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Product packaging is an important element in creating the identity and attractiveness of a product, especially for small and medium enterprises (SMEs). This research aims to develop an online-based packaging design service through the PackDe platform that offers easy access, transparent pricing, and a variety of customizable design options. The methods used include literature study, competitor observation, and social media analysis to understand market needs and current design trends. The results show that PackDe is able to provide functional and aesthetic packaging design solutions, supporting SME product branding effectively. Nevertheless, challenges such as limited human resources and marketing need to be overcome to reach a wider market. The implications of this research show that digital-based packaging design innovation can improve the competitiveness of SME products in national and global markets. PackDe is expected to be a strategic partner for SMEs in creating packaging that is not only visually appealing but also has added value to the packaged product.

In the digital era, journalistic photography has a strategic role in conveying effective messages through visual elements. Visually, the use of journalistic photography is not only used as a complement to text news, but helps readers understand the messages in an event more clearly and in depth. Among the messages that can be conveyed through journalistic photography is the visual message of religious moderation, which includes the value of tolerance, openness, and harmony between religious believers. Using the Participatory Action Research (PAR) method, this research aims to implement EDFAT (Entire, Detail, Frame, Angle, Time) photography technique training for the students of UIN K.H. Abdurrahman Wahid Pekalongan who have an interest and focus on the field of Islamic journalism. Through this training, students are equipped with technical photography skills to produce journalistic photography works that can support the amplification of religious moderation messages in digital media. This research concludes that the EDFAT technique is a relevant method for producing photographic works that are not only visually attractive but also effective in amplifying messages of religious moderation.

This study explores the relationship between financial literacy, consumer communication, and financial decision-making among English Literature students at Universitas Negeri Medan. Using surveys with 40 participants aged 20-24, the research assesses students’ financial literacy levels, preferences for communication formats, and their impact on financial behaviors. Rsults indicate that while most students have a basic understanding of financial concepts, gaps exist in budgeting, selecting financial products, and seeking assistance. Visual formats like videos and infographics are the preferred communication channels, while social media, though widely accessed, often lacks clarity. Only a portion of students applies financial literacy effectively in decision-making, such as evaluating financial products critically or avoiding unnecessary spending.  The findings emphasize the importance of integrating tailored financial education programs with effective communication strategies. Enhancing financial literacy through practical and accessible learning methods can empower students to make informed and strategic financial decisions.

This study aims to analyze the representation of the Palestinian genocide through photographic works uploaded by @Motaz_Azaiza on Instagram. Using a qualitative method with Charles Sanders Peirce's semiotics approach, this research focuses on analyzing visual elements such as gestures, scenes, colors, and social contexts in eight selected photos. The findings reveal that Motaz Azaiza's photographs effectively represent the impacts of the Palestinian genocide, both physically and emotionally, through visual symbolism such as ruined buildings, victims' expressions, and social narratives. As a medium of visual communication, these works not only document events but also serve as advocacy tools to raise global awareness, foster empathy, and encourage tangible actions toward humanitarian issues. By utilizing Instagram, these photos reach a broader audience, demonstrating how photojournalism can act as an effective medium in strengthening global solidarity for humanitarian tragedies. This study provides insight into the crucial role of conflict visualization in creating narratives relevant to the social media era.

Besides being a primary source of protein, fish play a role in the economy of coastal communities and consumption culture in Indonesia. The main issue that needs to be addressed is the lack of public understanding, especially among students, about choosing fresh and high-quality fish. The public does not have adequate knowledge about the sensory quality of fish, such as texture, smell, and color, which are the main indicators of freshness. As a result, consuming low-quality fish can impact health and reduce the nutritional value received. This activity aims to develop students' ability to identify fresh fish based on sensory quality. The approach was carried out through education using PowerPoint media that presents the material visually and interactively. The material includes the characteristics of fresh fish, the importance of choosing quality fish, and a sensory observation guide. The pre-activity test results indicate that the majority of students have minimal understanding in identifying fresh fish. After the presentation of the material, the results indicated an improvement ranging from 5.0 to 68.42%. Students provided positive feedback on the visualizations used in the presentation. This activity successfully raised students' awareness about the importance of the sensory quality of fresh fish for health and daily life.

