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In attracting consumers, every company has various strategies, one of which is to carry out Brand Activation or activities carried out by a brand to change the image or increase sales of a company. One of the beauty brands that does brand activation is YOU Beauty. Related to this, the aim of this research is to find out how much influence brand activation has on YOU Beauty products on followers of the Instagram account @youbeauty.idn, consumer loyalty on followers of the Instagram account @youbeauty.idn, the influence of YOU Beauty brand activation on consumer loyalty. The theory used by Brand Activation is Direct Marketing Activation, Social Media Activation, Promotion Activation, Marketing Event Activation, dan Sponsorship Activation, and Consumer Loyalty includes cognitive, affective, and cognative. The approach in this research is quantitative with an explanatory survey method. The data collection technique was carried out by distributing questionnaires which were given to 81 respondents to followers of the Instagram account @youbeuaty.idn. Sampling using probability sampling technique. Questionnaire collection method used is random sampling. The results of this study indicate that the effect of Brand Activation YOU Beauty as a whole responds well (agree), and the effect of Brand Activation on Consumer Loyalty as a whole responds well (agree) to all variable statements X and Y in the research questionnaire, and the magnitude of Brand influence Activation of YOU Beauty products has an adequate and moderate relationship of 0.575 to Consumer Loyalty of Instagram followers @youbeauty.idn with the percentage of brand activation influencing consumer loyality of 33.1% and while the remaining 66.9% is influenced by other factors.

This research aims to analyze the influence of promotions and customer experience on purchasing decisions with ratings as an intervening variable among Lazada marketplace users among BP 22 UPI "YPTK" Padang management students. The method used is Structural Equation Modeling (SEM) with SmartPLS based on data collected through questionnaires from 100 respondents. The research results show that a). promotion has a positive and significant effect on ratings, b). customer experience has a positive and significant effect on ratings, c). Promotion has a positive and insignificant effect on purchasing decisions. d). customer experience has a positive and significant effect on purchasing decisions, e). ratings have a positive and significant effect on purchasing decisions, f) ratings are able to mediate the relationship between promotions and purchasing decisions. g) ratings are able to mediate the relationship between customer experience and purchasing decisions..

Currently in the city of Padang itself, death metal music is also widely favored among young people, marked by the emergence of many local bands in the death metal genre, one of which is called Norbit. Norbit is a Death Metal Cluster from Padang which was born in 2021 with 5 personnel, namely Adan Est as Vocalist, Cruelhammer as Guitarist, Blacksun as Bassist, Shiryo as Drummer and Juggernaut as Guitarist. The first single released by Norbit is titled Genocide. The number of metal bands like Norbit that develop in the middle of Padang city is a challenge for Norbit to compete, especially in introducing Norbit to the public and metal band lovers. One form of introduction is merchandise promotion. Based on the results of initial interviews with Norbit's vocalist about the promotion of merchandise clothes that have been done, it appears that the promotion of merchandise that has been done before is less effective and does not increase sales of Norbit clothes. The main media design that the author will use is in the form of promotional videos with cinematic techniques that will be published on social media such as Youtube and Instagram.The design of Norbit band merchandise promotion uses the Glass Box method, a rational thinking method that objectively and systematically examines things logically and is free from irrational thoughts and considerations.      

This research was conducted because the researchers' interest in the development of academic achievement and the quantity of students at MTs Al-Amiriyyah Blokagung was quite rapid, to analyze what kind of promotions were used by WKS Public Relations in increasing the positive image and quantity of students at MTs Al-Amiriyyah Blokagung and to analyze what factors -Factors that can affect the positive image and quantity of students owned by MTs Al-Amiriyyah Blokagung.The approach used in this study is a qualitative approach with a descriptive type of research. The method used in data collection is Observation related to social media promotion in increasing the positive image and quantity of students. Interviews with the Principal, WKS Public Relations and Media Team, as well as documentation data and archives of activities from the management at MTs Al-Amiriyyah Blokagung. The researcher uses the Miles and Huberman model, namely reduction, presentation and conclusion drawing or data verification. The results of the research obtained from the field stated that the image and quantity owned by MTs Al-Amiriyyah Blokagung in the eyes of the community was considered good. The communication strategies used, such as maintaining communication patterns, planning and arranging tasks as WKS Public Relations at MTs Al-Amiriyyah Blokagung, as well as maintaining openness and information provided to the public can affect the image and quantity of MTs Al-Amiriyyah Blokagung. Based on this, it can be seen that the factors that affect the positive image and quantity of MTs Al-Amiriyyah Blokagung are by planning and carrying out the programs well, improving the service system, maintaining good communication and cooperation among members/teachers or with the community as well as the existence of disclosure of information to the public.

