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The purpose of this activity is to encourage increased household management skills in household waste processing in Kaliprau Village, Ulujami District, Pemalang Regency. The objectives are: 1) Increasing community/household knowledge about management, especially household/home waste processing; 2) Developing home business skills in household waste processing so that it grows into one of the drivers (centers) of family economic movement. The results of this activity: 1) Increasing knowledge, understanding and skills for household industry groups, especially in the utilization of household waste and making compost with household waste as raw materials; 2) Identified problems and potentials that can be developed to support the development of home businesses through entrepreneurship groups; 3) Identified plans (strategies) for increasing the capacity of entrepreneurship groups that will help develop, plan and utilize local potential management.

This research explores the integration of artificial intelligence (AI) and communication strategies in promoting ethical practices within halal supply chain management. As the global halal market expands, the need for efficient, transparent, and ethically sound supply chains becomes critical. This study investigates how AI technologies can enhance operational efficiency while ensuring compliance with halal principles, and examines the role of effective communication in fostering stakeholder engagement and building consumer trust. Utilizing a mixed-methods approach that includes literature review and qualitative case studies, the research identifies key ethical challenges associated with AI, such as algorithmic bias and data privacy, while highlighting best communication practices to ensure transparency regarding halal compliance. The findings indicate that a synergistic approach combining AI-driven efficiencies with robust communication frameworks can significantly enhance the integrity and transparency of halal supply chains, offering actionable recommendations for businesses aiming to navigate the complexities of AI integration while upholding halal values.

This study explores the ethical implications and challenges associated with the implementation of artificial intelligence (AI) in business operations. The research aims to identify key ethical concerns, such as data privacy, algorithmic bias, and workforce displacement, while analyzing their impact on organizational practices and stakeholder trust. Utilizing a library research approach, the study synthesizes insights from academic literature, industry reports, and case studies to examine the intersection of AI ethics and business performance. The findings highlight the need for transparent governance frameworks, inclusive algorithm design, and ethical AI policies to address these challenges effectively. The research underscores the importance of balancing technological innovation with ethical considerations, offering practical implications for businesses seeking to integrate AI responsibly into their operations

This program aimed to enhance the digital marketing skills of MSME (Micro, Small, and Medium Enterprises) partners by addressing their limited knowledge of social media and digital content creation. Through a series of activities, including training on social media utilization, workshops on content creation using CapCut, and hands-on product photography sessions, participants gained practical skills to improve their marketing efforts. The training focused on teaching strategies for optimizing platforms like Instagram, creating engaging video content by adding audio, text, and auto-text features, and producing high-quality product photos to strengthen their promotional materials. By the end of the program, participants were able to create attractive and professional content, such as videos and images, which were successfully uploaded to Instagram. This initiative empowered MSME partners to leverage technology effectively, enhancing their online presence and competitiveness while fostering innovation in their marketing strategies.

This study aims to explore the barriers and drivers of halal supply chain integration by conducting a qualitative analysis of existing literature. Employing a library research method, the study synthesizes findings from academic publications, reports, and case studies to identify key factors influencing the adoption and implementation of halal supply chain practices. The analysis reveals that barriers such as lack of standardization, high operational costs, and insufficient stakeholder awareness hinder integration, while drivers like increasing consumer demand for halal products, regulatory support, and technological advancements facilitate its growth. The findings highlight the need for collaborative efforts among industry stakeholders to address the identified challenges and enhance halal supply chain efficiency. This research provides valuable insights for policymakers, businesses, and researchers to foster the development of a robust halal supply chain ecosystem.

Banyuwangi City is a tourism icon, known for its local delicacies and souvenirs. Many tourists visit the city for its attractions and often seek items to take home as gifts. One of the local businesses specializing in selling traditional cookies is located in the Penganjuran subdistrict. However, this business has been significantly affected by the ongoing COVID-19 pandemic. The pandemic has caused a decline in economic activity, with many businesses experiencing reduced income or even closure. To address this issue, a community service program was initiated to help revive the local cookie business. The program aims to provide valuable knowledge and skills to the community during its implementation and beyond. Ultimately, the goal is to enable business owners to grow their operations and improve their marketing strategies. 

