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This study was conducted to examine the effect of price, product quality, word of mouth (WOM) or consumer testimonials on purchasing decisions. The population in this study was the general public of Brebes Regency using Slovin formula obtained a total sample of 75 respondents. In this study, the technique used in data collection is the Probability sampling technique with sampling using simple random sampling techniques. This type of research is descriptive quantitative. The analysis methods used are descriptive statistics, validity tests, reality tests, classical assumption tests consisting of normality tests, multicolonicity tests, heteroscedasticity tests, and hypothesis tests consisting of T tests, F tests, voefficient of determination tests (R2), and multiple linear regression analysis. Based on the results of partial research, it can be concluded that: 1). Price has a positive and significant effect with the value of t calculated > t table, which is 2.067 > 0.227 and the value of sig. < 0.05 which is 0.042 < 0.05. 2). Product Quality has a positive and significant effect with the t-value of the table t-count > of the table, which is 4.354 > 0.227 and the sig value. < 0.05 which is 0.00 < 0.05. 3). Word of Mouth (WOM) has a positive and significant effect with the t-value of the table t-count > which is 2.238 > 0.227 and the value of sig. 0.028 < 0.05. The results of the study simultaneously with the F test stated that the variables price, product causality, and word of mouth (WOM) had a positive and significant effect with the value of f calculated > f table which is 7.158 > 2.50 and the value of sig. < 0.05 which is 0.00.    

In the current era of globalization, the success of a business requires creative ideas from business owners. Companies are required to produce creative ideas to provide value and positive experiences for consumers with the aim of increasing and retaining customers. This research aims to determine the influence of customer value (X1) and customer experience (X2) on repeat purchase decisions (Y) at Warung Lesehan Pak Brodin. Using a quantitative approach, the sampling technique used a non-probability sampling method in the form of accidental sampling of 88 Warung Lesehan Pak Brodin respondents. Data collection techniques include observation, interviews, questionnaires and literature studies, with the help of IBM SPSS version 25. The research results show that the Customer Value variable (X1) has a partial and significant effect on the Repurchase Decision (Y) with t count 4.280 > 1, 98827 and a sig t value of 0.000 < 0.05 and the Customer Experience variable (X2) has a partial and significant effect on the Repurchase Decision (Y) with a calculated t value of 4.640 > 1.98827 and a Sig t value of 0.000 < 0.05. Meanwhile, simultaneously, Customer Value (X1) and Customer Experience (X2) have a positive and significant effect on Repurchase Decisions with an F count of 49.563 > 3.10 and a Sig. F 0.000 < 0.05.

Multipurpose financing is comprehensive financing where this financing is very much needed by the community where the financing is a consumer financing facility based on a Murabahah contract or multi-service ijarah contract for the purpose of purchasing halal goods and services obtained according to sharia, usually such as building materials, for house renovations, motorbike ownership. , education costs, and home equipment. This research aims to find out a procedure for having multipurpose IB Muamalat financing and to find out the steps taken to minimize the risk of customers defaulting on Muamalat financing. This research aims to describe several things, which include procedures for providing Multipurpose financing, problems in providing Multipurpose financing, and solutions to problems that occur in Multipurpose financing (PMG) at PT. Bank SUMUT Syariah Medan Katamso Branch Office. This research uses a descriptive method. The data source used is secondary data. The type of data used is qualitative data with the documentation used is a flowchart of procedures for granting Multipurpose Credit, and direct interviews by holding questions and answers to the head of the marketing division at PT. Bank SUMUT Syariah Katamso Branch Office. Based on the results of the analysis from this research, it can be seen that the procedure for providing Multipurpose Financing to PT. Bank SUMUT Syariah Medan Katamso branch office goes through several stages that have been determined by the bank. The stages in granting Multipurpose Credit are application/submission of financing, investigation and analysis of financing, financing decisions, rejection and approval of financing, binding of collateral and realization of financing