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a passive promotional system can help business and expand the market. The purpose of this research is to find out how Fabil Natural's strategy is in implementing digital marketing and how the use of this strategy has an impact on Fabil Natural's sales. This research uses qualitative methods with interview, observation and documentation techniques. The research results show that the application of digital marketing is carried out by utilizing websites, blogs and social media including Instagram, Tiktok, Youtube and WhatsApp Business to post products and share content, as well as using the Shopee and Tokopedia websites and marketplaces as a place for easy, safe buying and selling transactions. and fast. Even though there are several obstacles, digital implementation has a positive impact in increasing product sales.      

Villa kayu putih one of the villa that locate at Jorong Galagah Alahan Panjang, Lembah Gumanti Sub District, Solok Regency. Villa Kayu Putih do not have a catalog yet as a promotion and information media, thus making the customer having a hard time to obtain the information about facilities and service of Villa Kayu Putih. So the author decided to designing promotional media that is informative, communicative, useful and interesting to market the products to be offered. The design method used is the glass box method with SWOT analysis techniques. This design uses a simple concept where this style will make the information to be conveyed look clear and simple so it is easy to understand. The main media designed is e-catalog which will provide information about Villa Kayu Putih's products, facilities and services, also accompanied by other supporting media such as printed catalogs, Instagram content, posters, x-banners, stickers, t-shirts, business cards , and key chains.

Teenagers, especially in West Sumatra, do not know about kerambit as a traditional weapon originating from West Sumatra. Even though the kerambit itself was used by the US army as a military weapon, its origins were not really known by the West Sumatran teenagers themselves. This is the result of teenagers' lack of curiosity about history and a lack of media that can attract their attention. The aim of designing this 2D animation is to foster teenagers' interest in studying history with new media and provide education about kerambit and its history through 2D animation media by utilizing social media as promotional media. The method used in this design is the 4D method, which consists of define, design, develop and disseminate. Using the 5W+1H data analysis method. This design produces main media in the form of 2D animated videos, and supporting media in the form of t-shirts, printed posters, stickers, social media content, Acrylic stands, and x-banners.

This study employs promotional videos as a strategic tool for shaping personal and corporate identity. Focused on Agen46 BNI, the design objective is to create a compelling promotional medium leveraging the musical drama concept to heighten public awareness and educate the audience on the benefits of Agen46 BNI. Utilizing the 4-D method (Define, Design, Develop, Disseminate), and employing the 5W+1H data analysis method, the design process ensures alignment with specific campaign needs. The resulting promotional video for Agen46 BNI in the Padang Region takes the form of a musical drama, progressing through creative stages of pre-production, production, and post-production. The primary outcome is a promotional video, serving as the main media. To amplify its impact, supporting media such as t-shirts, calendars, posters, notebooks, QRIS stands, and X-banners. This strategy aims to not only enhance public awareness but also educate the audience on the distinct benefits of Agen46 BNI, establishing a comprehensive and engaging promotional campaign.

The purpose of designing the Wrapped by Gea Website is to create a media that is more informative, effective in promotion and increases consumer trust and also to reach a wider market but also makes it easier for owners to convey information on marketed goods to prospective buyers and provide an attractive website page display. The Glass Box method is the method used in this study where this method always tries to determine the facts and the factual causes or reasons that underlie the design of the Wrapped By Gea website. In the process of data analysis in the design of the Wrapped By Gea website using 5W + 1H analysis which aims to determine and solve the problems encountered and find solutions to these problems. In the process of designing the user experience website, observations have been made on the habits and desires of the users, as well as the results of observations and studies are compiled and made with a simple layout that is easy to understand. The design that is made produces a main media for web design Wrapped by Gea. This web design is designed in a simple way with a simple, good, and easy to understand layout and flow, so that users do not find it difficult when running the website. In addition to the main media for the Wrapped by Gea web design, a supporting media was also created to support the main media, namely Promotional Videos, Social Media, Paper Bags, Stickers, X-Banners, Posters, and Lanyards.

