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This research aims to determine the influence of service quality variables (X1) and location (X2) on purchasing decisions (Y) at Tell Kopi Kediri. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the research was 267 respondents at Tell Kopi. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The research results showed that the multiple linear regression equation Y = 16.559 + 0.316 Location has a partially significant effect on purchasing decisions with a sig result of 0.000 <0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that service quality and location simultaneously and significantly influence purchasing decisions.

The purpose of this research is to analyze the legal protection for consumers in the inclusion of food labels according to Law Number 8 of 1999 concerning consumer protection. This research is an empirical juridical research. This research framework departs from the conception of the law on consumer protection which contains legal protection for consumers in the inclusion of food labels according to Law No. 8 on consumer protection. This research is an empirical juridical research on five resource persons. The data is analyzed descriptively-qualitatively. Based on the results of the research, the criteria for food label violations according to Law Number 8 of 1999 concerning consumer protection are label falsification, false information, expiration, incomplete labels, inappropriate quality, unsubstantial health claims, illegal labels, lack of compliance with regulations, and health hazards. Legal protection for consumers in food labeling violations according to Law No. 8/1999 on consumer protection, which aims to protect the rights and interests of consumers and encourage healthy and fair business practices. Violation of this law can result in legal action and sanctions against business actors who violate consumer rights. If you have a problem or dispute as a consumer, you can utilize the mechanisms provided in this Act to protect consumer rights.

Penelitian I bertujuan untuk I mengidentifikasi i dan menganalisis faktor-faktor yang mempengaruhi keputusan investasi saham pada lima perusahaan tercatat pada industri makanan dan I minuman di Bursa Efek Indonesia (BEI) selama tahun 2022. Penelitian ini menggunakan Capital IAsset I Pricing IModel I(CAPM) sebagai dasar analisis yang mengevaluasi kinerja investasi saham pada industri yang berhubungan dengan konsumen. Metode penelitian   I melibatkan pengumpulan data historis harga saham, sukuIbungaIbebas risiko, Idan pengembalianIindeks II pasar saham, serta analisis statistik untuk mengukur risiko sistematis dan imbal hasil dari investasi dalam perusahaan-perusahaan Food and Beverages. Data yang diambil mulai Desember 2021 hingga Desember 2022. Hasil perhitungan menunjukkan rata-rata βi bernilai kurang dari  I1 (0,2930 < 1) sehinggaisecaraiumum 5 saham perusahaan yang dijadikan sampelipenelitian memilikiirisiko sistematisiyang rendah dan cenderung kurang aktif dalam merespon perubahanI harga pasar. Berdasarkan hasil analisis selama 2022, dari 5 saham I perusahaan Iyang dijadikan sampel terdapat 1 saham yang Efisien yaitu saham PT Kino Tbk (KINO). I Kriteria penentuan keputusan investasi adalah dengan memilih I saham-saham yang efisien, yaitu saham-saham yang mempunyai I tingkat pengembalian tunggal yang lebih besar  I dari tingkat I pengembalian yang I diharapkan (Ri>ERi), ​I​dan mengeliminasi saham-saham yang berefisiensi I rendah, yaitu saham-saham dengan tingkat pengembalian tunggal. kurang dari tingkat pengembalian yang diharapkan. Kembali (Ri<ERi). Implikasi praktis dari penelitian ini adalah memberikan I panduan I kepada investor dalam memilih saham yang sesuai dengan profil risiko dan tujuan investasinya dengan mempertimbangkan  IIaspek-aspek yang relevan dalam model  I CAPM. I

The demand for Madurese herbal medicine products is increasing significantly in every region, this cannot be separated from Madura herbal medicine producers as providers of halal products. In this study, the object of research was the producer of Madurese herbal medicine in the Kwanyar Madura sub-district area. This research was conducted on producers to find out what factors influence the influence of culture and halal certification on consumer loyalty. This research aims to find out the process of Madurese herbal medicine producers in Kwanyar sub-district to obtain halal certification from the halal product guarantee administration body (BPJPH) using an analytical approach. multiple linear variables through cultural influence, halal certification, consumer loyalty. The method used in this research is quantitative using multiple linear analysis tests. The sampling technique is the technique used for sampling in this research with a non-probability sampling technique using a purposive sampling approach. This test consists of normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, t test, f test, and multiple linear analysis.

