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This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) in the development of culinary MSMEs in Central Java Province. A descriptive qualitative approach was used, with data collection conducted through interviews, observations, and secondary document review. Data analysis was performed using the Miles and Huberman interactive model, which allowed for the systematic processing and interpretation of the gathered data. The findings revealed that the key strengths of culinary MSMEs in Central Java include clear market segmentation, strategic locations, and product innovation. These strengths enable the businesses to reach targeted customers effectively and maintain competitiveness in a dynamic market. However, the main weaknesses identified include limited utilization of digital technology and a lack of managerial development, which hinder their ability to scale and improve operational efficiency. The study also highlighted significant opportunities for growth, such as government support for MSMEs and the rapid development of digital technologies that can enhance marketing and operational processes. Despite these opportunities, the threats facing these businesses include intense competition from both local and global players, as well as a low level of interest in entrepreneurship among the younger generation, which limits the growth potential of new businesses. Based on the SWOT analysis, the study proposes a development strategy matrix that MSMEs and policymakers can use to address weaknesses, capitalize on opportunities, and mitigate threats. This strategy emphasizes the need for digital transformation, investment in managerial skills, and fostering an entrepreneurial culture to ensure the sustainable growth of culinary MSMEs in the region. The findings provide valuable insights for both business owners and policymakers to support the development of the culinary sector in Central Java

This research explores the combined effects of content marketing and brand experience on customer response, a relationship that has not been extensively studied in previous research. The study highlights the significance of customer service as a key determinant of business success, emphasizing that when customers feel valued and receive prompt responses from a company, their satisfaction, loyalty, and willingness to engage with the brand increase. The research was conducted on a sample of customers from the General Company for Southern Cement, specifically the Kufa Cement Factory. The study focused on Ordinary Portland Cement and sulfate-resistant cement. A total of 85 questionnaire forms were distributed, with 80 valid responses collected for statistical analysis.The findings indicate that both content marketing and brand experience play a crucial role in enhancing customer communication and service quality. Effective content marketing strategies contribute to better training for customer support teams, ensuring a more responsive and engaging interaction with customers. Furthermore, improving communication channels and response speed positively impacts customer satisfaction. By adopting content marketing strategies and leveraging brand experience, businesses can enhance customer engagement, strengthen relationships, and ultimately achieve their organizational goals.The research recommends integrating content marketing into business operations to build long-term customer relationships and improve brand reputation. Additionally, companies should establish a dedicated internal department for marketing, ensuring that content marketing efforts are credible, relevant, and engaging. By creating meaningful and interactive content, businesses can attract and retain customers, fostering brand loyalty and trust over time.

The advancement of technology and the internet has driven the use of social media, including Instagram, as a communication and marketing tool. Dear Me Beauty utilizes Instagram to promote products and engage with consumers. This study aims to analyze the Instagram content of @dearmebeauty, examine consumer purchase interest, and measure the influence of Instagram content on purchase interest. A quantitative research method was employed using a survey of 91 active followers selected through Simple Random Sampling. Data was collected via an online questionnaire and analyzed using simple linear regression. The results indicate that Dear Me Beauty’s Instagram content significantly influences consumer purchase interest. This is evidenced by the t-value exceeding the t-table value, indicating a positive effect. The R Square value of 62.4% suggests that Instagram content contributes to purchase interest, while 37.6% is influenced by other factors not examined in this study. These findings highlight the crucial role of engaging Instagram content in shaping consumer purchase interest and provide insights for businesses to optimize their digital marketing strategies.    

