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This research discusses the utilization of Spotify in learning as a language teaching medium that opens up new opportunities, especially through fairy tales as a form of oral literature that is rich in cultural values. Fairy tales serve as an effective means to instill moral values, enrich vocabulary, and introduce culture to students. This combination of technology and tradition makes the learning process more interesting and relevant to the times. This study uses a qualitative method with the research subject of 5th semester students of the Indonesian Language and Literature Education Study Program. The results show that the use of Spotify not only introduces cultural wealth, but also instills character values and improves language skills in students.  

Public service reflects the state's role in fulfilling the needs of society in a fair and transparent manner. In the rapidly evolving digital era, public services in Indonesia have undergone significant transformation through the utilization of information technology. This study aims to examine strategies for improving the quality of public services in Indonesia in response to digitalization, emphasizing the importance of adapting to digital technologies to deliver more efficient, transparent, and accountable services. A qualitative descriptive approach was employed, analyzing various literature and regulations related to public services and digital transformation. The results indicate that digitalization has had a positive impact on the enhancement of public service quality, particularly in terms of accessibility, efficiency, and public participation. E-government and online service systems have proven effective in reducing bureaucracy, increasing public satisfaction, and strengthening the principles of good governance. However, challenges such as the digital divide and infrastructure readiness remain critical obstacles. Therefore, public service strategies in the digital era must involve active collaboration between the government and society, along with strengthening technological capacity and human resources. With this approach, digital transformation in public services can be more inclusive and sustainable.

Ethics play an important role in the Psychological Assessment process in the realm of Guidance and Counseling, especially in maintaining the rights and welfare of clients. This article highlights two main ethical aspects, namely protecting the confidentiality of assessment results and efforts to maintain objectivity in its implementation. This study uses a literature study approach with a descriptive-qualitative analysis method. Information was collected from various scientific references such as books, journals, and professional guidelines, then analyzed to formulate relevant ethical principles and strategies for implementing them in assessment practice. The findings show that maintaining confidentiality requires a clear understanding of client rights, information boundaries, and secure data management procedures. Meanwhile, obstacles to maintaining objectivity can be overcome through increased competence, utilization of reliable assessment tools, and supervision support. The results of this study are expected to be a reference for counselors in implementing assessments ethically and professionally.

Clean water is a basic necessity that not only affects health but also social welfare and environmental sustainability. The aim of this research is to evaluate the level of public awareness in the Tegal Sari Mandala II sub-district regarding the use of clean water for household purposes and to identify the factors that influence public awareness in the utilization of clean water in the Tegal Sari Mandala II village. This research uses a qualitative approach with a descriptive evaluative method. Data in this study were collected through interview techniques, observation, and document studies, and analyzed using thematic analysis techniques. The results of this study indicate that community awareness in the Tegal Sari Mandala II sub-district is quite good, but the availability of clean water in this area is still limited due to the scheduling of PAM water distribution, which is from 8:00 AM to 4:00 PM, making it difficult for residents to meet their clean water needs for household use.  

This community service program aims to implement the concept of Sustainable Islamic Education through the utilization of kitchen waste into ecoenzyme-based soap at Sulaimaniyah Islamic Boarding School in Waru, Surabaya. The primary issues addressed include the lack of proper organic waste management in pesantren environments, low ecological awareness, and limited entrepreneurial skills among students (santri). The program was carried out using participatory and educational approaches, involving university students, santri, teachers (ustadz), and the surrounding community. Activities included training on ecoenzyme production, natural soap making, Islamic-based environmental education, and the formation of an environmentally conscious student community. The results showed significant improvements in technical skills, environmental awareness, and social collaboration. The soap products created have the potential to be developed into a student-run micro-enterprise based on circular economy principles. This initiative not only offers an ecological solution to waste problems but also strengthens the role of pesantren in nurturing economically empowered and environmentally conscious change agents. The program is expected to serve as a transformative education model that can be replicated in other Islamic boarding schools.

The rapid digital transformation has had a significant impact on various aspects of life, while simultaneously increasing the complexity of cyber threats faced by nations, including Indonesia. As a country with a high number of internet users, Indonesia is in a vulnerable position regarding cyberattacks that could threaten national stability. This study aims to analyze Indonesia’s national security strategy in responding to cyber threats through a descriptive qualitative approach based on literature review and document analysis. The findings show that Indonesia has implemented various strategic policies, including the establishment of the National Cyber and Crypto Agency (BSSN), the enactment of regulations such as the Personal Data Protection Law, as well as the strengthening of international cooperation, human resource development, and the utilization of security technologies. However, significant challenges such as weak inter-agency coordination, low digital literacy, and limited infrastructure remain major obstacles to effective implementation. This study recommends strengthening governance, increasing institutional capacity, and involving multiple stakeholders to build a national cybersecurity system that is adaptive, inclusive, and sustainable.

