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Rayhan Fauzan; Irmayani Pawelloi; Untung Suwardoyo; Muhammad Basri; Marlina

Teknik: Jurnal Ilmu Teknik dan Informatika 2025 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

The development of information technology has affected a large number of sectors, one of which is the culinary industry, namely Cafe D'Carlos located in Parepare. This cafe has problems with the manual catering ordering process due to impracticality, recording errors, and long processing times. This study aims to design and develop a web-based catering ordering application to improve operational efficiency and service quality. In general, the development method for various applications tends to be the same depending on the case being handled. The method used includes several stages, namely: literature study, observation, system design using UML, implementation with PHP programming language and testing with the black box method. The features available in this application consist of main features including user registration, menu package selection, online ordering, payment, order and data management by the admin. The results of the application testing indicate that the system has run according to its function, namely it can reduce frequent order compliance, speed up the ordering process and increase customer satisfaction.

noorlailashinto, noorlailashinto; Noor Laila Shinto Wati; Edy Siswanto; Haris Ihsanil Huda

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

Penelitian ini bertujuan untuk menganalisis strategi pemasaran PT. Makanan Rakyat Indonesia Kendal dengan pendekatan bauran pemasaran (produk, harga, promosi, dan tempat) serta analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, observasi, serta dokumentasi. Hasil penelitian menunjukkan produk unggulan yaitu kerupuk ABS udang original dengan harga Rp5.000–Rp25.000, distribusi melalui toko offline dan platform online, serta promosi yang memanfaatkan media sosial dan e-commerce. Analisis SWOT menghasilkan lima kekuatan, lima kelemahan, lima peluang, dan lima ancaman. Skor IFAS sebesar 3,23 dan EFAS 3,02 menempatkan perusahaan pada kuadran I (strategi agresif). Data penjualan Januari–April 2025 meningkat 28,8% dibandingkan tahun sebelumnya atau setara Rp147.000.000. Temuan ini membuktikan bahwa penerapan strategi pemasaran berbasis SWOT berpengaruh signifikan terhadap peningkatan penjualan. Rekomendasi penelitian adalah memperluas saluran distribusi, meningkatkan promosi, serta menjaga kualitas pelayanan guna menghadapi persaingan produk sejenis.  

Rahmatika Pertiwi Matondang; Hafiza Adlina; Onan Marakali Siregar

Jurnal Bintang Manajemen (JUBIMA) 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze the effectiveness of online and offline marketing strategies in increasing used car sales at Yuna Mobil Showroom Rantau Prapat. The research background is based on the rapid development of information technology and digitalization, which encourage businesses to combine conventional and digital marketing strategies to reach a wider range of consumers. This research employed a descriptive qualitative method with data collection techniques including observation, in-depth interviews, documentation, and triangulation. The results indicate that online marketing plays a significant role in building brand awareness, expanding market reach, and providing fast and efficient access to information through social media, marketplaces, and instant messaging applications. However, this strategy has not been fully effective in converting consumer interest into actual purchase decisions, as customers still require direct product experience. Conversely, offline marketing is proven to be more effective at the decision-making stage due to direct interaction, test drives, and higher consumer trust in the actual condition of used cars. Therefore, the effectiveness of marketing will be optimized if online and offline strategies are implemented in an integrated and complementary manner. This study provides practical contributions for automotive business players in designing marketing strategies aligned with local consumer characteristics, as well as academic contributions to the development of marketing management studies in the digital era.

Nugraha Andri Afriza; Fadhil Akbar; Siti Ramadhani; Tuti Alawiyah; Nur Azizah Pulungan +6 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This journal discusses efforts to increase the understanding of the people of Usor Tolang Village regarding Islamic-based character education through the Community Service Program (KKN) of STAIN Madina students. This research uses the Participatory Action Research (PAR) method, which involves the active participation of the community in analyzing and improving ongoing practices. The programs implemented include evening study sessions for elementary school children, training on tajhizul mait (funeral management), seminars on preventing drug abuse, online gambling, and early marriage, as well as teaching activities in elementary schools and MDTA. The aim of this program is to enhance the community's understanding of the importance of character education based on Islamic teachings. Through the approaches of hiwar, qishah, amtsal, uswah, habituation, ibrah, maun'izhoh, targhib, and tarhib, the community is taught not only knowledge but also behavior changes to shape positive character. The results show a significant increase in the understanding and application of Islamic-based character education values among the people of Usor Tolang Village, making a tangible contribution to creating positive social change.

