Pengaruh Literasi Halal, Dan Tingkat Harga Terhadap Keputusan Pembelian Produk Skincare

Bahrotul Dwi Safitri ; Ahmad Syahrizal ; Ogi Saputra
JUREKSI (Journal of Islamic Economics and Finance) 📅 2023 Vol 1, No 4 🔗 DOI: 10.59841/jureksi.v1i4.306
Abstract
This research aims to determine the influence of halal literacy and price levels on purchasing decisions for skincare products. The method used in this research is a quantitative research method. The data collection technique is carried out by filling out a questionnaire. The sample used was 96 respondents where the sample was taken using non-probability sampling techniques. Based on the results of the research that has been carried out, it can be concluded that the results of the research show that there is a simultaneous influence between the level of halal literacy and the price level on purchasing decisions with Fcount of 26.435, this value is greater than Ftable, namely 3,09 with a significance of 0.000. The determination test shows how much influence the halal literacy variables and price levels have on purchasing decisions, an R square value of 0.326 or 100 x 0.326 = 32.6% is obtained. So the contribution of halal literacy and price levels is 32.6% while the remainder (100% - 32.6% = 67%) is influenced by other factors.
Keywords
Literacy; Price; Product Purchase Decisions
How to Cite

Bahrotul Dwi Safitri, et al. (2023). Pengaruh Literasi Halal, Dan Tingkat Harga Terhadap Keputusan Pembelian Produk Skincare . JUREKSI (Journal of Islamic Economics and Finance), 1(4). https://doi.org/10.59841/jureksi.v1i4.306

Bahrotul Dwi Safitri; Ahmad Syahrizal; Ogi Saputra, "Pengaruh Literasi Halal, Dan Tingkat Harga Terhadap Keputusan Pembelian Produk Skincare ," JUREKSI (Journal of Islamic Economics and Finance), vol. 1, no. 4, 2023.

Bahrotul Dwi Safitri; Ahmad Syahrizal; Ogi Saputra. "Pengaruh Literasi Halal, Dan Tingkat Harga Terhadap Keputusan Pembelian Produk Skincare ." JUREKSI (Journal of Islamic Economics and Finance), vol. 1, no. 4, 2023.

Bahrotul Dwi Safitri; Ahmad Syahrizal; Ogi Saputra. "Pengaruh Literasi Halal, Dan Tingkat Harga Terhadap Keputusan Pembelian Produk Skincare ." JUREKSI (Journal of Islamic Economics and Finance) 1, no. 4 (2023).

Bahrotul Dwi Safitri, et al. (2023) 'Pengaruh Literasi Halal, Dan Tingkat Harga Terhadap Keputusan Pembelian Produk Skincare ', JUREKSI (Journal of Islamic Economics and Finance), 1(4). doi: 10.59841/jureksi.v1i4.306.

Bahrotul Dwi Safitri; Ahmad Syahrizal; Ogi Saputra. Pengaruh Literasi Halal, Dan Tingkat Harga Terhadap Keputusan Pembelian Produk Skincare . JUREKSI (Journal of Islamic Economics and Finance). 2023;1(4).

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