The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digital marketing. One of the products that implements community marketing is Somethinc. This study aims to analyze the community marketing strategy in building brand loyalty for Somethinc on TikTok Shop. The research employs a descriptive qualitative approach. Data was collected through digital exploration and observation, supported by secondary data from official publications and literature relevant to the research topic. The findings indicate that Somethinc’s community marketing strategy on TikTok Shop has contributed to building brand loyalty. By leveraging interactive features such as live streaming, user-generated content (UGC), and collaborations with influencers, Somethinc has successfully created an engaged and active customer community. This success is reflected in the high number of followers, increased interactions, and sales data showing continuous positive growth. Community-based marketing strategies allow Somethinc to establish stronger emotional connections with consumers. Direct interactions with customers through TikTok not only enhance engagement but also encourage repeat purchases and recommendations from loyal customers. Additionally, Somethinc’s success is supported by the effective utilization of marketing trends, including the integration of marketing content with social commerce methods, enabling customers to engage in a more interactive and personalized shopping experience. This study suggests that Somethinc should continue product innovation to maintain business sustainability.

The development of information technology has had a major impact on the world of education, especially for prospective teachers and students interacting in the teaching and learning process. However, in many educational units, the utilization of educational learning technology is not fully optimal. This study serves to analyze the effect of technology-based learning media utilization on student learning outcomes at SMKN 4 Medan. This research uses a descriptive qualitative approach with data collection methods through interviews with the principal, one teacher, and three students. The interview instrument consisted of ten questions designed to explore the use, constraints, and impact of technology in the learning process. The results show that the school has provided technological facilities and encouraged teachers to utilize them, although not all teachers are able to integrate technological media to the fullest. Teachers acknowledge that digital media helps solve educational problems that occur at SMKN 4 Medan. From the students' side, technology-based learning is interesting and helps understanding, but there are still obstacles in the availability of devices and distraction of learning focus.

Mathematics education in Indonesia still faces various challenges, one of which is students’ low conceptual understanding due to predominantly conventional teaching methods. Amid the advancement of digital technology, the MathSolver application emerges as an alternative solution to assist students in understanding mathematical material through its automatic problem-solving feature and step-by-step explanations. This study aims to examine the utilization of the MathSolver application as a mathematics learning medium using a literature review approach. Data sources were obtained from relevant journals or scientific articles published between 2018 and 2024. The review findings indicate that the use of MathSolver can enhance students' conceptual understanding, support independent learning, and increase motivation to learn mathematics. However, there is also a risk of misuse, where students may rely on the application merely to obtain answers without understanding the underlying processes. Therefore, active teacher involvement is essential to guide the wise use of such applications. In conclusion, MathSolver holds significant potential as an effective and adaptive learning tool in the digital era.

The implementation of office management systems in government agencies is one of the efforts to improve administrative efficiency. This study is motivated by the importance of the effectiveness of administrative work in the modern era, especially in the Office of the Ministry of Religious Affairs of East Kutai Regency. This study aims to determine how much influence the implementation of office management systems has on administrative efficiency. The method used is a quantitative approach with simple linear regression analysis. The population in this study was 40 respondents. The results showed that the office management system variable (X) had a positive effect on administrative efficiency (Y), with a correlation coefficient of 0.867 and a significant t-test value. The contribution of the office management system to administrative efficiency was 75.2%. Thus, the implementation of the office management system has a major impact on administrative efficiency, although there are other factors that also influence it. Therefore, improving the quality of office management, including document management, technology utilization, internal communication, and supervision, needs to be continuously developed to support optimal administrative services..