This study aims to determine the role of innovation in developing start-up businesses. This study uses a descriptive research method. This method aims to describe and analyze the role of innovation in developing start-up businesses.  This research discusses the role of innovation in developing start-up businesses, covering aspects of product development, marketing, and management that can provide added value and create new markets.  Start-ups in Indonesia, especially internet-based ones, are growing rapidly due to technological advances and the increase in internet users in almost all walks of life. Innovation plays a key role in the world of entrepreneurship because it drives business growth and development, increases competitiveness, and creates new value for customers. Innovation is a key element for entrepreneurs who want to survive and thrive in this era of globalization and digitalization. Start-up businesses must continue to innovate in their products, services, and business models in order to compete in a dynamic market. Innovation allows companies to create added value for customers and deliver new solutions that are better than competitors.

Mustofa Bakery is one of the businesses in Sukoharjo that operates in the food sector. The purpose of this study is to analyze product quality control using the Statistical Quality Control (SQC) method to reduce the number of damaged products and analyze the factors that cause product damage at Mustofa Bakery. The type of data used in this study is quantitative data. The data source used in this study is secondary data. Data collection methods by interview and observation. The data analysis technique used in this study uses the Statistical Quality Control (SQC) method. Based on the results of the research that has been done, it can be concluded that in March, April, and October it still exceeds the standard limit of production damage that has been set by Mustofa Bakery in Sukoharjo by 2%. The application of quality control with SQC can reduce the number of damaged products at Mustofa Bakery in Sukoharjo, proven to be true. The results of the Pareto Diagram of the types of damage that often occur are damage due to burning, 1,719 breads or 35.25%, damage due to inappropriate shape, namely 1,607 breads or 32.96%, and damage due to inappropriate texture as much as 1,550 breads or 31.79%. The results of the cause-and-effect diagram (fishbone) of the factors of product damage that occurred at Mustofa Bakery in Sukoharjo occurred due to machines, humans, methods, and raw materials.

Micro, Small and Medium Enterprises (MSMEs) play an important role in economic growth, but often face obstacles in good financial recording and reporting. Many micro-entrepreneurs in Brangjan Village, West Ungaran, Semarang, do not yet have an adequate understanding of the preparation of systematic financial reports, making it difficult to manage finances and access funding from financial institutions. This community service activity aims to improve the understanding and skills of micro-entrepreneurs in preparing simple financial reports based on easy-to-apply accounting principles. The methods used in this training include counseling, direct practice, and assistance in recording financial transactions, profit and loss reports, and simple balance sheets. Participants are also introduced to the use of technology or digital financial recording applications that can assist in managing their businesses. The results of this training show that most participants experienced an increase in understanding in financial recording, and were able to prepare simple financial reports independently. This training is expected to provide long-term benefits for micro-entrepreneurs in developing their businesses more professionally and sustainably.

This study examines legal protection for consumers regarding discrepancies in packaged cooking oil volume based on Law No. 8 of 1999 on Consumer Protection. The research employs a normative legal method with statutory, conceptual, and case approaches. The findings indicate that businesses reducing product volume without clear notification violate consumer rights and UUPK provisions. Law enforcement mechanisms include government supervision, sanctions, and consumer protection institutions. To enhance consumer protection, stricter monitoring, firm regulations, and public education are necessary.

This study investigates the impact of Environmental, Social, and Governance (ESG) and Environmental Management Accounting (EMA) on firm value, with Green Innovation (GI) as a moderating variable. The research is based on secondary data from manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023, analyzed using path analysis with a moderated regression approach in SPSS. The findings reveal that ESG has a significant but negative impact on firm value, suggesting that ESG investments may be perceived as cost burdens in the short term. Meanwhile, EMA does not have a significant effect on firm value, indicating that its role in firm valuation remains unclear. The moderating role of GI does not significantly strengthen the relationship between ESG and firm value, while the interaction between EMA and GI negatively affects firm value,implying that green innovation strategies may introduce additional financial burdens. These findings highlight the complexity of sustainability investments and emphasize the need for a balanced approach to ESG and EMA implementation to optimize long-term firm value. The study contributes to legitimacy and stakeholder theories by demonstrating how sustainability strategies can influence financial outcomes. It provides practical insights for businesses to develop more effective ESG disclosure and EMA implementation strategies that align with investor expectations and long-term firm sustainability

Customer churn is a major challenge in e-commerce, directly affecting revenue and profit. This study aims to develop a machine learning model using XGBoost to predict churn probability. To handle class imbalance, SMOTE was applied as a resampling method, and hyperparameter tuning was performed to enhance performance. The model was evaluated using the F2-score, prioritizing recall while maintaining precision. The results show that the XGBoost model with SMOTE achieves strong performance, with an F2-score of 0.849 on the tuned test data. This model can help businesses identify at-risk customers early, enabling proactive retention strategies.

