Publication Search

This journal focuses on the Effect of Service Quality and Price Perception on Customer Purchase Interest. The purpose of this study was to determine whether there is an effect of service quality and price perception on customer buying interest. This study uses a quantitative approach method based on statistical data. And the data was collected through a questionnaire distributed to 100 respondents who had made purchases at Yoehan Busana Citayam. The data collection method uses observation and questionnaires with data processing using SPSS version 25, with the data analysis technique used is multiple linear regression analysis, partial significance test (t test), simultaneous significance test (F test), and determination coefficient test (R2 test). The results showed that service quality (X1) and price perceptions (X2) partially (t test) had a positive and significant effect on customer buying interest (Y). then simultaneously service quality and price perceptions affect customer buying interest with a value of Fcount (54.165) > Ftabel (3.09). The results of the coefficient of determination (R2) show that service quality and price perceptions can be explained by the customer purchase interest variable by 52.8%. The remaining 48.2% is explained by other variables not examined.

The aim of this research is to determine interest in reading and writing in young children through reading the Holy Bible. This research uses a library research method (Library Research) which aims to determine the influence of reading the Holy Bible in early childhood on interest in reading. The important role of parents in forming the foundation of spiritual knowledge. The family is a place where children experience mental, physical, emotional and social growth. A Christian family is a family that makes Christ the foundation and strong foundation of its family.

The urgency of the current generation is that it is necessary to improve the character of children so that they are ready to become young people who are ready to build the nation. Improving character requires strong education, especially in religious education, one of which is reciting the Koran. The aim of this service research is to increase interest in reading in young children. This service is described qualitatively using observational and documented data collection along with a qualitative descriptive approach. Data analysis is carried out by collecting, presenting, condensing and drawing conclusions from the data. The results of this service show that there is a need for strategies to increase interest in studying the Koran in young children. Children are instructed by the author to read, understand and apply the contents of the Koran in their daily lives.

Analyzing influence of financial literacy, information technology, and minimum capital on interest in investing in shares in the Islamic capital market. Financial literacy (X1) has a significant positive effect on investment interest (Y). Tcount value is 4.156 > Ttable 1.662 and the Sig value is 0.000 < 0.05. Information technology (X2) has a significant positive influence on Investment Interest (Y). Calculated T value of the information technology variable is 6.120 > 1.662 with a significance value of 0.000 < 0.05. Minimum capital (X3) has an insignificant positive influence on investment interest (Y). The T value of the minimum capital variable is 2.812 > 1.662 with a significance value of 0.06 > 0.05. Financial literacy, information technology and minimum capital together have a significant effect on investment interest. Significance values ​​(X1), (X2) and (X3) simultaneously influence (Y) by 0.000 < 0.005 and value of Fcount > Ftable (79.354 > 2.700).

The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant influence between Price Level and Buying Interest 2) there is a significant influence between Brand Image and Buying Interest d 3) there is a significant influence between Price Level and Brand Image together on Buying Interest 4) From The results of calculating the coefficient of determination obtained a result of 57.04% and the remaining 42.96% was influenced by other variables or factors. 1. Belikopi Sampangan must be able to adjust prices to product quality and maintain reasonable and affordable prices for customers, so as to increase buying interest consumer. 2. Belikopi Sampangan must continue to maintain a good reputation, trustworthy quality and positive perception and be able to overall meet consumer expectations.

Recently, skin care products have become increasingly diverse, with various brands and types of products available. This research aims to examine the influence of product quality perceptions, influencer reviews, brand trust, and brand image on purchasing interest in Scarlett Whitening products in the city of Purwokerto. This research was conducted in the city of Purwokerto involving 120 respondents. Sample collection was carried out using an incidental sampling technique. Data was collected through distributing questionnaires. By using multiple linear regression analysis tools. The results of this research show that perceived product quality has a positive and significant effect on purchasing interest. Influencer reviews have a positive and significant effect on purchasing interest. Brand trust has a positive and significant effect on purchasing interest. Meanwhile, brand image has a negative and significant effect on interest in purchasing Scarlett Whitening products in the city of Purwokerto.  

