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The main objective of this kkn activity is to increase the visibility, competitiveness, and revenue of MSMEs through product promotion on social media platforms. The main problem faced by MSMEs is limited knowledge in developing innovative products, which hinders the ability to compete with foreign products. Therefore, the urgency of this project lies in the importance of supporting MSMEs in utilizing digital media to improve their competitiveness. The results of this video creation show significant positive impacts, including increased product visibility, increased sales, and improvements in the packaging process. Not only did the video capture the attention of consumers, but it also helped build closer relationships between producers and consumers through social media. These results confirm the importance of visual content in digital marketing strategies for MSMEs, as well as the need to innovate and develop the brand on an ongoing basis.

e lack of public knowledge of the accounting profession. Even though as long as the business world and offices still exist, the ability and skills in accounting are still needed. The accountant profession is a problem not only because of technological developments but also because of the lack of socialization and promotion related to the output of accounting majors, so that students experience confusion in determining their interests and expected profession. In the digital era, there are concerns that the accounting profession may no longer be needed in the business world. This opinion is based on the perception that more affordable, fast, and accurate accounting software can replace the role of accountants, causing challenges for this profession. Therefore, the socialization of the accounting profession can be used as an opportunity from the threats that will be faced in the future. Socialization is given in the form of lectures, questions and answers and discussions from discussions that are carried out one day considering the busy learning of XII grade vocational students. The results of this socialization were that the participants were very enthusiastic about the material presented because the speakers delivered the material with light language adapted to today's gen Z children, participants could listen to the material well and followed by a question and answer session. The final evaluation was a positive response and good enthusiasm from the students of SMK Muhammadiyah 9 Jakarta along with the teachers of the socialization.

Photography has grown rapidly, especially in the wedding photography industry which now requires an effective business promotion strategy. This research aims to identify how business people utilize Instagram as a promotional medium and strengthen Instagram content in Sekawan Stories' wedding photography business promotion strategy. Using a descriptive qualitative method, this study collected data through interviews and virtual ethnographic observations to understand how Sekawan Stories utilizes Instagram as a promotional medium. The results show that Sekawan Stories effectively utilizes various Instagram features, such as Feed, Instastory, Highlight, Video Reels, and Instagram Ads to increase visibility and audience engagement. Their marketing strategies include endorsements with well-known vendors, use of the Answer Question feature, conducting giveaways, and offering discounts at certain moments. Instagram provides a great opportunity for wedding photography businesses to expand their market reach and increase promotional effectiveness. By optimizing their content and marketing strategies on Instagram, Sekawan Stories managed to attract the attention of new customers, increase interaction, and strengthen relationships with existing customers. Overall, Instagram proved to be a highly effective platform in digital marketing strategies in the wedding photography industry.  

Tourism potential in the East Nusa Tenggara area is one of the owners of diverse natural wealth. This wealth ranges from culture, produce, and processed food to the creative economy. However, it was found that tourism development needs to catch up due to the lack of publications in the digital era. Purpose of the research is to design the preparation of tourism promotion content materials on Rote Ndao island through social media. This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze this study through data reduction, presentation, drawing, and conclusion. The author succeeded in designing a publication content data and Instagram design that can be used as an example or ready-to-use account if we can socialize it. This research focuses only on designing content ideas on Rote Ndao island, East Nusa Tenggara, as a form of caring for local tourism development.

Knowledge and understanding about how to use and apply social media in promotional or business activities for tourism actors or the public is very important. Some of the main problems faced by service partners are related to the use and optimization of social media. If the community or tourism actors already have an understanding of these things, their business can grow more rapidly. The aim of implementing this community service is to provide strengthening and understanding of management concepts such as marketing, use of digital media, to develop business for the community or tourism actors in promoting tourist attractions in Tlogokotes Village as service partners. The activity mechanism uses lecture and discussion methods as well as practice or simulation. Each session ends with a question and answer session to find out how far the participants' level of understanding is in responding to the material that has been presented. This community service activity was carried out in three sessions by each team member, and it was carried out well. As a result, service partners can have better knowledge and understanding of management concepts, because the response and enthusiasm of service partners to understand the material presented is quite high. As a recommendation, community service with this theme can be carried out with other service partners such as home industry groups, street vendor groups, traditional market trader groups and so on, so as to expand understanding of management concepts such as Sharia marketing, product packaging and financial management. business better.

