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Innovation in Hajj and Umrah management through the use of social media holds significant potential to enhance service efficiency and quality. Social media platforms like Facebook, Instagram, Twitter, and WhatsApp can be used to quickly and accurately provide education and information to pilgrims. Organizers can deliver guidelines, health tips, and real-time updates about conditions in the holy land, and respond to pilgrims' questions and complaints more efficiently. This research explores how social media can be integrated into Hajj and Umrah management to improve service quality and risk management, focusing on the role of social media in education, responsiveness, and risk management. The findings indicate that social media is effective in disseminating information and enhancing interaction between organizers and pilgrims, though challenges exist in technology access gaps and the risk of spreading inaccurate information.    

Digitalization triggered the development of information and communication technology, giving birth to social media, supported by the internet, as the main gateway for information dissemination. Instagram, as one of the most popular social media platforms, is used by various government agencies to disseminate information effectively. This study aims to determine the utilization of social media in the management of Instagram @humas_jabar, used by the Communication and Informatics Office of West Java Province as a source of information for the people of West Java. This research was conducted using the descriptive qualitative method through observation during job training, interviews with the public relations staff of Diskominfo Prov Jabar, and analysis using the circular model of SoMe. The results of this study indicate that Diskominfo of West Java Province utilizes Instagram @humas_jabar as a public communication tool to disseminate information, innovations, and achievements of its programs. In managing Instagram, @humas_jabar has carried out four stages: share, manage, engage, and optimize.

Digitalization triggered the development of information and communication technology, giving birth to social media, supported by the internet, as the main gateway for information dissemination. Instagram, as one of the most popular social media platforms, is used by various government agencies to disseminate information effectively. This study aims to determine the utilization of social media in the management of Instagram @humas_jabar, used by the Communication and Informatics Office of West Java Province as a source of information for the people of West Java. This research was conducted using the descriptive qualitative method through observation during job training, interviews with the public relations staff of Diskominfo Prov Jabar, and analysis using the circular model of SoMe. The results of this study indicate that Diskominfo of West Java Province utilizes Instagram @humas_jabar as a public communication tool to disseminate information, innovations, and achievements of its programs. In managing Instagram, @humas_jabar has carried out four stages: share, manage, engage, and optimize.

The community service program aims to improve branding capabilities in Micro, Small and Medium Enterprises (MSMEs). In the digital era, MSMEs face big challenges in marketing their products effectively. For this reason, this program is designed to provide comprehensive training and assistance in building a strong brand and an effective digital marketing strategy. Athakiela Kitchen, as one of the MSMEs in Wiyung District, has not yet carried out branding for its business. The focus of this service is to help Kitchen Athakiela MSMEs implement good branding using digital marketing. The service method used is through counseling and training on branding and digital marketing. The results obtained from this service were the creation of the Athakiela Kitchen branding by creating an MSME logo, product labels, banners and product photos. Athakiela Kitchen can also market its products through the Instagram account that has been created.

For grocery stores in the Genteng area of Surabaya, digital technology, particularly in branding and digital marketing, can address the challenges faced by micro, small, and medium businesses in promoting and showcasing their products to potential customers. These stores have significant potential due to Genteng's strategic location and dense population. However, a major obstacle is the lack of understanding of digital advertising strategies and nuances, which hampers the growth of grocery stores and their ability to compete with modern retail companies. Observations and discussions with grocery store owners revealed this issue, prompting researchers to develop a research methodology and analysis of the existing challenges. Solutions offered include logo improvements, support with design and management of social media accounts and content, creation and management of marketplace accounts, and providing insights on Instagram advertising to business owners. With these various solutions, it is anticipated that grocery store entrepreneurs can compete effectively and keep pace with the rapid advancements in technology.