Brand Ambassador and Social Media Marketing are effective marketing strategies to encourage purchasing decisions. This study aims to determine the direct and indirect effects of brand ambassadors and social media marketing on purchasing decisions for Nature Republik products. This research uses a quantitative descriptive approach. The population of this study were consumers of Nature Republik, the sampling technique used purposive sampling totaling 100 respondents who live in Malang City. This research data analysis was carried out using the SEM PLS method using the SmartPLS application, descriptive analysis test and hypothesis testing. The results showed that 1) Brand Ambassador has a positive and significant effect on purchasing decisions for Nature Republic products in Malang City, 2) Brand Ambassador has a positive and significant effect on Social Media Promotion of Nature Republic products in Malang City, 3) Social Media Promotion has a positive and significant effect on Purchasing Decisions for Nature Republic products in Malang City.

Rapid developments in today's life, especially in the fields of technology and economics, have resulted in globalization which affects various aspects of life. Information technology, especially the internet, has changed the way humans interact, do business and transact. The phenomenon of online trading via E-commerce platforms has become rampant in various countries, enabling cross-border transactions without physical meetings between sellers and buyers. However, the impact of this convenience also includes the spread of imitation or fake products which are detrimental to consumers and original producers of the brand. This research is normative research with a descriptive qualitative approach. With sources taken from books, journals, laws and regulations, and literature relevant to the research. The results obtained are that business actors have the right to be responsible to consumers for counterfeit goods which result in losses for consumers.

Aspek kehidupan dan perilaku masyarakat telah banyak berubah akibat dari perkembangan teknologi informasi yang begitu cepat. Aspek keuangan merupakan salah satu yang terpengaruh yang ditandai dengan telah dilakukannya transaksi jual beli menggunakan pembayaran digital (electronic payment). Hal tersebut dipicu oleh peningkatan kemampuan literasi keuangan masyarakat terutama genersai muda. Kabupatan Fakfak salah satu kabupaten yang termasuk dalam wilayah Provinsi Papua Barat diman Pemerintah Daerah terus mendorong masyarakat untuk beralih melakukan transaksi keuangan secara digital karena lebih cepat, mudah, aman, dan andal. Generasi Z telah terbiasa dengan informasi yang mudah diakses melalui internet dan memiliki kemampuan yang lebih dalam menggunakan teknologi informasi salah satunya dalam menggunakan transaksi pembayaran digital (E-payment). Penelitian ini bertujuan untuk memahami secara mendalam tentang preferensi penggunaan e-payment, kendala yang dihadapi, dan solusi yang diinginkan oleh konsumen Genresai Z. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam sebagai metode utama pengumpulan data. Sampel penelitian terdiri dari konsumen Generasi Z yang beragam latar belakang, pengalaman, dan preferensi terkait penggunaan e-payment. Hasil penelitian menunjukkan bahwa preferensi penggunaan e-payment pada konsumen Generasi Z di Kabupaten Fakfak dipengaruhi oleh beberapa faktor. Kemudahan dan kecepatan dalam melakukan transaksi, kenyamanan serta fleksibilitas dalam pembayaran menjadi alasan utama dalam memilih e-payment.

This research was conducted with the aim of investigating the influence of the 4P Marketing Mix on consumer decisions regarding PTPN IV Butong Tea & Tobasari Tea retail products. Marketing Mix 4P includes four main components, namely product, price, place and promotion, which are interrelated and have the potential to influence consumer decisions. In this context, Butong Tea & Tobasari Tea were chosen as retail products offered by PTPN IV. The research method used in this study involves interviews with willing sources as a means of collecting data. Research respondents were consumers of Butong Tea & Tobasari Tea who were randomly selected. The data collected will be analyzed using the narrative analysis method to identify the influence of each 4P Marketing Mix component on consumer decisions. The hope is that this research can provide more in-depth knowledge about the factors that influence consumer decisions in choosing Butong Tea & Tobasari Tea. Moreover, the main aim of this research is also expected to provide broader understanding for PTPN IV in optimizing their marketing strategy to increase product interest so that it influences consumer decisions. The conclusions from this research can contribute to knowledge and understanding of the influence of the 4P Marketing Mix on consumer decisions in the context of Butong Tea & Tobasari Tea retail products. Companies need to consider the principles of justice, business ethics, managerial skills, social responsibility, and halal transactions in marketing strategies and consumer decisions. This research can also provide practical input for PTPN IV and the tea industry in general in developing effective marketing strategies to increase sales and consumer satisfaction.

