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This research examines the consumptive style of Gen Z through TikTok Shop in purchasing fashion products, especially clothes. The background of the research focuses on the dominance of social media that influences the consumption patterns of the younger generation. The research uses a phenomenological approach to understand students' experiences in shopping at TikTok Shop. Data collection techniques include observation and in-depth interviews. The results show that TikTok Shop utilizes personalization algorithms, creative video content, and massive promotions to attract the attention of Gen Z. Purchasing decisions are often influenced by trends, influencer recommendations, and discounts that create a FOMO (Fear of Missing Out) effect. While offering convenience and an interactive shopping experience, this impulsive consumption pattern poses the risk of product quality disappointment and unplanned spending. The implications of this research highlight the need for consumer education to raise awareness about wise shopping. In addition, industry players are expected to design ethical and sustainable marketing strategies to support more rational consumption behavior. 

This research was conducted to determine the effect of transformational leadership and the physical work environment on the performance of PNPN employees with motivation as an intervening variable in land offices throughout West Priangan (Cianjur Regency, Sukabumi Regency and Sukabumi City). It is hoped that this research can provide input for institutions in improving the quality and quantity of Transformational Leadership, Physical Work Environment and Motivation, in order to improve employee performance. In this research, sampling was used using Simple Random Sampling by distributing questionnaires to 113 ASN employees at the West Priangan Land Office in 2024. Data from the questionnaire were analyzed using SPSS Version 27 and Lisrel 8.80 software. The results of this research state that Transformational Leadership influences Employee Performance, the Physical Work Environment influences Employee Performance, Motivation influences Employee Performance, Motivation is able to mediate the influence of Transformational Leadership on Employee Performance, as well as the Physical Work Environment, Motivation can still mediate its influence on Employee Performance.

This study examines the influence of work-life balance and compensation on employee performance, focusing on 50 part-time student employees at Suweger Indonesia in Surabaya. Respondents were selected through purposive sampling, targeting individuals balancing academic and work responsibilities. The analysis utilized the Partial Least Square (PLS) method and revealed that compensation significantly and positively influences employee performance, indicating that improved compensation boosts performance. Meanwhile, work-life balance shows a positive but statistically insignificant effect. These results highlight the dominant role of compensation in improving employee performance, complemented by the contribution of work-life balance.

This study aims to examine the consumer behavior of teenagers in pagerbarang village in using ShopeePay and analyze it from the perspective of Islamic consumption ethics. Data were collected through in-depth interviews with twenty teenagers selected using the snowball sampling technique. The results indicate that consumer behavior is influenced by discounts, promotions, transaction convenience, and social pressure. Teenagers tend to make impulsive purchases driven by emotional needs and low financial literacy. From the perspective of Islamic consumption ethics, such behavior contradicts the principles of moderation (qanâ’ah) and prohibition of extravagance (israf). Teenagers often overlook these values due to social and technological influences that facilitate easy transactions. Therefore, increasing awareness of financial literacy and religious values is crucial to fostering more prudent consumer behavior.

The rapid advancement of digital technology has unlocked new opportunities in marketing, especially through social media platforms like TikTok. This study explores the synergy between viral marketing, gimmick marketing, and influencer marketing in driving the transformation of customer behavior from passive consumers to active participants within the digital marketing ecosystem. A quantitative approach was employed, collecting data from 200 respondents actively involved in digital marketing on TikTok as resellers, dropshippers, affiliates, and co-creators. Using the Partial Least Squares method for analysis, the findings reveal that viral marketing significantly influences the transformation of customer behavior. Similarly, gimmick marketing demonstrates a direct and significant impact on this transformation. Moreover, influencer marketing serves as a mediator, amplifying the effects of both viral and gimmick marketing on transformation of customer behavior. This behavioral shift is evident in the transition of consumers from passive roles to active contributors, taking on positions such as resellers, dropshippers, affiliates, and co-creators. At the same time, sellers are evolving from traditional marketing practices to utilizing e-commerce, social media, and live streaming to reach wider audiences. By actively engaging consumers, sellers foster a collaborative ecosystem where consumers play a pivotal role in expanding the marketing framework. To sustain long-term consumer engagement in this digital marketing ecosystem, it is essential to prioritize the selection of credible and relevant influencers while providing continuous education and support for resellers, dropshippers, and affiliates. This research strengthens the theory of planned behavior and the diffusion of innovations theory, offering fresh insights into designing marketing campaigns based on the 4Ps of digital marketing (Platform, Page, Program, and Posting) to address the needs of the digital era.

