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Muhammad Razzaq Yogie Setiawan; Aries Kurniawan; Vembri Aulia Rahmi; Hadi Ismanto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Muhammadiyah organization and also their business entity have a lot of branch in various region. In Kabupaten Gresik there are Economy and Entrepreneur Council PCM GKB and many business entity. One of the business entity is Inspirasi Kopi Cafe, that was focusing on food and beverages. This business entity relatively new so it needs more strategic and new innovation for the future progress. Business Model Canvas and Ten Types of Innovation is the most perfect business model to be used for the developmen  of Inspirasi Kopi Cafe. In this research use qualitative approach, that was producing descriptive data from deep interview that was held. The data research collected from four diffent source person. From the result of this research that was developed using Ten Types of Innovation is profit model innovation, Innovation of Serve, Innovation that was involving consument and Innovation product system. Reseracher decide to rearrange the Business Model Canvas that was adopted from the old Business Model Canvas with a research using interview and obeservation method, so that it formed the remodelling business model canvas that can help develop the business entity of Inspirasi Kopi Cafe.

Ranti Kurniasih; Wahna Widhianingrum; Naning Kristiyana

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

Human resources have a role that can determine the success of all activities in the school. Teachers are the spearhead in efforts to improve the quality of services and educational outcomes. Therefore the school seeks to prepare human resources to face the changing times. Information technology (IT) has experienced a very rapid increase in the current developments, as can be seen from the use of technological equipment whose sophistication continues to increase with the reach being achieved is increasingly expanding. In the world of education, the application of information technology is needed to support the operational activities of educational institutions such as schools. The sample for this service is 20 teachers at the Madrasah Ibtidaiyah Islamic Center Ponorogo. The activity begins with coordination with partners, planning and implementing community service activities. It is hoped that the results of this service activity with the development of digital information technology will be able to develop the learning process and help promote institutions, especially for partners, containing issues and focus of service, goals of service, methods/approaches/strategies of service research, and results of community service.

Cristina Efrinauli Sinaga; Febrianti Situmorang; Emmi Juliati Sinaga; Resnewi Sitanggang; Juwika Kristina Purba +2 more

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Persaingan Usaha Mikro, Kecil dan Menengah (UMKM) yang semakin ketat dalam hal Ekonomi Digital sudah menjadi nyata dengn semakin berkembangnya teknologi. Perkembangan ekonomi digital semakin meningkat akibat pandemic covid-19. Namun tidak semua UMKM di Indonesia sudah menerapkan konsep digital karena kurangnya pengetahuan atau kurang tersediannya sarana dan prasarana pendukung ekonomi digital. Penelitian ini bertujuan untuk memberikan informasi terkait strategi pengembangan UMKM dalam memanfaatkan ekonomi digital.Ekonomi digital harus memperhatikan faktor-faktor pendukungnya di antaranya ketertarikan, sikap dan kemampuan individu dalam menggunakan teknologi digital dan alat komunikasi seperti smartphone (HP), tablet, PC desktop, dan laptop. Di samping itu, strategi penerapan ekonomi digital yaitu meningkatkan pendapatan pasar ke luar negeri, menambah unit produksi dan meningkatkan kualitas produk, meningkatkan proses marketing online. Keterlibatan para warganet baik sebagai pelanggan, sosial media influener, maupun sebagai reseller menjadi faktor penentu dalam ekonomi digital. Keberhasilan UMKM dalam mengembangkan usahanya ini dapat membantu pemulihan ekonomi Indonesia yang mengalami penurunan akibat pandemic covid-19.  

Miranda Maharani; Indah Respati Kusumasari

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

This community service is carried out by the Business Development Intern division which aims to review the business development strategy of PT. Pintar Pemenang Asia in expanding the education platform network in Indonesia through an opportunity seeking and advantage seeking approach. In developing an educational platform, it is important to understand stakeholder needs, analyze market potential, develop relevant features and content, improve accessibility, and provide training and guidance to users. The results of the community service carried out by the Business Development Intern division show that PT. Pintar Pemenang Asia has an important role in providing an educational platform in Indonesia. Opportunity seeking and advantage seeking approaches help companies identify potential business opportunities and take advantage of their advantages.

