Publication Search

This community service aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Magelang in adapting sales models from offline to online through the use of digital content. This activity is motivated by the challenges of MSMEs in expanding market reach and increasing competitiveness in the digital era. The implementation method includes socialization, training in creating attractive and effective digital content, assistance in building an online presence through various platforms, and evaluating the impact of implementing digital content strategies on increasing sales and visibility of MSMEs. The results show a significant increase in the understanding and skills of MSMEs in utilizing digital content for marketing and selling their products. In addition, there was an increase in market reach and potential sales growth for the MSMEs involved. This community service activity concluded that intensive assistance in creating and managing digital content has a crucial role in transforming the MSME sales model from offline to online, thereby increasing competitiveness and business sustainability in the digital era.

This study meticulously analyzes the digital business transformation undertaken by Ash Scarf, a representative Small and Medium Enterprise (SME). The research meticulously highlights the strategic adoption and multifaceted utilization of digital marketing by Ash Scarf as a pivotal mechanism for business expansion, enhanced consumer outreach, and significant sales augmentation. To fortify these findings and contextualize them within broader academic discourse, a comprehensive bibliometric analysis of extant scholarly literature concerning digital marketing strategies pertinent to SMEs will be integrated, providing a robust understanding of prevailing trends and recognized best practices in this dynamic field.

This study explores the impact of local culture on the internationalization process of Micro, Small, and Medium Enterprises (MSMEs), especially statue craftsmen in Trowulan, East Java. MSMEs in Indonesia face various challenges, including low productivity and access to technology. However, statue craftsmen in Trowulan are able to utilize the richness of Majapahit culture to differentiate their products in the global market. Using a qualitative approach through in-depth interviews and participant observation, this study found that local culture not only plays a role as a product identity, but also as a strategy to attract international consumers. Adaptation to the needs of the global market, especially in Europe, shows the ability of craftsmen to innovate and collaborate. This study provides important insights into how the integration of local culture can improve the competitiveness of MSMEs in the era of globalization, and offers recommendations to support the development of MSMEs through cultural preservation and skills improvement. The results can be used as a reference for local economic policies and the promotion of Indonesian cultural heritage.    

With 65 million entities, micro, small, and medium enterprises (MSMEs) form the backbone of the Indonesian economy, contributing around 61% of the country's gross domestic product (GDP) and employing 97% of the working population. Despite their strategic role, most MSMEs still face various challenges, such as low adaptability to changes in the business environment, lack of planning strategies, minimal innovation, and limitations in utilizing technology. On the other hand, current consumer behavior increasingly demands quality products and practical services, including in terms of payment systems. Along with the development of the digital era, non-cash payment systems, such as e-money and QR codes, have experienced rapid growth and become important elements in encouraging financial inclusion and transaction efficiency. QRIS (Quick Response Code Indonesian Standard) is present as an innovative solution that allows MSMEs to make transactions quickly, safely, and easily by simply scanning a QR code. Realizing the importance of utilizing this technology, the community service (PkM) team conducted training activities on the creation and use of QRIS for the "Zea Ice" Orange Juice micro business actor in Deltasari Indah, Sidoarjo, East Java. This activity includes QR code creation, printing, and attaching barcodes to kiosks, as well as technical education related to their use. This initiative is expected to increase transaction efficiency, encourage the implementation of digitalization, and increase the competitiveness of MSMEs in an increasingly competitive market.

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the economy, particularly in areas like Denpasar City, which serves as a central hub of economic activity in Bali. However, the COVID-19 pandemic posed significant challenges, severely impacting MSMEs’ net income. Declining purchasing power, mobility restrictions, and economic uncertainty forced business owners to struggle for survival. This highlights the need to understand the factors affecting MSMEs’ income in order to formulate strategic solutions. This study employs a quantitative associative approach to examine the influence between two or more variables. A sample of 100 MSMEs was selected using a proportional stratified random sampling technique based on the distribution of MSMEs across districts and business types. The results show that own capital, pricing, working hours, and access to the People's Business Credit (KUR) significantly affect MSME income in Denpasar City. Own capital is found to be the most dominant factor, followed by pricing and working hours. Access to KUR also plays an important role by providing easier access to additional capital, enabling business expansion and productivity improvement. Furthermore, the study confirms that competitive pricing and effective pricing strategies can enhance competitiveness and increase income. Longer working hours positively influence income by providing more opportunities to serve customers. Overall, access to KUR facilitates capital availability, ultimately supporting MSME growth and income in Denpasar City. Keywords: MSME Income, Denpasar City

