The Impact of Local Culture on the Internationalization of MSMEs: Analysis of Statue Craftsmen in Trowulan

Moch. Wahyu Widodo ; Puji Handayati ; Sudarmiatin Sudarmiatin
Journal Economic Excellence Ibnu Sina 📅 2025 Vol 3, No 2 🔗 DOI: 10.59841/excellence.v3i2.2665
Abstract
This study explores the impact of local culture on the internationalization process of Micro, Small, and Medium Enterprises (MSMEs), especially statue craftsmen in Trowulan, East Java. MSMEs in Indonesia face various challenges, including low productivity and access to technology. However, statue craftsmen in Trowulan are able to utilize the richness of Majapahit culture to differentiate their products in the global market. Using a qualitative approach through in-depth interviews and participant observation, this study found that local culture not only plays a role as a product identity, but also as a strategy to attract international consumers. Adaptation to the needs of the global market, especially in Europe, shows the ability of craftsmen to innovate and collaborate. This study provides important insights into how the integration of local culture can improve the competitiveness of MSMEs in the era of globalization, and offers recommendations to support the development of MSMEs through cultural preservation and skills improvement. The results can be used as a reference for local economic policies and the promotion of Indonesian cultural heritage.
 
 
Keywords
Local Culture; MSME Internationalization; Trowulan
How to Cite

Moch. Wahyu Widodo, et al. (2025). The Impact of Local Culture on the Internationalization of MSMEs: Analysis of Statue Craftsmen in Trowulan. Journal Economic Excellence Ibnu Sina, 3(2). https://doi.org/10.59841/excellence.v3i2.2665

Moch. Wahyu Widodo; Puji Handayati; Sudarmiatin Sudarmiatin, "The Impact of Local Culture on the Internationalization of MSMEs: Analysis of Statue Craftsmen in Trowulan," Journal Economic Excellence Ibnu Sina, vol. 3, no. 2, 2025.

Moch. Wahyu Widodo; Puji Handayati; Sudarmiatin Sudarmiatin. "The Impact of Local Culture on the Internationalization of MSMEs: Analysis of Statue Craftsmen in Trowulan." Journal Economic Excellence Ibnu Sina, vol. 3, no. 2, 2025.

Moch. Wahyu Widodo; Puji Handayati; Sudarmiatin Sudarmiatin. "The Impact of Local Culture on the Internationalization of MSMEs: Analysis of Statue Craftsmen in Trowulan." Journal Economic Excellence Ibnu Sina 3, no. 2 (2025).

Moch. Wahyu Widodo, et al. (2025) 'The Impact of Local Culture on the Internationalization of MSMEs: Analysis of Statue Craftsmen in Trowulan', Journal Economic Excellence Ibnu Sina, 3(2). doi: 10.59841/excellence.v3i2.2665.

Moch. Wahyu Widodo; Puji Handayati; Sudarmiatin Sudarmiatin. The Impact of Local Culture on the Internationalization of MSMEs: Analysis of Statue Craftsmen in Trowulan. Journal Economic Excellence Ibnu Sina. 2025;3(2).

Artikel Terkait

Pengaruh Indepedensi, Pengalaman Audit, dan Keahlian Profesional Auditor terhadap Kualitas Audit

Dita Dwi Ariyanti; Reni Farwitawati

Pengaruh Gini Ratio dan Indeks Pembangunan Manusia terhadap Kemiskinan

Okta Aking Dwi Padmono

Analisis Pengaruh Rate dari Penetapan Harga Lelang Objek Jaminan Gadai di PT Pegadaian Syariah Banda Aceh terhadap Kepuasan Nasabah Debitur

Havna Havna; Syamira Balqis; Muhammad Fitrah Insani

Pengaruh Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan di Balai Penjaminan Mutu Pendidikan DKI Jakarta

Andri Prana Joni; Syahrial Addin; Yulia Mujiaty

Pengaruh Profitabilitas, Likuiditas, Leverage, Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan

Shela Nurhaliza; Desy Mariani

Peran Board of Director pada Praktik Earnings Manajemen di Perbankan Syariah

Rahmat Fajar Ramdani
Tren Sitasi Jurnal