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The rapid development of technology where almost everything is digital has a huge impact in the business world. One example is in the fashion industry, starting from technology that supports the process of making a fashion product, forming a product brand image, to marketing its products because of the flow of information and communication that can reach very widely in an easy and fast way without being limited by space and time through the internet, be it social media, e-commerce, etc. The author is interested in conducting research on the influence of promotion and product quality on purchasing decisions for Aerostreet products in North Kedoya. This study used quantitative research methods with a sample of 347 respondents. The results of this study show respondents strongly agree that promotion and product quality get a good value, evidenced by the positive influence on promotion and product quality on purchasing decisions in the results of this study. The conclusion of this study is that partial and simultaneous promotion and product quality have a positive and significant effect on the purchase decision of Aerostreet products in North Kedoya. This study has limited research on the place and variables used in the study.

This study aims to determine the influence of marketing mix on purchasing decisions. This research took the object of CV Zam Zam Candimulyo jombang. The type of research used is quantitative research, the population in this study is customers who buy or order hijab at CV Zam Zam Candimulyo jombang which ranges from 150 people per month with a sample of 60 people. The results showed (1) the influence of the product has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyojombang (2) the influence of  price has a partial effect on the decision to purchase hijab on CV Zam Zam Candimulyo jombang (3) the influence of place has a partial influence on the decision to buy hijab on CV Zam Zam Candimulyo Jombang (4) the influence of promotion has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang (5) the influence of the marketing mix has a simultaneous and significant influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang.

This study was conducted to examine the effect of price, product quality, word of mouth (WOM) or consumer testimonials on purchasing decisions. The population in this study was the general public of Brebes Regency using Slovin formula obtained a total sample of 75 respondents. In this study, the technique used in data collection is the Probability sampling technique with sampling using simple random sampling techniques. This type of research is descriptive quantitative. The analysis methods used are descriptive statistics, validity tests, reality tests, classical assumption tests consisting of normality tests, multicolonicity tests, heteroscedasticity tests, and hypothesis tests consisting of T tests, F tests, voefficient of determination tests (R2), and multiple linear regression analysis. Based on the results of partial research, it can be concluded that: 1). Price has a positive and significant effect with the value of t calculated > t table, which is 2.067 > 0.227 and the value of sig. < 0.05 which is 0.042 < 0.05. 2). Product Quality has a positive and significant effect with the t-value of the table t-count > of the table, which is 4.354 > 0.227 and the sig value. < 0.05 which is 0.00 < 0.05. 3). Word of Mouth (WOM) has a positive and significant effect with the t-value of the table t-count > which is 2.238 > 0.227 and the value of sig. 0.028 < 0.05. The results of the study simultaneously with the F test stated that the variables price, product causality, and word of mouth (WOM) had a positive and significant effect with the value of f calculated > f table which is 7.158 > 2.50 and the value of sig. < 0.05 which is 0.00.    

Multipurpose financing is comprehensive financing where this financing is very much needed by the community where the financing is a consumer financing facility based on a Murabahah contract or multi-service ijarah contract for the purpose of purchasing halal goods and services obtained according to sharia, usually such as building materials, for house renovations, motorbike ownership. , education costs, and home equipment. This research aims to find out a procedure for having multipurpose IB Muamalat financing and to find out the steps taken to minimize the risk of customers defaulting on Muamalat financing. This research aims to describe several things, which include procedures for providing Multipurpose financing, problems in providing Multipurpose financing, and solutions to problems that occur in Multipurpose financing (PMG) at PT. Bank SUMUT Syariah Medan Katamso Branch Office. This research uses a descriptive method. The data source used is secondary data. The type of data used is qualitative data with the documentation used is a flowchart of procedures for granting Multipurpose Credit, and direct interviews by holding questions and answers to the head of the marketing division at PT. Bank SUMUT Syariah Katamso Branch Office. Based on the results of the analysis from this research, it can be seen that the procedure for providing Multipurpose Financing to PT. Bank SUMUT Syariah Medan Katamso branch office goes through several stages that have been determined by the bank. The stages in granting Multipurpose Credit are application/submission of financing, investigation and analysis of financing, financing decisions, rejection and approval of financing, binding of collateral and realization of financing

