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In the rapidly evolving digital era, digital marketing strategies are crucial for the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). This study focuses on the implementation of digital marketing strategies for promoting MSME honey products from Wana Apis in Wonotirto Village, Temanggung Regency. The research employs a qualitative descriptive method through observation, interviews, and document analysis. The findings indicate that utilizing social media, websites, SEO optimization, email marketing, and collaborations with influencers significantly enhance product visibility and sales. Additionally, mentoring MSME actors in product branding, such as logo design and packaging renewal, strengthens product identity in the digital marketplace. By adopting the right strategies, MSME Wana Apis Honey has the potential to compete in an increasingly competitive market and achieve sustainable business growth.

This community service activity aims to examine the role of business law on Micro, Small, and Medium Enterprises (MSMEs) in improving the economy in Banjarmasin City. The background of this community service is based on the importance of the role of business law in providing protection and support for MSMEs, which are the backbone of the local economy. The results of the study show that the effective application of business law can improve the competitiveness and sustainability of MSME businesses, as well as encourage economic growth in Banjarmasin City.  

Micro, small, and medium enterprises (MSMEs) have an important role in the Indonesian economy, but many business actors still face challenges in systematic and transparent financial records. The Pituin Coffee House, as one of the MSMEs in the culinary sector, faces obstacles in managing bookkeeping effectively. Therefore, digital financial bookkeeping training and assistance are carried out using the YouTap POS application to improve the efficiency and accuracy of financial records. The methods used in this activity include training sessions, hands-on practice, and intensive mentoring to ensure optimal understanding and implementation. The results of this program show that the use of the YouTap POS application is able to improve financial management skills, make it easier to monitor transactions, and support better business decision-making. With the digitization of bookkeeping, it is hoped that MSMEs such as The Pituin Coffee House can be more developed and competitive in the digital era.

This training aims to serve the community to provide an understanding to grocery store entrepreneurs about the importance of recording or bookkeeping of their activities and business progress, and to introduce the BukuWarung application to grocery store entrepreneurs in Marga Bakti Village. The problem found was their lack of knowledge and understanding of accounting, especially recording and bookkeeping to the preparation of financial reports. Their previous understanding that recording and bookkeeping were difficult, troublesome, and time-consuming became an obstacle to learning accounting. In the era of IT-based technology and the Internet of Things (IoT), the use of BukuWarung-based technology that can be accessed anywhere has become a basic human need. The BukuWarung-based bookkeeping application can be used as a tool for recording the flow of money in and out that can be used easily and applicatively for business actors, both small and medium.

Micro, small and medium-sized enterprises (MSMEs) have the potential to generate new jobs, offer diverse economic services to society, and contribute to accelerating national growth and stability. Of course, MSMEs are a very important sector of the national economy that can affect the lives of people in general.One of the objectives of this research is to find solutions to the problems found in the business information system of Dim Sumeya MSMEs in Pangandaran. Furthermore, data collection techniques are applied through observation and interview stages. This study was carried out by applying descriptive qualitative techniques which include analysis, summary of phenomena, as well as direct depiction of phenomena from data obtained through observations and interviews. The study collected information through interviews with the owner of Dim Sumeya. The results indicated that Dim Sumeya has not maximised its digital financial transaction recording and still does it manually. As a result, the author recommends the use of the BukuWarung application. Through this application, Dim Sumeya can support their micro, small, and medium enterprises (MSMEs) in the management of the financial system, thus minimising the risks associated with using the application.

The issuance of Minister of Trade Regulation Number 31 of 2023 concerning Business Licensing, Advertising, Guidance, and Supervision of Business Actors in Electronic Commerce is the Indonesian government's effort to regulate digital trading activities, including those conducted through social commerce platforms like TikTok Shop. This regulation aims to create a balanced trade ecosystem, ensure fair competition, and protect micro, small, and medium enterprises (MSMEs) in the midst of rapid technological advancements. However, the implementation of this regulation also raises challenges, particularly for MSME actors who rely on social commerce platforms as a marketplace. This paper aims to analyze the impact of the regulation on TikTok Shop and its implications for MSME development in Indonesia. The analysis is conducted by examining the content of the regulation and its effects on various stakeholders in the e-commerce ecosystem.

The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.