This research aims to determine the influence of affiliate marketing on purchase decisions through buying interest in Skintific skincare products at the Skintific Shopee Affiliate Official Store. The research consists of one independent variable, namely affiliate marketing, and one dependent variable, namely purchase decision and buying interest as intervening variables. The method used is path analysis. The data collection method uses a questionnaire with purposive sampling technique. The number of respondents obtained was 100 people, this number was obtained based on the Roa Purba formula. The research results obtained based on the Partial Test showed: 1) there is a significant influence of affiliate marketing on buying interest, 2) there is a significant influence of affiliate marketing on purchase decisions, 3) there is a significant influence of buying interest on purchase decisions, 4) buying interest can mediate the influence of affiliates marketing on purchase decisions.

Umumnya, bisnis seperti ini masih dalam tahap awal dan perlu mengembangkan strategi dan manajemen.Strategi yang dimaksud adalah meningkatkan kualitas pemasaran, manajemen, pelayanan, dan lain-lain, termasuk penerapan teknologi informasi.Berdasarkan pengamatan, sistem informasi mempengaruhi banyak aspek termasuk pada sisi penjualan, namun pada sisi penjualan masih berupa sistem tradisional yang biasanya hanya berupa buku besar dan catatan dari pejabat untuk mengamankan data penjualan.Ketika banyak konsumen berkumpul, kasir sering melakukan kesalahan.Hal ini menimbulkan permasalahan mengenai komputerisasi sistem informasi data penjualan dan membuat data penjualan menjadi lebih efisien dan akurat.Sistem informasi penjualan memungkinkan kasir mengelola data penjualan dengan lebih efisien dan akurat

Listrik dewasa ini telah menjadi bagian tak terpisahkan dalam kehidupan manusia. Pemanfaatan daya listrik semakin mengalami pertumbuhan sesuai kemajuan teknologi, yang terlihat dari kegiatan industri, perkantoran, bahkan pada pemanfaatan energi konsumen rumah tangga. Peningkatan pertumbuhan ekonomi dan laju pembangunan yang semakin pesat di Kabupaten Fakfak yang membutuhkan daya listrik yang besar, berkelanjutan, dan harus selalu dijaga agar dapat memenuhi kebutuhan konsumsi energi listrik pelanggan. Untuk mencapai hal tersebut maka diperlukan suatu sistem tenaga listrik yang handal. Namun, seiring dengan pertambahan kebutuhan pelanggan, mengakibatkan pelaksaaan pendistribusian sistem tenaga listrik tidak lepas dari berbagai macam gangguan yang menyebabkan menurunnya ketidakseimbangan beban listrik. Metode yang digunakan dalam penelitian ini yaitu pengukuran data beban puncak yang digunakan untuk menentukan ketidak seimbangan arus netral hingga perhitungan rugi-rugi daya. Berdasarkan hasil pengukuran yang telah dilakukan diperoleh bahwa ketidakseimbangan beban pada trafo distribusi yang mengakibatkan terjadinya rugi-rugi daya serta timbulnya arus netral pada waktu beban puncak dimana yang terbesar terjadi pada penghantar di jalur 1 pada di siang hari adalah sebesar 12,5% dan pada malam hari adalah sebesar 29,84%. Sedangkan di jalur 2 pada di siang hari adalah sebesar 33,48% dan pada malam hari adalah sebesar 43,30%.