Syanindita Perwitasari; Baniady Gennody Pronosokodewo

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the effect of financial inclusion, accounting information systems, and e-commerce on the financial performance of Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a crucial role in supporting regional economic growth, thus enhancing financial performance is a crucial aspect. The study sample comprised 84 MSME owners in Sleman Regency, drawn using the snowball sampling technique. Data collection was conducted through online questionnaires using a Google Form link to facilitate respondents' completion and to broaden the reach of respondents. The data were analyzed using multiple linear regression with SPSS software to determine the extent of the interplay between the variables studied. The results indicate that financial inclusion has a positive effect on MSME financial performance. This indicates that the easier access for MSMEs to formal financial services, the better their financial performance. Similarly, accounting information systems have also been shown to have a positive effect, where the implementation of a good accounting system can improve the quality of transaction recording and financial decision-making. Conversely, e-commerce has not been shown to have a significant effect on MSME financial performance. This finding indicates that the use of e-commerce by MSMEs in Sleman is not optimal in supporting improved financial performance.

Adam Majid Bahrudin

World Journal of Islamic Learning and Teaching 2025 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

Digital books are a transformation from printed books into digital media that can be accessed through devices such as computers, tablets, or smartphones. Digital books not only display text but can also contain multimedia elements such as images, audio, video, animations, and interactive quizzes. This makes the learning process more engaging and less monotonous. In the context of learning Hajj and Umrah material, digital books can display simulations of Hajj rituals, videos of worship in the Holy Land, and maps of Hajj and Umrah journeys, all of which can strengthen students' understanding. This study aims to explore the use of digital books as a learning medium for Islamic Religious Education (PAI) on Hajj and Umrah material at the Junior High School (SMP) level. Digital books are considered capable of overcoming the limitations of conventional learning media, which are static and less interactive. By utilizing multimedia elements such as manasik simulations, videos, prayer audio, interactive maps, and educational quizzes and games, digital books provide a more contextual, visual, and enjoyable learning experience. In addition, advantages in terms of accessibility, portability, and the ability to be adapted to students' learning styles make digital books relevant to the demands of 21st-century learning. The implementation of digital textbooks in learning was carried out through online, face-to-face, and blended learning models. Effectiveness evaluations included improvements in students' conceptual understanding, learning motivation, and digital skills. The study results indicate that digital textbooks play a significant role in improving the quality of Islamic Religious Education (PAI) learning, particularly on the topics of Hajj and Umrah, and supporting digital transformation in education.

Muliku, Cristofan

International Journal of Christian and Catholic Philosophy 2025 International Forum of Researchers and Lecturers

The development of digital technology has changed the paradigm of church ministry from a conventional model to a more participatory digital and metaverse-based ministry. This study aims to analyze how Christian values are integrated into the digital ministry management of the KGPM Sidang Syalom Tetey Church, North Minahasa. Using a qualitative approach with a contextual case study method, this study explores the application of faith principles such as love, responsibility, honesty, loyalty, and servant leadership in the management of the church's digital ministry. The results show that digital ministry management in this church successfully combines technological innovation with Christian spirituality through the use of digital media, multimedia team coordination, and accountable online reporting. The integration of Christian values enables the church to carry out technologically relevant ministries without losing their ethical and spiritual dimensions. In the context of the metaverse era, churches face ethical, relational, and spiritual challenges, but also gain new mission opportunities to expand their ministry across geographical boundaries. The theological implications of this study emphasize the importance of theological discernment and spiritual accountability in directing the use of technology as a means of mission, not as an end in itself. Thus, the church is called to be an ethical and prophetic agent in the midst of digital transformation, making technology a tool to glorify Christ and strengthen the faith life of the congregation.