The inability of the organization to act in a socially responsible manner and to see why it should act morally has been pointed out by numerous social critics. The tremendous pressure from different interest groups has been assigned by commercial organizations to recognize and address the social issues in which they have a direct stake. The relationship between corporate social responsibility and organizational performance is identified and examined in this study. Nowadays, the majority of businesses employ social responsibility to enhance their reputation, generate revenue, and stay in business. A thorough explanation of social responsibility was provided, including its definition, mode, school of thought, dimensions of involvement, limitations, ways to improve it, and relevance to individuals, organizations, and society at large. One hypothesis was developed to give the opinions of other writers and authors on the topic direction and emphasis in order to conduct this study successfully and efficiently. Statistical methods were used to gather and examine the data, which offer the Consequently, social responsibility improves the performance of organizations.

This study looks at the options and issues surrounding financial reporting in Nigerian small and medium-sized businesses (SMEs). The purpose of the study was to identify the difficulties that Small & Medium Businesses (SMEs) in implementing efficient financial accounting reporting in Nigeria, as well as to determine the extent to which insufficient accounting records in SMEs in Nigeria are caused by subpar credit facilities. Data were gathered using the survey method, time series data, and the CBN statistical bulletin and questionnaire. A straightforward percentage table was used to assess the generated data. Inadequate accounting books and records, manpower, accounting system, and failure to conduct transactions through the banking system are the main obstacles that SMEs face when preparing and presenting financial reports, according to the study. The report suggests, among other things, that the two primary organizations in Nigeria, ICAN and ANAN, should support professional accountants as they are the only ones who can maintain appropriate books of accounts and prepare financial records its members to provide SMEs in Nigeria with free expert services.

Banners are a simple yet highly effective promotional strategy for MSMEs. With attractive designs and strategic placement, banners can increase business visibility and attract more customers, thus contributing to local economic growth. The installation of banners as a promotional strategy for Micro, Small, and Medium Enterprises (MSMEs) has been proven effective in increasing product visibility and sales. The discussion in this Community Service activity report describes the activities to promote MSMEs that take place in the Sepinggan Baru village. So, to support these activities, visual media is needed that can help optimize the promotion of MSMEs by installing banners. Banners are designed in various sizes that can be attached to MSMEs, so that villagers who have MSMEs can easily place the position of the banners to be installed. KKN students of Sepinggan Baru Village who are banner instructors and help install banners and RT.17 community members are very enthusiastic and grateful for the banners we provide, because it makes it easier for them to promote their businesses. The results of this activity show that the objectives of the activity were carried out well and the residents of RT.17 Village Sepinggan Baru who have MSMEs were very appreciative.

Information technology is developing very rapidly, including in carrying out buying and selling transactions. Traditional businesses that require face-to-face meetings are starting to be abandoned, and replaced by online marketing or what is usually called e-commerce. Lazada's sales figures are quite low compared to other e-commerce. These low sales indicate Lazada's low consumer decision. Therefore, this research was conducted to analyze the influence of live streaming and price discounts on purchasing decisions of Lazada consumers in Cengkareng. The research method applied in this research is descriptive quantitative statistics. The population in this study were Cengkareng residents with an unknown population size, but 96 Cengkareng residents were taken as samples. Data analysis techniques are data quality testing, classical assumption testing, multiple linear regression, hypothesis testing, coefficient of determination testing. Then from the research results it was found that partially Live Streaming had a positive and significant influence on purchasing decisions, price discounts had a positive and significant influence on purchasing decisions, live streaming and price discounts together or simultaneously had an influence on consumer purchasing decisions. It is known that the coefficient of determination value reaches 0.490 and it can be concluded that simultaneously, live streaming and price discounts contribute 49% to purchasing decisions, while the remaining 51% is influenced by other factors not included in this research.