The more businesses that are established, especially those operating in the same field, this can create competition which can be a challenge for the company. In this case, the business is not just about buying and selling, but must prioritize the opportunity to reach consumers in a good way. One of the main keys is effective communication. The method that will be used in this research is qualitative descriptive. Research with a qualitative descriptive design aims to understand the phenomena experienced by research subjects which include behavior, motivation. According to the company, Sofie implements marketing communications such as advertising, sales promotions, personal sales and public relations. The advertising carried out aims to introduce products to the public, according to information from CV Sofie Localfood, which predominantly uses below the line media such as pamphlets, pamphlets which are created and distributed online via social media accounts such as Instagram, Facebook, whatsappSofie localfood in retaining its customers has implemented Integrated Marketing Communication (IMC) or Integrated Marketing Communication in the form of advertising, sales promotions, direct marketing, personal selling and public relations. In Integrated Marketing Communication, the most important thing is to unite various marketing communication elements that are usually carried out separately

"Bina Sejahtera Bersama" is one of the Micro, Small, and Medium Enterprises (MSMEs) groups located in Banjarnegara Regency, facing challenges in the promotion sector, which consequently affects the development of these MSMEs. Typically, the group's promotions are still reliant on word of mouth and placing their products in local kiosks. This journal discusses the optimization of using the Google Maps application as a promotional medium for the participants of "Bina Sejahtera Bersama" MSME group in Banjarnegara Regency. The methods employed in this community service journal are educational and community assistance methods, accompanied by tests to measure the extent of understanding among the MSME participants. This approach is implemented through direct, comprehensive, and structured information delivery to the Micro, Small, and Medium Enterprises (MSMEs) participants of "Bina Sejahtera Bersama" (BSB) in Banjarnegara Regency regarding the utilization of Google Maps as a promotional medium. Based on pre-tests and post-tests results, there is a 47.5% increase in knowledge. Therefore, it can be concluded that the socialization, training, and assistance activities for using Google Maps as a promotional tool have been successful. These results illustrate the effectiveness of the planned activities, where participants have successfully improved their understanding of the application. This significant improvement indicates that the methods used in the socialization and assistance activities can have a positive impact, supporting participants in better understanding and optimizing the use of Google Maps in promoting their businesses.

Promotion is an element used to inform and persuade the market about new products or services at the company through advertising, personal sales, sales promotions, or publications. However, due to the large selection of promotional media nowadays, agencies are required to continue to make decisions well, precisely and quickly, and to be accountable in making decisions. SMP-IT Mutia Rahma is one of the private schools in the Tanjung Perak sub-district. Until now, promotional activities for student admissions have only been carried out by visiting promotional destinations, such as putting up banners in public places, as well as distributing brochures to the public to help with activities. promotion. The method currently used is still considered very slow in disseminating information regarding promotion strategies for new student admissions, apart from that, this method also requires very large costs to increase promotional media, such as brochures and banners. The school should be able to see opportunities to promote promotional activities on social media. In addition, in the last two years there has been a decline in the number of students registering.

Kitchen equipment businesses have done for a long time in Indonesia, both it managed by offline and online. However, recently there are some businesses that used online transactions. Internet facilities provide the business opportunities develop more quickly, there are many who begin with a simple concept and there is a few who are close to being professional. Sometimes, the using of e-commerce is less than optimal because of poor management, such as poor web appearance, less attractive writing, do not including current promotional language, the pricing strategies and product descriptions that are less in detailed. In general, this is a lack of online marketing activities on existing e-commerce media. This situation provides an idea for the researchers to conduct a research to analyze the people's buying interest in e-commerce that sell kitchen equipment products in Sumenep and their strategies.This research was conducted by distributing some questionnaires at several locations in Sumenep with the priority targets are house wives which the results will be explained descriptively. This strategy analysis using SWOT analysis tool.

promotional videos are used as a procces of forming a personal image or a place. The aim of this design is to produce a promotional media that is able to increase the number of tourists significantly, as well as provide information about various tourist attractions located in Kecamatan Kapur IX sub-district in the form of videos. The design method used is the 4-D method which has stages of definition, design, development, deployment. The data analis method uses SWOT to obtain the necessary data according to design needs. This promotional video for ecotourism in Kecamatan Kapur IX subdistrict goes through a creative program with pre-production, production and post-production stages. Results of designing a promotional videos as the main media for conveying information related to ecotourism in the Kecamatan Kapur IX sub-district so that is easy to understand and easy to access. Thispromotional videos also has other supporting media sucht as t-shirt, tote bags, stickers, posters, key chains and banner.  

