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The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.

In the era of globalization and intense business competition, the quality of products and services is crucial for competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs) like Angkringan, a traditional culinary business in Indonesia. The article explores Total Quality Management (TQM) as a strategy for these businesses to enhance operational efficiency, reduce waste, and improve customer satisfaction. The study involved direct interviews with the owner of Angkringan D’Amerta to analyze TQM application covering quality control procedures, customer satisfaction, and continuous improvement. Results indicated a deeper understanding of customer preferences and the importance of maintaining quality standards through the training of staff and development of operational procedures. The findings suggest that effective quality management can significantly enhance business performance and customer engagement in the digital era. The paper advocates for routine training, implementation of standard operating procedures, and regular quality assessments to ensure consistent service and product quality.

The Covid-19 pandemic has significantly impacted the income of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, prompting business actors to adapt through innovation, particularly in  product variations. This study aims to enhance the marketability of "Nadhira" Tempe Chips products through strategies of adding flavor variations. The methods employed include interviews, discussions, and hands-on practices in product processing. The results indicate that the implementation of attractive lthe addition of flavor variations can enhance product appeal and increase sales turnover. Business actors also demonstrated a better understanding of the importance of product innovation. The implications of this research highlight the necessity for continuous innovation and market research to maintain product relevance amid changing consumer preferences, as well as providing insights for other MSMEs in  similar challenges in the future.

The creation of social media profiles for Micro, Small, and Medium Enterprises (MSME) Fresh Milk in Balunganyar Village is an essential strategy for enhancing competitiveness and market reach in the digital era. This MSME relied solely on limited traditional promotion methods; however, by establishing a presence on platforms such as Instagram and Facebook, Fresh Milk has successfully expanded its consumer reach and increased sales. Social media also facilitates direct interaction with customers, thereby enhancing trust and consumer loyalty. Challenges such as limited knowledge of digital marketing strategies and intense competition still need to be addressed. The aim of this research is to improve the social media profile of the fresh milk MSME to attract consumer attention and boost sales. The method used is Asset-Based Community Development (ABCD), focusing on identifying the assets owned by the MSME and empowering the community through training. With guidance from students of UNSURI, the Fresh Milk business owners received training on effective social media management, including branding, content creation, and utilizing customer feedback for product development. In the long term, this program is expected not only to increase sales but also to strengthen brand awareness and inspire other MSME in Balunganyar Village to adopt digital technology in their marketing strategies. The results of the program indicate that social media is a highly effective tool for the development of MSMS today.

Bankruptcy is one of the main threats to business sustainability, especially for micro, small, and medium enterprises (MSMEs). This article explores the importance of financial planning, accurate record-keeping, and cash flow management strategies to mitigate bankruptcy risks, focusing on a case study of Rumah Makan Fajar Jeumpa. The findings reveal that irregular transaction recording, ineffective cash flow management, and the absence of structured financial strategies are key factors contributing to financial vulnerability. By implementing simple financial record-keeping systems, creating budget projections, and diversifying income sources, MSMEs can enhance operational stability and reduce financial risks. These findings emphasize that comprehensive financial planning, supported by adequate financial literacy, is crucial in ensuring business sustainability and fostering MSME growth.

Tanjung Laut Village, Tanjung Batu Sub-district, is a village where most of the population are Micro Small Medium Enterprise (MSME) craftsmen. The main problem faced by MSME in Tanjung Laut Village is limited knowledge about financial records. This socialisation aimed to improve the ability to record business finances and increase awareness that financial reports are very important for songket craftsmen in Tanjung Laut Village in developing their businesses. The methods used in this programme were observation, interviews and socialisation of simple financial records. The results of this activity are very useful for songket craftsmen in Tanjung Laut Village in understanding and doing simple financial records correctly, and starting to be interested in doing financial records

This community service activity aims to improve the financial management ability of Micro, Small, and Medium Enterprises (MSMEs) chips in Tunggulsari Village, Brangsong District, Kendal, Central Java. Given the limited access to technology, the mentoring approach is carried out flexibly, combining manual and digital methods. Training focuses on using notebooks, simple tables, and calculators. For MSMEs that have access to smartphones, training is given on using simple financial recording applications. The activity results showed a significant improvement in the ability of MSMEs to record transactions and understand simple financial statements. Despite the obstacles to access to technology, this activity has succeeded in increasing financial capacity with an adaptive approach. Thus, it is hoped that MSMEs in Tunggulsari Village can make better business decisions and improve the competitiveness of MSME chips.

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia's economy, but often find it difficult to adapt to the demands of marketing in the digital era. This community service aims to increase the marketing effectiveness of Draw Coffee MSMEs, a "ready-to-eat coffee" business based in Jakarta, by applying The Integrated Marketing Communications (IMC) concept. Its main goals include increasing brand awareness, expanding market reach, and building customer loyalty through a combination of digital and traditional marketing channels. The program uses methods such as SWOT analysis, market trend evaluation, and IMC strategies involving social media, digital marketing, and sales promotion. Over the course of three months, the program resulted in an 18% increase in sales, a 30% growth in social media engagement, and a 15% increase in new customers. Despite its success, challenges such as fierce market competition and the need for product diversification are still areas that need to be further developed.