The implementation of Islamic economics in Indonesia's development administration during the digital era presents a significant opportunity to build a system founded on inclusivity, fairness, and sustainability. Digital transformation plays a pivotal role in optimizing sharia-based financial technologies, empowering community economies, and enhancing resource management efficiency. Technologies such as halal e-commerce, blockchain, and sharia-compliant financial applications extend access to financial services in previously underserved remote areas. However, challenges such as low digital literacy levels and insufficient regulatory frameworks remain obstacles. Collaboration among the government, Islamic financial institutions, businesses, and communities is essential to ensure the effective implementation of this system. By combining sharia principles with technological innovations, Islamic economics holds substantial potential to boost Indonesia's economic competitiveness on a global scale.

Micro, Small, and Medium Enterprises (MSMEs) play an important role in encouraging economic equity in Indonesia by encouraging economic growth, encouraging innovation and creativity, and reducing unemployment. Among the various MSME sectors, the culinary business stands out because it is very promising due to the universal food needs. One of the culinary businesses, Roti Bakar Bahagia, located in Medang Lestari, Tangerang Regency, shows significant growth potential but faces challenges in optimizing digital marketing and payment systems. To overcome these challenges, community service activities are carried out to increase the digital presence and digital payment infrastructure of the business. The assistance provided includes designing and making logos, designing and recreating menu lists, creating Google Maps lists, and integrating digital payment systems through QRIS. These efforts proved to be very beneficial, equipping Roti Bakar Bahagia to increase its competitiveness and sustain growth in the dynamic culinary market.

This study discusses the urgency of green marketing strategies and practices due to changes in consumer behavior trends. Currently, environmental sustainability issues are a major concern for society, not interacting in their product and service consumption activities. This study was conducted using a qualitative method, namely a literature review. Of the 15 article titles described, most of them show that the implementation of environmentally friendly marketing strategies brings positive benefits to businesses. Specifically, what is studied in this study is its influence on environmentally friendly purchasing decisions, customer loyalty and brand image enhancement. These findings can be practical recommendations for business actors and marketing practitioners to develop various environmentally friendly product and service innovations and carry out innovative green marketing practices in the future. So that they are able to gain benefits in the form of increased sales, customer loyalty and positive brand image as well as contributions to environmental sustainability or desires.

The relationship between ICT and the accounting profession in Nigeria is assessed in this study. A closed-ended, structured questionnaire was used as the research tool in this study and was given to the employees of the chosen businesses. The chi-square statistical tool, a non-parametric test used to ascertain whether a systematic link exists between two (2) variables, is used to assess the data acquired and retrieved from the research instrument used. The data analysis was conducted using the statistical package for social science (SPSS). According to the study's findings, there is a statistically significant correlation between ICT and the accounting profession in Nigeria. The research found that the accounting profession in Nigeria is impacted by the positive and robust relationship of ICT. A nation's rapid economic and social development is largely dependent on its ICT infrastructure, which has had an effect on the accounting profession in one way or another. Hajela (2005). This, result is also consistent with Buseni James's (2003) discovery that workers' skills and ICT use are connected, indicating that companies with high ICT usage also employ more knowledge workers

This research aims to describe the development of small business networks as an effort to create jobs for the younger generation and low-skilled communities. Referring to the teachings of Pacem in Terris which emphasize social justice, human rights and economic prosperity, small businesses are seen as an effective solution in facing the challenge of unemployment, especially among these vulnerable groups. SME networks have the potential to provide training, employment opportunities and skills development that can increase individual competitiveness in the labor market. This article also explores the application of Pacem in Terris principles, particularly solidarity and cooperation between individuals and groups, in small and medium enterprise development policies and programs to create inclusive and sustainable employment opportunities. It is hoped that this research will provide insight for policy makers and practitioners in formulating more effective strategies to support economic empowerment and poverty alleviation through strengthening the SME sector.

This research aims to evaluate strategies for increasing beef cattle productivity through optimizing concentrate feed based on local ingredients in Perbaungan, Serdang Bedagai Regency. Surveys and interviews were conducted to collect data regarding feeding patterns, costs and production efficiency. The research results show that concentrate feed, although more expensive than forage, provides higher efficiency in supporting daily weight gain in beef cattle. Local ingredients such as rice bran, palm oil cake and tofu dregs have great potential for use in concentrate formulations, thereby reducing costs and increasing the sustainability of livestock businesses. Optimal strategies include providing concentrate as needed, combining with forage, and managing feed stock. This optimization has been proven to be able to increase beef cattle. productivity and support national meat self-sufficiency efforts