ardiansyah, harun; Adi Susanto; Anisa Rohali

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The development of information technology has brought significant changes in various sectors, especially in the banking sector. However, the financing application service at the Muamalat Bank Situbondo Branch still uses manual methods that are inefficient and risky. This study aims to design a web-based financing application information system using the Prototype method, which can produce an information system design with a simple, user-friendly, and easy-to-operate interface, so that customers and bank officers can quickly understand the flow of use. In this study, the method used is a qualitative descriptive method with a case study approach. Data collection techniques include interviews with agency supervisors, direct observation in the field, and documentation. The results obtained from this study are an information system design that includes process modeling (UML), database modeling (Class Diagram), and user interface design. This system is designed to allow customers to apply for financing online, upload digital documents, and monitor the application status in real time. With this system, it is expected that the process of data verification and validation by bank employees will be faster and more accurate, and the risk of document loss can be minimized.

Dedi Gunawan Saputra; Arjulayana; Cristy A. Dacara

International Journal of Educational Technology and Society 2025 Asosiasi Periset Bahasa Sastra Indonesia

This research explores the impact of digital citizenship education (DCE) in promoting responsible online behavior and reducing cyberbullying among adolescents. With the increasing prevalence of online risks such as cyberbullying, online aggression, and privacy breaches, this study focuses on understanding how structured DCE curricula can equip adolescents with the necessary knowledge and skills to navigate the digital world responsibly. The research aims to assess the effectiveness of a curriculum-based intervention delivered over 8 weeks, involving pre- and post-assessments to measure changes in students' knowledge, attitudes, and online behaviors. Data was collected through surveys, behavioral assessments, and interviews to evaluate the impact of the curriculum on students’ online conduct. The findings reveal a significant reduction in harmful online behaviors, including cyberbullying, and a marked improvement in empathy, respect, and online responsibility. The study demonstrates that proactive educational approaches, such as DCE, are more effective than punitive measures in fostering long-term positive online behaviors. The conclusion emphasizes the need for integrating DCE into school curricula, with recommendations for educators, policymakers, and parents to reinforce digital citizenship principles both in the classroom and at home.  

Nugraha Andri Afriza; Fadhil Akbar; Siti Ramadhani; Tuti Alawiyah; Nur Azizah Pulungan +6 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

This journal discusses efforts to increase the understanding of the people of Usor Tolang Village regarding Islamic-based character education through the Community Service Program (KKN) of STAIN Madina students. This research uses the Participatory Action Research (PAR) method, which involves the active participation of the community in analyzing and improving ongoing practices. The programs implemented include evening study sessions for elementary school children, training on tajhizul mait (funeral management), seminars on preventing drug abuse, online gambling, and early marriage, as well as teaching activities in elementary schools and MDTA. The aim of this program is to enhance the community's understanding of the importance of character education based on Islamic teachings. Through the approaches of hiwar, qishah, amtsal, uswah, habituation, ibrah, maun'izhoh, targhib, and tarhib, the community is taught not only knowledge but also behavior changes to shape positive character. The results show a significant increase in the understanding and application of Islamic-based character education values among the people of Usor Tolang Village, making a tangible contribution to creating positive social change.

Diana Zumrotus Sa’adah; Egi Sri Lestari; Anindya Cahya Putri; Elvina Triya Rahmahnusiya; Muhammad Yusuf Mahmudi +1 more

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The development of digital technology has transformed the way humans think, interact, and solve problems in various aspects of life. In this context, design thinking emerges as a creative, empathetic, and innovative mindset centered on human needs to address complex challenges in the digital era. This study aims to analyze the role of design thinking in fostering creative and ethical personalities through the strengthening of soft skills and social media branding and analyze the role of design thinking in developing creative and ethical personalities through strengthening soft skills and social media branding in the digital era. Using a descriptive qualitative approach, this research will explore how the application of design thinking can encourage individuals to think innovatively and responsibly, as well as how social media branding can strengthen self-image and digital ethical values. The research employs a qualitative descriptive approach using literature review methods based on relevant national and international sources. The study's findings indicate that design thinking plays a crucial role in fostering innovative mindsets, empathy, and moral responsibility, which form the foundation for developing a creative personality. Meanwhile, social media branding serves as a means to strengthen self-image, digital ethical values, and personal integrity online.

