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Syamsul, Muhammad Ayyub; Dessy Eka Kuliahsari

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

This research aims to investigate how the values ​​of the motto "Satu Tungku Tiga Batu" are understood and internalized through Islamic Education learning at Fakfak State Polytechnic. In this context, Islamic Education plays a significant role in shaping individuals' character and morality. The motto, which carries the meaning of unity, cooperation, and mutual support, has not been fully interpreted in the context of Islamic learning at Fakfak State Polytechnic. A case study method is used to examine how this motto is applied in the Islamic Education curriculum. Data were collected through participatory observation, interviews with lecturers and students, and content analysis of lecture materials. The results of this research highlight the importance of the role of Islamic education in shaping understanding and acceptance of moral values ​​among students. The implications of these findings include suggestions for curriculum development and strategies to enhance the integration of Islamic values ​​in an academic context. This research contributes to understanding how Islamic education can strengthen ethical principles and reinforce communal bonds within the educational environment.

Agus Yusrizal Bakri; Loren Diaz Lintang; Juwita Puja Anggraini; Tata Sutabri

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Tourism is now a sector that is experiencing rapid growth supported by developments in information and communication technology. One of the potential tourism destinations in Palembang is the "Punti Kayu" City Forest. However, marketing is still less than optimal. This research aims to explore the implementation of digital marketing in increasing tourist visits to the "Punti Kayu" City Forest. Through a qualitative approach, data is collected through observation, interviews and documentation studies. The results show that digital marketing plays an important role in increasing the visibility of the "Punti Kayu" City Forest in the eyes of the public, especially the younger generation. Social media content strategies, promotion through influencers, and search engine optimization (SEO) are implemented to increase brand awareness and visits. Obstacles such as lack of resources and training become obstacles in its implementation. However, with cooperation between stakeholders and the use of appropriate technology, the potential of the "Punti Kayu" City Forest as a leading tourist destination in Palembang can be achieved. The implementation of digital marketing in tourism marketing for the "Punti Kayu" City Forest shows that technological adaptation in the tourism sector is a necessity in the current digital era.

Sukma Ayu Susilowati; Mahimma Romadhona

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Village development activities are an integral part of the Merdeka Campus Competency Program (PKKM) in line with MBKM KKNT. Participating students perform community service as proof of their commitment to strengthening and supporting their community, in accordance with the principles of the Three Dharma Universities which include teaching, research, and devotion to the community. Village Development Program in Penangungan Village, Trawas, Mojokerto, attractive tourist destinations near the mountains, is a real step forward in providing ideas and solutions to the problems of the village community. The Trawas area is a famous tourist destination, with beautiful natural environments, cafes, and tourist attractions that contribute significantly to the village economy. Some destinations in Trawas, such as the Kecambung Valley, are newly opened on October 12, 2023, but may be missed as tourists tend to visit places that are widely discussed in the Trawas area. UPN DKV students focus Bina Village's work program on branding Agrowisata Valley Kecambung to increase the attractiveness and visibility of this new destination.

Grace Natali; Chirstian Wiradendi Wolor; Marsofiyati Marsofiyati

Jurnal Ekonomi dan Keuangan 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The psychological and emotional state that a person feels in relation to their job is called job satisfaction. It indicates how satisfied, happy, and content a person is with their work environment. Positive feelings about the job itself, the work environment, relationships with coworkers, pay, promotions, recognition, and other elements of the job can be part of job satisfaction.    The method used in this research is descriptive qualitative research method which requires identifying and analyzing the problems found. Data collection techniques through observation, interviews and documentation. The purpose of this study was to analyze and determine employee job satisfaction that occurs at PT Digivla Indonesia.      The results of pre-research data on 20 employees show that 30% of employees are not satisfied with their jobs and 50% are satisfied with their jobs at PT.Digivla Indonesia. The results of the interview show that job satisfaction affects employee performance, this is supported by the Company's efforts to increase job satisfaction and a supportive environment is one of the factors in employee job satisfaction.

Kevin Day Levrant; Nidia Wulansari

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

To build content marketing over a long period of term is a important factor to create the engagement with customers. This study has the purpose to unveil the effects of content marketing Instagram upon customer engagement at Khas Ombilin Hotel. This research employed a quantitative, descriptive, causal, and associative style, with a sample size of 204 respondents. To analyze the data in this study, we utilized the SPSS 23 software application. The study employed the variables of content marketing (X) and customer engagement (Y). According to the study, content marketing on Instagram had a significant impact on customer engagement at Khas Ombilin Hotel, accounting for 78% of the influence, as opposed to the remaining 22% attributed to other factors.