Promotional strategies are used in marketing to determine the best way to bring products or services to certain markets, but sometimes in companies these strategies are often not optimal, as is still done by the printing and advertising company Permata Jaya Printing which only uses print media in the form of banners, posters , word of mouth and social media so that this promotional strategy is considered less effective in reaching a wider audience. To support the promotional media used by Permata Jaya Printing, the author tries to offer another alternative, namely the use of promotional media in the form of digital advertising videos based on motion graphics as a solution to this problem which is then distributed via social media. . Media such as Instagram and WhatsApp. The author chose to use the Research and Development (RnD) method in carrying out research which aims at the process of systematically searching for new knowledge, ideas, products and technologies, as well as developing and applying them to encourage innovation and growth. User efficacy test results were 83.5%. which is classified as very effective. So that this advertising video product can be declared feasible

Christian teenagers represent a young generation with great potential and hope as the successors of the church. In the rapidly evolving digital era, Christian teenagers often do not use social media wisely. Many of them use social media as a platform to express hatred, insults, and spread false news. This research aims to formulate effective strategies that can help Christian teenagers strengthen their faith in God through social media. The research method used is qualitative, by collecting various references from journal articles, books, and other internet sources. Christian teenagers have the opportunity to listen to God's word through live broadcasts or videos on platforms such as TikTok, Instagram, Facebook, and other applications. Additionally, they can build positive online communities and be good role models in the virtual world. Thus, Christian teenagers can strengthen their relationship with God through the proper use of social media.  

Instagram is a social media platform used to preach the faith. Instagram is a social media trend. The various interesting features on Instagram make the younger generation very close to this social media and can interact with each other. The aim of this research is to determine the perceptions of Catholic youth regarding the benefits of Instagram in building relationships in the Santo Fidelis Sigmaringen Sejiram Parish, West Kalimantan. Qualitative research is used in the writing method of this article. Data was collected through observation, interviews and meetings (FGD). The research results show that the younger generation understands the benefits of Instagram for building relationships. The Instagram account “omkinnocentius_canoura_arnau” makes it easy for the younger generation to receive information about parish activities. Socializing on Instagram can help users build many relationships. This can be seen from the participation of the younger generation who are actively involved in congregational activities. Instagram is a suitable tool to invite many young people to participate in church activities. By actively participating in church activities, young people can build bonds and continue to live out their faith.

Instagram @katolicitasorg offers a variety of content related to the Catholic faith. This research uses Instagram content @katolicitasorg as a news tool in the digital era. This research was conducted to determine the benefits of Instagram @katolicitasorg content for Catholic Religious Education students at Sanata Dharma University, Yogyakarta. This study uses a qualitative method. Data was collected through observation, interviews, FGD and questionnaires. The data obtained were confirmed using triangulation techniques. Based on the results of this research, the majority of students felt that Instagram content @katolicitasorg had positive benefits because it provided a new and clear understanding of the reasons for praying for the dead according to the Catholic Church. Students feel that the topics presented are relevant to their experiences. They become stronger and motivated to pray for their deceased relatives and friends. Most students stated that this content was superior in its delivery because it used various sources combined into several slides and was enhanced with visual perspectives in the form of images. However, several students were open and suggested that the @katolicitasorgi Instagram content needed changes to the reporting model, such as videos, language adaptations (such as direct quotes) and also the addition of sources from the New Testament.

This study aims to analyze the influence of Instagram social media promotion effectiveness on brand awareness and consumer purchase intention, with a case study on Bistro Balige, North Sumatra. Using a quantitative approach with a survey method, this research involved 70 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Model (SEM) with the assistance of SmartPLS 4.0. The results show that the effectiveness of Instagram promotion has a positive and significant effect on brand awareness and consumer purchase intention. However, brand awareness does not have a significant influence on purchase intention. These findings provide valuable insights for culinary businesses in tourist areas like Lake Toba in optimizing their digital promotion strategies.      

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.