Speech delays are a developmental challenge often experienced by young children, which can affect their communication skills and social aspects. This research aims to explore the effectiveness of applying visual and audio media in improving the language skills of young children who experience speech delays. The visual media used are picture flashcards, interactive videos and picture story books, while the audio media is children's music, voice recordings and regional songs. This research was conducted at a language therapy center in Indonesia with a case study approach on 10 children aged 3–5 years. The research results show that the combination of visual and audio media can significantly increase children's attention, vocabulary understanding and speaking abilities. The use of local culture-based media such as regional songs also has a positive impact by creating a sense of relevance and emotional closeness. In addition, active involvement of parents in this process increases the success of the intervention. This research recommends consistent application of visual and audio media as part of local context-based therapy to support the language development of children with speech delays. 

This research explores English Literature students’ perspectives on digital literacy through visual content on the @rappersrelated Instagram account. The main focus is how this platform facilitates digital literacy skills by using design composition analysis, supporting critical thinking, and enriching aesthetic appreciation and cultural trends. This research used qualitative methods with the participation of 10 UNIMED English Literature 7th semester students to gain in-depth insights into their experiences. Thematic analysis showed that Instagram enhances visual literacy, but also faces challenges such as ambiguous interpretation and limited cultural context. The findings provide valuable insights into the role of social media in supporting digital literacy in the digital age.

Scheduling content on social media effectively and efficiently has become an important need for users, especially users who use social media as a tool to help run their business or organization. This research aims to design a user interface for a website-based social media scheduling application using the Rapid Application Development method and Unified Modeling Language (UML). This method was chosen because development can be done quickly through literacy that involves users so that it can fulfill everything needed to create an optimal system. The research stage begins with user interviews, and later this data will be used to develop an initial UI design prototype designed using Figma. UML is used to visualize the design model and also how the system will run later. This system is expected to help make posting social media content easier.

Tonga Village is home to a significant number of carving craftsmen in North Toraja, who are renowned for their unique carving art. However, there is a growing concern that the younger generation is not fully aware of the cultural and historical significance of Toraja carvings. By employing qualitative research methods, including interviews, observation, and documentation, this study was able to identify several key issues. One such issue is the lack of regeneration of craftsmen, which has led to a decline in the number of individuals engaged in this practice. Additionally, there is a dearth of cultural socialization about Toraja carving in formal education, which has contributed to a lack of understanding about the significance and meaning of these motifs. In light of the aforementioned issues, there is a clear necessity for the establishment of an information medium that can elucidate the meaning and significance of Toraja carving in a comprehensive manner, with film serving as a potential conduit for such an endeavor. One potential solution is the use of a documentary film. The research method employed in this study is qualitative, employing a linear strategy as a creative strategy in media design. It is anticipated that the information will be conveyed in greater detail, in accordance with reality, and structured in a narrative that is aligned with the target audience, namely students and students. The implementation of the media will occur on a digital platform, thereby facilitating the dissemination of information on a wider scale and effectively increasing cultural knowledge through the use of attractive visuals, clear audio, and integrated narratives. The result of this research is the potential production of a documentary film that can function as a conduit of information, providing education to the community and thus serving as a resource for the public.  

Adolescence is a transition phase towards adulthood which is marked by physical, behavioral, cognitive, biological and emotional changes. WHO defines adolescence as the period between the emergence of secondary sexual signs to sexual maturation and the transition to independence. The concept of toxic masculinity is a problem, reinforced by the culture of smoking which is seen as a symbol of masculinity. The increase in the number of teenage smokers in Indonesia is related to the transmission of smoking culture from generation to generation. Efforts to increase awareness about the dangers of smoking are carried out through social media such as Instagram. The use of visual animation video and strong messages on Instagram can be effective in increasing teenagers' awareness about the dangers of smoking and changing their perception of cigarettes as a symbol of masculinity. This research uses qualitative methodology. To collect data using interview, observation, literature and documentation methods. The aim of this research is to produce an effective Public Service Advertisement to raise awareness of the dangers of normalizing cigarette consumption due to Intergenerational Toxic Masculinity among adolescent boys in Semarang City which is disseminated via Instagram.

This article discusses the importance of building students' interest in learning Islamic Cultural History (SKI), which is often considered less interesting due to monotonous conventional methods. The research aims to explore creative and innovative learning strategies that can increase students' interest in SKI. Using qualitative descriptive methods and literature studies, researchers analyzed the relevance of learning interests and the development of interesting teaching modules. The findings show that teaching modules that integrate visual media and interactive technology can increase the attractiveness of learning, creating active and relevant learning experiences for students. Apart from that, the teacher's role is very crucial in using a variety of methods and providing constructive feedback. The implications of this research emphasize the need for a more creative approach in education to not only convey historical knowledge, but also shape students' character and identity. In this way, it is hoped that SKI learning will be more meaningful and help students understand cultural heritage in the context of modern life.

