Peranan Inovasi untuk Memajukan Bisnis Start Up dalam Kegiatan Perekonomian di Indonesia

Irvan Affandi ; Farhan Farhan ; Dita Marsela Saragih ; Lokot Muda Harahap
Jurnal Manajemen Bisnis Digital Terkini 📅 2025 Vol 2, No 2 🔗 DOI: 10.61132/jumbidter.v2i2.488
Abstract
This study aims to determine the role of innovation in developing start-up businesses. This study uses a descriptive research method. This method aims to describe and analyze the role of innovation in developing start-up businesses.  This research discusses the role of innovation in developing start-up businesses, covering aspects of product development, marketing, and management that can provide added value and create new markets.  Start-ups in Indonesia, especially internet-based ones, are growing rapidly due to technological advances and the increase in internet users in almost all walks of life. Innovation plays a key role in the world of entrepreneurship because it drives business growth and development, increases competitiveness, and creates new value for customers. Innovation is a key element for entrepreneurs who want to survive and thrive in this era of globalization and digitalization. Start-up businesses must continue to innovate in their products, services, and business models in order to compete in a dynamic market. Innovation allows companies to create added value for customers and deliver new solutions that are better than competitors.
Keywords
Digital; Inovation; Start up
How to Cite

Irvan Affandi, et al. (2025). Peranan Inovasi untuk Memajukan Bisnis Start Up dalam Kegiatan Perekonomian di Indonesia. Jurnal Manajemen Bisnis Digital Terkini, 2(2). https://doi.org/10.61132/jumbidter.v2i2.488

Irvan Affandi; Farhan Farhan; Dita Marsela Saragih; Lokot Muda Harahap, "Peranan Inovasi untuk Memajukan Bisnis Start Up dalam Kegiatan Perekonomian di Indonesia," Jurnal Manajemen Bisnis Digital Terkini, vol. 2, no. 2, 2025.

Irvan Affandi; Farhan Farhan; Dita Marsela Saragih; Lokot Muda Harahap. "Peranan Inovasi untuk Memajukan Bisnis Start Up dalam Kegiatan Perekonomian di Indonesia." Jurnal Manajemen Bisnis Digital Terkini, vol. 2, no. 2, 2025.

Irvan Affandi; Farhan Farhan; Dita Marsela Saragih; Lokot Muda Harahap. "Peranan Inovasi untuk Memajukan Bisnis Start Up dalam Kegiatan Perekonomian di Indonesia." Jurnal Manajemen Bisnis Digital Terkini 2, no. 2 (2025).

Irvan Affandi, et al. (2025) 'Peranan Inovasi untuk Memajukan Bisnis Start Up dalam Kegiatan Perekonomian di Indonesia', Jurnal Manajemen Bisnis Digital Terkini, 2(2). doi: 10.61132/jumbidter.v2i2.488.

Irvan Affandi; Farhan Farhan; Dita Marsela Saragih; Lokot Muda Harahap. Peranan Inovasi untuk Memajukan Bisnis Start Up dalam Kegiatan Perekonomian di Indonesia. Jurnal Manajemen Bisnis Digital Terkini. 2025;2(2).

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