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The purpose of the study was to determine the direct and indirect effects of workload variables, organizational culture, communication on organizational citizenship behavior through organizational commitment in employees of PT Daihatsu Capella Medan. This type of research is causal associative and uses quantitative research methods. The population in this study were all employees at PT Capella Medan Daihatsu totaling 78 people. The sample withdrawal method uses nonprobability sampling method with census sampling technique. So the sample in this study amounted to 78 employees at PT Capella Medan Daihatsu. The results of the study are workload directly has a significant effect on organizational commitment of PT Capella Medan Daihatsu, organizational culture directly has a significant effect on organizational commitment of PT Capella Medan Daihatsu, communication directly has a significant effect on organizational commitment of PT Capella Medan Daihatsu, workload directly has a significant effect on organizational citizenship behavior of PT Capella Medan Daihatsu, work culture directly has a significant effect on organizational citizenship behavior of PT Capella Medan Daihatsu, communication directly has a significant effect on organizational citizenship behavior of PT Capella Medan Daihatsu. Capella Medan Daihatsu, organizational commitment directly has a significant effect on organizational citizenship behavior of PT. Capella Medan Daihatsu, workload indirectly has a significant effect on organizational citizenship behavior through organizational commitment at PT. Capella Medan Daihatsu, organizational culture indirectly has a significant effect on organizational citizenship behavior through organizational commitment at PT. Capella Medan Daihatsu, communication indirectly has a significant effect on organizational citizenship behavior through organizational commitment at PT. Capella Medan Daihatsu.

This study aimed to investigate the correlation between food label perceptions, nutritional literacy, and communication behaviors among students at Medan State University. Given the growing importance of food literacy for public health, this research sheds light on the challenges that university students face in comprehending and utilizing information from food labels. Employing a qualitative methodology grounded in thematic analysis, data were gathered through an online survey involving 30 students representing diverse academic disciplines. Findings indicate that while a majority of participants possessed a moderate level of understanding regarding food labels, there existed gaps in comprehending crucial aspects such as Daily Value (%DV). Food labels often serve as a tool for fostering conversations about healthy eating, yet their consistent utilization remains limited. In conclusion, this study underscores the necessity for a structured nutrition literacy program to enhance students' capacity for making well-informed nutritional choices and cultivating more robust communication practices of nutrition. The insights gleaned from this study carry implications for shaping educational policies and curricula that more comprehensively integrate food literacy.

The writing of this paper aims to find out more closely how the mechanism for issuing PEB (Notification of Export of Goods) with CEISA 4.0 Customs Excise at PT. Kemasindo Cepat Medan. BC 3.0 or PEB (Goods Export Notification) is a customs document used for the implementation of the export of goods by the exporter or his proxy PPJK (Customs Service Management Entrepreneur) to Customs made with CEISA 4.0 issued by Customs. The mechanism for issuing PEB using CEISA 4.0 Customs is the focus of this research. This study aims to find out the documents prepared, obstacles that occur during the work of B.C 3.0 using CEISA 4.0, procedures and obstacles that occur when completing PEB using CEISA 4.0. In the BC solution. 3.0 itself has several related parties, namely the exporter who informs his proxy, namely PPJK, that there will be goods that want to be exported. And after the goods are finished stuffed or loaded into containers, the exporter submits the documents as a condition for the issuance of PEB and the Customs checks the documents and approves the issuance of BC.3.0 or PEB through the CEISA 4.0 system. The data used in this study are primary data obtained through direct interviews with the company and secondary data obtained from books in the library and other reading sources related to the subject matter taken.

Customer satisfaction includes efforts to meet consumer needs. Consumer satisfaction is a situation demonstrated by consumers when they realize that their needs and desires are as expected and are being fulfilled well. This research aims to determine and analyze the influence of relationship marketing, customer trust, and price competition on consumer satisfaction of Indihome users in Medan City. With a sample size of 100 respondents. Data collection techniques were carried out using questionnaires. The analysis used is multiple linear regression analysis using the SPSS (Statistical Package for Social Sciences) 24.0 for Windows program tool. The results of the analysis show that relationship marketing has a positive and significant influence on consumer satisfaction. Customer trust has a positive and significant influence on consumer satisfaction, and price competition has a positive and significant influence on consumer satisfaction. Meanwhile, the results of the simultaneous analysis show that relationship marketing, customer trust, and price competition have a positive and significant effect on consumer satisfaction of Indihome users in Medan City.