In the era of rapid digital transformation, social media platforms have become dominant tools for communication, marketing, and consumer interaction. Among these, TikTok has emerged as one of the most influential spaces for creative digital promotion, particularly for small businesses and creative industries. This study explores @dyputustudio’s utilization of TikTok as a promotional medium for its self-photo studio services, focusing on how the platform is used to build interactions and relationships with consumers. The research employs a qualitative descriptive approach, emphasizing observation, interviews, and documentation analysis to understand Dyputu Studio’s promotional strategies and audience engagement patterns. Findings reveal that TikTok functions not only as a promotional channel but also as a space of social interaction and digital community formation between the studio and its consumers. The platform’s interactivity, algorithmic visibility, and audio- visual creativity enable Dyputu Studio to effectively showcase its self-photo studio services, stimulate audience participation, and cultivate brand loyalty. This study demonstrates that digital communication on TikTok aligns with Pierre Lévy’s New Media Theory, which highlights interactivity, hypertextuality, and networking as key dimensions of modern media engagement. Through consistent content creation, responsive communication, and trend adaptation, Dyputu Studio successfully transforms social media presence into a form of digital relationship marketing. The study contributes to the understanding of how small creative businesses can leverage social media to achieve marketing and communicative goals in the digital era.

This community service activity aims to improve technical aspects and workplace safety at GS4 Woodcraft MSME, Lowokwaru, Malang, through training on grounding systems and Occupational Safety and Health (OSH). Grounding systems were taught and installed to mitigate the risks of electrical current leakage and touch voltage that could endanger workers. Additionally, OSH training was provided to raise workers' awareness of the importance of workplace safety, supported by the installation of OSH posters as visual educational media. The results of the activity showed an increase in workers' understanding of the concepts and implementation of grounding systems. The installed grounding systems, as an outcome of the training, successfully met the applicable grounding system standards in Indonesia. The OSH training also had a positive impact, with workers showing increased awareness of using personal protective equipment (PPE). The strategically placed OSH posters effectively reinforced visual reminders for workers to prioritize their safety.

This research aims to improve the understanding of Fiqh subject on mandatory bathing material for fourth-grade students at MI At Thayyibah Banjar Regency through the implementation of the Student Teams Achievement Division (STAD) cooperative learning model with audiovisual media integration. The research subjects were 15 fourth-grade students consisting of 8 male and 7 female students. This study used a classroom action research approach with the Kemmis and McTaggart spiral model conducted in two cycles. Data collection techniques included participatory observation, comprehension tests, semi-structured interviews, and documentation. The results showed a significant improvement in student understanding, marked by an increase in classical mastery percentage from 40% in the pre-cycle to 67% in the first cycle and 87% in the second cycle. The class average score also increased from 68.7 in the pre-cycle to 75.8 in the first cycle and 83.2 in the second cycle. Student learning activities increased from 39.2% in the pre-cycle to 65.4% in the first cycle and 85% in the second cycle. The implementation of the STAD cooperative learning model with audiovisual media proved effective in improving student understanding through creating a collaborative learning environment, concrete material visualization, and active student involvement in knowledge construction. This research provides important implications for developing more innovative and contextual Fiqh learning strategies at the Islamic Elementary School level.

The rapid development of digital technology has reshaped communication practices in online learning, particularly in language education. Emojis, as a visual symbol widely used in digital interactions, have the potential to enrich emotional expression and participation, but their role in educational contexts remains insufficiently explored. This study aims to investigate how emojis influence students’ emotional expression, engagement, and digital literacy in online language classrooms. To achieve this, a qualitative observational design was employed, focusing on university students participating in online language courses. Data were collected from authentic digital interactions, including chat messages, discussion forums, and collaborative platforms, and were analyzed through content analysis to identify the communicative and pedagogical functions of emojis. The findings indicate that emojis help clarify emotional expression, support comprehension of messages, and encourage active student participation in online discussions. These results demonstrate that emojis not only serve as supplementary tools for digital communication but also contribute to creating a more engaging and supportive learning environment. Synthesizing the main ideas, this study extends the understanding of digital communication theory by highlighting the pedagogical value of emojis beyond their informal use on social media. In conclusion, emojis play a crucial role in strengthening interaction, fostering emotional presence, and enhancing learning outcomes in online language education. The study recommends integrating emojis into digital teaching practices while encouraging further research on cultural variation, learner levels, and diverse digital platforms to maximize their educational potential.