Bank Ekonomi Rakyat Mangatur Ganda has great potential in improving the performance of Micro, Small, and Medium Enterprises (MSMEs) through effective credit distribution and targeted information delivery, especially for segments that have not been optimally served. Optimizing the role of banking is carried out through various strategies, such as socializing credit programs, providing convenience in the credit application process, implementing outreach strategies, improving service quality, and financing in potential sectors. In addition, the use of information technology is key to expanding service coverage and increasing operational efficiency. Strategic partnerships with the government, other financial institutions, and MSME communities are needed to create an inclusive and sustainable business ecosystem. With management commitment and implementation of targeted strategies, Bank Ekonomi Rakyat Mangatur Ganda has a great opportunity to significantly encourage MSME growth and contribute to improving the welfare of the wider community.

The implementation of the Trade Facilitation Agreement (TFA) adopted by the World Trade Organization (WTO) since 2017 aims to reduce administrative barriers in international trade and improve the efficiency of the export-import process. By ratifying the TFA through Law No. 17/2017, Indonesia is expected to optimize trade and customs procedures, speed up the movement of goods, and reduce trade costs, which in turn supports economic growth and exports. The TFA includes simplification, modernization, and harmonization of export-import procedures, which are expected to provide significant benefits, especially for developing countries such as Indonesia. This research aims to analyze the implementation of trade facilitation in Indonesia. The research method used is normative legal research, which examines legal data sourced from literature (secondary legal materials). The implementation of this agreement has shown positive impacts, including reduced trade costs and increased export access, especially for small and medium enterprises. The Indonesian government, through the ratification of the TFA, aims to facilitate global trade by increasing transparency and efficiency in the export-import mechanism.  

This study examines Topten Printing, a printing company based in Metro City that offers diverse printing services characterized by competitive pricing, high-quality output, and efficient service. The research addresses the challenge of sustaining competitiveness amid rising market competition and evolving customer preferences. The objective is to analyze the company’s existing competitive strategies and propose viable alternatives for future growth. Employing a qualitative approach through a case study method, the research utilizes SWOT analysis and the Quantitative Strategic Planning Matrix (QSPM) to assess internal and external factors influencing the business. The results reveal that Topten Printing’s key strengths lie in its affordable pricing, reliable print quality, and prompt service delivery. However, the company also faces notable weaknesses, including a limited workforce and insufficient engagement on social media platforms. Opportunities exist in the growing demand for printed materials and government initiatives supporting micro, small, and medium enterprises (MSMEs), whereas significant threats stem from digital transformation trends and raw material price volatility. The synthesis of findings indicates that to enhance its market position, Topten Printing should implement a growth-oriented strategy focused on increasing production capacity by hiring freelance workers and intensifying social media marketing efforts. In conclusion, strengthening human resources and expanding digital marketing activities are essential steps for Topten Printing to maintain competitiveness and seize market opportunities in an increasingly dynamic business environment.  

This study aims to design a visual identity and promotional media that effectively enhances the brand awareness of Novita Online Shop, a micro, small, and medium enterprise (MSME). Currently, Novita Online Shop lacks a strong visual identity and effective promotional tools to boost consumer awareness. Through observations and interviews with the MSME owner, it was found that Novita Online Shop requires a visual identity and promotional media that can increase consumer awareness and differentiate the brand from its competitors. The concept of "Fresh Minimalism with Trendy Simplicity" was adopted as the foundation for developing the visual identity and promotional media. The findings indicate that designing an effective visual identity and promotional materials can improve consumer awareness, distinguish the brand from competitors, and ultimately drive sales. This study can serve as a reference for other MSMEs in creating effective visual identities and promotional strategies to enhance brand awareness.  

Micro, Small and Medium Enterprises (MSMEs) play a significant role in the economy, but often face obstacles in accessing financing. Credit performance guarantee is one of the mechanisms to mitigate risks for financial institutions. Along with the development of financial technology, innovative credit scoring emerged as an alternative method of assessing the creditworthiness of MSMEs. This research aims to analyze the legal effectiveness of the application of MSME credit performance guarantees based on innovative credit scoring. This research uses a normative juridical method with qualitative juridical analysis to try to examine and analyze the problems studied. The application of innovative credit scoring in MSME credit performance guarantees has the potential to increase the legal effectiveness of guarantees through a more comprehensive and accurate risk assessment. However, its implementation requires regulatory clarity regarding scoring standards, personal data protection, and dispute resolution mechanisms. An adaptive and responsive legal framework to technological innovation is crucial to optimize the role of innovative credit scoring in strengthening the effectiveness of MSME credit performance guarantees and promoting financial inclusion.      