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store. The sample in this study was furniture buyers at the Udin Surya Store who met with researchers from June to July 2023 using incidental sampling techniques and the number of samples obtained was 50 people. Buyers as the sample in this study were given a questionnaire consisting of 25 statements. Responses to the questionnaire were tested for validity and reliability before multiple linear regression analysis was carried out using the SPSS application. The results of testing the research instrument, namely the questionnaire, show that the 25 statement items are valid because r count > r table. Apart from that, all statements are reliable because the Cronbach's Alpha value is > 0.60 (0.915 > 0.60). The regression equation obtained is Y = 7.308+0.015X1+0.168X2 +0.199X3+0.535 X4. The correlation coefficient value is 0.789, this shows a strong relationship between consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on the decision to purchase (Y) furniture at the Udin Surya Store. The coefficient of determination value is 0.589, which means that consumer behavior consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store is 58.9% while the remaining 41 .1% is influenced by factors not included in this study. Simultaneous testing shows that the value of Fcount > Ftable (18.553 > 2.58) so it can be concluded that there are consumer behavior variables consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) which influence jointly on decision to purchase (Y) furniture at the Udin Surya Store. Next, a partial test was carried out by looking at the calculated t value for each sub-variable of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4), each of which was 0.052; 1,283; 1,211; 4.804 which when compared with the t table of 2.01410, then psychological (X4) is 4.804 > 2.01410, the dominant influence on purchasing decisions (Y) for furniture at the Udin Surya Store because t count > table. Meanwhile, culture (X1), social (X2), personal (X3) do not have a significant effect on purchasing decisions (Y) for furniture at the Udin Surya Store because the calculated t value < t table.

Globalization is a global phenomenon that affects all aspects of life, including consumption behavior. The Korean Wave is an example of globalization. The Korean Wave phenomenon can reach Indonesia, one of which is through Korean music culture which is very famous in various countries, namely K-Pop. Apart from its well-known music, Korea also wants to export halal-certified Korean food to Indonesia through halal food diplomacy. This research aims to determine the influence of halal awareness and halal certification on generation Z's choice of halal consumption behavior for Korean food products. The population in this research is Lawson Tulungagung consumers. The sample used in this research was 160 respondents who had been tested to meet the sampling criteria. The analytical methods used are multiple linear regression, instrument testing, descriptive analysis, classical assumption testing, and hypothesis testing. The results of this research show that simultaneously halal certification and halal awareness have a positive and significant effect on generation z's halal consumption choices. Apart from that, halal certification partially has a negative and insignificant effect on generation z's halal consumption choices, while halal awareness has a positive and significant effect on generation z's halal consumption choices for Korean food products.

The aim of this research is to determine the influence of brand image and product differentiation on sales at PT Aerofood Indonesia Kualanamu Branch and the extent to which product differentiation influences customer satisfaction at that location. Quantitative methods are applied. The population of this research is all customers who have used products and services from PT Aerofood Indonesia Kualanamu Branch. 110 respondents were given a questionnaire to fill out in order to do this. The findings of this research show that at PT Aerofood Indonesia Kualanamu Branch, product differentiation has a good and significant influence on customer satisfaction. However, at PT Aerofood Indonesia Kualanamu Branch, brand image does not have a real impact on customer satisfaction, either positively or negatively. At PT Aerofood, customer satisfaction and sales are significantly influenced by product differentiation and brand image.

Penelitian ini bertujuan 1) untuk menganalis pengaruh peran lokasi terhadap keputusan pembelian konsumen 2) Untuk menganalisis pengaruh kelengkapan produk terhadap keputusan pembelian konsumen 3) untuk menganalisis pengaruh harga terhadap keputusan pembelian konsumen.Metode  penelitian yang digunakan adalah metode  kuantitatif. Penlitian ini dilakukan di Toko UD Polos yang terletak di Jalan Raya Kerambitan,Tabanan, Bali. Jenis data yang digunakan berupa data kuantitatif. Metode pengumpulan data  dengan menyebarkan kuisioner secara  online  melalui  google  form kepada konsumen atau pelanggan. Teknik pengambilan sampel menggunakan metode nonprobability sampling yaitu accidental sampling. jumlah sampel yang diperlukan 96 responden. Teknik  analisis data dengan menggunakan regresi linier berganda dengan SPSS 24.Hasil penelitian ini membuktikan bahwa 1). Peran lokasi memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian konsumen pada Toko Modern di Kecamatan Kerambitan. 2) kelengkapan produk memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian konsumen pada Toko Modern di Kecamatan Kerambitan.3) harga memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian konsumen pada Toko Modern di Kecamatan Kerambitan.