This study aims to find out how to analyze the behavior of non-Muslim customers in choosing murabaha financing products, how to analyze the decision process of non-Muslim customers, and how cultural, social, personality and psychological factors can influence customer decisions in choosing murabaha financing products at Bank Syariah Indonesia KC. Jelutung Jambi. The method of this research is using descriptive qualitative method with primary and secondary data types. Data collection techniques in this study were observation, interviews and documentation techniques, while for data analysis the researchers used data reduction analysis, data presentation and verification. The theory used in this research is the theory put forward by Kotler & Ketler that consumer behavior is the science of how individuals, groups and organizations choose, buy and use and obtain goods, services, ideas or experiences to satisfy their wants and needs. . According to Kotlert's theory, consumer behavior is divided into four types, namely cultural, social, personality and psychological factors. In the customer decision process is divided into five steps, namely decision making, namely, recognition of needs, information search, evaluation of alternatives, buying decisions, and post-purchase evaluation. The results of the study explain that the behavior analysis of non-Muslim customers in choosing murabaha financing at Bank Syariah Indonesia KC. In Jelutung Jambi, there were three informants, namely the first informant who worked as a teacher because he was interested because of the salary slip through the bank, and chose gold installment financing because the bank could insure the gold installments, low interest rates, and cheap rates compared to pawn shops. The second informant is taking home installments because the interest rates are low compared to other banks and if you are late paying the installments you are not subject to a fine/sanction of 0.5% to 1% of the amount of the installments that the customer has to pay. The third informant is working as a teacher as well and taking education expenses for their children because the process is fast and the interest rate is low at 3.3%, while at commercial banks it is 8.93%. The fourth informant took gold installments because of the low interest rates. The fifth informant took motorbike installments because the interest rate was lower than leasing, which was 8%. From the several informants above, it can be concluded that cultural, social, personality and psychological factors can influence customer decisions in choosing murabaha financing products at Bank Syariah Indonesia KC. In Jelutung Jambi.

This research was conducted on Tehbotol Sosro consumers in the city of Cimahi. The purpose of this study is to determine how much the influence of brand image and brand awareness on purchasing decisions both partially and simultaneously. The research methods to be used in this study are discriptive and associative methods. In this study, the unit of analysis is individuals, namely consumers of Tehbotol Sosro in the city of Cimahi. The sample in this study was 97 respondents. Sampling with certain considerations or criteria is a sampling technique used in this study. The analysis method uses multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. Based on the results of the study shows that there is an influence both partially and simultaneously on exogenous variables (brand image and brand awareness) on endogenous variables (purchase decisions).    

This research is about the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The aim of this research is to determine and analyze the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The urgency of this research is seen from consumers who determine purchasing decisions. The population in this study was Pasarbatang Subdistrict with 100 respondents using the Solvin formula. The technique used in sampling is non-probability sampling with a purposive sampling method. This type of research is quantitative. The data collection method uses questionnaires. The results of the research can be concluded that price wardah partially does not have a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. For the Emina brand, price has no significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has a positive effect on purchasing decisions. Meanwhile, for the Viva brand, price does not have a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions and brand image has an influence on purchasing decisions. Meanwhile, in simultaneous testing the three brands had a significant effect. The suggestion in this research is that Wardah, Emina and Viva companies should always pay attention to product prices before marketing their products.

Competition in the laptop industry today is getting tougher. Each of these laptop manufacturers creates laptop products that have good quality, to be able to have a competitive advantage in the laptop industry. This study aims to explain the influence of brand image, price, and product quality in influencing purchasing decisions from ASUS brand laptops and which ones have the greatest influence on purchasing decisions on ASUS brand laptops. Brand image is a requirement of a strong brand. So if the manufacturer creates a brand image, that image will be difficult to erase from the memory of consumers. In creating a brand image, manufacturers must slowly and carefully so that the brand image they create can attract and make consumers always remember the brand.