Avieka Hamada Kusumayudi; Dessyana Suryawandari; Eva Dwi Kurniawan

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Business is an activity that includes economics carried out individually or in groups with the aim of making a profit. In a business that is created, the entrepreneur will definitely try to create ideas that are new and unique in each business. The aim of this research is to describe business behavior and management implementation in the novel Harga Teman by Debora Danisa. This type of research uses a qualitative approach. The data collection technique used is listening and data text collection. The listening method is a way to obtain data by listening to the story facts and economic problems that occur in the novel. The materials used to collect data come from novels that have been read. The results of the research explain that the content of the story that occurred is truly relevant in the real world, where building a business requires the implementation of the basics of management and an unyielding behavior. Uncertain economic conditions subtly require entrepreneurs to be able to survive under any conditions. In business, it turns out that these factors are very necessary for smooth business continuity.    

Ronni Juwandi; Listi Fitriani; Tamrohul Ikhsani; Muhammad Roji Firdaus; Enday Nurmahdiah

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

This research aims to ensure accuracy, ease of use, and effectiveness in the learning module development process which aims to increase understanding of the content of the 1945 Constitution of the Republic of Indonesia (UUD 1945). In this research, research and development (R&D) methods are used using the ADDIE development model, namely analysis, design, development, implementation, and evaluation. In the research results, it is known that the results of expert validation of teaching materials obtained a score of 96% and validation of material experts obtained a score of 91%. In the practicality results obtained from the response questionnaire to teachers and students after using the teaching modules used, the practicality results for teachers were 94% and students were 98%. In the results of its effectiveness by giving evaluation questions to class X students, an average of 83.7 was obtained, while the KKM for class The results of this research show that the learning module that has been created meets the third evaluation standard, namely validity, ease of use, and effectiveness.

Syfa Amelia; Farah Fajriyah; Dhiya Sahara Ulfa; Denis Hida Lutfiani Stefani

NALAR: Jurnal Pendidikan dan Kebudayaan 2023 Universitas 17 Agustus 1945 Semarang

The advent of internet and the proliferation of social media change the way teachers and students consume and create educational learning content, such as Java traditional dance. Men traditional dancers get bullied because they are considered less masculine where it happens in the education sector, school or dance studio. TikTok in the transmedia era known as an entertainment, expression and education space. TikTok’s content creators (Abing, Fahrul, BM) actively post to preserve culture. This research examines TikTok as an education and expression’s medium, challenges the gender dichotomy in Indonesia’s new masculinity. This research uses the case study, interview art activists, finding audience's reception from the comments, documents, relevant preliminary research. The results show male traditional dancers use TikTok to express themselves and preserve local culture. TikTok’s existence also shifts masculinity where it is not only interpreted as a form of virility, but also contains tenderness and femininity in traditional dance.

Rosi Silawati; Susmiarti Susmiarti

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

The aim of this study is to provide a detailed account of the exhaustive methodology employed in the XI IPS 1 SMA Negeri 1 Ulakan Tapakis course to enhance the learning experience and cultivate students' enthusiasm for the study of dance culture. This investigation is classified as descriptive qualitative research, and its data collection methods include documentation, interviews, and observation. According to the results, the holistic approach utilized in class XI IPS 1 at SMA Negeri 1 Ulakan Tapakis comprised several interdependent elements, such as learning objectives, method selection, and learning media selection, all of which were in accordance with the content or learning material, teachers, and students. These components are intended to foster increased student participation and creativity in the educational process. By promoting students' ability to identify, understand, value, and implement the information presented by the instructor, this methodology guarantees the successful achievement of the Dance Culture educational goals. Class XI IPS 1 SM A N 1 Ulakan Tapakis demonstrates the implementation of a comprehensive approach to dance culture education by employing learning videos, PowerPoint presentation applications, and jigsaw method-based group discussions. Students are not only emotionally stimulated, but also intellectually, sensually, and physically enriched through the implementation of this methodology.

Duwi Astuti; Aris Toening Winarni

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

This change in regulations regarding employment status creates new dynamics in the implementation of employee recruitment in various government agencies. This creates challenges in maintaining the quality and integrity of the state civil apparatus, along with efforts to increase the professionalism and effectiveness of the bureaucracy. To understand the impact of this change comprehensively, it is necessary to conduct in-depth research that can provide better insight into how the PPNPN recruitment discretion can influence the letter of the Minister of PANRB No. B/185/M.SM.02. 03/2022 concerning Employment Status in Central Government and Regional Government institutions, the contents of which are that honorary employees will completely expire on November 28 2023 and be replaced by PPPK. This regulation means that government officials no longer have discretionary authority to appoint honorary employees or PPNPN. Flexibility of authority for the government to meet the needs of supporting personnel through outsourcing mechanisms. Document Study research method: by reviewing existing related documents. The documentation study approach is research that analyzes the PANRB Minister's Letter and other related policy documents to understand the content, objectives and provisions of the regulations. Data collection through literature and qualitative analysis. The research results show that violations of the PANRB ministerial regulations will be subject to sanctions in accordance with the provisions of the regulations. To meet the shortage of ASN positions or other supporting staff, the leadership proposed the formation of CPNS and PPPK after mapping the positions. The recommendations from this research are the importance of the availability of human resources for civil servants for good public services, and changes in policy regarding the recruitment of honorary employees by the government or leadership.