Creative graphic design training for PKK mothers in Gebanganom Waton Village aims to improve the skills and productivity of PKK members through the use of modern design technology. This article evaluates the training conducted, which covered the basics of graphic design, the use of design software, and practical applications in daily activities. The training was designed to empower PKK mothers in creating promotional materials, community documents, and attractive visual designs. The results of the training showed significant improvements in the design skills of participants, as well as improvements in the efficiency and quality of their work output. This article also discusses the challenges faced during the training and provides recommendations for the implementation of similar training programs in the future, to further support the development of local communities through digital skills

The purpose of this study is to investigate how interest in Shopeepay is affected by online transactions. Convenience, security, efficiency, promotions, features, and payment variations are the variables in this study. Using a non-probability purposive sampling strategy and incidental sampling methods, questionnaires distributed online via Google Form provided the primary data. Convenience, security, effectiveness, promotions, features, and payment options all have a positive and significant impact on interest in Shopeepay, according to the findings of this study.  

The emergence of digitalization in marketing presents opportunities and changes to large, medium and small business actors. Implementing digitalization in marketing accompanied by creating and determining digital strategies marketing. A digital marketing strategy is a marketing plan or activity who use digital media, such as the internet or online marketing, to achieve marketing goals and expand consumer reach. Strategy digital marketing is the right choice for SMEs/MSMEs, incl TumblrIn, marketing products and carrying out promotions. Research purposes This is to find out how to determine a digital marketing strategy, implementation and results of the impact of determining a digital marketing strategy on TumblrIn Store. In this research, quantitative and qualitative descriptive methods were used used to provide a deeper picture and understanding comprehensive approach to the phenomenon under study. Additionally, for collection data, the researcher used observation and documentation techniques from the final assignment project which is the final assignment for graduation after taking part Merdeka Campus Certified Independent Study program at PT. Nurul Fikri Create Innovation. The research results show that digital strategy marketing on TumblrIn has been determined using SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats), STP (Segmentation, Targeting, Positioning), and Marketing mix. Implementation of digital marketing strategies in TumblrIn has been doing quite well and achieved several goals. Utilization online media in digital marketing strategies has also been successful quite a lot of traffic, although not all online media get the same amount of traffic. However, the amount of traffic has exceeded initial targets can be converted into potential customers.).  

SIDJIE is a Micro, Small and Medium Enterprise (MSME) engaged in food and beverage, especially coffee drinks. This place provides various types of food and drinks. On this occasion, through community service activities carried out to help MSMEs through several programs offered and have been compiled and discussed with interested parties. Starting from debriefing and assistance in preparing financial reports and digitizing promotions was chosen as an effort to help develop these MSMEs. After this activity, it is hoped that SIDJIE will find it easier to see the financial condition of its business so that in the future it can be even better at managing its business finances. Furthermore, with the marketing digitalization program, it is hoped that it will be able to increase public knowledge of this coffee shop business and indirectly increase SIDJIE's sales.

SIDJIE is a Micro, Small and Medium Enterprise (MSME) engaged in food and beverage, especially coffee drinks. This place provides various types of food and drinks. On this occasion, through community service activities carried out to help MSMEs through several programs offered and have been compiled and discussed with interested parties. Starting from debriefing and assistance in preparing financial reports and digitizing promotions was chosen as an effort to help develop these MSMEs. After this activity, it is hoped that SIDJIE will find it easier to see the financial condition of its business so that in the future it can be even better at managing its business finances. Furthermore, with the marketing digitalization program, it is hoped that it will be able to increase public knowledge of this coffee shop business and indirectly increase SIDJIE's sales.