Ariyani Dewi Safitri; Sugeng Purwanto

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. However, of the large number of existing MSMEs, MSMEs actors usually only focus on selling points without paying attention to the branding of their products. The purpose of this service is to increase the selling value of MSMEs products by adding value with a branding strategy. Branding is one way that can be done as a solution to marketing problems that are often faced by MSMEs and also as a marketing strategy. One example of MSMEs that need a branding strategy is Zahra Woody Craft's MSMEs. The method used in this community service activity is divided into three stages, namely the survey stage, the training stage and the application of branding, and the maintenance and evaluation stage. This branding assistance is also carried out so that Zahra Woody Craft SME products can compete in the market, and can increase the profits generated.opportunities and take advantage of their advantages.

Fani Khoirotunnisa; Safina Najah

Nusantara: Jurnal Pengabdian kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The strategy for developing Prince Benowo's tomb tourism in Wonosalam District, Jombang has become the focus of discussion. One strategy that stands out is the use of social media platforms such as YouTube and other platforms. In this context, interesting and informative video content, official YouTube channel, collaboration with local YouTubers or influencers, live streaming, and social media-based campaigns can be used to promote the tomb. In addition, other strategies include improving infrastructure, environmental management, providing adequate facilities and information, developing educational and cultural programs, as well as involving local communities and partnerships with related parties. Implementation of this strategy aims to create a good tourist experience, boost the local economy, and strengthen the cultural and historical identity of the village. Periodic evaluation and monitoring is required to ensure the successful implementation of the strategy and improvements where necessary. Thus, it is hoped that Prince Benowo's tomb tour will become an attractive, sustainable tourist destination, and provide benefits to the local community.

Yanti Herayani

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The solutions for the problem of less optimal strategy implementation in BBI Sukamaju need to be found, and as the first step, efforts are needed to evaluate the chosen strategy, to review and to re-evaluate the situations (strengths, weaknesses, opportunities and business threats), and also to update the formulated strategy so that it suits the developments of the external environment in order to support the efforts of function development of Balai Benih Ikan (BBI) on Dinas Peternakan dan Perikanan Kabupaten Ciamis at Supplying of Quality Fish Seeds in Ciamis Regency. This study explains the steps for choosing the right strategy based on the Routweer concept approach by comparing the performance of the strategy before the new strategy is introduced, which is the development strategy or known by the name Restructurisation. By using a semi-structured interview method, SWOT analysis and QSPM, there will be found an effective strategy that can help achieve the organization’s objectives effectively and efficiently to support the vision, mission and the goals of regional development. From this research, based on QSPM calculation results, it can be concluded that the strategy improves coordination with various work partners (7,8), increases the partnership with UPR to increase the seed production, increases the cooperation with universities, research institutes and other partners (6,25), and becomes a priority strategy.

Lula Leo Nyta; Awang Kustiawan; Dadi Dadi

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Madrasas have a dual role, namely as a place to gain knowledge and form the character of akhlakul karimah. Madrasas also remain in the main challenge to always improve quality institutionally through developing madrasas into quality educational institutions. This study seeks to describe the implementation of quality development strategies at MAN 1 Ciamis and MAN 2 Ciamis. The study used a qualitative descriptive method with the research subjects being the Head of Madrasah, Deputy Head of Madrasah, Teachers, and Students. To obtain data used techniques of observation, interviews, and documentation studies. The collected data were analyzed through data reduction, data presentation, drawing conclusions, and triangulation. The results of the study show that the implementation of the development strategy carried out by MAN 1 Ciamis and MAN 2 Ciamis are: 1) development of superior programs according to the characteristics of madrasas; 2) student program by selecting the acceptance of new students and the development of talent interests; 3) human resource development program with attention to HR recruitment and competency development through training; 4) infrastructure development program to support learning activities.