Muhammad Ikhsan Ali; Nur Ahmadi Bi Rahmani; Nurwani Nurwani

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to examine the application, obstacles and benefits of Artificial Intelligence ChatGPT on the effectiveness of social media marketing using the Attention, Interest, Desire, Action (AIDA) model approach, especially on the Cuci Shoes Kelen Instagram account. The background to this research is the Industrial Revolution 4.0 which has created an era of digital technology with a high number of internet users in Indonesia, even though digital understanding and literacy is still low. This research uses descriptive qualitative methods by collecting data through virtual ethnography and interviews. The research subjects consisted of two owners of "Cuci Shoes Kelen," namely DB and FP, while the research object was the use of Artificial Intelligence ChatGPT in this account. The results of the first research showed that the application of Artificial Intelligence ChatGPT with the AIDA model approach on the Instagram account "Cuci Shoes Kelen" resulted in improvements in all aspects measured. Therefore, the marketing and promotional content produced by ChatGPT can increase the effectiveness of social media marketing. The results of the second research show that there are obstacles in implementing ChatGPT Artificial Intelligence, especially in new users' understanding of the types of questions that should be asked to ChatGPT, and also the limited information in ChatGPT version 3.5. However, benefits include ChatGPT's ability to provide promotional strategy recommendations that comply with AIDA concepts and detailed guidance for their implementation.    

Intan Novita Sari; Dwi Andriani; Arief Hadziq Fikri

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

This research was aimed to find out whether the writing task in the “English Rings A Bell” textbook based on the criteria of writing task as suggested by Paul Nation theory. The method of this research was descriptive qualitative. To analysed the data, the researcher used the qualitative content analysis method. The researcher found 25 kinds of writing tasks divided into 1 task from experience task from the types draw and write with percentage (7,40%). 1 task from share task, 4 tasks from group composition with percentage (14,81%). 7 tasks from the guided task, 3 tasks (11,11%) from types look and write, 2 tasks (7,40%) from types complete the sentence and 1 task (3,70%) from types change the sentence. The last 13 tasks from the independent task with a percentage of 48,14%. Based on the percentage whether the tasks provided in the English textbook are based on the criteria of writing tasks as suggested by Paul Nation proposed by Arikunto are 22,22 %. The dominant writing task way found in this English textbook was Independent Task (48,14%).

Jihan Aulia Fatin; Trisna Putra

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

Website promotion is a process of increasing visibility, traffic, and online presence which is a way to find and attract potential visitors by listing the website on popular internet directions using Search Engine Optimization and Search Engine Submission. With a more in-depth analysis of the quality of service on the website through the End User Computing Satisfaction (EUCS) method, Banyan Tree Bintan can take more targeted corrective actions to improve interactions with guests, increase guest satisfaction levels, and optimize the communication and interaction goals to be achieved through the website. This research is a descriptive research with Content Analysis approach. This study used a sampling total technique. Data collection was carried out in July 2023. The purpose of this research is to analyze the Banyan Tree Bintan promotional website using the End User Computing Satisfaction (EUCS) method from the aspects of content, accuracy, format, ease of use, and timeliness. The results of this study indicate that the Banyan Tree Bintan website is quite good and does not experience any problems. However, in terms of timeliness, it needs improvement regarding response time and also quick responses.

Wiranti Roh Dearni Br. Purba; M. Joharis Lubis

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

The aim of this research is to determine the effect of using the fizzo novel application on the writing ability of class XI students at SMK Negeri 4 Medan for the 2022/2023 academic year. The population in this study was all students in class The research method used is a quantitative experimental method. The research instrument is a drama text writing test which is assessed based on content aspects and linguistic aspects of the drama text. The results of the research show that there is an influence of using the fizzo novel application on the ability to write drama texts in class XI students at SMK Negeri 4 Medan. This is proven by hypothesis testing which shows that the value of Tcount > Ttable is 11.6 > 1.71 with a significance level of 5%.