This study investigates the relationship between corporate social responsibility (CSR) and the profitability of businesses in Nigeria, using secondary data from the annual reports and financial statements of ten (10) randomly selected companies over the period from 2019 to 2024. The study aims to explore how CSR practices impact the financial performance of companies, specifically examining the Profit After Tax (PAT) as a measure of profitability. Ordinary Least Squares (OLS) regression analysis is employed to analyze the data and establish the connection between CSR activities and company performance.The findings of the study show that the companies in the sample allocated less than 10% of their annual profits to CSR initiatives. This suggests that while some companies engage in CSR, their contribution remains relatively small in proportion to their overall profitability. The coefficient of determination reveals that changes in CSR activities have a significant impact on the variations observed in the performance of these companies, particularly in terms of PAT. Furthermore, the study highlights the need for stronger regulatory frameworks to enforce CSR practices. It recommends that the Nigerian government introduce laws and regulations that require firms to allocate a portion of their profits to social responsibility, ensure transparency in social accounting, and address social costs effectively. The study emphasizes that by improving CSR engagement, businesses can contribute to national development while enhancing their long-term financial performance.

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the national economy but face various challenges, such as limited innovation, market access, and less-than-optimal business strategies. This community service activity aims to increase the capacity of MSME players through education regarding business optimization with innovative and strategic approaches. The methods used include training, mentoring, and implementing simple technology to increase the competitiveness of MSMEs. The main focus of education includes product development, digital marketing, financial management, and adaptation strategies to market changes. It is hoped that the results of this activity will increase the understanding and skills of MSME players in managing their businesses more effectively and sustainably. With this education, MSMEs can be better prepared to face business challenges, increase productivity, and expand their market reach.

The circulation of alcoholic beverages is often unlicensed, particularly traditional alcoholic beverages, which are frequently distributed without a license due to being considered cultural heritage or customs specific to certain regions in Indonesia. This situation raises concerns regarding both legal compliance and public health. This research examines the licensing process for the sale and purchase of traditional alcoholic beverages in Indonesia, focusing on the Presidential Regulation of the Republic of Indonesia Number 74 of 2013 concerning the Control and Supervision of Alcoholic Beverages as an analytical framework. The study aims to explore the regulatory environment surrounding the distribution of these beverages and evaluate the challenges and opportunities for obtaining proper licenses. The research further discusses the role of the Online Single Submission Risk Based Approach (OSS-RBA) system, a digital platform designed to simplify the licensing process for businesses. This study is expected to serve as a valuable reference and knowledge resource for the public, providing clarity on the licensing process for alcoholic beverages. It also aims to raise awareness of the legal framework and facilitate smoother and more transparent processes for distributing alcoholic beverages in Indonesia.

Selo Village in Boyolali Regency is a center for dairy cattle farming and is also developing as a tourist village. However, most local residents still sell raw milk to middlemen without applying marketing strategies or product innovation. This community service activity aimed to provide education on the importance of dairy product marketing and to introduce innovative ideas based on local potential. The methods used included preliminary observation, open interviews, focus group discussions, interactive counseling, and evaluation through questionnaires and reflection. The activity involved 15 participants, including dairy farmers, homestay operators, café owners, and local youth. The results showed increased participant understanding of marketing strategies, tourism market opportunities, and the potential for milk processing. Most participants expressed interest in further training and began formulating product ideas such as yogurt, ice cream, and pasteurized milk. This program not only improved marketing literacy but also built motivation and collective awareness to develop independent businesses based on the village’s potential. Thus, the activity served as an initial step in promoting sustainable rural economic development.