Amanah Sentosa Tegal is a small company engaged in the distribution sector which provides snack food products. The aim of this research is to determine the influence of price, product quality and product diversity on purchasing decisions for CV Amanah Sentosa Tegal. The approach used in this research is an associative approach. The research population is infinite with a purposive sampling technique, so that a sample of 500 shops is taken. Data analysis techniques in this research use instrumental tests including validity and reliability, classical assumption tests including normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, t test, F test, and determination test. data processing using the software program SPSS (statistical package for the social scienceb) 0.25 for windows. This is evidenced by the tcount value of 0.2646 > ttable of 0.1991 with a significance value of 0.040 <0.05. Partially, product quality variables influence purchasing decisions at CV Amanah Sentosa Tegal. This is evidenced by the tcount value of 2.086 < ttable of 0.1991 with a significance value of 0.035 > 0.05. And product diversity variables affect purchasing decisions at CV Amanah Sentosa Tegal. This is evidenced by the tcount value of 2.975 < ttable of 0.1991 with a significance value of 0.004 > 0.05. and the price variable is the most dominant variable y. This is evidenced by the Fcount value of 39.450 > Ftable of 2.49.

This research aims to determine the influence of halal literacy and price levels on purchasing decisions for skincare products. The method used in this research is a quantitative research method. The data collection technique is carried out by filling out a questionnaire. The sample used was 96 respondents where the sample was taken using non-probability sampling techniques. Based on the results of the research that has been carried out, it can be concluded that the results of the research show that there is a simultaneous influence between the level of halal literacy and the price level on purchasing decisions with Fcount of 26.435, this value is greater than Ftable, namely 3,09 with a significance of 0.000. The determination test shows how much influence the halal literacy variables and price levels have on purchasing decisions, an R square value of 0.326 or 100 x 0.326 = 32.6% is obtained. So the contribution of halal literacy and price levels is 32.6% while the remainder (100% - 32.6% = 67%) is influenced by other factors.

This research was conducted on Tehbotol Sosro consumers in the city of Cimahi. The purpose of this study is to determine how much the influence of brand image and brand awareness on purchasing decisions both partially and simultaneously. The research methods to be used in this study are discriptive and associative methods. In this study, the unit of analysis is individuals, namely consumers of Tehbotol Sosro in the city of Cimahi. The sample in this study was 97 respondents. Sampling with certain considerations or criteria is a sampling technique used in this study. The analysis method uses multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. Based on the results of the study shows that there is an influence both partially and simultaneously on exogenous variables (brand image and brand awareness) on endogenous variables (purchase decisions).    

This research is about the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The aim of this research is to determine and analyze the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The urgency of this research is seen from consumers who determine purchasing decisions. The population in this study was Pasarbatang Subdistrict with 100 respondents using the Solvin formula. The technique used in sampling is non-probability sampling with a purposive sampling method. This type of research is quantitative. The data collection method uses questionnaires. The results of the research can be concluded that price wardah partially does not have a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. For the Emina brand, price has no significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has a positive effect on purchasing decisions. Meanwhile, for the Viva brand, price does not have a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has an influence on purchasing decisions. Meanwhile, in simultaneous testing the three brands had a significant effect. The suggestion in this research is that Wardah, Emina and Viva companies should always pay attention to product prices before marketing their products.

This research aims to determine the influence of Celebrity Endorser and Brand Image on Purchase Decisions for Scarlett Whitening Products among Students at the Faculty of Economics and Business, Makassar State University. The sample used was 100 students from the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature studies. Data analysis techniques consist of validity tests, reliability tests, classic assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear analysis tests, hypothesis tests, determinant coefficient tests. The results of this research show that the Celebrity Endorser and Brand Image variables have a positive and significant influence on purchasing decisions. The variable that most dominantly influences purchasing decisions is the Celebrity Endorser variable and the one that has the least influence is the Brand Image variable. The dependent variable for purchasing decisions can be explained by the Celebrity Endorser variable and the remaining Brand Image is explained by other variables that were not examined in this research.