Very tight competition in the culinary world makes entrepreneurs have to think about what consumers want, including looking at the variety of menus, prices, and locations. The researcher chose Yamyam Restaurant based on several considerations. The purpose of this research is to explain the effect of menu diversity, price, and location partially and simultaneously on purchasing decisions at Yamyam. The research uses quantitative methods. The population taken was 1,277 consumers using Non Probability techniques. The Slovin formula was used for the sample obtained which was 93 respondents. Data processing was conducted with the SPSS program. The results of this study show that menu diversity, prices, and locations have a significant simultaneous effect on purchasing decisions at Yamyam.

This study aims to determine the effect of promotion and price on consumer purchasing decisions at Dexalove Collection Stores. To determine the number of samples in the study, researchers used the Slovin formula, where the Slovin formula was used when calculating data in the form of a survey with the population in this study taken from consumers who shopped at the Dexalove collection in April 2023 as many as 1,816 consumers. So, it can be concluded that the sample in this study was 95 respondents with a sampling technique using purposive sampling. The test methods in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, correlation determination test, f test, and t test. The results obtained in this study showed that the f test results were sig 0.000 <0.05 and the t test results were sig (0.000 <0.05). that there is an influence of promotion and price on consumer purchasing decisions at the Dexalove Collection Store where this can be proven by the results of the data quality test, namely the value of r count is greater than r table. And the correlation value in this study shows that the relationship between the effect of promotion and price on consumer purchasing decisions at the Dexalove Collection Store concludes that the results of the degree of correlation coefficient are high.    

The development of the cosmetic industry is increasing so that companies must innovate and must provide appropriate prices and maintain the quality of their products. Price is indeed the first measuring factor that is assessed by consumers as well as for the quality of the product. This study aims to determine the Price and Quality of Lipcream Wardah Products on Purchasing Decisions partially and simultaneously. The object of this study is Wardah Lipcream Products. In this study, primary data was collected by 100 respondents buying and using Wardah Lipcream products. The sampling method in this study was non-probability sampling with accidental sampling technique. The test phase was carried out with the results of the Validity and Reliability tests stating Valid and reliable, and normality test results 0.200 , multicollinearity test tolerance values 0.700 and VIF 1.429 and heteroscedasticity test spread randomly, autocorrelation test, multiple linear analysis, t test, f test and test coefficient of determination. This study used a questionnaire instrument with the help of Google Form and valid data which was collected by 100 respondents. This test used the SPSS Version 24 tool.The results of this study indicate that the variable price and product quality have a positive effect on purchasing decisions.    

This study aims to test and analyze the effect of product quality and service quality on the decision to purchase futsal shoes on the Depok Topscore. The technique for determining the number of samples taken as respondents in this study was by using the Slovin formula, so it can be seen that the sample of this study was 85 respondents. The sampling method used in this study was a random sample method and data collection techniques by distributing questionnaires. Data processing in this study uses the IBM SPSS version 25 program to calculate the validity test and reliability test, classical assumption test, multiple regression test and hypothesis test. The test results show that product quality and service quality have a positive and significant impact on consumer purchasing decisions for futsal shoes on the Depok Topscore..    

This study aims (1)to answer and analyze how product quality influences segmental purchasing decisions, (2)to answer and analyze how price influences segmental purchasing decisions, (3)to answer and analyze how promotion influences segmental consumer buying decisions, and (4)to answer and analyze the influence of product quality, price, and promotion on purchasing decisions simultaneously. The population of this study is customers who acquired Android mobile phones during the past six months in Surabaya in 2022 with a sample size of 150 respondents based on the incidental sampling method. Technique for gathering data that involves distributing surveys with a Likert scale. The data analysis tools are the traditional assumption tests (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression test, hypothesis test (t-test and f-test), and test the coefficient of determination using SPSS. The results of this study indicate that product quality has a good and substantial effect on segmental purchasing decisions, price has a good and substantial effect on segmental purchasing decisions, and promotion has a good and substantial effect on segmental purchasing decisions. Simultaneously, product quality, price, and promotion have a substantial and positive effect on purchasing decisions. Product quality, price, and promotions on Android phones have a big influence on purchasing decisions.