In the current era of the industrial revolution, Indonesia has also developed information technology which has an important and fundamental role, both for society and the government. This study discusses the application of digital marketing strategies and the role of management information systems in population administration services in Petemanon Village. Living in an all-digital way encourages the Surabaya City Population and Civil Registration Office to present innovations in the use of information technology in the form of web-based public service information systems. The innovation of a website-based public service information system offers many conveniences supported by the implementation of digital marketing strategies through Instagram. The research method used is descriptive research whose data is obtained from observation and documentation. Based on the results of the discussion, it was found that the implementation of digital marketing strategies and management information systems has an important role in assisting the implementation of population administration registration.

Indonesian people are increasingly creative and innovative in making new recipes to add to their daily food needs, besides that they are also creative in making snacks typical of their region. Currently, according to young people and parents, snacks are much loved, besides that with a distinctive taste from the West Java region in the city of Bandung which is familiar to be heard or felt by people who mostly like snacks with a spicy taste, namely "Seblak". The business being run certainly requires a way to attract customers to come and try it, therefore it is necessary to hold consistent marketing, marketing is carried out by promotional activities which is one of the important ways to compete not based on price but taste quality. The results of observations that I have made meeting directly with seblak owners mention the problems faced by the lack of understanding of the management and business planning needed, especially in terms of marketing, which currently requires the use of technology in its implementation. MSME empowerment requires more comprehensive and systematic planning that is able to facilitate MSMEs in solving the problems they face. As well as readiness in the use of technology such as promotional activities that are not only carried out through automatic whatsapp with a limited range of buyers, followed by promotions carried out through social media such as Instagram and Facebook because they are social media that are used more frequently so that the sales market is also wider, and currently in the age of all technology we can also take advantage of technology to do business by selling products in marketplaces such as gofood, gojek, grab etc.. That way, increasing the empowerment of MSMEs is increasingly developing from various sides.    

The research aims to explore the effects of using social media in second language learning. In today’s digital era, social media has become a significant tool in various aspect of life, including education. This research uses qualitative  methods with in-depth interviews and observations to collect data from 30 high school (high school) student who are learning a second language through social media platforms such as Instagram, twitter, ticktock, and YouTube.The result of the study showed that the use of social media in second language learning had a positive impact on the participants communication skills. Social media allows access to a variety of authentic sources and the opportunity to interact with native speakers, which in turn improves language skills significantly. In addition, participants increased motivating and confidence in using the second language.

This research aims to provide a deeper understanding of how the use of social media platforms can influence consumer behavior and contribute to the growth of the MSME business. This research uses a qualitative approach method, because this qualitative method is a research method that produces descriptive data that forms some written or spoken words from an individual B. Place and Time This research was conducted at umkm semprong djatirasa location jl.akiff ps.blok.gg.karya tani no.21 rt/rw 03/10 karangpawitan kec.karawang barat, karawang jawa barat 41315 From the results of interviews with respondents, it can be concluded that the use of social media has a significant role in their daily lives. Social media not only serves as an entertainment platform, but also as an important source of information as well as a tool to establish relationships and interact professionally,In addition, the conclusion of the respondents' responses to the effectiveness of social media in increasing product sales shows diverse viewsStudents consider social media an integral part of their lives due to their familiarity with it. Instagram, Whats up, Line, Facebook, and Youtobe are the social media used by students. Instagram, Whats up, and Youtobe are the most widely used, with Line and Facebook being the least used.

Digital banking products will be promoted and become educational material for the public through social media, especially Instagram. These digital products include BRIAPI, Ceria, and BRImo. The BRI RO Jakarta 3 social media team has not yet maximized the function of digital tools in supporting media monitoring activities on Instagram @bri_regionaljakarta3 because so far they have only relied on Instagram's analytical insight tools whose features can be said to be minimal. The aim of this research is to discuss in more depth the management of content on Instagram based on contributions made by authors and new findings in the field so that later it can be aligned with the function of publication activities via social media as a credible information medium for the public or BRI customers, especially for users who become a follower on Instagram @bri_regionaljakarta3. The method used is an exploratory study. Based on the results of observations that I found in the field, the use of Instagram is considered to be the main media that is effective in disseminating information related to BRI RO Jakarta 3 with the public.