Researched analyzes the effect of product, price, and location has a positive and significant effect on purchasing decisions using non-probability sampling techniques, purposive sample methods, research designs namely verification and descriptive methods. The analysis used is multiple linear regression analysis. As for the research results product, price, and location simultaneously and partially have a positive & significant effect on purchasing decisions.  

Competition in the laptop industry today is getting tougher. Each of these laptop manufacturers creates laptop products that have good quality, to be able to have a competitive advantage in the laptop industry. This study aims to explain the influence of brand image, price, and product quality in influencing purchasing decisions from ASUS brand laptops and which ones have the greatest influence on purchasing decisions on ASUS brand laptops. Brand image is a requirement of a strong brand. So if the manufacturer creates a brand image, that image will be difficult to erase from the memory of consumers. In creating a brand image, manufacturers must slowly and carefully so that the brand image they create can attract and make consumers always remember the brand.

This study aims to determine the effect of product quality and lifestyle on purchasing decisions for iPhone smartphones through purchase intention as an intervening variable. The sample used was 85 students of the Faculty of Economics and Business, Makassar State University who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaires, interviews and literature studies. The data analysis technique consists of Outer Model (Measurement Model) which consists of Convergent Validity, Discriminant Validity and Composite Reliability, then Structural Model (Inner Model) and Hypothesis Test. Based on the results showed that the product quality variable has a positive and significant effect on purchasing decisions with a parameter coefficient of 0.192, a t-count value of 2.030, and a p-value of 0.043 <0.05. Lifestyle variables have a positive and significant effect on purchasing decisions with a parameter coefficient of 0.338, t-count value of 3.353 and p-value is 0.001 <0.05. product quality has a positive but insignificant effect on purchase intention with a parameter coefficient of 0.129, t-count value of 1.142 and p-value is 0.254>0.05. Lifestyle has a positive and significant effect on buying interest with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000 <0.05. buying interest has a significant effect on purchasing decisions with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000<0.05.

Very tight competition in the culinary world makes entrepreneurs have to think about what consumers want, including looking at the variety of menus, prices, and locations. The researcher chose Yamyam Restaurant based on several considerations. The purpose of this research is to explain the effect of menu diversity, price, and location partially and simultaneously on purchasing decisions at Yamyam. The research uses quantitative methods. The population taken was 1,277 consumers using Non Probability techniques. The Slovin formula was used for the sample obtained which was 93 respondents. Data processing was conducted with the SPSS program. The results of this study show that menu diversity, prices, and locations have a significant simultaneous effect on purchasing decisions at Yamyam.

The purpose of this study was to determine and analyze the use of influencer services, Instagram promotion media and product quality which have a significant influence on online product purchasing decisions. This type of research is quantitative research with research methods in the form of data collection using a questionnaire. The data analysis model used is multiple linear regression analysis. The sample was selected by purposive sampling. The sample amounted to 100 respondents, using multiple linear regression analysis.The regression test results show that 72.30% of the factors of buying decisions can be explained by brands, price discounts and salespeople, while the remaining 27.70% is explained by other factors not examined in this study. While the results of the F test show that simultaneously the Influencer Service Usage, Instagram Promotion Media and Product Quality simultaneously have a positive and significant effect on buying decisions with the results of the analysis namely Fcount (87,016)> Ftable (2,700). The t test results show that the influencer service use variable shows the results of the tcount,¬ (0.060) and the Instagram Promotion Media variable shows the results of the analysis of tcount (3.727) while the product quality variable is 6.620 where the t table is (1.98498) then partially the Instagram promo media variable and product quality that has a positive and significant influence on online product purchasing decisions at Bittersweet by Najla The influencer service variable does not have a positive and significant effect on online product purchasing decisions at Bittersweet by Najla. The dominant variable affecting online product purchasing decisions at Bittersweet by Najla is Product Quality.    

This research is entitled the influence of product quality and price of realme brand smartphones on purchasing decisions (studies in Batuliang sub-district, Central Lombok district). The aim is to determine the effect of product quality and price on purchasing decisions. The type of research used is quantitative with an associative approach. The data collection method used is the purposive sampling. The population and respondents in the study were 60 people in Batukliang District, Central Lombok Regency. The analytical tool used is Multiple Linear Regression using SPSS version 25. The results of the analysis show that: (1) the quality of Realme brand smartphone products has a positive and not significant effect on purchasing decisions (2) The price of Realme brand smartphone products has a positive and significant effect on purchasing decisions.