Competition in the culinary industry presents numerous challenges that influence a competitor's standard. As these factors impact consumer decisions, a comprehensive marketing approach is required to maintain market share and overcome competition. The purpose of this study is to investigate the influence of 7P marketing strategy variables (product, price, promotion, place, people, process, physical evidence) on consumer purchasing decisions at Estusae Cafe. A quantitative methodology was employed in this study utilizing purposive sampling. The target population was comprised of all patrons who have consumed products at Estusae Cafe. Data was obtained via questionnaires distributed to respondents selected via purposive sampling. To assess the correlation between 7P marketing strategy variables and consumer purchasing decisions, quantitative data analysis methods were applied using linear regression techniques. The results obtained (F-value of 24.221) from Table 2.10 confirm acceptance of Ha, indicating that all seven independent variables (7P) jointly or simultaneously influence the dependent variable, Estusae Cafe Trawas Purchasing Decision. Additionally, the correlation coefficient (R Square) is 0.648, suggesting that collectively, the 7P variables influence 65% of Estusae Cafe Trawas' Purchasing Decision. The research has revealed that the 7P marketing strategy holds significant importance in influencing consumer purchasing behavior. Such findings carry broader academic implications.

Marketing activities have experienced a fairly rapid development along with development of information technology. In today's all-digital era, digital marketing formed a new strategy that is very important in the marketing of a company, especially for businesses such as online stores that allow buying and selling at once. Current company competing in developing their marketing strategies in achieving and retain customers. The virtual world is getting closer to everyday life we, making the era of digitalization we cannot avoid. The customer is currently in commit Interaction with the company is carried out by utilizing social media and applications growing rapidly. This can be caused by various factors that go wrong only environmental factor. So the author makes an activity that can help these problems by holding socialization of the Role of Digital Marketing for MSMEs in this era digitization. The method of implementing community service activities is by doing an approach in the form of socialization and useful training to add insight/education to the community so that the knowledge gained can be applied in activities MSMEs. There are three stages of implementation, namely the planning stage in the stage planning, students collect data first through surveys and interviews regarding MSMEs in Segaran Village along with the behavior of MSMEs in the Village the. Every student who takes part in the community service activity program show the attitude of responsibility as an executor, it is shown by every student on time while carrying out each task. Good communication has been shown every students during discussions and evaluations after community activities. Student always conduct an evaluation to improve an activity that has been carried out to achieve more optimal activities. In the era of digital technology has changed the human way of life communicate, act, and make decisions. Marketing activities were not separated from influence of digital technology. The term digital-based marketing has evolved from Initially marketing activities for goods and services using digital channels to broader understanding, namely the process of acquiring consumers, building preferences consumers, promote brands, maintain consumers, and increase sales.

The purpose of this study was to determine the influence of Tiktok Content Marketing (X1) and Conformity (X2) on Consumptive Behavior (Y1) and Purchase Decisions (Y2). This study uses an explanatory research approach with quantitative methods. The collection of research data is through distributing questionnaires or questionnaires.  The population in this study are consumers of the @deliwafa tiktok account. While the sample used was 100 respondents with the purposive sampling method. The data analysis technique uses SPSS version 22 software, in which the data will be processed, described and discussed to answer and prove the hypotheses proposed. The research results are as follows: (1). Tiktok Content Marketing (X1) has a positive and significant effect on consumer behavior (Y1). (2). Conformity (X2) has a positive and significant effect on consumer behavior (Y1). (3). Tiktok Content Marketing (X1) has a positive and significant effect on Purchase Decision (Y2). (4). Conformity (X2) has a negative and significant effect on Purchase Decision (Y2). (5). Consumptive behavior (Y1) has a positive and significant effect on purchasing decisions (Y2).

