant positive effect on the Customer loyalty variable. So the hypothesis accepted in this research is Ha while the hypothesis Ho is rejected, it can be concluded that where there is an increase in good customers it will increase customer loyalty to return to the Pangeran City Padang Hotel.

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.      

In the world of marketing, the high level of marketing of diverse products is a problem or challenge for the marketing division in every company in terms of market competition. The research entitled "Application of Personal Selling PT. PGN Bekasi Area in Attracting the Interest of Household Customers" has the aim of applying personal selling, inhibiting and supporting factors, and stages of personal selling PT. PGN Bekasi Area in attracting the interest of household customers. The theories used in this research are marketing communication theory, marketing communication mix, personal selling and buying interest, where this research uses descriptive methods with qualitative research and data collection techniques using structured interviews, observation and data triangulation. When the data obtained has been collected, it is then analyzed by reducing the data, presenting it, and verifying or checking again. From the research stages carried out, the results of the research can be seen that the application of personal selling carried out by PT. PGN Area Bekasi in attracting customer interest starts from approaching areas that have natural gas pipeline infrastructure, making it available to local regional heads (RW) to socialize natural gas, then carry out personal selling which is packaged in a natural gas socialization. Natural gas socialization stages include approach, presentation, overcoming objections, closing the sale and follow-up. The factors that can attract customer interest include product quality factors, brand factors, packaging factors, price factors, product availability factors and promotional factors.      

Indonesian people are increasingly creative and innovative in making new recipes to add to their daily food needs, besides that they are also creative in making snacks typical of their region. Currently, according to young people and parents, snacks are much loved, besides that with a distinctive taste from the West Java region in the city of Bandung which is familiar to be heard or felt by people who mostly like snacks with a spicy taste, namely "Seblak". The business being run certainly requires a way to attract customers to come and try it, therefore it is necessary to hold consistent marketing, marketing is carried out by promotional activities which is one of the important ways to compete not based on price but taste quality. The results of observations that I have made meeting directly with seblak owners mention the problems faced by the lack of understanding of the management and business planning needed, especially in terms of marketing, which currently requires the use of technology in its implementation. MSME empowerment requires more comprehensive and systematic planning that is able to facilitate MSMEs in solving the problems they face. As well as readiness in the use of technology such as promotional activities that are not only carried out through automatic whatsapp with a limited range of buyers, followed by promotions carried out through social media such as Instagram and Facebook because they are social media that are used more frequently so that the sales market is also wider, and currently in the age of all technology we can also take advantage of technology to do business by selling products in marketplaces such as gofood, gojek, grab etc.. That way, increasing the empowerment of MSMEs is increasingly developing from various sides.    

Murabahah financing is one of the most popular types of financing for customers who do not escape the role of the account officer in the analysis of determining the feasibility of applying for murabahah financing. There are differences in the total number of customers who apply for murabahah financing and the total realization of murabahah financing, in that customers who apply for murabahah financing are not always accepted by the account officer. Financing was rejected because there were customers who did not meet the eligibility assessment on character, capacity and collateral. If the feasibility assessment in several aspects is not fulfilled, the customer is deemed unfit to be provided with financing.This research aims to determine the role of account officers in determining the feasibility of applying for murabahah financing at BPRS Metro Madani KC Unit II Tulang Bawang. This type of research is field research, while the nature of the research is descriptive qualitative. Data collection techniques through interviews and documentation. After the data was obtained, the data was analyzed using inductive thinking methods.The research results show that account officers play a role in managing accounts, managing products, managing financing, managing sales and managing profitability. And the account officer has carried out his role well in determining the feasibility of applying for murabahah financing in accordance with theory, namely using 5C analysis, although in terms of character, capacity and economic conditions in practice it has not been carried out optimally.