Lula Leo Nyta; Awang Kustiawan; Dadi Dadi

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Madrasas have a dual role, namely as a place to gain knowledge and form the character of akhlakul karimah. Madrasas also remain in the main challenge to always improve quality institutionally through developing madrasas into quality educational institutions. This study seeks to describe the implementation of quality development strategies at MAN 1 Ciamis and MAN 2 Ciamis. The study used a qualitative descriptive method with the research subjects being the Head of Madrasah, Deputy Head of Madrasah, Teachers, and Students. To obtain data used techniques of observation, interviews, and documentation studies. The collected data were analyzed through data reduction, data presentation, drawing conclusions, and triangulation. The results of the study show that the implementation of the development strategy carried out by MAN 1 Ciamis and MAN 2 Ciamis are: 1) development of superior programs according to the characteristics of madrasas; 2) student program by selecting the acceptance of new students and the development of talent interests; 3) human resource development program with attention to HR recruitment and competency development through training; 4) infrastructure development program to support learning activities.

Fitri Handayani

Journal of Student Research 2023 Pusat Riset dan Inovasi Nasional

Aktifitas kegiatan pendidikan dapat efektif apabila individu dan kelompok kerja lainnya dapat menciptakan hubungan kerja saling mendukung satu sama lain, berupaya untuk tidak menciptakan perbedaan yang akhirnya akan menjadi sebuah konflik. Untuk menciptakan suasana madrasah menjadi kondusif, diperlukan suatu strategi dalam mengelola konflik. Implementasi manajemen konflik ternyata mampu menciptakan hubungan kerja yang harmoni dengan adanya saling menghargai perbedaan, mau menerima masukan untuk kebaikan, saling menghargai dan menjaga satu sama lain, serta membangun komunikasi saling terbuka dengan penuh keikhlasan. Penelitian ini menggunakan metode studi pustaka dengan tujuan untuk mengetahui bagaimana pemanfaatan manajement konflik menuju madrasah yang efektif. hasil penelitian tentang manajemen konflik menuju madrasah efektif Konflik sebenarnya sesuatu yang alamiah, yang dalam batas waktu tertentu dapat bernilai positif terhadap perkembangan madrasah, tetapi harus dikelola dengan baik dan hati-hati, sebab jika melewati batas dapat menimbulkan akibat yang fatal. Dengan demikian manajemen konflik merupakan serangkaian aksi dan reaksi antara pelaku maupun pihak luar dalam suatu konflik. Implementasi manajemen konflik dalam pendidikan dilakukan dengan beberapa pendekatan. Konflik tidak merubah falsafah manajemen. Sebenarnya konflik diperlukan dan merupakan langkah strategis dalam pengembangan organisasi ke arah yang lebih baik. Orang-orang dalam organisasi memerlukan tindakan yang tegas selama terjadi konflik.

Mia Maulida; Sisca Septiani

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

This study aims to analyze the influence of marketing strategy and product quality on the development of the Seblak Teh Hanan business in Parakanlima Village, Jatiluhur District, Purwakarta City. The source of data in this study was obtained from questionnaires (primary) which were distributed to respondents. The population of this research is the consumers of Seblak Teh Hanan . The research sample amounted to 99 people. The research analysis method used is validity test, reliability test, normality test, multiple linear regression, f test and t test and coefficient of determination. The research findings show that the marketing strategy and product quality simultaneously affect business development with the results of the Fcount test of 145.528 and a significance value of <0.05. Based on multiple linear regression analysis, the coefficient of determination is 75.2%. The t-test value of the marketing strategy variable is 3.372 and the t-test value of the product quality variable is 8.102, both variables have a significance of <0.05 so it can be concluded that partially the two independent variables affect the dependent variable.