Limited land in the urban area of Jayapura Regency is a major challenge in the provision of Green Open Space (RTH), even though the existence of RTH is very important to maintain ecological balance and the quality of the community's living environment. In this context, the Dosay Public Cemetery (TPU) has great potential to be optimized as an alternative green space that is multifunctional-ecological, social, and aesthetic. This study aims to assess community perceptions of the utilization of TPU Dosay as a green space, as well as to formulate a strategy for its sustainable development. The approach used was mixed methods, with data collection through a survey using a Likert scale to 35 respondents, open interviews with 9 key informants, as well as SWOT and AHP analysis. The results showed that most people support the development of TPU Dosay as a reflective green space that is comfortable and ecologically valuable. From the results of AHP analysis, policy and regulation aspects are the top priorities in the development strategy, followed by vegetation and accessibility aspects. Strategic recommendations include the preparation of adaptive vegetation zoning, strengthening the local policy framework, active involvement of indigenous communities, and cross-sector collaboration between local governments, academics and the private sector. With the right strategy, the development of TPU Dosay is expected to be an innovative solution in overcoming the shortage of green spaces in Jayapura Regency.

E-Learning media is an innovation that has made a huge contribution to changes in the learning process, the contribution in question is the role of E-Learning as a supplement, complement and substitute in learning activities. This research aims to determine the use and utilization of E-learning at UMLA. This research is a quantitative descriptive study with a cross sectional design. The research sample consisted of 220 UMLA students in semesters 2, 4 and 6, taken using the random sampling method. This research was tested with a questionnaire on the use of E-learning media which was validated with SPSS. Overall, the results showed satisfaction with students' perceptions of E-learning with a total score of 78.2%. The mean value of the satisfaction level component shows good results on student perceptions of the use of E-learning. The use of E-learning media by students is categorized as satisfied. Thus, it can be concluded that the use of E-learning as a learning medium is categorized as satisfactory, which can be seen from the research results with 5 indicators in the satisfied category.  

The local fashion industry has experienced significant growth alongside the increasing maturity of Indonesia’s digital ecosystem. Aerostreet is one of the local fashion brands that has benefited from the advancement of digital technology. Initially a footwear brand, Aerostreet has expanded its product range to include clothing, jackets, perfumes, and more. This study aims to analyze Aerostreet’s digital marketing strategies in increasing sales. The research employs a descriptive qualitative approach, with data collected from various official databases and popular websites. In addition to statistical publications, this study also examines scientific publications related to the research problem. The findings indicate that Aerostreet has successfully implemented effective digital marketing strategies to boost sales and strengthen its position in Indonesia’s competitive fashion industry. These strategies include the optimal utilization of social media platforms such as Instagram and TikTok, as well as e-commerce platforms like Shopee, Bukalapak, Tokopedia, and Lazada. On Instagram, Aerostreet builds a positive brand image through engaging visual content, active interactions with followers, and collaborations with other brands. Through TikTok, the brand creates creative and trend-relevant content, encouraging user engagement through hashtag campaigns and challenges. Additionally, Aerostreet maximizes e-commerce by showcasing products in detail and leveraging available promotional features. This combination of strategies enables Aerostreet to reach a broad audience, build brand awareness, and drive product sales. Aerostreet’s success highlights the importance of adapting to digital trends and gaining deep insights into consumer behavior in the digital era.

This study aims to explore the strategies implemented by Harris Hotel Bandung in an effort to provide excellent service to guests. The background of this study is rooted in the importance of high service quality in the hospitality industry to increase guest satisfaction and loyalty. The method used is a qualitative approach, with data collection through in-depth interviews and direct observation at the hotel. The research results revealed that Harris Hotel Bandung implements various strategies, including regular employee training, utilization of technology to improve service efficiency, and a personal approach in interacting with guests. The hotel also pays special attention to guest feedback to continuously improve the services provided.

The purpose of this study is to analyze fish processing innovations in the context of blue economy in various regions of Indonesia. The method used in this study is an article review research method with a qualitative descriptive approach using 5 relevant scientific article sources from accredited journals. The research analysis method uses qualitative descriptive analysis. The results show that fish processing innovations through modern technologies such as freeze drying, controlled fermentation, and bioactive-based processing have provided significant economic added value. Various regions in Indonesia have developed innovative products such as high-protein fish flour, export-quality surimi, and functional fermented fish products that support blue economy principles through sustainable utilization of marine resources.

This study uses a qualitative method to examine the efficiency of public budget utilization in improving social welfare. The focus of this research is on how budget management policies are directed toward meeting basic community needs and promoting equitable social justice. In many cases, inefficiencies arise due to poorly targeted planning, overlapping programs, and the lack of proper evaluation of activities funded by national or regional budgets. This study reviews relevant literature and public policy regulations, analyzing policy data in the context of budget efficiency. The findings indicate that social welfare can be significantly enhanced when budget allocations are directed toward priority programs supported by consistent evaluation mechanisms. A synergistic effort between policymakers and program implementers is essential to ensure that public spending effectively achieves social development goals. This research also highlights the importance of a result-based approach in fiscal management to ensure that every dollar spent delivers tangible benefits to society.    