One type of business that remains consistent and develops to meet community needs is the salted fish production business which is managed traditionally. As all types of businesses develop nowadays, market competition becomes increasingly fierce, so this situation forces business actors to try to optimize the processing of quality salted fish production and try to make new breakthroughs in the marketing of salted fish through digitalization. Technological advances or digitalization are currently one of the potentials that can be utilized by business actors as a promotional tool in increasing the productivity of salted fish businesses to the global market. Digitalization is one of the information technologies that is currently widely used for business activities and has the potential to be a means of business promotion through social media, which is considered very effective in encouraging business actors to develop further. This socialization activity was attended by 20 UKM participants (twenty people) who are members of the Palembang Salted Iwak Center (SIABANG) community in Lima Ulu Village, Palembang City. The aim of this activity is to motivate salted fish business actors to put into practice the knowledge they gained during training and be able to make product packages in packaging that are suitable for sale. The business actors were very enthusiastic in participating in the socialization and digitalization training activities delivered by the presenters. Conditions like this can motivate salted fish business actors to remain enthusiastic about selling their products so that their businesses can progress further into the global market.

The Covid-19 pandemic has reduced people's purchasing power and made people's activities all online. Digital literacy needs to be carried out by MSME actors, especially Electronic MSMEs, where they still carry out offline buying and selling activities both in terms of promotion, marketing, and service communication. This study aims to determine the implementation of digital literacy for Electronic MSME actors to go online. Digital literacy is an effort to change and develop activities based on skills and knowledge by using technology. This study uses a qualitative descriptive approach using data analysis techniques Reduction, Display and Conclusion. This research was conducted at the Electronic MSMEs, Padangsidimpuan City, North Sumatera. The results showed that 88% of the understanding of Electronic MSME technology was based on the digital literacy capabilities they had, obtained through digital literacy activities carried out and received many benefits for the online sales system.

Universities as institutions providing educational services must be able to adapt to this. Currently, there are many universities that use social media, but not many universities can make optimal use of social media. Promotion is something that every company must do. The main thing in promotion is to create a persuasive message that is effective to attract the attention of consumers. The use of social media for prospective new students. This study aims to decipher the influence of social media use on the number of new students. This research is a quantitative descriptive research. The sample was taken from users of 9 digital platforms Youtube, Facebook, Tik Tok, Instagram, Twitter, Sportify, ClubHouse, Pintrest and Linkedin. Based on the results of the research, the use of digital platforms to increase the number of university students is increasing. This paper seeks to outline how the trend of social media use in universities, what social media platforms can be used in universities and how social informatics is the use of digital social media platforms for universities. 

This research explores the important role of marketing in increasing the sales turnover of Micro, Small and Medium Enterprises (UMKM) in Indonesia. The article outlines effective marketing strategies, including the implementation of digital marketing, branding, the right pricing strategy, and the role of promotions in attracting customers. Through a literature study, it is found that the implementation of the right marketing strategies can significantly increase the visibility of UMKM and optimise their sales performance. The results show that UMKM that adopt digital marketing can experience an increase in turnover of up to 50%. This research highlights the importance of government support and collaborative efforts to improve UMKM access to marketing training and information. It is hoped that this article provides useful insights for UMKM players and relevant stakeholders to develop more effective and sustainable marketing strategies.

In an increasingly advanced world, technology can be realized by micro, small and medium business entities (MSMEs). One of the marketing media that is currently in great demand by MSMEs to support sales and promotions is digital marketing. This progress is considered very useful as a business marketing strategy which is also carried out by MSMEs. Use of e-business, e-commerce and social media to support MSMEs in the areas of promotion, marketing and sales. The purpose of this research is to identify the business income obtained and the importance of implementing digital marketing after using digital marketing. The results of this research found the importance of implementing digital marketing in the process of advancing micro, small and medium enterprises (MSMEs). So Digital Transformation can help organizations change the way they operate, increase their ability to adapt to change, and improve the quality of their services.    