The contribution of artisans to the enhancement of the economy in Indonesia, particularly within the home industry sector of small and medium enterprises (SMEs) located in the "Macakal" creative industry center, is of paramount significance for the economic advancement of the community in Lebak Banten Regency. The "Macakal" creative industry produces various products, including woven wallets, synthetic leather wallets, laptop bags, small wallets, and agenda covers. The traditional woven fabric of Banten, which is not widely known by the public, is used as the main material for making wallets and other products at this SME "Macakal." In the development of this home industry, the entrepreneurs encounter difficulties in the form of business capital and also a lack of consumer interest post-COVID-19. The stakeholders in the home industry, known as "Macakal," acknowledge the support provided by the local government in terms of business capital. Additionally, they emphasize the importance of organizing exhibitions and programs aimed at promoting the home industry within Lebak Regency. The solution offered in this assistance is the introduction of products from the "Macakal" home industry center through social media and also through the mass media, as well as local government providing business capital assistance so that entrepreneurs can develop their businesses again. The outcome of this PKM initiative is that the home industry entrepreneurs known as "Macakal" are now able to promote their products via social media and comprehensive internet marketing strategies. This advancement has facilitated an expansion of their market reach and contributed to the enhancement of the economic conditions of small and medium-sized enterprises (SMEs)

This community service aims to enhance the product branding quality of Bandung-style grilled bread and iced tea micro, small, and medium enterprises (MSMEs) to sustain their entrepreneurship. To remain competitive in today's increasingly advanced business world, these MSMEs need to implement AI-based digital marketing. The implementation of this service is carried out using methods that include direct face-to-face observation or interviews, training on utilizing AI-based digital marketing, and finally, evaluation of the results. This training is designed to help MSMEs understand the importance of improving product branding quality to expand their market share. In this digital era, the utilization of digital technology has become crucial for MSMEs to increase the efficiency of their operations. The results of the activities conducted have shown an increased understanding among MSMEs regarding the importance of utilizing digital technology, especially the use of AI to enhance their product branding. This activity is expected to help MSMEs improve their competitiveness, expand market access, and strengthen business sustainability in the digital era, enabling them to maintain their businesses and continue to grow further.

The Covid-19 pandemic has significantly impacted the income of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, prompting business actors to adapt through innovation, particularly in  product variations. This study aims to enhance the marketability of "Nadhira" Tempe Chips products through strategies of adding flavor variations. The methods employed include interviews, discussions, and hands-on practices in product processing. The results indicate that the implementation of attractive lthe addition of flavor variations can enhance product appeal and increase sales turnover. Business actors also demonstrated a better understanding of the importance of product innovation. The implications of this research highlight the necessity for continuous innovation and market research to maintain product relevance amid changing consumer preferences, as well as providing insights for other MSMEs in  similar challenges in the future.

This study aims to analyze the implementation of the accounting system at Mie Baso Akung, which is part of the Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The main focus of this report is to explain the accounting system in the cash sales, purchasing, inventory, and payroll and wages sections. In its work, the author uses qualitative methods through interview techniques and also observation. Based on the results of the study, it was found that most of the processes are still carried out manually by the owner who does not comply with the proper procedures. This indicates the need for the implementation of a more structured system to improve operational efficiency. In addition, this study also identified obstacles in inventory management, which is very important to maintain the availability of raw materials and production efficiency. Therefore, Mie Baso Akung needs to implement a more detailed accounting information system and better internal control in order to improve operational efficiency that can help Mie Baso Akung in managing its finances and operations more effectively.

In the era of globalization and intense business competition, the quality of products and services is crucial for competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs) like Angkringan, a traditional culinary business in Indonesia. The article explores Total Quality Management (TQM) as a strategy for these businesses to enhance operational efficiency, reduce waste, and improve customer satisfaction. The study involved direct interviews with the owner of Angkringan D’Amerta to analyze TQM application covering quality control procedures, customer satisfaction, and continuous improvement. Results indicated a deeper understanding of customer preferences and the importance of maintaining quality standards through the training of staff and development of operational procedures. The findings suggest that effective quality management can significantly enhance business performance and customer engagement in the digital era. The paper advocates for routine training, implementation of standard operating procedures, and regular quality assessments to ensure consistent service and product quality.

The creation of social media profiles for Micro, Small, and Medium Enterprises (MSME) Fresh Milk in Balunganyar Village is an essential strategy for enhancing competitiveness and market reach in the digital era. This MSME relied solely on limited traditional promotion methods; however, by establishing a presence on platforms such as Instagram and Facebook, Fresh Milk has successfully expanded its consumer reach and increased sales. Social media also facilitates direct interaction with customers, thereby enhancing trust and consumer loyalty. Challenges such as limited knowledge of digital marketing strategies and intense competition still need to be addressed. The aim of this research is to improve the social media profile of the fresh milk MSME to attract consumer attention and boost sales. The method used is Asset-Based Community Development (ABCD), focusing on identifying the assets owned by the MSME and empowering the community through training. With guidance from students of UNSURI, the Fresh Milk business owners received training on effective social media management, including branding, content creation, and utilizing customer feedback for product development. In the long term, this program is expected not only to increase sales but also to strengthen brand awareness and inspire other MSME in Balunganyar Village to adopt digital technology in their marketing strategies. The results of the program indicate that social media is a highly effective tool for the development of MSMS today.