Red roses (Rosa damascena Mill.) are known to contain active compounds such as flavonoids, tannins, and vitamin C, which have potential antioxidant and anti-inflammatory properties. However, the utilization of rose flower waste after extraction remains limited. This study aims to formulate and evaluate gel preparations based on red rose extract and post-extraction rose flower waste as an innovation in natural-based topical formulations. This research is an experimental laboratory study using a post-test only design. Three concentration variations were formulated for both the extract (F1, F2, F3) and rose flower waste (F4, F5, F6) using HPMC as the gel base. Physical evaluations included organoleptic testing, homogeneity, pH, adhesion, spreadability, and viscosity. Data were analyzed descriptively and statistically using the Kruskal–Wallis test to determine the effect of concentration variation on physical parameters. All formulations showed good organoleptic and homogeneity results. The pH values were within the safe range for skin (4.75–5.92). Adhesion times met the criteria of >1 second, with a tendency to increase alongside higher concentrations of active ingredients. Spreadability fell within the acceptable range (3–5 cm), decreasing as viscosity increased. The viscosity values ranged from 20,150 to 20,182 cps. There was a significant effect of concentration variation on pH (p < 0.05), adhesion in extract-based gels (p = 0.021), and spreadability in waste-based gels (p = 0.024). In conclusion, gel preparations made from red rose extract and its waste can be successfully formulated with good physical stability and meet standard criteria for topical formulations. Rose flower waste has potential as an alternative active ingredient in the development of natural-based gel products.

This paper provides a comprehensive examination of the concept and implementation of skill management as a cohesive set of competencies encompassing technical, interpersonal, conceptual, and strategic skills within organizational and entrepreneurial contexts. The background highlights the critical role of skill management in addressing the challenges posed by a highly competitive and rapidly evolving business environment, where mastery of these competencies determines both individual and organizational effectiveness in planning, organizing, leading, and controlling resources to achieve collective objectives. Grounded in a literature review of seminal works by Robbins & Coulter, Katz, Drucker, Mintzberg, Armstrong, and Barney & Hesterly, this study adopts a structured approach that covers definitions, classification of skill types, their roles in organizations, development strategies, implementation challenges, and applications in entrepreneurship. The findings indicate that: (1) technical, human, and conceptual skills are complementary across different managerial levels; (2) skill development requires a blend of formal education, field practice, mentorship, and technology utilization; (3) primary challenges include technological adaptation, complexity of decision-making, and limitations in training resources; and (4) in entrepreneurial ventures, effective skill management is fundamental to planning, finance, human resources, innovation, and communication. In conclusion, skill management should not be viewed as a static competency but as a strategic asset that must be continuously enhanced through lifelong learning, enabling both individuals and organizations to sustain growth and resilience in the era of globalization and digital transformation.

The management of educational facilities and infrastructure is a process of organizing all facilities to ensure that the educational process in an educational institution can take place effectively and efficiently. The purpose of this study is to determine the management of facilities and infrastructure used to support the learning process in the Geography subject at SMAN 2 Tanjung Morawa. This research uses a qualitative approach. The population and sample in this study are the Head of Facilities and Infrastructure and the Geography teachers at SMAN 2 Tanjung Morawa. Data in this study were collected through interviews, documentation, and literature review. Subsequently, the data were analyzed using thematic analysis techniques. The results of this study indicate that the management of facilities and infrastructure at SMAN 2 Tanjung Morawa is still suboptimal in terms of planning, procurement, utilization, management, and evaluation systems, resulting in the geography learning process at this high school still relying on lecture methods and manually visualizing geography lessons using a blackboard.

The mangrove ecosystem is an ecosystem that has a very high ecological value. This ecosystem can protect the coastline from abrasion, serve as a habitat for various marine biota, and store a vast biodiversity. The purpose of this research is to analyze the potential of the mangrove ecosystem in Bagan Serdang Village, Pantai Labu District, and to identify the challenges of utilizing the mangrove ecosystem in Bagan Serdang Village, Pantai Labu District. This study uses a qualitative descriptive method by conducting direct observations, interviews, and documentation. The results of this research indicate that the mangrove potential in Bagan Serdang Village is quite good; however, the community has not fully understood the benefits of the mangrove forest due to limited knowledge, community awareness, and the lack of training and outreach provided by the local government and related agencies.