Medan  as  the  capital  city of North  Sumatra  has  rapid  economic  development,  for instance in the creative industry sector. This development is in line with the large productive age rate which reached 69.99% and the increase in intellectual property applications  to  the  Ministry  of  Law  and  Human  Rights  from  North  Sumatra.  The rapid  growth  of  the  creative  industry  and  the  large  number  of  productive  ages require the right platform to encourage further development of the creative industry in the city of Medan. The right place for this is the creative industry center building facility.  The  facility  can  be  used  as  a  center  for  creative  industry  executants  to develop their businesses in various ways, such as workshops, exhibitions, seminars, and  so on.  This  facility  was designed  with  a  tropical  architectural  approach  in  an effort to respond well to the building's environment.

This research explores English Literature students’ perspectives on digital literacy through visual content on the @rappersrelated Instagram account. The main focus is how this platform facilitates digital literacy skills by using design composition analysis, supporting critical thinking, and enriching aesthetic appreciation and cultural trends. This research used qualitative methods with the participation of 10 UNIMED English Literature 7th semester students to gain in-depth insights into their experiences. Thematic analysis showed that Instagram enhances visual literacy, but also faces challenges such as ambiguous interpretation and limited cultural context. The findings provide valuable insights into the role of social media in supporting digital literacy in the digital age.

ARI (upper respiratory tract infection) in children that is not treated quickly will result in difficulty breathing, difficulty drinking, seizures and even decreased consciousness and even death. This research aims to determine the relationship between mother's knowledge and attitudes and the incidence of ARI in children at the Padang Bulan Health Center, Medan. The type of research is correlation with a cross-sectional design. Respondents are mothers who took their children for treatment to the Community Health Center, totaling 72 people and are taken using accidental sampling techniques. The research instrument used questionnaire. The research results show that of the 10 respondents who have less knowledge, all experienced ISPA. Of the 28 respondents who have sufficient knowledge, the majority experienced ISPA are 34.7% and only 4.2% do not experience ISPA. Of the 34 well-informed respondents, the majority experienced ARI, 36.1%, and only 11.1% do not experience ARI. The statistical test results show a P value = 0.046 with a correlation coefficient value of -0.236. Thus, it can be concluded that maternal knowledge is related to the incidence of ARI, where the strength of this relationship is weak and has a negative pattern, meaning that mothers with good knowledge do not guarantee that their children are free from ARI.

This study examines the impact of electromagnetic radiation exposure from Extra High Voltage Overhead Transmission Lines (EHV OTL) on human health in the Banten region, Indonesia. SUTET, which operates at a voltage of 500 kV, generates an electromagnetic field that can affect the health of the surrounding community. The research was conducted through in-depth interviews with 30 respondents, consisting of residents around the SUTET, medical personnel, and health experts. The interview results showed that 70% of respondents were concerned about the health impacts of SUTET, with the most common complaints including headaches (45%), sleep disturbances (30%), and chronic fatigue (25%). In addition, the majority of respondents felt they did not receive sufficient information regarding the safe exposure limits to electromagnetic fields. Nevertheless, the public's knowledge about the long-term effects of electromagnetic fields is still limited. The thematic analysis found a gap in information between the public and existing regulations. This research implies the need for better educational measures from the government and related institutions regarding the dangers of SUTET and electromagnetic radiation. Furthermore, it is recommended that further research be conducted to establish safe exposure limits to electromagnetic fields in Indonesia, as well as to formulate more effective policies to protect public health around SUTET transmission lines.

This research uses a qualitative method motivated by the rampant spread of political hoaxes through social media, especially TikTok, which is a popular platform for novice voters. The purpose of this study is to analyze the perceptions and behaviors of Medan State University students towards the North Sumatra Election hoax on TikTok. Data were obtained through an online survey using Google Form, observation, and thematic analysis. The data collected was then analyzed using the New Media Literacy theory by Jenkins et al. (2009). The results revealed that although students are quite adept at using digital media, they still have difficulty verifying political information. Their low political literacy makes them vulnerable to being exposed to and contributing to the spread of hoaxes.