This study aims to determine the effect of product diversification, tourist attraction and ticket prices on tourist re-visit interest in Kampung Coklat Blitar educational tourism (quantitative study on Balitar Islamic University students). The research method used was a survey with a quantitative research approach. The sampling technique used was purposive sampling. Data collection was carried out by distributing questionnaires to Balitar Islamic University students as respondents who had visited the Kampung Coklat educational tour. The data analysis techniques used are partial test (t), simultaneous test (f) and multiple linear analysis. Based on the results of the partial test conducted, it is known that the variables of product diversification and tourist attraction have a significant effect on the variable of re-visit interest, while the ticket price variable does not have a significant effect on the variable of re-visit interest. Then, based on the results of the simultaneous test conducted, it is known that the variables of product diversification, tourist attraction and ticket prices simultaneously or together have a significant effect on re-visit interest.

This research discusses the influence of Influencers and eWOM on consumer buying interest in N'pure products in South Tangerang with Brand Trust as an intervening variable. Nowadays, the biggest purchases are made online through e-commerce and people look for references through social media. Influencers are familiar figures among social media users. Influencers who are honest will always be more trusted by their followers. That way, whatever the influencer recommends, their followers tend to be interested in that product. Coupled with positive reviews and ratings on e-commerce, it will increase consumers' trust in a product which can increase interest in purchasing a product. The aim of this research is to review and find out how influential influencers and eWOM are on consumer buying interest, using brand trust as an intervention. This research uses quantitative methods with a questionnaire survey with a total of 60 respondents. From the results of this research, it can be seen that influencers have an influence on increasing the Brand Trust of a product and eWOM has a great influence on consumer buying interest. Brand Trust has a positive effect on Purchase Intention. Even though Influencers are not significant in influencing Purchase Interest, increasing trust in the brand will make a product brand known to many people, in other words it will influence consumer purchasing interest.

This research was conducted to determine the influence of product quality, price, store atmosphere on consumer repurchase intention at KKV in the Tangerang and South Tangerang areas. The number of respondents was 88 who were selected through purposive sampling. The research uses the SEM-PLS analysis method with SmartPLS4 software. The results of this research show that product quality, price and store atmosphere have a positive and significant effect on repurchase intention.

Abstract. One technology that is widely used today is ChatGPT, a chatbot that utilizes AI in its operation. One of the impacts that needs to be considered is the decline in student interest in reading. Students reading interest may decrease due to the convenience offered by ChatGPT through services that use natural human language. The purpose of this study is to determine and analyze the effect of using ChatGPT on students' reading interest as well as identify other factors that may affect reading interest. This study investigates the effect of using AI ChatGPT on reading interest by involving respondents through filling out a Google Form questionnaire, that is Information Systems students at ITS. The results showed that there was no significant effect of using ChatGPT on the reading interest of ITS Information Systems students. The proposed recommendations include increasing student awareness of the importance of reading accredited literature, books, and scientific articles in the era of digital development. In conclusion, this study provides an in-depth insight into the influence of AI Chat GPT respondents regarding the reading interest of ITS Information Systems students.   Keywords: Artificial Intelligences (AI), Chat GPT, Reading Interest.   Abstrak. Salah satu teknologi yang marak digunakan saat ini adalah ChatGPT, sebuah chatbot yang memanfaatkan AI dalam operasinya. Salah satu dampak yang perlu diperhatikan adalah penurunan minat baca mahasiswa. Minat baca mahasiswa dapat menurun karena kemudahan yang ditawarkan oleh ChatGPT melalui servis yang menggunakan bahasa alami manusia. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh penggunaan ChatGPT terhadap minat baca mahasiswa serta mengidentifikasi faktor lain yang dapat mempengaruhi minat baca. Studi ini menyelidiki pengaruh penggunaan AI ChatGPT terhadap minat baca dengan melibatkan responden melalui pengisian kuesioner Google Form yaitu mahasiswa Sistem Informasi di ITS. Hasil penelitian menunjukkan bahwa tidak ada pengaruh yang signifikan dari penggunaan ChatGPT terhadap minat baca mahasiswa Sistem Informasi ITS. Rekomendasi yang diajukan mencakup peningkatan kesadaran mahasiswa akan pentingnya membaca literatur terakreditasi, buku, serta artikel ilmiah di era perkembangan digital. Kesimpulannya, penelitian ini memberikan wawasan mendalam mengenai pengaruh AI Chat GPT responden terkait minat baca mahasiswa Sistem Informasi ITS. Kata kunci: Artificial Intelligences (AI), Chat GPT, Minat Baca.  