Zanetta Najlaa Putri Arfi; Dewi Deniaty Sholihah

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

The presence of the Corona Virus Pandemic has greatly affected the community in various sectors. One of the most visible impacts is on the MSME (Micro, Small and Medium Enterprises) economic sector. MSME business actors have experienced many difficulties in selling and exhibiting their products so that their income levels have decreased. MSME players also cannot remain silent, they must continue to sustain their business by utilizing advances in information technology which currently has a significant impact on society in supporting various business activities, both large and limited in scope, so that businesses can be recognized globally. Therefore, it is important to have media that can be easily reached by potential buyers, but MSME business actors in Rembang City are still lacking and not fully familiar with digital marketing. Thus, assistance is provided to MSME players regarding the use of digital marketing so that it can make it easier for MSME players to market their products through social media and e-commerce. Community service is carried out by providing socialization and training to MSME business actors on how to create, promote, and sell products through e-commerce businesses such as shopee. With the community empowerment through socialization and training for MSME players in Rembang Village, Blitar City, it is hoped that it can bring changes in a better direction so that they can continue their business fields.

Adriana Madya Marampa; Kres Ari Kawalo Barangan

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

Human resource development strategy is the most absolute thing to do in an organization. This service was carried out on 40 prospective servants of God (Pdt). Several things that can be used to improve HR strategy, one of which is increasing leadership and commitment in service. The results of this service show that prospective servants of God can apply HR development strategies in order to improve their service.

Saifuddin Saifuddin; Laurentina Maria Husada

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This Bottled Drinking Water Factory (AMDK) is drinking water that is packaged and processed through electronic machines and is safe to drink. It is processed according to quality standards and in accordance with applicable techniques and meets the specified requirements so that bottled drinking water is safe for consumption by the public. This study aims to determine the service quality strategy carried out by the Abillaits AMDK factory in the Ambunten subdistrict, Sumenep Regency. Which was carried out using a qualitative approach method. Methods of data collection using observation, interviews, and documentation. With 1 key informant and 6 supporting informants. Data analysis techniques using data collection, data reduction, data presentation, and drawing conclusion.  The results of research conducted at the Abillaits AMDK factory show 2  strategies implemented by the Abillaits AMDK factory in Ambunten in an effort to meet customer satisfaction, namely the basic and main strategy. Basic service strategies such as thanking customers, communicating with customers. Listening to customer complints and neat appearance. The main strategy is the services provided in accordance with SOP, fast and responsive, competitive advantage, building good relationships with customers, and timeliness.

Faridah Nur Azizah; Maharani Ikaningtyas

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

This research discusses the development of sustainable business models for MSMEs, Shrimp Crackers & Payus Mak Sah in the digital era. Qualitative methods are used with in-depth interviews and content analysis. The findings show that digital marketing strategies through Instagram (IG) and product catalogs have a positive impact on the development of this MSME business. Internal factors, such as knowledge and skills in digital marketing, as well as environmental support, play an important role in the development of this business. In addition, this research reveals the positive social influence of developing this sustainable business model in increasing the income and welfare of business owners, as well as expanding public awareness of local products. This research provides valuable insights for similar MSMEs in developing sustainable business models in the digital era.)

Salsabilla Prabawati Hariyono; Jojok Dwiridotjahjono

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

In this day and age, people of all ages are very familiar with digital technology. The right application of digital technology can provide benefits for its users. One of them is by creating marketing for business products and services organized by UMKM using digital technology. However, due to a lack of understanding and training, UMKM business owners have not made the best use of the internet to assist their operations. Digital marketing, which aims to advertise or promote products and services using online media to reach a larger target market, is one way to use the internet in company management. Foodstuffs are the only goods produced by UMKM owned by business actors in Rembang Village and marketing is only carried out through direct sales by door to door or face to face. It is difficult to reach a larger target market. Therefore, providing training and directing the use of digital marketing can help MSME players in increasing the capacity of UMKM entrepreneurs to utilize digital marketing.