The fast-paced growth of digital technology and online communication has transformed how people connect, share information, and build communities. Among the many social media platforms, TikTok stands out for its ability to create dynamic and interactive engagement through short-form videos and live streaming features. This study explores how the retail brand OH! SOME uses communication strategies on TikTok to foster meaningful interaction with its audience. Drawing on Chriss Fill’s (1995) three-stage communication framework—Pull, Push, and Profile Strategies—the research examines how these approaches are implemented across OH! SOME’s beauty, makeup, and skincare accounts. A qualitative descriptive method was employed, combining in-depth interviews, direct observation, and documentation with three key participant roles: the operator, live streaming assistants, and hosts. The findings reveal that OH! SOME’s communication success on TikTok relies on its ability to integrate creative content with real-time interaction. The Pull Strategy attracts audiences through engaging visuals and relatable messages; the Push Strategy emphasizes teamwork and consistent interaction during live sessions; and the Profile Strategy strengthens brand image and trust among followers. Overall, the study highlights how classical communication theories can be adapted to the dynamics of digital marketing. It provides both conceptual and practical insights for brands seeking to build audience relationships in the era of social commerce. The results also underline TikTok’s potential not merely as a sales tool but as a space for creating community, authenticity, and emotional connection with consumers.

Humans as a visual creature has the ability to process visual data better than other kinds of data. Therefore in this on going developing digital era the use of digital illustration is considered more beneficial and effective as promoting media. This journal will discuss the connection between illustration and the company's personal branding especially illustration as its visual, concept, theme, idea, story or text presentation media. Illustration is considered as an effective way in deliberating a complex concept to readers or consumers. That is why illustration can be a one of the effective design elements to expose and explain company's values and characters. By using illustration pictures, companies can drag more the audience's attention.    

In this digital era, social media has become an important communication channel for brands, institutions and agencies. Visual Identity Design is important in a brand. Apart from a brand, a visual identity is also needed for an official institution or agency. The function of visual identity design is as a sign of ownership, a means of identity, a promotional tool, a characteristic, and as a sign of the integrity of a brand or agency. The Communication and Informatics Service is an agency that is overseen by a government agency. This agency should build an identity with the aim of having more integrity, consistency and professionalism in the eyes of the public. Application of supergraphics, namely graphic elements that creatively combine visual elements with the aim of giving a strong impression, attracting attention and building a professional image of the Diskominfo agency from other agencies.

This study aims to analyze the impact of visual content on Instagram on users’ psychological well-being, focusing on body image, Fear of Missing Out (FoMO), and life satisfaction. As Instagram usage increases, more users are exposed to visual content promoting certain beauty standards and ideal lifestyles that are often unattainable for many. This exposure drives social comparison and FoMO, triggering various adverse effects on psychological well-being, such as low self-confidence, anxiety, and dissatisfaction with oneself. This research employed survey methods and a literature review from relevant prior studies. Findings indicate that exposure to idealized visual content on Instagram significantly intensifies body image dissatisfaction and personal insecurity. On the other hand, findings also suggest that educational and inspirational content on Instagram has the potential to support psychological well-being, though its accessibility and popularity are often overshadowed by entertainment and lifestyle content. The study concludes by emphasizing the need for users to be more selective in their content consumption and the platform’s role in promoting positive content that supports psychological well-being. This approach

In the accelerating digital age, video thumbnails have become an important element in attracting users' attention and encouraging further interaction. Video thumbnails play an important role as a visual attraction to attract the audience. Graphic design strategies focus on elements such as creativity, color, typography, and illustration to create interesting and informative video thumbnails. Experimental research methods are used to test the effectiveness of new video thumbnail designs in improving user retention. This research focuses on improving YouTube user retention through the introduction of an innovative graphic design approach to video thumbnails. Research results show that an innovative graphic design approach can significantly improve YouTube user retention, demonstrating the importance of the role of graphic design in the context of digital marketing and social media user interactions. This study contributes significantly to the practice of graphic design and digital marketers in optimizing the user experience through interesting and informative video thumbnails.