The pandemic that occurred in Indonesia brought almost all activities in the country to a halt, with many sectors unable to survive, including human life statistics and various businesses. Micro, Small, and Medium Enterprises (MSMEs) were among the most vulnerable aspects during the COVID-19 pandemic. Businesses in Indonesia experienced a significant decline, with some even facing the worst-case scenario of closure. The Ministry of Cooperatives and Small and Medium Enterprises (2018) stated that data from 2018 showed that MSMEs accounted for 99.9% of the total business units, or 62.9 million units. The purpose of this study is to examine the strategies of construction-related MSMEs to resist the challenges of the COVID-19 pandemic (a case study on DAMAI ALUMINIUM MSMEs in Bandar Lampung). The research design employed in this study is a qualitative research design. The research method chosen by the researcher is phenomenological research, focusing on exploring the meaning of events and life experiences encountered by DAMAI ALUMINIUM MSMEs. The conclusion of this study is that with simple strategies and highly risky decisions, DAMAI ALUMINIUM MSMEs managed to survive much longer than other businesses during the COVID-19 pandemic. Although they did not generate significant income, DAMAI ALUMINIUM MSMEs have continued to operate up to the present.

Limited access to formal financing remains a persistent challenge for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, despite their vital contribution to economic development. Among the key barriers are poor-quality financial reporting and the lack of digital accounting adoption, which hinder financial transparency and lender trust. This study aims to analyze the influence of financial reporting quality and the use of digital accounting technology on MSMEs’ access to financing from formal financial institutions. A quantitative explanatory research design was employed, involving 120 MSMEs in Banyumas Regency, Indonesia. Primary data were collected through structured questionnaires and analyzed using multiple linear regression after satisfying classical assumption tests. The results indicate that both financial reporting quality and digital accounting technology have significant positive effects on access to financing. Financial reporting quality exhibited a slightly stronger influence, confirming its role in reducing information asymmetry and signaling creditworthiness. The adoption of digital accounting tools, such as BukuKas and Accurate, improved financial documentation, auditability, and lender confidence. These findings underscore that internal financial practices are critical enablers of financial inclusion, especially in semi-urban contexts.The study concludes that enhancing the quality of financial reports and promoting digital accounting adoption are essential strategies for improving MSMEs’ access to external funding. The findings offer practical implications for policymakers and financial institutions while also contributing to the theoretical understanding of MSME financial behavior in the digital era.

Coffee wood products, natural pet chews, have emerged as one of the unique export commodities developed by Micro, Small and Medium Enterprises (MSMEs) PT Eco Choo in Indonesia. This article presents a case study on export dynamics in the coffee wood MSME sector, secondary data analysis comes from online news, company website, books and articles. The analysis includes the profile of MSMEs, product characteristics, global market penetration strategies, determinants of success and challenges faced. The findings show that the high global demand for eco-friendly pet products is a major driver. Success relies heavily on the ability to consistently maintain quality, product and service safety, manage raw material supply chains, utilize digital marketing, and comply with destination market regulations.. This case study of the coffee wood sector underlines the potential of a creative economy based on local natural resources, while highlighting the importance of quality standards and global market understanding for MSMEs looking to upgrade.

Despite their 45% contribution to the global economy, international micro, small, and medium-sized enterprises (MSMEs) face considerable obstacles in enhancing their global competitiveness because they lack the resources and access to efficient market analysis (OECD, 2025). In order to optimize cross-border MSME market analysis, this research attempts to construct a machine learning (ML) model coupled with a mixed-methods approach. A combination of quantitative (XGBoost and SEM-AMOS were used to analyze transaction data of 500 Indonesian export MSMEs 2020–2024) and qualitative (interviews with 15 MSME players) methods showed that the XGBoost model achieved 89% accuracy in predicting market trends, with key variables including exchange rate fluctuations (19%) and social media sentiment (28%). According to qualitative findings, the ML model does not identify cross-border regulatory constraints that 65% of MSMEs must deal with. These results validate market intelligence powered by AI as a strategic asset, extending the Resource-Based View paradigm. The significance of contextual adaptation and technological integration in the digital transformation of MSMEs is emphasized by this study.

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in Indonesia's economic development, contributing to employment, income generation, and entrepreneurship. However, many MSMEs face challenges in adapting to technological advancements, particularly in implementing digital marketing strategies. This study aims to analyze how digital marketing can accelerate the development of MSMEs in Indonesia through a literature review approach. The findings highlight that digital marketing provides MSMEs with opportunities to expand their market reach, increase brand visibility, and optimize costs. Social media platforms, e-commerce, and other digital tools enable MSMEs to connect with customers more effectively. Despite these benefits, barriers such as limited technological access, lack of digital literacy, and uneven internet infrastructure hinder the adoption of digital marketing. Collaborative efforts from the government, educational institutions, and the private sector are necessary to overcome these obstacles. Providing training, improving access to technology, and fostering innovation are crucial steps to support MSMEs in achieving sustainable growth.