This research aims to determine the effect of halal certification and price on customer satisfaction. This research uses a quantitative approach to collect data using primary data and questionnaires. Tungkal Seafood restaurant consumers are the subjects of this research. Purposive sampling technique, which was used to achieve the research objectives, collected 100 respondents. Normality, multicollinearity and heteroscedasticity tests are the multiple linear regression analysis tools used. The F test and T test are used to test the hypothesis. Results obtained from the regression equation: Y = 0.959+ 0.384(X1) + 0.395(X2) + e. The results of data analysis show that the independent variable halal certification (X1) does not partially influence customer satisfaction (Y) (T test), and the price variable (X2) influences customer satisfaction significantly. Simultaneously, the F test shows that the independent variables halal certification (X1) and price (X2) influence purchasing decisions (Y) positively and significantly. The influence of the Coefficient of Determination variable is 48.4%, the influence of Halal Certification and Price on Customer Satisfaction at Tungkal Seafood Resto, while 51.6% is determined by other variables outside the research.

This aims to find out and analyze the factors that influence impulse buying among Milopi Boutique consumers in Pontianak City. This research uses qualitative research methods with research subjects as consumers of the Milopi Shop boutique. The sampling technique is purposive sampling with data analysis techniques in this research being data reduction, display and verification. The results of this research show that there are 4 factors that influence impulsive buying: 1. Shopping Lifestyle 2. Fashion Involvement 3. Pre-Decision Stage 4. Post Decision Stage. The shopping lifestyle of Milopi Shop boutique consumers can be categorized into consumptive and hedonistic groups. This is reinforced by the high shopping interest of Milopi Shop boutique consumers with an average of 1-2x a month. Apart from that, their interest in shopping apart from the motif, style or style of good clothes is the quality of the materials used in the clothes. The biggest factor that influences Milopi Shop boutique consumers to shop is their own environment. This environment can include neighbors, friends, friends, artists and TikTok influencers who have the same taste in clothing as them. Sales and discounts also play a big role in the high level of impulsive buying at the Milopi Shop Boutique. After purchasing the goods, Milopi shop boutique consumers did not check/evaluate the goods again for fear of changing their minds.  

During the New Order government, Indonesia experienced a process of economic recovery after hyperinflation in the 1960s. A number of policies and programs during President Soeharto's leadership were actually successful in bringing Indonesia to a state of recovery, and they were even able to achieve various new achievements, which led to Indonesia being nicknamed the 'Asian Tiger'. However, as a result of the Asian Financial Crisis, Indonesia again fell into the abyss of an economic crisis (monetary crisis) in the 1990s. Finally, as a result of this incident, Indonesian reform occurred, marked by the fall of the authoritarian regime. From the ups and downs of the Indonesian economy during the New Order, this research reveals the influence of events and polemics that occurred at that time in relation to the current digital era. From what has been researched, it has been found that there are many positive influences, such as sustainability in managing the potential of economic resources better with the support of technology and also regarding the fact that there is a lack of digital infrastructure facilities which hinder the progress of economic productivity.

According to the Central Statistics Agency (BPS), the level of education and welfare in the family greatly influences the quality of human resources in Indonesia. Therefore, efforts to strengthen family functions, such as increasing parental education and social welfare programs, are key in accelerating national development. This increase in human resources includes knowledge and skills in processing agricultural products, especially rambutan fruit, crystal guava and longan into processed food products with higher selling value such as chips. Apart from that, this program also trains them in creative product packaging, marketing, bookkeeping, simple financial management, and the use of digital technology, including online learning applications and social media. With these skills, they are expected to be able to contribute to improving the family's economy, as well as opening up new business opportunities that support financial independence.

This study aims to analyze the role of social media and explore how it influences the views and understanding of religious knowledge among Muslim youth. Using a qualitative approach, the study provides a detailed exploration of adolescents' perceptions of religious content accessed through social media and its impact on their understanding of Islam. The findings indicate that social media plays a significant role in enhancing religious understanding among youth. The majority of participants access religious content through platforms such as Instagram and TikTok, with most feeling that this content helps them gain a deeper understanding of Islamic teachings. This positive influence includes increased motivation to engage in worship and improve daily behavior in accordance with religious principles. However, participants also noted challenges related to the quality of information, which is often inaccurate or superficial. Nonetheless, social media fosters a strong sense of community through interactions in discussion groups and collaboration in religious learning. The study concludes that while social media has great potential to enrich religious knowledge among youth, it is important for adolescents to select credible sources, and for parents and educators to provide guidance on the wise use of social media.