This service activity aims to find out the application of digital marketing strategies and digital payments in increasing sales of Kebab Dara, Lubuk Begalung branch, Padang City, the obstacles faced by Kebab Dara in digital marketing and digital payments and the efforts made by Kebab Dara to increase sales of the products faced. In this activity we use detailed analysis using data collection techniques, observation and interviews. The results of this activity indicate that Kebab Dara is experiencing problems with declining sales. To overcome this, a digital marketing strategy is needed through social media such as Instagram, Facebook, TikTok and other social media and appropriate digital payments or qris so that sales can increase again in the future in an era of increasing numbers of competitors. After carrying out this research and observations, the marketing strategy carried out by Kebab Dara is a mix of digital marketing and digital payments.  

Promotional strategies are used in marketing to determine the best way to bring products or services to certain markets, but sometimes in companies these strategies are often not optimal, as is still done by the printing and advertising company Permata Jaya Printing which only uses print media in the form of banners, posters , word of mouth and social media so that this promotional strategy is considered less effective in reaching a wider audience. To support the promotional media used by Permata Jaya Printing, the author tries to offer another alternative, namely the use of promotional media in the form of digital advertising videos based on motion graphics as a solution to this problem which is then distributed via social media. . Media such as Instagram and WhatsApp. The author chose to use the Research and Development (RnD) method in carrying out research which aims at the process of systematically searching for new knowledge, ideas, products and technologies, as well as developing and applying them to encourage innovation and growth. User efficacy test results were 83.5%. which is classified as very effective. So that this advertising video product can be declared feasible

This study aims to analyze the influence of Instagram social media promotion effectiveness on brand awareness and consumer purchase intention, with a case study on Bistro Balige, North Sumatra. Using a quantitative approach with a survey method, this research involved 70 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Model (SEM) with the assistance of SmartPLS 4.0. The results show that the effectiveness of Instagram promotion has a positive and significant effect on brand awareness and consumer purchase intention. However, brand awareness does not have a significant influence on purchase intention. These findings provide valuable insights for culinary businesses in tourist areas like Lake Toba in optimizing their digital promotion strategies.      

Electronic vehicles (EV) are not only an alternative for fossil fuel cars to reduce the rate of air pollution but also as a strategy to expand market share in Indonesia. This research aims to analyse the Wuling Air EV product strategy in attracting consumer to purchasing the electric cars. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and official publications. The research results show that the success of Wuling Air EV sales cannot be separated from the implementation of an omnichannel marketing strategy (offline and online) to attract consumer interest in electric vehicles. The omnichannel marketing strategy implemented involves various channels, both online or social media and directly through car shows or at dealers. This makes Wuling Motors take the opportunity, apart from intensifying promotions at dealers, offline exhibitions or car auto shows, but to utilize online marketing Wuling collaborating with car reviewers and influencers, providing options for purchasing or booking via e-commerce, and provide a home test-drive simply through the application. In this way, Wuling Indonesia has a goal of being able to create a touch point with the public regarding electronic vehicles (EV) both offline and online.

Sukarara Village, Central Lombok Regency. Sukarara Village is known for its production of traditional woven fabrics that have high cultural and economic value. However, the main challenges faced are limited market access and low interest of the younger generation to preserve weaving skills. In this context, social media offers an effective solution to expand the promotional reach of woven products. Through platforms such as TikTok and Facebook, weaving artisans can showcase their products visually and interactively to a global audience. This research uses a qualitative approach with a netnography method to understand the interactions and digital marketing strategies used by local communities. The data sources studied were weaving craftsmen and weaving resellers. Data were collected through interviews, observation and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and conclusions. The instruments used were interview guidelines, observation guidelines, and documentation. Data validity was carried out by triangulating data, sources and techniques. The results showed that social media not only increased the visibility and sales of woven products but also helped in preserving local cultural heritage. TikTok, with its short video and live streaming features, proved particularly effective in attracting consumer attention and facilitating direct interaction. This research also reveals how local agents can modify and enrich social and economic structures through the use of social media, in line with Giddens' theory of structuration. For long-term sustainability, additional strategies to attract the younger generation and diversification of promotional platforms are required.