The aim of this research is to discuss innovation in marketing management of village Micro, Small and Medium Enterprises through social customer relationship management (SCRM), digitalization and technological guidance assistance. The method used is a systematic literature review method. Systematic literature reviews are used for the process of identifying, evaluating and interpreting research results relevant to research objectives that include research questions, topic areas and related phenomena. One of the main reasons for conducting qualitative research is because the research is exploratory in nature. Based on the discussion above, it can be concluded that social customer relationship management is defined as a business philosophy and strategy, supported by technology platforms, business rules, processes and social characteristics, which are designed to involve customers in collaborative conversations to deliver mutually beneficial value in a trusted and transparent business environment. Micro, small and medium enterprises need to maintain good relationships with customers and increase their loyalty through knowledge and fulfilling customer needs quickly and precisely. One of the keys for micro, small and medium enterprises to survive in today's competitive business world is through business digitalization, where micro, small and medium enterprises can take advantage of this to develop business performance. Government policy in the form of technical guidance training in the form of training for micro, small and medium enterprises is expected to strengthen the relationship between entrepreneurial marketing and marketing performance.

The information systems currently used by PT Media Print need to be evaluated to ensure that they remain relevant, efficient and secure. In the competitive print media industry, it is important for companies to ensure that their information systems support business processes well and provide high-quality service to customers. This audit aims to ensure that the information system functions properly, protects sensitive information, and meets organizational goals. By using an information system audit, it is hoped that it can help identify areas where improvements or improvements are needed to improve service quality and control existing security in information systems, including access management, data encryption, user activity monitoring, and data protection measures. From the research carried out, the final result was obtained, namely DSS03 (Manage Service Requests and Incidents) showing the overall level of capability in the DSS03 sub-process and the average results for the DSS03 IT Process itself are shown in table 3 process capability domain DSS03 manage operations.

This research aims to examine what factors influence the level of customer loyalty of GeraiHALO Telkomsel Wonosobo, Central Java. The population in this study are customers who have subscribed or are currently subscribing to Telkomsel Kartu HALO, simPATI and AS product services, having subscribed for at least six months. Determining the sample in this research used the probability sampling method. This analysis uses the Importance Performance Analysis (IPA) method which is used to determine the level of importance and perception (expectations) of the Marketing Mix towards customer satisfaction implemented by the company. The results of the IPA analysis show that the dominant factors influencing customer loyalty are product quality, price, distribution variables. and promotion variables in this research are quite good in explaining customer perceptions. The author's advice to companies is that companies create products that are superior in quality, and always maintain product quality, namely by always innovating products that are tailored to customer desires for the product. Apart from that, companies must always pay attention to customer complaints by minimizing customer complaints.

Mobile banking is a service provided by banks that allows customers to conduct various types of service transactions anytime and anywhere through smartphone devices. This service is not only utilized by customers at large, but UIN students have also utilized the service in making single tuition payments. However, there are still many students who have not utilized the convenience of this service. The purpose of this study was to determine the effect of the effectiveness and instruments of using mobile banking on customer satisfaction. This research uses a quantitative approach.

Customer satisfaction is a crucial factor in maintaining and enhancing competitiveness in the construction industry. This study aims to explore the influence of material quality and building design on customer satisfaction at CV Tiga Bunga. A quantitative method was employed, collecting data through questionnaires from 50 customers who have used CV Tiga Bunga's services. Data were analyzed using descriptive analysis, pearson correlation, and multiple linear regression. The results indicate that material quality (MQ) and building design (BD) have a significant positive correlation with customer satisfaction (CS). Regression analysis shows that both material quality and building design jointly significantly influence customer satisfaction, with building design exerting a stronger impact. These findings contribute significantly to practitioners and managers at CV Tiga Bunga in enhancing quality management and design strategies to improve customer satisfaction.  

The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.  

The formulation of the problem in this research is: Does the quality of bank service influence the customer's decision to choose IB Fajar Mudharabah Savings at PT. BPRS Fajar Sejahtera Bali? This type of research is quantitative research and data collection methods by distributing questionnaires and documentation. The research subjects used a population of 2,764 customers and a sample of 30 customers. The analysis in this research uses IBM SPSS 25. The results of this research show there is an influence between service quality on the customer's decision to choose where t count > t table is 3.549 > 1.695. There is an influence of service quality on customers' decisions to choose IB Fajar Mudharabah Savings at PT. BPRS Fajar Sejahtera Bali.