SMEs (micro, small and medium enterprises) are very important for the Indonesian economy. However, many MSMEs do not understand the importance of having an NIB (Business Identification Number) as proof of the legality of their business. A similar thing also happened in Buduran Village, Sidoarjo. This community service program aims to provide MSME players with an understanding of how to register and obtain NIB. The activity begins with observing the situation, recording the perpetrators, as well as providing socialization and assistance. After participating in this activity, it is hoped that business actors will better understand and be able to manage their NIB. It is hoped that this program can continue to help more MSMEs in Sidoarjo Regency.

Racism and gender bias are two major barriers affecting the growth and business opportunities for entrepreneurs in the Micro, Small, and Medium Enterprises (MSMEs) sector in Indonesia. Despite the significant contribution of MSMEs to Indonesia’s economy, women entrepreneurs and those from minority ethnic groups often face challenges in accessing financing, business networks, and broader markets. This article examines the direct and indirect impacts of racial discrimination and gender bias on MSME entrepreneurs, while identifying strategies that can be implemented to create a more inclusive and equitable entrepreneurial ecosystem. Through a literature review and secondary data analysis, this study finds that women entrepreneurs in Indonesia access only 10% of the total loans given to MSMEs, while male entrepreneurs access over 70%. It is recommended that government policies strengthen support for women and minority entrepreneurs through more inclusive financing policies, as well as providing more open mentorship programs and business networks for marginalized groups. By reducing racial discrimination and gender bias, it is hoped that the MSME sector can grow more evenly and sustainably, thereby enhancing Indonesia’s economic competitiveness

This study aims to enhance the competitiveness and market reach of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through the optimization of social media marketing and e-commerce platforms. The primary challenge faced by MSMEs is limited consumer visibility due to ineffective promotional and marketing strategies. The proposed solution includes training on digital marketing strategies utilizing social media platforms like WhatsApp Business for interactive communication with customers and leveraging the features of the Shopee e-commerce platform to expand market reach. MSME participants were trained to create engaging promotional content, utilize WhatsApp Business broadcast features to foster customer engagement, and effectively manage online stores on Shopee, including crafting informative product descriptions, managing inventory, and analyzing sales performance. A simulation of digital marketing through Shopee was conducted to provide hands-on experience for the business owners. The results of the program demonstrated a significant improvement in MSME competitiveness, brand awareness, customer engagement through social media, and sales volume on Shopee.  

This study aims to examine the impact of digital marketing training focused on the utilization of WhatsApp Business and Shopee in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in the food sector in Kedungjambe Village. Using both quantitative and qualitative approaches, the research evaluates the effectiveness of training on creating engaging promotional content on WhatsApp Business and managing online stores on Shopee to enhance product visibility, expand market reach, and improve MSME sales performance. The findings reveal that equipping MSMEs with skills to optimize features on these platforms, such as creating appealing product catalogs, utilizing broadcast features, and managing online stores effectively on Shopee, significantly enhances customer interaction and the competitiveness of MSMEs in the digital era. In addition to positively impacting sales growth, the training also accelerates digital technology adoption among MSMEs, enabling them to compete more effectively in an increasingly competitive market. These findings highlight the importance of targeted and sustainable training programs in supporting the growth of MSMEs in the digital age.

This research explores product innovation carried out by Micro, Small and Medium Enterprises (MSMEs) in the era of social media. Social media has become a very important tool in expanding markets, strengthening brands, and supporting the innovation process of MSMEs. This research uses a descriptive method with a qualitative approach to analyze the role of social media in supporting the development of MSMEs. The research results show that digital literacy, cross-sector collaboration, and the use of data and social media analysis are key factors in increasing the competitiveness of MSMEs. The main recommendations include strengthening the digital capabilities of MSMEs, developing an innovation ecosystem, and optimizing digital marketing strategies for business sustainability.

This study aims to increase brand awareness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village by optimizing the use of WhatsApp Business and the Shopee e-commerce platform. The main problem faced by MSMEs is low competitiveness due to lack of visibility among consumers. The proposed solution includes training in digital marketing strategies with a focus on managing WhatsApp Business accounts for more effective communication with customers, as well as utilizing Shopee features to expand the market. MSME actors were given training in creating attractive promotional content on WhatsApp Business, using broadcast features for direct interaction, and managing online stores on Shopee, including optimizing product descriptions, stock management, and sales analysis. In addition, a simulation of utilizing Shopee as a strategic sales channel was also carried out to strengthen the marketing experience. The results of this activity showed a significant increase in brand awareness, the number of customers connected via WhatsApp Business, and sales volume on Shopee for participating MSMEs.