International Micro, Small and Medium Enterprises (MSMEs) face significant challenges in improving global competitiveness due to limited resources and access to effective market analysis, despite contributing 45% to the global economy (OECD, 2025). This research aims to develop an integrated machine learning (ML) model with a mixed-methods approach to optimise cross-border MSME market analysis. A combination of quantitative (transaction data analysis of 500 Indonesian export MSMEs 2020-2024 using XGBoost and SEM-AMOS) and qualitative (interviews with 15 MSME players) methods revealed that the XGBoost model achieved 89% accuracy in predicting market trends, with key variables including social media sentiment (28%) and exchange rate fluctuations (19%). Qualitative results show that 65% of MSMEs face cross-border regulatory barriers that ML models do not detect. The findings extend the Resource-Based View theory by validating AI-driven market intelligence as a strategic asset (β = 0.67, p 0.7. This research highlights the importance of technology integration and contextual adaptation in the digital transformation of MSMEs.

This research aims to describe the implementation of digital transformation in marketing strategies among micro, small, and medium enterprises (MSMEs) in the culinary sector, using Nomnom Kitchen in Bandarlampung City as a case study. Employing a qualitative approach with data collection techniques including interviews, observations, and documentation, the research explores the firsthand experiences of business actors in transitioning from conventional to digital marketing. The findings reveal that MSME actors face complex dynamics throughout the digitalization process, involving internal challenges such as limited human resources and digital content management, as well as external opportunities like expanded market reach. Digital transformation emerges as a strategic tool that enhances promotional efficiency, strengthens customer engagement, and fosters a business model that is more responsive to technological advances. The study highlights the importance of digital training and the enhancement of entrepreneurial capacity to optimize the digital potential of MSMEs.

As the backbone of the global economy, Micro, Small, and Medium Enterprises (MSMEs) have a very important role. One of the success factors for SMEs is the effective management of Human Resources (HR). HR management is not only about recruiting and retaining employees, but it also involves strategies that blend human potential with business goals. Additionally, managing an employee team can be a challenge that requires the right skills and strategies. From sourcing top talent to designing effective training programs, everything needs to be well organized to support business growth and sustainability. The Community Service Activity of the Faculty of Economics and Business, Universitas Pelita Bangsa will be carried out online and offline (hybrid), located at the Alam Raya Residence Cluster Block B2 No 12A, Sukasari, Serang Baru, Bekasi Regency and also via Zoom.

This study examines the adaptive strategies employed by small and medium-sized enterprises (SMEs) in Shenzhen in response to the decoupling trend associated with the new US tariff policy. Given the' increasing complexity and unpredictability of international trade dynamics, Shenzhen SMEs must innovate and diversify their operational approaches to sustain competitiveness. The re-search highlights the significance of enhancing innovation capabilities, which enable SMEs to de-velop new products and services that meet shifting market demands. Additionally, the study empha-sizes the importance of market diversification and supply chain flexibility, allowing SMEs to miti-gate risks related to tariff impacts. Collaborative networks facilitate resource sharing and knowledge exchange, further bolstering adaptability. The findings indicate that by fostering a proactive entre-preneurial orientation and engaging with policymakers, Shenzhen SMEs can effectively navigate the challenges posed by the US tariff policy, ensuring long-term sustainability and growth in a competi-tive landscape through a sample of 190 SMEs in April of 2025.

The Regional Office of DJP East Java I and the Surabaya Tax Center Forum are working together to run the Business Development Services (BDS) program. The goal is to get micro, small, and medium enterprises (MSMEs) to pay their taxes more accurately and help them do better in business. The program involved 21 MSMEs selected based on their possession of a Taxpayer Identification Number (NPWP) and Business Identification Number (NIB). The implementation methods included tax education, digital marketing training, and business financing solutions using a participatory approach, lectures, discussions, and interactive simulations. Evaluation was conducted through questionnaires to assess participants’ understanding of the materials presented and the program’s impact on their business capabilities. The results showed a 35% increase in participants’ understanding scores, with the majority of respondents indicating that the program was relevant and beneficial. This program also successfully increased tax awareness, digital marketing skills, and understanding of inclusive financing access. These results show that other areas can use the same collaborative and locally tailored method to help small and medium-sized businesses change their economies.