Vebby Adria Nengsih; Muhamad Fajri

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

The purpose of this study is to analyze the content of the message of the dakwah Arnita Rodelina Turnip in Rukun Indonesia Youtube account. this study uses the theory of Da'wah message form of Da'wah message in the book Muhammad Qadaruddin Abdullah mecakupi problems of faith, Shari'ah, and morality. This research method uses qualitative research using a content analysis approach which involves the process of collecting data contained in Arnita's video on Rukun Indonesia's Youtube account. The subject of this study is a podcast sourced from Rukun Indonesia youtube account. data collection methods are observation and documentation. Content analysis was used to describe the content of Arnita Rodelina Turnip's dakwah message on Rukun Indonesia's Youtube account. The results of this study show the message of preaching arnita rodelina turnip video in rukun indonesia youtube account is the message of preaching the creed of belief in God, the message of preaching the Shari'ah about the obligatory prayers tahajud, and the message of preaching morals about tabayyun, Ta'aruf and tolerance.

Reky Arya Andriansyah

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

Senior police officer Ferdy Sambo is involved in a premeditated murder case against his adjutant. This is national news which is reported in various media because it has a strong influence, including the media CNNIndonesia.com and Tempo.co. The method used is descriptive qualitative research with the Constructivism paradigm for Framing Analysis theory. Robert N. Entman is the subject of this research. See both media in Framing the construction of media reality. In reporting on Ferdy Sambo who was sentenced to death for reporting from 13 February to 16 February 2023. The results obtained are, there are differences in Framing. Media CNNIndonesia.com contains news based on the factual point of view of the source and there is an analogical title. Meanwhile, Media Tempo.co-publishes news based on facts and emphasizes news content as reinforcement and adds Ferdy Sambo to each news title to make it easier for readers.

Dira Yuga; Hafiz Tri Ananda; Hikmal Noor Hidayat; Silvi Listiani; Metri Mawaddah Ardana +4 more

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research focuses on developing high protein fish feed derived from golden snails with the addition of a mixture of fish pellets. The aim of this research is to produce high quality fish feed from available local resources and apply it in the Community Service Program (KKN) in village communities. Experimental methods were used to develop a feed formula with the right ratio of golden snails and fish pellets. The feed developed has a high protein content and a balanced nutritional composition. Furthermore, the KKN program was implemented in the village by involving students as facilitators in the socialization and application of high protein fish food to the community. The results show positive adoption of the feed by village communities and increased productivity of fish farming. This program provides dual benefits, namely increasing village community income through more efficient fish farming and supporting sustainable use of local resources.

Deva Septiana Dewi; Kholid Murtadlo

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the influence of Tiktok Content Marketing (X1) and Conformity (X2) on Consumptive Behavior (Y1) and Purchase Decisions (Y2). This study uses an explanatory research approach with quantitative methods. The collection of research data is through distributing questionnaires or questionnaires.  The population in this study are consumers of the @deliwafa tiktok account. While the sample used was 100 respondents with the purposive sampling method. The data analysis technique uses SPSS version 22 software, in which the data will be processed, described and discussed to answer and prove the hypotheses proposed. The research results are as follows: (1). Tiktok Content Marketing (X1) has a positive and significant effect on consumer behavior (Y1). (2). Conformity (X2) has a positive and significant effect on consumer behavior (Y1). (3). Tiktok Content Marketing (X1) has a positive and significant effect on Purchase Decision (Y2). (4). Conformity (X2) has a negative and significant effect on Purchase Decision (Y2). (5). Consumptive behavior (Y1) has a positive and significant effect on purchasing decisions (Y2).

Ubaidillah Ubaidillah; Eko Agus Alfianto

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to find out how much influence the slogan (X1), advertising content (X2), and advertisement repetition (X3) have on buying interest (Y). This study uses an explanatory research approach with quantitative methods. The data collection for this research was by distributing questionnaires to 110 respondents calculated using the machine and camble formula. The data analysis technique uses SPSS software version 16, in which the data will be processed, described and discussed to answer and prove the hypothesis proposed. The research results are as follows: (1). Slogan (X1) has no influence and is not significant to Purchase Intention (Y). (2). Advertising content (X2) has significant and significant effect on purchase intention (Y). (3). Advertisement repetition (X3) has significant and significant effect on buying interest (Y). (4) Slogans (X1), Advertising Content (X2), and Advertising Repeats (X3) have significant and significant effect on Purchase Intention (Y).

Faizatul Wafiyah; Any Urwatul Wusko

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

This study aims to determine the relationship of the User Generated Content and E-WOM variables to Purchase intention and Purchase Decision on Nyrtea's Instagram Followers. The sample of this study was 100 respondents who were Nyrtea Instagram followers, had respondents' criteria from the age of 17 and had made purchases through Instagram social media. Sampling techniques using the questionnaire distribution method through Google Forms. The analysis tool used in the form of SmartPLS 4.0. The results show that UGC has a positive and significant effect on purchase intention, E-WOM has a positive and significant effect on Purchase intention, UGC has no positive and significant effect on Purchase Decision, E-WOM has a positive and significant effect on Purchase Decision, Purchase intention is positive and has a positive effect significant to Purchase Decision.