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

Kendari City''s micro-enterprises struggle with limited capital and low product innovation, with 60% facing difficulties accessing capital. This study aims to examine the relationship between business capital and micro-enterprises'' performance, with product innovation strengthening this relationship. Policy support is crucial for improving competitiveness and sustainability. This study investigates the effect of business capital on business performance in micro enterprises in Kendari City, focusing on product innovation as a moderating variable. Data was collected from 50 respondents using the Slovin formula and Structural Equation Modeling (SEM) method. The study validated and tested the data for reliability and validity, providing an overview of the relationship between business capital and performance. Business capital significantly influences business performance, product innovation, and overall performance. Its Path Coefficient is 0.011, with a T-Statistic value of 9.875, above the threshold of Z α 0.05. Product innovation also positively influences business performance, with a Path Coefficient of 0.004 and a T-Statistic value of 2.855. Business capital''s influence on product innovation is fairly large, exceeding the threshold. Business capital significantly impacts the performance of Micro, Small, and Medium Enterprises (MSMEs) in Kendari City, enhancing product innovation, competitiveness, and market competitiveness. A synergistic strategy utilizing sufficient capital fosters innovative capabilities, resulting in improved performance.

This research aims to evaluate the effectiveness of advertising policy in Kuantan Singingi Regency using qualitative methods and a phenomenological approach. The policy evaluation theory used is William N. Dunn's model, which emphasizes six success criteria, namely effectiveness, efficiency, adequacy, equity, responsiveness and accuracy. Data was collected through interviews, observation and documentation, and analyzed using interactive data analysis. The research results show that advertising policies have not been fully effective in achieving the expected goals, such as increasing regional income and arranging the aesthetics of the city. Findings indicate the existence of illegal advertisements that hinder tax revenues and public dissatisfaction with the government's response to their complaints. Even though the resource structure is in place, implementor skills need to be improved to achieve better efficiency. Licensing and supervision procedures are also considered inadequate, and policies do not provide equal opportunities for all business actors, especially small businesses. This research provides recommendations for improving future policy implementation, with the hope of increasing effectiveness and responsiveness to community needs.

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

This study aims to assess the potential development of beef cattle farming businesses for farmers in Perbaungan District, Serdang Bedagai Regency. The variables used in this research are beef cattle production and beef cattle prices as independent variables, and farmers' income as the dependent variable. The analysis approach utilizes a quantitative method with a multiple linear regression model using time-series data sourced from the Central Statistics Agency (BPS) of Perbaungan District for the period 2019–2023. The results indicate that the development of beef cattle farming businesses in Perbaungan District has significant potential to increase farmers' income and improve their welfare. The variables of beef cattle production and beef cattle prices collectively have a significant influence on farmers' income.

This study examines the role of Artificial Intelligence (AI) in marketing strategy through a Systematic Literature Review (SLR) approach. AI has shown a transformative impact by outperforming traditional methods, especially in optimizing big data-based marketing strategies. With the ability to analyze consumer behavior in depth, AI enables businesses to personalize marketing efforts and improve user experiences more efficiently and responsively. However, challenges such as data privacy, high initial investment, and reliance on data quality remain major concerns that must be addressed. This study also evaluates the effectiveness of using AI across marketing channels, which shows significant differences in their impact on business strategy. In addition, the integration of AI-based fitness equipment is considered to have a major contribution in increasing consumer satisfaction while driving online business growth. The results of this study provide valuable insights into the effective implementation of AI, as well as highlight the importance of maintaining data security and implementing AI strategically to provide optimal benefits for consumers and business development.

In the digital era, the Fear of Missing Out (FoMO) phenomenon has impacted impulse buying behaviour among Indonesians. This also has a positive impact on businesses, which can benefit greatly from the FoMO effect. With the increasing use of social media, especially on e-commerce platforms, FoMO has become a psychological factor that determines people's impulse purchase decisions. This research examines the phenomenon of Fear of Missing Out (FoMO) by using a qualitative method approach. This research is made through in-depth observation of the Indonesian community. This research can provide new insights for understanding people's behaviour in impulse buying in the digital era.

This research analyzes the factors that influence the success of e-commerce applications in increasing sales in the digital era. With the development of technology and changes in consumer behavior, e-commerce has become one of the main platforms for businesses to reach customers more widely. The main factors analyzed include user experience, transaction security, product quality, customer service, digital marketing strategy and innovation. The research results show that the combination of these factors significantly influences purchasing decisions and customer loyalty. Good user experience, guaranteed data security, and effective marketing strategies are proven to increase sales and consumer trust. This study provides important insights for business people in maximizing the potential for implementing e-commerce in the competitive digital era.