The development of franchise businesses in the field of f&b is a form of human innovation and creativity as we live in modern times and this has led to high competition. This competition makes business actors implement marketing strategies with the aim of attracting consumers through purchasing decisions. This study aims to determine the effect of Marketing Mix and Service Quality on Purchase Decisions for Mixue beverage products in the Mojosari branch. This study used a quantitative method with a sample of 100 respondents using accidental sampling technique. The data collection method used online questionnaires and used data processing tools in the form of IBM SPSS 26. The results showed that marketing mix and service quality had a positive and significant effect on purchasing decisions at Mixue outlets Mojosari branch.

This study aims to determine the effect of website quality, security and trust on purchasing decisions on the Shopee application. The method in this study uses quantitative methods. This research was conducted in the area of Padang Ngeri University. For this experiment, a probability sampling approach was used to choose the sample. Up to 200 Padang State University students who use Shopee will take part in the survey as responders. This study demonstrates that customers' trust in Shopee-compatible online marketplaces directly and favorably affects their willingness to shop there, Website quality has a positive and significant effect on consumer trust through online purchase decisions on online buying and selling sites on the application Shopee, Security online purchases has a positive and significant effect on online purchase decisions mediated by customer trust on online buying and selling sites on the Shopee application, Security online purchases has a positive and significant effect on customer trust through online purchase decisions on online buying and selling sites on the Shopee application , customer trust has a positive and significant effect on online purchase decisions on online buying and selling sites on the Shopee application.

This study aims to determine the effect of brand image, product quality and after-sales service on purchasing decisions at U Winfly Malang electric bike. This study used a quantitative approach, totaling 60 consumers on U Winfly Malang electric bike  who were selected by total sampling and saturated sample techniques as research subjects. The statistical analysis used in this study is with the help of the SmartPLS version 3.9 computer program. The results showed that brand image had a significant positive effect on purchasing decisions, product quality had a significant positive effect on purchasing decisions, After sales service had no significant positive effect on purchasing decisions at U Winfly electric bicycles Malang  

The purpose of this study wasto identify and analyze the role of product image to inform product quality and purchasing decisions for aqua 600ml mineral water in Sukabumi District. The survey wan conducted amon 97 respondents using purposive sampling technique based on the following criteria:1) consumers who purchased at least on aqua 600ml product and 2) product choice. Customers must be at least 17 years old andold enough tocompletethe survey. The questionnaire was tested with validity, realibilty andclassical acceptance tests.the analitysis method used in this research is descritivemethod and validation through quantitative method. Data analysis techniques were carriedout by path analysis and sobeltest using SPSS for windows.thus, product quality has a positive and significant effect on brand image, price has a positive and significant effet on brand image, product quality has no and insignificant effect on purchasing decisions and price has a positive effect and significant on purchasing decisions. Brand image affects product quality on purchasing decisions. Brand image can influence price in purchasing decisions.    

Instant noodle Lemonilo are a newcomer to Indonesia. To be able to compete with other instant noodle brands, Lemonilo is doing digital marketing on a large scale to attract consumers. Starting from doing advertisements on television, to social media. In addition, Lemonilo carries the theme of healthy instant noodles which are safe for consumption by all people and uses quality ingredients (no MSG, food coloring and preservatives). Based on these observations, the authors conducted this research. Data was collected using a questionnaire given to on instant noodle  Lemonilo customers. The sample used in this study was 50 respondents using a systematic random sample method. The analytical tool used is descriptive (primary data) by using a questionnaire assisted by a Likert scale and given to respondents. The analytical tool used is SPSS software version 25. The results of this study prove that: 1) Digital Marketing has a partial positive and significant effect on Purchase Decisions with a Digital Marketing. 2) Product quality has a positive and significant partial effect on purchasing decisions. 3) Digital Marketing and Product Quality have a positive and significant simultaneous effect on Purchase Decisions.