This research aims to determine the role of teachers in reading interest in fourth grade students. This type of research is qualitative descriptive research. The subject of this research is a class IV teacher. The data collection techniques used were interview and observation techniques. The results of the research are, 1) The role of the teacher as a motivator, the efforts made by the teacher as a motivator are by providing support to students, 2) The role of the teacher as a guide, namely by familiarizing students with reading, 3) The role of the teacher as a facilitator, namely by providing infrastructure , 4) The teacher's role as a model and role model, namely by providing examples so that students have an interest in reading. The conclusion of this research is that the teacher's role in reading interest in class IV students, namely as a motivator, guide, facilitator, and as a model and role model has been carried out well, but there are several roles that have not been implemented optimally. It is hoped that teachers will be more optimal in implementing it.

Nowadays we can shop online through e-commerce platforms, which makes the time to shop more effective and efficient. Because it can be done anytime and anywhere even just from home. There are several payment systems that can be done when shopping online on an e-commerce platform, one of which is the COD (Cash On Delivery) payment system. The purpose of this study is to determine the effect of the COD (Cash On Delivery) payment system on online shopping interest in the Shoope e-commerce platform, especially for UIN Sultan Maulana Hasanudin Banten students. The instrument used for data collection in this study was a survey with a questionnaire consisting of 48 respondents. The research sample is students of UIN Sultan Maulana Hasanudin Banten who actively use the Shoope e-commerce platform. Data analysis was carried out using simple linear regression techniques. From the results of this study, the cash on delivery payment system has a positive influence on shopping interest on the shoope e-commerce platform with a significance level of 0.000 in the simple linear regression data analysis test.

The competition in the beverage business is getting tighter along with the increasing activity of the population. One of the successful beverage products on the market is EsTeh Solo Jumbo. This iced tea is usually sold at an affordable price, which is around Rp3,000 to Rp4,000 per glass. In addition to its affordable price, Es Teh Solo also has a fairly large packaging size, so it is expected to be able to attract consumer interest. This study examines the effect of price and packaging size on consumer interest in Es Teh Solo beverage products. The research population consists of 40 people, all genders, who have purchased Es Teh Solo products. The data was obtained by distributing questionnaires to 40 Muslim students in Banten. Based on the research, consumer interest in Es Teh Solo has a positive and significant impact on price and packaging size.

The low attendance of congregational children in participating in Sunday school worship activities, childhood is a time where the complexity of abilities in both the fields of knowledge and religion must be emphasized and formed from the start. The aim of this community service activity aims to increase Sunday school interest in worship attendance. Sunday school Sunday school children. This activity will discuss the importance of the role of students in making positive contributions to society through community service for Sunday school children. Through this service, the team hopes to provide new insight into children who are lacking in participating in Sunday school children's services, and can improve children's interest in attending Sunday school Keywords: ,  

Art performance activities as a form of community service by the Pattimura University KKN student program, Batch L in Tihu Village, collaborated with SD Negeri 46 and SD Negeri 56 Perumnas Poka. The purpose of this activity is to increase self-confidence, as well as explore and hone students' requests and talents for various arts and cultures. The results of the implementation of this art performance activity show that students of SD Negeri 46 and SD Negeri 56 Perumnas Poka have diverse talents, this activity provides a forum for students to channel their interests and talents, increase their creativity and innovation in the fields of poetry reading, speeches, solo singing and group singing, as well as fostering a sense of togetherness and kinship between students of SD Negeri 46 and SD Negeri 56 Perumnas Poka.

Literacy is an individual's ability to understand, use and analyze information through various forms of language. Literacy includes understanding reading, writing and arithmetic, as well as the ability to process information critically and creatively. Through training in making media, comics and sketchbooks. Training activities are carried out in three stages, namely preparation, implementation and evaluation. Where training activities were carried out twice at the Sidomulyo Kulon Progo Literacy House. This training activity supports increasing children's interest in literacy at the Literacy House. Apart from that, the activities and making of wall media, comics and scratchbook can increase children's creativity.