Hasnah Faizah; Desi Yusnita Mailinda; Chindy Anjeli; Erma Roza; Asmadi, Asmadi

International Journal of Educational Technology and Society 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study examines the phenomenon of creator teachers on TikTok as a form of digital professionalism that represents the integration of ethical values, aesthetics, and educational philosophy. The focus of the research lies in how teachers negotiate moral responsibility and creative expression in the algorithmic culture of social media. The aim of this research is to analyze the philosophical meaning behind teachers' digital representations as well as interpret how moral and aesthetic values are reflected in their pedagogical practices. The method used is digital netnography with four stages: online observation, digital documentation, audience interaction analysis, and researcher reflection. A total of eight teacher accounts were analyzed with a total of 80 videos using a categorization of themes that focused on ethics, aesthetics, and professionalism. The results showed that 62.5% of the content was educational and featured learning innovations, while the other 37.5% contained elements of entertainment and social interaction. High audience interaction shows public appreciation for the creativity and integrity of teachers. Popularity is not solely generated by algorithms, but by the appreciation of moral values and pedagogical beauty in the actions of teachers. Based on the framework of arete and phronesis from Aristotle and the concept of aesthetic experience from Dewey (1934), this study concludes that the digital professionalism of teachers is a form of reflective praxis that combines ethical responsibility and creative expression. This research makes a theoretical contribution by integrating digital netnography and educational philosophy, and shows that teachers in the digital era play the role of moral and creative agents who maintain the dignity of their profession in the algorithmic space.

Imam Syafi’i; Samsul Arif; Rasio Hepiyanto

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the implementation of assistance for issuing Business Identification Numbers (NIB) for Micro, Small, and Medium Enterprises (MSMEs) in Sukodadi District, Lamongan Regency. This assistance program is a government effort to support MSMEs in obtaining business legality regulated through the Online Single Submission (OSS) system. The method used in this study is a descriptive qualitative approach with data collection techniques through in-depth interviews, field observations, and document studies related to program implementation. The results show that NIB assistance has a positive impact on MSMEs' understanding and awareness of the importance of business legality, which was previously neglected. However, there are several obstacles in its implementation, including limited digital literacy among MSMEs and limited internet access in some areas, which hinder the NIB registration process through the OSS system. Furthermore, although assistance has been provided by local governments and related agencies, it is necessary to increase the frequency and quality of assistance to make the NIB registration process easier and more efficient for MSMEs. Therefore, a more intensive mentoring policy based on technology empowerment is urgently needed to support the sustainability of business legality among MSMEs in Sukodadi District.

Siti Rukmana; Yaviza Puspitasari

International Journal of Medicine and Health 2025 Lembaga Pengembangan Kinerja Dosen

Cervical cancer is a malignant tumor that grows in the cervix caused by infection with the Human Papilloma Virus, acquired through sexual intercourse. Indonesia ranks 8th in the highest incidence of cancer in Southeast Asia, the highest prevalence of cancer is Yogyakarta Province where Sleman Regency ranks the highest IVA positive at 2.5% and Halis IVA at the Pakem Health Center is suspected of cervical cancer reaching 13 out of 22 positive IVA results. This achievement is still very low, because there is still low public awareness to carry out early detection of cervical cancer. To determine the relationship between attitude and behavior for early detection of cervical cancer. Quantitative research with a Case Control approach. A sample of 160 women with a proportional sampling technique. Data collection was in the form of filling out questionnaires online using Google Forms with chi square test data analysis and logistic regression. There was a relationship between positive attitude p-value=0.017 and OR of 3.462, women aged >35 years p- value=0.038, multipara parity p-value=0.007, with early detection behavior of cervical cancer. Parity provided a great chance of 7,038 times that women performed early detection behaviors of cervical cancer (CT 95%= 0.187-264,350). To improve early detection examinations, health workers can design health education and promotion models, increase educational socialization to cadres, the public and the community continuously and sustainably.