Islamic boarding schools not only act as centers of religious education, but also as agents of community economic movement. This study examines the role of Al-Amanah 2 Islamic Boarding School, Mojokrapak, Jombang in strengthening the economy of the surrounding community through a qualitative descriptive approach. Data were collected through observation, in-depth interviews with caregivers, administrators, and the community, as well as document analysis. The results of the study revealed that the Islamic boarding school succeeded in creating jobs, facilitating small community businesses, and building economic synergy between students and local business actors. Business units such as minimarkets, canteens, and local product exhibitions are real evidence of the contribution of Islamic boarding schools in increasing community income. SWOT analysis shows that Islamic boarding schools have great potential to develop a community-based economy, despite facing challenges such as lack of product innovation and market competition. This study concludes that Al-Amanah 2 Islamic Boarding School has become a catalyst for local economic development through a collaborative approach and empowerment based on Islamic values. The recommendation of this study is to strengthen entrepreneurship training programs and develop a wider market network to ensure the sustainability of community economic empowerment.

Contractual fairness is a fundamental principle in international trade, ensuring balanced and equitable agreements between parties of different jurisdictions. However, disparities in bargaining power, varying legal standards, and cultural differences often lead to imbalances that challenge the notion of fairness. This study examines the concept of contractual fairness within the framework of international trade and analyzes the business law standards that govern cross-border agreements. The research explores how contractual fairness is interpreted and enforced under different legal systems, emphasizing its significance in promoting transparency and fostering trust in international business relationships. Through a comparative analysis of legal frameworks in major trading jurisdictions, the study identifies key factors that influence fairness, including standardized contractual terms, dispute resolution mechanisms, and the role of international organizations like the United Nations Commission on International Trade Law (UNCITRAL). This study also highlights the challenges of achieving fairness in complex trade agreements, such as those involving developing economies, where unequal access to legal resources and expertise can create significant disadvantages. By addressing these challenges, the research aims to propose practical solutions for harmonizing business law standards and enhancing contractual fairness in international trade.The findings of this study are expected to contribute to the ongoing dialogue on global trade reform, offering insights for policymakers, legal practitioners, and businesses. The paper concludes by emphasizing the need for a balanced approach that ensures fairness while maintaining the flexibility necessary for dynamic international trade practices.

After the issuance of Law Number 11 of 2020 concerning Job Creation, there are several important clusters that need to be considered, one of which is the ease of doing business which is closely related to government administration. Therefore, a system was created by the government to facilitate and legalize business actors in running their businesses in the form of a Business Identification Number (NIB). Because this NIB is a new system and is likely not widely understood by business actors, including MSMEs, it is necessary to socialize it and then provide assistance. Assistance in applying for NIB through the Online Single Submission-Risk Based Approach (OSS-RBA) System by MSMEs is an important step in managing the legality of their businesses. NIB is an identity for business actors that provides access to various facilities and legal protection. The OSS-RBA system is designed to facilitate the licensing process with a risk-based approach, where types of businesses are classified based on their risk levels. The method used in community service under this title is in the form of Socialization/Counseling and Assistance for MSMEs in submitting NIB to the OSS-RBA system. Socialization or counseling is carried out in the form of lectures and Q&A discussions so as to provide a comprehensive understanding. This assistance is carried out by academics/lecturers of the Law Study Program, Veteran Bangun Nusantara University, Sukoharjo Together with the Sukoharjo regional government, in this case represented by the Sukoharjo PMD Chamber of Commerce to ensure that MSME actors understand the procedures that must be followed and can submit NIB correctly. The assistance process includes socialization, consultation and assistance in filling in data in the OSS-RBA system. The goal is to increase the number of registered and legal MSMEs in Indonesia, so that they can access various government programs and get better legal protection.