Asnanda Fairuz Tsuraya; Yanda Bara Kusuma

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

For approximately 3 months, these programs can be carried out well and can be accepted by the residents of Keputih Village even though there are several obstacles or obstacles that become a challenge for students to find solutions to these problems so that the planned programs can run more optimally and are expected to help develop MSMEs and business potential in Keputih Village,  Sukolilo District, Surabaya City well. The Thematic Real Work Lecture of Merdeka Belajar Kampus Merdeka (KKNT MBKM) has a work program that has been implemented by the University of National Development "Veteran" East Java. This work program includes FGD (Focus Group Discussion), Ramadan bazaar and coloring competition as well as takjil distribution, counseling, training, TTG innovation which is called by another term, namely Appropriate Technology. This TTG is also in the form of a map of the potential of MSMEs in Keputih Village and a menu catalog of the Harmoni Keputih Tourism Market, an exhibition of Baverage Culinary Tourism Center Activities and an exhibition of MSMEs in Sukolilo District, the creation of a website for the Harmoni Keputih Tourism Market, the creation of the Harmoni Keputih Tourism Market Instagram, and the creation of product promotion content for MSMEs in the Keputih region.

Widyana Dini Maylinda; R. Yuniardi Rusdianto

Jurnal Pelayanan Hubungan Masyarakat 2023 International Forum of Researchers and Lecturers

The growth of businesses on a micro, small and medium scale is in line with technological advances that are also experiencing rapid development. The Internet is one of the technological advancements that can be used for online product marketing, either through social media or e-commerce. Digital marketing and branding are the right marketing and media strategies to reach a wider market. This digital marketing and branding assistance activity aims to educate and facilitate MSMEs in Musir Lor Village to reach their consumers globally. Using the ABCD method through an approach that focuses on assets owned by MSMEs, this devotion activity seeks the realization of a social life order so that people can become perpetrators and determine development efforts in their environment. This assistance activity uses an object, namely MSME "Kiara Snack " Ibu Marfi'ah, which produces a variety of cakes and traditional snacks. The result of this assistance activity is the creation of logo design, registration of NIB, updating packaging design, interactive content creation and digital marketing through social media and e-commerce.

Yulia Khoerunnisa; Indah Permatasari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is aimed to identify, describe, and develop strategies to enhance group members' commitment in the development of a health honey business using the Business Model Canvas (BMC). The study was conducted at KTH Bina Lestari in Ciamis Regency, post the Covid-19 pandemic. Data collection was carried out through interviews, observations, and documentation. Data analysis was used to assess internal and external factors to determine the highest priority for development and improvement. The research findings indicate that the selected priority strategies for honey business development in Kampung Madu are: 1) training and human resource development, 2) product quality improvement, and 3) product marketing optimization.  

Syariah Hafizhoh; Fithri Asmelia; Muhammad Akbar Thoha; Arif Rahman Hakim; Amaliah Nurhanisah Gultom +4 more

Populer: Jurnal Penelitian Mahasiswa 2023 Universitas Maritim AMNI Semarang

Culinary business is an economic sector that continues to grow, especially in the food business made from Tahu Walik. This study aims to explore and analyze the development potential of Tahu Walik culinary businesses through an entrepreneurial approach. Data were collected through in-depth interviews with business owners and direct observation at the business location related to marketing and management strategies that have been implemented. The results showed that the entrepreneurial approach plays an important role in the development of the Tahu Walik culinary business. In addition, there is the potential and uniqueness of Tahu Walik as a culinary product as well as supporting factors and obstacles in the implementation of the Tahu Walik culinary business. By utilizing the potential and uniqueness of the product and overcoming existing obstacles, the Tahu Walik industry can continue to grow and contribute to the preservation of Indonesia's culinary culture and the country's economic growth.