This study uses a quantitative method to examine the empowerment of Micro, Small, and Medium Enterprises (MSMEs) in the context of economic development, focusing on their role in poverty reduction and improving welfare. MSMEs play an essential role in creating jobs, alleviating poverty, and strengthening the economy, particularly in developing countries such as Indonesia. The study aims to analyze how MSME empowerment can reduce existing social and economic inequalities, while also contributing positively to the social welfare of communities. The main focus of this research is on empowerment programs implemented by both the government and the private sector, as well as the challenges and opportunities for MSME players across various sectors. Using primary and secondary data from 15 relevant journals, this study finds that better access to financing and appropriate training can increase MSMEs’ competitiveness, improving the welfare of micro and small business owners. The findings are expected to provide valuable insights for policymakers in formulating more effective MSME empowerment strategies.

Cyberspace is now no longer only able to connect people with devices, but also people with other people throughout the world. It is hoped that the existence of MSMEs will be able to stimulate the economy amidst the current economic slowdown. The use of digital technology-based marketing concepts (digital marketing) gives hope for MSMEs to develop into economic powerhouses. MSME players collaborate on promotional media and digital-based distribution media to gain maximum profits. Currently, almost all MSME businesses or even restaurants and fast food businesses use digital marketing-based promotional media and distribution media. This research focuses on discussing the role of digital marketing as a marketing strategy for Micro, Small and Medium Enterprises (MSMEs) through the concept of people’s economic empowerment. This strategy is an adaptation step to be able to survive and transform into superior Micro, Small and Medium Enterprises (MSMEs) in the era of the industrial revolution 4.0.

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, including Melon Golden, play a crucial role in the nation's economy. With a significant contribution to GDP and employment absorption, the development of MSMEs through the utilization of technology, particularly digital marketing, is key to expanding markets and enhancing competitiveness. This study aims to analyze the impact of digital marketing on the sales of Melon Golden, as well as identify the digital marketing strategies used and the challenges in its implementation. The method used is a descriptive study with a qualitative approach, conducted at the MSME Melon Golden in Cilegon, Banten. The results show that digital marketing has made a significant contribution to increasing sales by leveraging social media platforms such as Instagram, Facebook, and WhatsApp. The main challenges faced are limited technological understanding and increasing business competition. Strengthening Human Resources (HR) capacity in digital marketing is essential to improving operational efficiency and expanding into international markets. International business expansion strategies, such as product development and promotions tailored to the global market, also offer great opportunities for Melon Golden to increase sales and introduce products to international markets. This study provides valuable insights for MSMEs in addressing challenges and seizing opportunities in the digital era.

The development program for Micro, Small, and Medium Enterprises (MSMEs) in Punti Village, Soromandi District, represents a strategic step in improving the local economy. This study aims to analyze the impact of entrepreneurship workshops conducted through the Thematic Community Service Program (KKN-T) by STIE Bima. The methods employed include observation, interviews, and participatory evaluation to assess the changes in MSMEs' capacities. The findings revealed an increase in participants' understanding and skills in business management and the emergence of innovative local products. This program contributes significantly to strengthening the village's economic resilience.

Micro businesses make a big contribution to national development, especially in opening up job opportunities so that they can support government programs in reducing unemployment and poverty, but in the last five years the level of marketing performance has fluctuated and tends to slow down. The research aims to examine the ability of micro business actors to implement market strategies to improve marketing performance and business scale.The research used an explanatory survey method with an analysis unit for micro business actors in the DKI Jakarta area with a sample size of 400 respondents. Research data sources include primary and secondary data sources with data collection through observation, literature study, interviews and cross-sectional questionnaires. The analysis technique uses SEM analysis with the LISREL 8.8 programThe results of the research show that market attractiveness and resource uniqueness simultaneously have a significant effect on market strategy with a total influence of 92%, partial market attractiveness has a significant effect on market strategy of 38.6%, while resource uniqueness partially has a significant effect on market strategy by 50.3%. Changes in technology and human resources make a dominant contribution in influencing the effectiveness of implementing market strategies. Market strategy has a significant influence on marketing performance with a total influence of 94%. Positioning provides the most dominant contribution in influencing marketing performance.Recommendations for micro business actors in formulating market strategies to consider aspects of technological change and human resource competence to achieve more optimal marketing performance improvements.

Micro, Small and Medium Enterprises (MSMEs) in Pekasiran Village, Batur District, Banjarnegara Regency, Central Java, have begun to experience an increase in both the number of MSMEs and the types of businesses they carry out. This increase in the number has not been followed by the implementation of permits that must be carried out by business actors. The majority of MSMEs engaged in the food sector have indeed taken care of permits such as PIRT, however, there are still many who have not done so. This licensing socialization was provided while also assisting MSME actors to take care of permits such as making NIB (Business Identification Number), and also taking care of Halal certification. The results of the community service show that MSME actors are open to the importance of taking care of permits for their businesses. The licensing assistance process still needs to be carried out continuously and support from the local government is also needed.