The development of the cosmetic industry is increasing so that companies must innovate and must provide appropriate prices and maintain the quality of their products. Price is indeed the first measuring factor that is assessed by consumers as well as for the quality of the product. This study aims to determine the Price and Quality of Lipcream Wardah Products on Purchasing Decisions partially and simultaneously. The object of this study is Wardah Lipcream Products. In this study, primary data was collected by 100 respondents buying and using Wardah Lipcream products. The sampling method in this study was non-probability sampling with accidental sampling technique. The test phase was carried out with the results of the Validity and Reliability tests stating Valid and reliable, and normality test results 0.200 , multicollinearity test tolerance values 0.700 and VIF 1.429 and heteroscedasticity test spread randomly, autocorrelation test, multiple linear analysis, t test, f test and test coefficient of determination. This study used a questionnaire instrument with the help of Google Form and valid data which was collected by 100 respondents. This test used the SPSS Version 24 tool.The results of this study indicate that the variable price and product quality have a positive effect on purchasing decisions.    

This study aims to determine the effect of promotion and price on consumer purchasing decisions at Dexalove Collection Stores. To determine the number of samples in the study, researchers used the Slovin formula, where the Slovin formula was used when calculating data in the form of a survey with the population in this study taken from consumers who shopped at the Dexalove collection in April 2023 as many as 1,816 consumers. So, it can be concluded that the sample in this study was 95 respondents with a sampling technique using purposive sampling. The test methods in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, correlation determination test, f test, and t test. The results obtained in this study showed that the f test results were sig 0.000 <0.05 and the t test results were sig (0.000 <0.05). that there is an influence of promotion and price on consumer purchasing decisions at the Dexalove Collection Store where this can be proven by the results of the data quality test, namely the value of r count is greater than r table. And the correlation value in this study shows that the relationship between the effect of promotion and price on consumer purchasing decisions at the Dexalove Collection Store concludes that the results of the degree of correlation coefficient are high.    

This study aims to test and analyze the effect of product quality and service quality on the decision to purchase futsal shoes on the Depok Topscore. The technique for determining the number of samples taken as respondents in this study was by using the Slovin formula, so it can be seen that the sample of this study was 85 respondents. The sampling method used in this study was a random sample method and data collection techniques by distributing questionnaires. Data processing in this study uses the IBM SPSS version 25 program to calculate the validity test and reliability test, classical assumption test, multiple regression test and hypothesis test. The test results show that product quality and service quality have a positive and significant impact on consumer purchasing decisions for futsal shoes on the Depok Topscore..    

This research aims to examine the effect of brand trust, product quality and word of mouth on purchasing decisions for Nescafe coffee in Ambon City, with a sample of 124 respondents who were determined using the purposive sampling method, using the research method is a quantitative method with multiple linear regression analysis and processing using the SPSS application. The results showed: (1) Brand Trust has a significant effect on purchasing decisions. (2) Product quality has a significant effect on purchasing decisions. (3) Word of mouth has a significant effect on purchasing decisions.

This study aims (1)to answer and analyze how product quality influences segmental purchasing decisions, (2)to answer and analyze how price influences segmental purchasing decisions, (3)to answer and analyze how promotion influences segmental consumer buying decisions, and (4)to answer and analyze the influence of product quality, price, and promotion on purchasing decisions simultaneously. The population of this study is customers who acquired Android mobile phones during the past six months in Surabaya in 2022 with a sample size of 150 respondents based on the incidental sampling method. Technique for gathering data that involves distributing surveys with a Likert scale. The data analysis tools are the traditional assumption tests (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, hypothesis test (t-test and f-test), and test the coefficient of determination using SPSS. The results of this study indicate that product quality has a good and substantial effect on segmental purchasing decisions, price has a good and substantial effect on segmental purchasing decisions, and promotion has a good and substantial effect on segmental purchasing decisions. Simultaneously, product quality, price, and promotion have a substantial and positive effect on purchasing decisions. Product quality, price, and promotions on Android phones have a big influence on purchasing decisions.