Language literacy is essential for effective communication, especially in text-based interactions where nonverbal cues are absent. This study aims to explore the mediating role of feedback in clarifying ambiguity in text messages among students. While there is already research on feedback and language literacy, there is a gap regarding how feedback can specifically address ambiguity in digital communication. Using a descriptive survey method, data was collected from 30 students at Medan State University through a questionnaire distributed via WhatsApp. The analysis results show that syntactic ambiguity is the most prevalent type, followed by semantic and referential ambiguity. The findings showed that feedback strategies such as repetition, reformulation, and explicit clarification significantly improved understanding and reduced miscommunication. Students reported that these strategies helped clarify ambiguous messages and encouraged clearer interactions with the lecturer. In conclusion, effective feedback mechanisms are essential for improving communication clarity in text messages, especially in academic contexts. This study underscores the importance of developing feedback literacy among university students to effectively navigate ambiguity, thereby improving their language literacy and overall communication skills. Further research can extend these findings by exploring different contexts and demographics to generalize the results.

This study aims to investigate the role of digital literacy in helping students assess the validity of skincare product advertisement claims, particularly exaggerated or hyperbolic claims often found in beauty product advertisements on social media. Using a qualitative approach with a cross-sectional survey design, this study involved 30 students of the English Literature Study Program at Medan State University as respondents who had basic knowledge of digital literacy and familiarity with skincare product advertisements. Data were collected through an online survey using a Likert scale to measure students' perceptions of advertising claims and the influence of digital literacy in evaluating those claims. The results showed that the majority of respondents had the ability to distinguish between valid and invalid claims thanks to their digital literacy. In addition, most students use the internet as the main source to verify advertising claims. However, there are still a small number of students who have not utilized digital literacy optimally. Overall, this study confirms the importance of digital literacy in helping students develop a critical attitude towards advertisements and can play a role in encouraging them to become smarter consumers who are skeptical of unrealistic claims in beauty product advertisements.  

This research aims to analyze the role of Freight Forwarding (FF) in export document management at PT. Samudera Lautan Luas Medan. The process begins with shipping planning between ports, with documents being the primary requirement for export activities. PT. Samudera Lautan Luas Medan handles all documents involving various parties such as exporters, importers, shipping companies, banks, customs, and related agencies. Key documents include proforma shipping instructions, invoices, packing lists, bills of lading, and other supporting certificates. As a freight forwarding company, they act as the exporter's representative in managing export documents. The company requires supplementary documents from the exporter to complete the process. Recommendations include improving document accuracy, developing human resources in technology, and enhancing infrastructure to achieve professional freight forwarding performance.

The Medan Grand Mosque is an example of a combination of colonial and Islamic architecture in North Sumatra. Built during the Dutch colonial rule, the mosque combines elements of distinctive Western architectural design and Islamic architectural styles, creating a unique and historic work. The existence of the Medan Grand Mosque makes it an architectural icon in the region which reflects the combination of strong colonial influences with the richness of local islamic culture. This article aims to explore the development of the architecture of this mosque as a symbol of religious and cultural identity in the midst of the colonization process, as well as its role in the history of urban development in Medan. Through this study, it is hoped that we can better understand how the Medan Grand Mosque not only functions as a place of worship, but also as a visual symbol that depicts the interaction between local traditions, Islam, and the influence of colonial architecture in North Sumatra.  

This research discusses the utilization of electromagnetic fields in navigation devices, which play a crucial role in daily life. With technological advancements, navigation systems such as GPS, radar, and compasses have become essential tools for determining position and direction. This study employs a literature review method, which involves a series of activities related to collecting library data, reading, recording, and processing relevant information for the research objective. The aim is to analyze various sources of information regarding the use of electromagnetic fields in these devices. The findings indicate that electromagnetic fields enable navigation devices to function effectively, despite challenges such as signal interference and weather conditions that may reduce accuracy. This research aims to explore how electromagnetic fields, which combine electric and magnetic fields, are utilized in modern navigation systems. The method used is a literature review, where the researchers collect and analyze information from various reliable sources to understand the effectiveness and challenges in the application of electromagnetic fields in these devices. The results show that electromagnetic fields allow navigation devices to operate effectively, providing accurate location information

This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneously, with the t-count and f-count values exceeding the table limit at the 95% confidence level. SEM-PLS analysis confirmed the significant relationship with p-values of 0.05 and t-statistics of 1.96, supporting the tested model. The research conclusion shows that brand equity and marketing mix have a significant influence on purchasing decisions. As advice, business owners of contemporary beverage franchises in Gorontalo City are advised to strengthen brand equity, as well as optimize creative and effective marketing strategies to increase competitiveness.