The increasing spread of Barbershop has led to competition in similar businesses where business owners are certainly required to be able to implement effective marketing strategies, one of which is by utilizing platforms that are often used today such as Instagram, Facebook, Tiktok and others. The method of designing the promotion of Barageh Cuts Barbershop located in Padang City uses the glass box method. Data collection in designing promotional videos uses observation and interview methods accompanied by documentation as data support. The data obtained during data collection was analyzed using the 5W+1H method. This promotional design aims to overcome these problems with the main media output is a promotional video with a cinematic video concept using a storyline so that the video does not only contain advertising offers or promotions, but also has moral and educational values. Supporting media used are member cards, posters, x-banners, aprons, t-shirts, totebags, mugs, and stickers. The feasibility test of promotional videos that have been carried out through several respondents received positive responses. The design of this promotional video is expected to help Barbershop Barageh Cuts in improving marketing strategies and ready to compete with similar businesses.

This research is a remarkable initiative that aims to empower villagers, especially kartars and local communities, to understand and harness the power of digital content for education, promotion, and social empowerment. The training consists of various factors in the world of digital content, including photography, writing, online marketing, and social media management. The method of implementing community service program activities begins with an approach to students of Sunan Giri University Surabaya, using methods known as Participatory Action Research (PAR), Asset-Based Community Development (ABCD), and a mixed approach. Activities were carried out in the Hall of Panjunan Village Hall, Sukodono District. The methods applied involved implementation methods in community service programs as well as training and counseling methods. The active involvement of the participants, creating strong cooperation between students and the community, thus creating a sustainable positive impact in the utilization of digital content to improve the quality of life and community empowerment.

Immunization is one of the measures to prevent the spread of disease in other areas which has been proven to be very cost effective. Measles rubella is a disease that can be transmitted through the air, namely when a sufferer sneezes or coughs. This disease can attack toddlers and children aged 9 months to 15 years, causing them to suffer from hearing loss, cataracts, speech delays and heart failure. This research aims to determine the effect of poster media on increasing knowledge, attitudes and actions of teachers in providing measles rubella immunization to elementary school students at SD It Al Wahdah Kendari in 2023. The research method used is a quantitative approach, pre experimental design type with research design one pre test-post test group. The research sample was 33 people using a total sampling technique. The instruments used in this research were questionnaires and posters. The results of this research show that the p-value of the Wilcoxon test for knowledge is 0.000, the attitude p-value is 0.000 and the action p-value is 0.000. It can be concluded that there is an influence of poster media on increasing teacher knowledge, attitudes and actions in providing measles rubella immunization because the p-value is <0.000.

The problem faced by partners is the low business capacity of the products sold. Meanwhile, the development of the business world is increasingly developing following the development of sophisticated technology, which requires business actors, especially batik craftsmen, not to be left behind. This is due to the product marketing system which is still conventional or the old tradition, namely through exhibition activities. The purpose of this service is to increase the business capacity of batik moedjair kandang jaya through an online marketing system. The solution offered by the proposer of this activity is to provide assistance in online product promotion and assistance in registering products in online applications so that it is expected to be able to increase business capacity and increase turnover or profits for batik craftsmen.

This community service activity aims to provide understanding and knowledge for MSME players in using social media to help their businesses increase sales. This activity was carried out for one day and the method used was to start with a survey and continue with material presentation and discussion. The results of the activities carried out provide several strategies for utilizing social media such as Understanding the Market and Target Audience, Determining the Right Platform, Attractive Business Profile, Quality Content, Consistent Posting Schedule, Using Interactive Features, Special Promotions and Discounts, Collaborating with Influencers or Customers, Performance Analysis and Effective Customer Service. For further activities, mentoring activities need to be added to further assist the actors in implementing the strategies provided.

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Micro, Small and Medium Enterprises (MSMEs) business people to increase their sales and profits. Online marketing is suitable for new businesses or ventures. Of course it is cost effective, because you don't have to place products/services, can be controlled yourself without having to recruit employees, unlimited time or working hours, and has a wide market reach, because online marketing is supported by the presence of websites or social media (Facebook, Instagram, WA, etc.) and this research is also aimed at proving that there is an influence of digital marketing on the sales performance of Durenstory Serang MSME products. This research uses quantitative methods with a survey approach. Research data was obtained through a questionnaire distributed to 10 respondents who were Durenstory customers. Data were analyzed using simple linear regression analysis. The research results show that digital marketing has a positive and significant effect on the sales performance of Durenstory Serang MSME products. This means that the better the implementation of digital marketing, the higher the sales performance of Durenstory products. Based on the results of this research, it can be concluded that digital marketing is an effective strategy for improving the sales performance of MSME products. Therefore, MSMEs need to implement digital marketing strategies appropriately and sustainably.