Adelia Pramesti Handayani; Syaefani Safitri Tussadiah; Azzahra Isnaeni Tatsbita; Fadhlika Dwi Larasati

Jurnal Akuntan Publik 2025 International Forum of Researchers and Lecturers

This research aims to analyze the use of the School Activity Plan and Budget Application System (ARKAS) in managing BOS funds at elementary schools in Bekasi Regency. The study employs qualitative methods through interviews and literature reviews from various sources. It was conducted at SDN Babelan Kota 06. The implementation of ARKAS version 4.0 significantly contributes to budget management in Indonesian schools. ARKAS facilitates online budget planning, submission, and tracking, as well as automated reporting and system integration to enhance transparency and accountability. However, ARKAS implementation faces challenges such as lack of understanding and training in schools, technological infrastructure limitations, and frequent policy changes. The study highlights the importance of better socialization and adaptation to regulatory changes to improve the effectiveness of ARKAS in school fund management.

Andhika Putra Pangestu; Ferida Asih Wilujeng; Putri Cinta Mei

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

This research analyzes the business licensing process for plywood products at PT Anugerah Albasia Abadi Talun, Blitar Regency. It aims to identify the processes undertaken, the obstacles encountered, and to provide recommendations. Employing a descriptive qualitative approach and the Triple Bottom Line framework, data was collected through interviews, observation, and documentation studies. The research findings indicate that the company has successfully fulfilled all complex formal licensing requirements, including the Business Identification Number (NIB), Industrial Business License (IUI), Timber Legality Verification Sistem(SVLK) certificate, Environmental Management and Monitoring Efforts (UKL-UPL), and Forest Product Transportation and Trading License (IPHH), demonstrating a commitment to regulatory compliance. Nevertheless, the licensing process is still hampered by the disharmony between the digital Online Single Submission (OSS) system and manual practices, dynamic regulatory changes that are not yet widely disseminated, limited internal human resource capacity, and a lack of harmonization and coordination among government agencies. The Triple Bottom Line analysis reveals that licensing legality supports economic competitiveness and market access, while social aspects are well-established through local job creation and CSR programs. However, environmental management remains administrative and not yet fully performance-based. Therefore, the research recommendations focus on strengthening internal capacity, optimizing the OSS system, developing proactive environmental management, and enhancing continuous community involvement to achieve higher operational efficiency and sustainability

Wim J. Winowatan; I Nyoman Siryayasa; Irva Yulia Rohmah

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

The Community Service (PKM) program for the 2025 academic year in Buntu Datu Tourism Village, Mengkendek District, Tana Toraja Regency, aims to enhance the human resources (HR) capacity in managing community-based tourism villages. This village has great tourism potential, supported by basic facilities such as gazebos, halls, camping areas, and food stalls that cater to tourists’ activities. However, tourism village management still faces challenges such as limited facilities, low digital promotion skills, lack of innovation in developing tourist attractions, and suboptimal use of village funds to support the tourism sector. The PKM implementation methods involve socialization, training, interviews, field observations, and Focus Group Discussions (FGD) with the community, village officials, and tourism awareness groups (Pokdarwis). Through a participatory approach, this activity successfully improved the community's understanding of destination management, tourist services, facility management, and digital promotion strategies via social media and online platforms. Although the impact was limited due to the relatively short duration of the assistance, the activity received high appreciation from the community and emphasized the importance of collaboration between the community, government, and academics. It is hoped that follow-up programs will strengthen local capacity, enhance tourism attractiveness, and support the sustainable economic welfare of the Buntu Datu Tourism Village community.