Bankruptcy is one of the main threats to business sustainability, especially for micro, small, and medium enterprises (MSMEs). This article explores the importance of financial planning, accurate record-keeping, and cash flow management strategies to mitigate bankruptcy risks, focusing on a case study of Rumah Makan Fajar Jeumpa. The findings reveal that irregular transaction recording, ineffective cash flow management, and the absence of structured financial strategies are key factors contributing to financial vulnerability. By implementing simple financial record-keeping systems, creating budget projections, and diversifying income sources, MSMEs can enhance operational stability and reduce financial risks. These findings emphasize that comprehensive financial planning, supported by adequate financial literacy, is crucial in ensuring business sustainability and fostering MSME growth.

This study aims to analyze the implementation of circular economy in Micro, Small, and Medium Enterprises (MSMEs) in the Food & Beverage (F&B) sector. The focus of the research is on the implementation of circular economy practices that include waste management, use of sustainable raw materials, environmentally friendly packaging, energy and water efficiency, and food waste reduction strategies. The research method used a descriptive quantitative approach with a research instrument in the form of a questionnaire distributed through Google Form.

Tanjung Laut Village, Tanjung Batu Sub-district, is a village where most of the population are Micro Small Medium Enterprise (MSME) craftsmen. The main problem faced by MSME in Tanjung Laut Village is limited knowledge about financial records. This socialisation aimed to improve the ability to record business finances and increase awareness that financial reports are very important for songket craftsmen in Tanjung Laut Village in developing their businesses. The methods used in this programme were observation, interviews and socialisation of simple financial records. The results of this activity are very useful for songket craftsmen in Tanjung Laut Village in understanding and doing simple financial records correctly, and starting to be interested in doing financial records

This community service activity aims to improve the financial management ability of Micro, Small, and Medium Enterprises (MSMEs) chips in Tunggulsari Village, Brangsong District, Kendal, Central Java. Given the limited access to technology, the mentoring approach is carried out flexibly, combining manual and digital methods. Training focuses on using notebooks, simple tables, and calculators. For MSMEs that have access to smartphones, training is given on using simple financial recording applications. The activity results showed a significant improvement in the ability of MSMEs to record transactions and understand simple financial statements. Despite the obstacles to access to technology, this activity has succeeded in increasing financial capacity with an adaptive approach. Thus, it is hoped that MSMEs in Tunggulsari Village can make better business decisions and improve the competitiveness of MSME chips.

The growth of the coffee shop business in Indonesia has increased very rapidly. The growth of the coffee shop business does not only occur in big cities, but has also penetrated into small cities, one of which is Serang City. The proliferation of coffee shops in Serang City requires business people to implement effective marketing communications to achieve business goals. This research analyzes the marketing communication strategies implemented by three coffee shops in Serang City, namely Kalanoia Coffee, Aish Coffee Serang City, in attracting consumer buying interest. Using a qualitative approach and descriptive method, data was collected through interviews, observation, and documentation, then analyzed with the 7P Marketing Mix concept (Product, Price, Place, Promotion, People, Process, Physical Evidence). The results showed that the three coffee shops carried out marketing communication strategies in attracting consumer buying interest. The strategy is carried out through social media as a promotional medium, providing various promo programs to attract buying interest, and collaboration with influencers to expand market reach. Although each applies a different approach according to their characteristics and target market. All three have their own uniqueness that can differentiate them from competitors.

Currently, the need for office buildings in the city of Surabaya is increasing along with the development of the economy in the city of Surabaya. PT X plans to contribute to meeting these needs, namely by building an office building in the city of Surabaya. This research was designed to calculate and determine the estimated magnitude of the impact of noise levels resulting from PT X's operational activities. Based on the calculation of the estimated magnitude of the impact, it is known that the noise level at the activity location without any activity is 52.4 dB(A) with a medium environmental quality value category (scale 3) and with operational activities producing a noise level of 67.64 dB(A). with the environmental quality value category being very bad (scale 1), so that the difference in environmental quality value between the noise level with activities and the noise level without activities is 2 (Medium Negative). Meanwhile, the noise level in settlements around the activity location without any activity is 47.8 dB(A) with a medium environmental quality value category (scale 4) and with operational activities producing a noise level of 54.66 dB(A) with the category The environmental quality value is medium (scale 3), so the difference in environmental quality value between the noise level with activities and the noise level without activities is 1 (Small Negative).

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia's economy, but often find it difficult to adapt to the demands of marketing in the digital era. This community service aims to increase the marketing effectiveness of Draw Coffee MSMEs, a "ready-to-eat coffee" business based in Jakarta, by applying The Integrated Marketing Communications (IMC) concept. Its main goals include increasing brand awareness, expanding market reach, and building customer loyalty through a combination of digital and traditional marketing channels. The program uses methods such as SWOT analysis, market trend evaluation, and IMC strategies involving social media, digital marketing, and sales promotion. Over the course of three months, the program resulted in an 18% increase in sales, a 30% growth in social media engagement, and a 15% increase in new customers. Despite its success, challenges such as fierce market competition and the need for product diversification are still areas that need to be further developed.