Motivation to learn is one of the key factors that influences success in the educational process. The basic concept of learning motivation includes internal and external drives that motivate individuals to achieve educational goals and improve personal abilities. Various motivation theories, such as Maslow's needs theory, Bandura's social learning theory, and Skinner's reinforcement theory, provide an understanding of how motivation works in the context of learning. Learning motivation can be divided into two main types, namely intrinsic motivation which comes from within the individual, and extrinsic motivation which is influenced by external factors such as prizes and praise. Understanding the basic concept of learning motivation is very important for educators and students to create a more effective and productive learning environment.  

Community involvement is a critical factor in achieving transparent and accountable village financial management. This study aims to assess the impact of community participation on the accountability of village financial management in Menganti District, Gresik Regency. The research utilized a questionnaire survey method. The findings reveal that most respondents were satisfied with their involvement in village financial decision-making. This involvement positively influences community perceptions of the village government’s performance. The study highlights that community participation enhances public trust in village governance and fosters more transparent and accountable financial management.

Technology companies face the dynamic challenge of improving financial performance while meeting sustainability expectations. This research aims to analyze the contribution of ESG (Environmental, social, and governance) disclosure, corporate governance, operational efficiency, and the use of AI to the financial performance of technology companies. The research method uses a quantitative approach with multiple linear regression analysis, using secondary data from annual reports of technology companies listed on the IDX during 2018–2023. The research results show that ESG disclosure positively influences a company's reputation and access to capital. Good governance increases transparency and accountability, while operational efficiency and the application of AI have proven significant in optimizing productivity and innovation. In conclusion, these four factors support each other in creating added value and competitiveness for technology companies in the global market. These findings imply the importance of an integrated strategy in managing sustainability, operational and technological aspects to achieve sustainable financial performance.

In the Digital Age, digital media—especially the internet and social media—has profoundly changed the way people communicate and interact with each other. The development of this technology has provided several benefits, including the creation of virtual communities, easy access to information, and the ability to engage in discussions. In addition, digital technology influences the way people worship and improves interpersonal relationships and communication. Although digital technology offers many advantages in terms of social interaction and access to information, it is important to monitor and ensure that digital technology is used responsibly and in a way that benefits society as a whole. This study uses a descriptive, qualitative research approach with triangulation data collection, the object of this study is social media accounts used by the community. A qualitative descriptive approach is used to analyze and interpret the content of religious media. The author can analyze the text, images, or videos in religious media to understand the messages conveyed, the representation of religion, or the communication patterns that occur. Based on the results of the study, there are advantages and disadvantages in the relationship between human life and technological advances, especially mass media. Although religious messages and public understanding are greatly enhanced by mass media, there are also disadvantages, such as the spread of misleading information. To reduce the negative impact of mass media, it is important to use it responsibly and monitor it.

This study aims to analyze the role of Islamic education in character development within the family, focusing on strategies for fostering faith, worship, and ethics in the face of the challenges of globalization and digitalization. The family, as the primary educational institution, plays a crucial role in shaping the character of children, encompassing spiritual, moral, and social development. In the modern era, external influences through social media and globalization present significant challenges to family education, particularly in maintaining faith, practicing worship, and developing noble ethics. This research employs a qualitative approach, using literature review and in-depth interviews with parents and Islamic educators. The findings indicate that the strategy for fostering faith is carried out through the teaching of religious values, such as discipline in worship, and strengthening the relationship with Allah SWT. Worship development is emphasized through the practice of congregational prayer and voluntary worship, while the formation of ethics is achieved through role modeling, positive communication, and the habitual practice of good behavior in daily life. However, families face considerable challenges in implementing these educational strategies, including the influence of foreign cultures, the misuse of technology, and the busyness of parents. Nonetheless, with the wise use of technology and consistent family-based education, the goals of character education based on faith, worship, and ethics can be achieved. This study provides recommendations for parents and educators to continue strengthening the role of the family in educating children by emphasizing the importance of Islamic values in everyday life and utilizing technology to support positive educational processes

This study focuses on analyzing the impact of Islamic financial literacy on the interest in investing in the Shariamarket. Islamic financial literacy involves a deep understanding of financial principles that comply with Islamic law, including zakat, riba, and the principle of justice in financial transactions. The growing awareness of halal and Sharia-compliant investments suggests that Islamic financial literacy can be a decisive factor in investment decisions. This study uses a quantitative method by distributing questionnaires to 200 respondents, comprising prospective investors and active investors in the Sharia capital market. The results of the study indicate that higher levels of Islamic financial literacy positively correlate with greater interest in investing in Sharia capital market instruments such as sukuk and Sharia mutual funds. These findings highlight the need for more intensive Islamic financial education programs to improve public literacy and support the development of the Sharia capital market in Indonesia. Supporting policies and innovations in Sharia investment products are also identified as crucial factors in encouraging investment interest. Thus, this study concludes that enhancing Islamic financial literacy can play a significant role in advancing the Sharia capital market and supporting a more inclusive Islamic economy. This research demonstrates that Islamic financial literacy significantly influences investment interest in the Sharia capital market. Investors with a solid understanding of Islamic financial principles such as riba (usury), zakat (almsgiving), and profit-sharing are more likely to opt for Sharia-compliant investment products like sukuk (Islamic bonds) and Sharia mutual funds. The study underscores the importance of comprehensive financial education programs and the availability of accessible information to enhance Islamic financial literacy among the public. These efforts are expected to increase participation in the Sharia capital market and support more inclusive and sustainable economic growth in Indonesia.