This study explores the perspectives of literature students on utilizing ChatGPT, an AI-powered tool, in creative writing. Focusing on 30 English literature students from Universitas Negeri Medan, the research examines the effectiveness of ChatGPT in fostering creativity, its perceived benefits and challenges, and its role in the writing process. Data were collected via questionnaires and analyzed thematically. The findings reveal that ChatGPT significantly enhances creativity, with students rating it highly for its ability to inspire ideas and improve the writing process. The tool was praised for accelerating the writing process and improving writing confidence. However, challenges such as the need for revisions and limitations in contextual understanding were also noted. Despite these drawbacks, the overall sentiment remained positive, with many participants feeling that the benefits of using ChatGPT outweighed its limitations. This study underscores ChatGPT’s potential as a valuable tool in literary education, supporting students' creative autonomy and enriching their writing experiences. This is evidenced by data highlighting the effectiveness of ChatGPT in speeding up the writing process (60%), increasing creativity (46.67%), and increasing confidence in writing (40%), despite challenges such as unmet expectations (46.67%) and requires a lot for revision (33.33%).    

Law is a rule of rules made to regulate every behavior of the community so as not to carry out deviant activities. One of the actions that deviate from the norms of human life association is social problems, namely problems that occur in society where the perpetrators and victims are the people themselves. One of the deviant actions from the community is the crime of beheading where this beheading began to be rife in the Medan city area. The problem that has recently paraded the streets is often termed Begal. This begal is one of the street crimes, which has recently received serious attention from the public and law enforcement officials. This research was conducted using descriptive qualitative research and using direct interview techniques to police investigators for beheading crimes. The results showed that from several incidents that were successfully revealed by the police, data could be obtained that the perpetrators of this begal crime came from families with low economic and there was no relationship between low punishment for beheading perpetrators to the increase in beheading cases because the legal sanctions given are aimed at providing accountability for the acts resulting from crimes committed by someone

This study discusses the importance of the presence of research and innovation management institutions that are increasingly recognized along with the needs of the Government and local governments to resolve problems, development gaps and find solutions to regional government problems. This can be interpreted that BRIDA is not only transformed into a manager of supporting functions in the field of research and development as before but its presence is required to be able to fundamentally change the governance of research and development and increase its connectivity with the innovation system and global competitiveness. In the perspective of regional government policy, it is required to be able to formulate quality and evidence-based policies. This study aims to analyze the role of the Regional Research and Innovation Agency in supporting the development process of the city of Medan and supporting the development of the city of Medan. The method used in this study is a qualitative descriptive method. Data collection techniques in the form of observation and documentation. Based on the results of the study, it was obtained that the Regional Research and Innovation Agency has a policy formulation and strategy that supports the vision of developing the city of Medan into an innovative and highly competitive city. Then the Regional Research and Innovation Agency has great potential to continue to be the main driver of sustainable and innovative city development.

The process of directly appointing supervisors for non-state civil servant government employees (PPNPN) at the Medan Customs and Excise Laboratory (BLBC) creates obstacles, due to the absence of a comprehensive assessment such as the social and managerial competence of prospective mentors. This research aims to increase the accuracy of selecting PPNPN supervisors using the profile matching method. This method compares individual competency with position competency to find the gap value between the two. There are 10 alternative names that will be analyzed in this research. The results of this research are a ranking of the names. The alternative that gets the highest ranking is the one who has the right to become the PPNPN supervisor. From the results of the profile matching method calculations that have been carried out, it is found that the employee candidate who has the right to become the selected PPNPN supervisor is Eka Soraya Siregar with a score of 4.18.

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.