For a long time, Word of Mouth (EWOM) has been considered the main source of information that influences consumer decisions. In the era of globalization, EWOM has developed into a broader, albeit more personal, form, known as electronic word of mouth (EWOM). Advances in electronic systems and the emergence of social media platforms, for example Instagram, open up new and promising potential for the evolution of EWOM as an integral part of business advertising/business promotion strategies. When EWOM regarding a product receives a positive response, the impact has a direct impact on the brand image or good brand image. One of the related concepts in the formation of EWOM and brand image on Instagram today is the role of influencers. The aim of this research is to understand the role of social media influencers in shaping positive EWOM and how this impacts improving brand image. Qualitative methods were applied in this research by collecting data through journals, books and articles. The findings from this research show that influencers who have a high level of trust have a very influential role in forming EWOM which provides positive EWOM reviews regarding the products being marketed. This positive opinion from EWOM directly increases the positive value of the brand image in society, which shows that the success of influencers can help audiences understand information about products and increase their desire to make purchases.

Using digital marketing to increase sales of MSMEs, digital marketing has a very important role in increasing sales and income so they can access a wider market. Lack of understanding, skills and abilities in using digital technology is one of the obstacles experienced by MSME players. In this problem, the way to overcome the problems faced by MSME players is that training is provided on how to use digital applications, especially the WhatsApp business and Instagram applications to improve the abilities and skills of MSME players in using digital as a promotional media. The method used in this field work activity uses direct mentoring and training methods for MSME actors by implementing the stages of observation, interviews, planning, activities, activity processes, end of activities, and documentation. With the results, MSME players have begun to understand and understand how to manage and use the WhatsApp business and Instagram applications as media for promoting online sales of the goods they produce.

Online sales in Manado reflect the large number of Manadonese people who are interested in shopping online rather than going shopping in person to fulfill their needs and desires. The focus of the problem and aim of this research is to explain the role of social media as an online marketing communication tool in increasing sales of Pasar Bersehati. This research uses a qualitative approach which is a type of field research, by analyzing online buying and selling practices carried out by Bersehati Market Traders. Data collection techniques in this research were observation, interviews, literature study and documentation. The results of this research show that the communication process carried out by market traders with one heart in marketing their products via Instagram social media is by implementing a communication strategy that includes communication components (source, message, media, recipient, effect and feedback), as well as applying the 4P (product) marketing principles. , price, place, promotion). In marketing communications, there are also supporting and inhibiting factors. The supporting factor is the various social media features which are very helpful in marketing. The inhibiting factor is the existence of other online business competitors who are increasingly interested. The effectiveness of marketing communications carried out by market traders with one heart has a big influence as seen by the increasing level of sales.

Research This investigate consumer sentiment analysis to halal products using social media data with utilise intelligence artificial intelligence (AI). With background behind increasing estimated market value of halal products reach USD 2.02 Trillion in 2024, understanding deep about opinion consumer become very important. Research This adopt approach quantitative, using secondary data from social media platforms such as Twitter, Instagram, and Facebook. Through Natural Language Processing techniques and algorithms learning machine, sentiment analysis is performed For identify pattern positive, negative and neutral in perception consumers. Research results show that 60% of the total 10,000 reviews had positive sentiment, with halal food products receiving the highest positive sentiment. Factors influencing consumer sentiment include product quality, price, and transparency of information. In addition, the study found that the use of AI in sentiment analysis provides advantages in efficiency and accuracy, and is able to capture nuances in consumer opinions that are not Possible done by manual analysis. From the analysis this, can concluded that the marketing strategy of halal products must focus on improving quality and providing clear information about halal certification. This study not only provides insight for halal industry players, but also enriches the literature related to AI, sentiment analysis, and sharia economics.