The large number of businesses currently developing shows that economic transactions are increasingly developing. People's needs for fashion and clothing have developed very rapidly and have advanced following world fashion trends, so that many people want to follow developments and dress styles according to the latest trends. Currently, fashion products are one of human clothing needs, so many people are interested in the fashion models that people want. Fashion will continue to change from time to time following increasingly advanced and modern developments. Every year, even every generation, has a different fashion character. However, the development of fashion which continues to advance and develop will always be something interesting to watch or follow according to existing trends because through clothes we can find out many things about people's lives at that time. The formulation of the problem in this research is: Does the value of religiosity influence the interest in buying Ladyfame fashion products, Does product knowledge influence the interest in buying Ladyfame fashion products, Does the value of religiosity and product knowledge influence the interest in buying Ladyfame fashion products, and what is the value of religiosity, product knowledge and purchasing interest in an Islamic business perspective. This research aims to analyze the influence of religiosity values, product knowledge on intention to purchase Ladyfame fashion products and from an Islamic business perspective. This study used quantitative methods. The sample size of 100 Ladyfame consumer respondents is determined the Lemeshow formula. The data analysis method in this research uses SPSS 23. The tests used in this research are validity tests, reliability tests, and hypothesis tests.The results of this study show that the value of religiosity has no significant influence on interest in purchasing Ladyfame fashion products. Product knowledge has a significant influence on interest in purchasing Ladyfame fashion products. And the values ​​of religiosity and product knowledge influence the interest in buying Ladyfame fashion products. Viewed from an Islamic business perspective, the value of religiosity towards buying interest must be in accordance with the values ​​stated in the law of buying and selling which are summarized in the pillars of Bai' As-Salam, namely the existence of sellers and buyers, the existence of goods and money, the existence of sigat (ijab qabul) or contract that has been agreed to by both parties. Meanwhile, product knowledge is also really needed in purchasing activities so that you don't waste your buying interest because Allah really doesn't like people who are wasteful or wasteful. Having Product Knowledge or knowledge about a product means consumers don't spend excessively, because when consumers already know about a product and are interested in buying that product will be more interested in a product that they already know about, so they will be interested in buying a product according to their needs.                  

This research aims to increase students' interest in the sport of rounders with the Direct Instruction learning model. This research will be carried out at SMPN 1 Kalimanggis with research subjects being class VIII students at SMPN 1 Kalimanggis for the 2023/2024 academic year, and the sample used is class VIII A. This research is quantitative research with the type of pre-experimental research (pre-experimental designs) used in this research being one-group pre test – post test design. The research instruments used were observation and questionnaires using a Likert scale. The questionnaire or questionnaire will later be distributed twice during the pre-test and post-test. Before the post-test, the researcher will carry out treatment to deepen the material on baseball for the students. After the pre-test - post-test is carried out, the researcher will carry out data processing to determine the students' interest in the sport of rounders.

The author will conduct research entitled "The Effect Of Taste And Service Quality On Buying Interest At The Black Bumbu Bebek Senjay Food House "Cak Rizky" Kasihan UMY (Seturan Branch Yogyakarta)" The research taken is using quantitative research. The research taken is information related to taste, service quality to consumer buying interest. This research is a causal relationship (Causal Explanatory) which proves the usual relationship. Taste, service quality is called the independent variable, buying interest is called the dependent variable. In this study the population is not limited, so the sampling uses 100 respondents. 1. Taste has a significance value of 0.008 0.05, these results indicate that the Taste variable has a positive and significant effect on Buying Interest in the black spice senjay duck restaurant "Cak Rizky" Kasihan UMY 2. Service Quality has a significance value of 0.000 0, 05, these results indicate that the Service Quality variable has a positive and significant effect on Buying Interest in the black spice senjay duck restaurant "Cak Rizky" Kasihan UMY 3. Taste and Service Quality have a significance of 0.000 0.05, these results indicate that the variables of Taste and Service Quality have a significant effect simultaneously on Buying Interest in the black spice senjay duck restaurant "Cak Rizky" Kasihan UMY.

Learning and teaching, two familiar words in the realm of education, are like two sides of the same coin, inseparable from one another. They form the main pillars guiding individuals toward the gates of knowledge and wisdom. Learning, akin to an adventurous journey, is a continuous process of self-transformation. The interaction between individuals and their environment acts like a map guiding their steps. Every experience, every interaction, is like a footprint etched in the soil, leading individuals towards positive, active, and directed behavioral changes. This transformation, much like the metamorphosis of a butterfly, does not happen overnight. It requires time, patience, and proper guidance, much like the mentorship of a wise teacher, to help individuals reach their full potential. Teaching, on the other hand, is a well-orchestrated symphony. Under the direction of the maestro, the educators, the teaching process is meticulously designed, implemented with dedication, and carefully evaluated.