The purpose of this research is to see how the Literacy Warkop location influences student buyer interest at Sultan Ageng Tirtayasa University (Untirta). Factors such as comfort, accessibility and atmosphere were studied through a survey conducted by twenty students. In this current era of globalization, a coffee shop is not only a place to enjoy coffee, but also a place to interact socially and intellectually. It is hoped that the location of the literacy shop near the library or academic building will increase student accessibility and comfort. The research results show that students' buying interest is greatly influenced by the right purchase location. The buyer's desire to buy something which is influenced by internal and external factors is called buying interest. This research helps business people determine location placement methods to attract student attention. Therefore, location maintenance is very important for the success of literacy warkop in attracting student customers.

As a result of the analysis carried out, it can be concluded that the personality and professional behavior of educators at the As-Sulthon Mersam – Batang Hari Islamic Boarding School have a significant influence on the effectiveness of education at the Islamic boarding school. Warrior Personality Influences Professional Behavior The personality of educators in Islamic boarding schools, which tend to vary between extrovert and introvert, plays an important role in determining their leadership style and interactions with students and colleagues. Overall, developing the personality and professional behavior of educators must be a priority to create a conducive educational environment, improve the quality of learning, and encourage the progress of students at the As-Sulthon Mersam – Batang Hari Islamic Boarding School.

This research uses visitor satisfaction as a mediating variable to examine and ascertain how emotional marketing and destination image affect positive electronic word-of-mouth in relation to Siantar Zoo tourism. Tourists who have been to Siantar Zoo made up the study's population. There are 271 responders in the sample utilized in this investigation. A questionnaire survey is the method used in this research to gather data. Descriptive analysis and the Structural Equation Model (PLS) were used in the data analysis process. Smart-PLS version 4 was utilized for data processing in the research. According to the study's findings, tourist satisfaction was positively but marginally impacted by emotional marketing. Tourist satisfaction was positively and significantly impacted by destination image. Positive Electronic Word of Mouth was significantly and favorably impacted by emotional marketing. Positive Electronic Word of Mouth is significantly and favorably impacted by destination image. Positive Electronic Word of Mouth is positively and significantly impacted by visitor satisfaction. Positive Electronic Word of Mouth via Visitor Satisfaction is not much impacted by emotional marketing. Through visitor satisfaction, destination image significantly influences positive electronic word-of-mouth. Determination Coefficient studies show that destination image, emotional marketing, and visitor satisfaction account for 56% of positive electronic word-of-mouth.

Virgin Coconut Oil (VCO) is derived from fresh coconut meat and can be produced through various methods, including enzymatic processes. This study investigates the effect of adding papain enzyme on the antioxidant activity of VCO. The enzymatic method involves extracting coconut milk with the addition of papain obtained from young papaya. The antioxidant activity was measured using the DPPH method, while other parameters such as moisture content and free fatty acids were also evaluated.The research highlights that VCO is recognized for its health benefits and versatility in various applications. The enzymatic extraction method offers an efficient means of producing VCO while enhancing its properties. This study specifically focuses on how the incorporation of papain influences both the quality of VCO and its antioxidant capacity.In terms of methodology, the study utilized an enzymatic approach for VCO production by incorporating papain into the extraction process. The antioxidant activity was assessed using the DPPH assay, and the resulting VCO was analyzed for moisture content and free fatty acids.The results indicated that VCO produced with papain had a moisture content of 0.22% and free fatty acids of 0.76%, while VCO without enzyme addition showed a moisture content of 0.16%. The antioxidant activity was measured at 18.35 ppm for VCO with papain, compared to 13.51 ppm for pure VCO.In conclusion, the addition of papain enzyme not only accelerated the production of VCO but also enhanced its antioxidant activity, classifying both types of VCO as having strong antioxidant properties. However, it is important to note that the moisture content and free fatty acids in VCO with enzyme addition did not meet the Indonesian National Standard (SNI 7381:2008), likely due to residual water from the papaya fruit.