This study reviews the crucial role of video content as the main tool in product promotion media with the aim of increasing consumer engagement and branding success. Through in-depth analysis of marketing strategies that use video content, this research identifies the positive impact of video content on consumer engagement levels, building emotional connections, and increasing brand awareness. The factors of creativity, authenticity and understanding the target market are also considered important elements in the success of a promotional campaign. The practical implications of this research provide valuable guidance for marketing practitioners to optimize the role of video content in achieving branding goals and increasing consumer appeal. 

This study aims to analyze the effect of service quality and product quality on repurchase intention with consumer satisfaction as an intervening variable at UD. Rizqi Food Supplier Yogyakarta. The impact of Covid-19 has caused a decrease in meat shipments, but extra services and promos during the pandemic have increased interest in repurchasing. After the pandemic, expansion into restaurants and hotels resulted in a significant increase in sales. The research sample consisted of 100 respondents. Data analysis used multiple regression and Sobel's test to test consumer satisfaction as an intervening variable. The results showed that service and product quality had a significant effect on consumer satisfaction and repurchase intention. However, customer satisfaction does not mediate the relationship between service quality and repurchase intention, as well as the relationship between product quality and repurchase intention. Improving the quality of services and products at UD. RizqiFood Supplier is expected to increase consumer satisfaction and encourage repurchasing interest. This is important for company management to retain loyal customers and achieve business success.

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.

This study aims to determine the effect of the marketing mix on consumer decisions at kesu t-shirt distribution in North Toraja. The research data was obtained by using a questionnaire, documentation and direct observation on the kesu t-shirt distribution. The research method used in this research is quantitative research with a total sample of 57 people. The data analysis technique used in this study was multiple linear regression with statistical calculation tools using SPSS version 26. The results of this study obtained the equation Y = 4.172 + 0.105X1 + 0.222X2 + 0.215X3 + 0.095X4. Products influence consumer decisions. Prices affect consumer decisions. Promotion influences consumer decisions. Place influences consumer decisions. Products, prices, promotions, places influence consumer decisions at kesu t-shirt distributions. The determination result (R2) of 0.822 or 82.2% means that the dependent variable namely consumer decision (Y) can be explained by the independent variables product (X1), price (X2), promotion (X3), place (X4). While the remaining 17.8% is explained by other variables outside the variables used.    

Freight can be generally defined that the carriage is a reciprocal agreement between the carrier  with the sender,  wherein the carrier binds itself to organize the transport of  goods and or from  one  place  to  a  particular  destination  safely,  while  the  sender  binds  itself  to  pay  the freight. Courier  services  and  trade  relationship  of  mutual  influence.  Development  of  trade  is  strongly influenced  by  the  birth  of  a  freight  forwarder.  Courier  services  also  participate  in  the  growth  of foreign and domestic trade. Formulation of research objectives are a reflection direction and elaboration of strategies to problems that arise in the writing, while the writing is being implemented not deviated from its original purpose. Then formulated the goal of this paper was to determine the legal protection and implementation of consumer redress against the freight forwarder.The method used in this research is the method of empirical juridical approach. While the research  is  descriptive  specification  anaitisyang  intended  to  describe  the  legislation  in  force associated with legal theories.Based  on  research  that  shows  that  in  this  case  about  liability  if  anything  happens  to  the item before reaching the destination or delay in delivery or if there are other things, the company is obliged to replace losses caused his company. and in case of loss or serious damage, the company will  provide  compensation  in  accordance  with  the  price  of  goods  or  conducted  negotiations regarding the compensation agreements.