Jeanny Pricilia Anneke W; Fadillah Manuhutu

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study aims to explore guest experience as a benchmark for service quality in four-star hotels in Bali. Using a qualitative phenomenological approach, the research was conducted at two representative hotels, namely Four Points by Sheraton Bali, Kuta and The Anvaya Beach Resort Bali. Data were collected through semi-structured in-depth interviews with 20 guests who had stayed for at least one night within the past six months, online review analysis from platforms such as Booking.com and TripAdvisor, as well as participatory observations in service areas.The findings reveal that the dimensions of service quality most influencing guest experience include staff responsiveness, facility comfort, and the authenticity of services that integrate local culture. Guests appreciated staff friendliness and professionalism, room cleanliness, and personal touches such as being greeted by name or receiving special attention, which created positive emotional experiences. However, several weaknesses were also identified, such as delays in room service during peak hours and inconsistent maintenance of facilities. These results are consistent with the SERVQUAL model (Parasuraman et al., 1988), which emphasizes five key dimensions, but this study highlights the emotional experience dimension, which has been less explored in hospitality research in Bali. This study makes a theoretical contribution by broadening the understanding of the relationship between service quality and guest experience, particularly in the context of four-star hotels that are characterized by high service standards and intense competition. The practical implications suggest that hotel management should strengthen service personalization, ensure consistency in staff reliability and responsiveness, and enhance the integration of local cultural values as a differentiation strategy to increase competitiveness. Thus, guest experience can serve as a primary indicator that not only reflects service quality but also builds customer loyalty and strengthens the hotel’s positive image among both domestic and international tourists.

Rashida Mutia; Syarifur Ridho; Taruna Ginting

Jurnal Transformasi Bisnis Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

PT. Pelayaran Dwi Putra Laksana Batam operates in the sector of ship security services and shipping management (shipping agency), providing support for both domestic and international voyages. Its services include handling vessel arrival and departure permits, processing entry and exit permits for foreign crew members, renewing ship and crew certificates, and managing administrative procedures for seafarers’ sign-on and sign-off documentation. The document management process begins when crew members either sign a Sea Work Agreement (PKL) for employment on Indonesian-flagged ships or enter into a work agreement for service on foreign-flagged vessels. This paper employs field observation and literature review methods to present a comprehensive description of the document processing mechanisms at PT. Pelayaran Dwi Putra Laksana Batam based on operational requirements. The discussion focuses on outlining the workflow of seafarer book sign-on procedures, starting from the shipowner’s notification regarding scheduled crew changes to final administrative completion at the Batam Special KSOP Office. The sign-on document not only verifies the crew member’s official assignment but also functions as a record of their maritime service history. Common challenges include delays in information submission from shipowners, which can prevent timely sign-on and subsequently hinder vessel clearance. Therefore, strong coordination between shipping companies and regulatory agencies is essential to ensure effective fulfillment of responsibilities in managing crew documentation.

Dyonesius Fani lanarus; Azfa Mutiara Pabulo

Jurnal Pelayanan Hubungan Masyarakat 2025 International Forum of Researchers and Lecturers

This research highlights the importance of online presence in enhancing customer accessibility for Micro, Small, and Medium Enterprises (MSMEs). Facebook and Instagram were chosen as primary platforms due to their extensive and diverse user bases. Through a proper digital promotion approach, MSME practitioners can harness the features and tools provided by both platforms. Effectively targeting audiences, presenting visually appealing content, and actively engaging with customers are integral parts of this digital promotion optimization. Furthermore, the research explores various key metrics that can be used to measure the success of digital campaigns, including engagement rates, reach, and conversions. By understanding the full potential and benefits of digital promotion through Facebook and Instagram, it is hoped that MSMEs can enhance the efficiency and effectiveness of their campaigns, achieving greater success in the competitive digital promotion landscape. This research provides practical insights for MSME practitioners seeking to optimize their presence and performance in the realm of digital promotion.