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MSMEs that were once considered economically resilient during times of crisis were found to have a higher vulnerability to experiencing losses than large companies. This vulnerability is due to financial and non-financial constraints. Specifically, these obstacles are classified into operational risk, financial risk, and marketing risk. This activity aims to increase the knowledge and understanding of MSME players regarding HR and financial management to minimize operational and financial risks. This activity uses the methods of Counseling and Education as well as Mentoring and Coaching. The result is that this activity can be carried out successfully. Successful implementation is marked by the division of employee duties so that each employee has their responsibility for a job which can lead to increased employee performance. Apart from that, partners already understand the importance of financial management and its relevance for business development and decision-making. However, partners still do not know how to prepare financial reports by MSME).

This community service activity was carried out with the aim of increasing sales of Omasan Taste frozen beef meatballs through assistance in the business licensing process and updates in product packaging design. Small businesses like Omasan Taste often experience difficulties in obtaining official licenses and creating attractive and safe packaging. Through training, consultation, and assessment, this mentoring aims to assist in the setup and management of business licenses, such as P-IRT licensing and halal certification, as well as improved packaging design. The results showed that having a complete business license can increase customer confidence, while attractive and informative packaging design succeeded in increasing interest in the product. This is reflected in increased purchases and market expansion. In this way, the assistance successfully boosted Omasan Taste's sales through strategies to increase consumer confidence and product competitiveness in a larger market.

Improving organizational performance in the future requires the integration of information technology that not only plays a supporting role, but also as the main tool to ensure success in providing the best service to the community. The role of information technology in the work system has brought significant changes in the world of work, although the main challenge is to improve the competence of human resources which is crucial for the successful performance of government agencies. This systematic research adopted the Preferred Reporting Items for Systematic Reviews approach, by analyzing full articles in English and Bahasa Indonesia. With the implementation of an effective management information system, organizations can manage data and information more efficiently, which in turn enables more accurate and timely decision-making. This contributes significantly to increasing productivity, reducing operational costs, and responding more quickly to changes in the market or business environment. In addition, management information systems also play an important role in human resource management, inventory management, project management, and employee performance evaluation.  

Service activities are carried out to provide assistance and training on the importance of accounting and financial statements to determine the company's performance in terms of finance by utilizing current technological advances. Service activities were carried out at Angkringan Mas Eko in Condongcatur sub-district, Depok District, Sleman Regency. The reason for the dedication due to the lack of competence of business owners in bookkeeping reports in the business being run. The method used in this activity is a method of mentoring and direct training in preparing financial statements using the BukuKas application for business actors. Considered successful when business actors are able to understand the differences before and after being given assistance and training. From the results of the dedication of business actors, they understand the importance of making structured financial statement bookkeeping, by utilizing the BukuKas financial application and alsothe understanding of business owner regarding financial reports that will be prepared in the following year

This research aims to analyze personality and communication styles in business negotiations. By examining various personality types such as extraverted, introverted, agreeable, conscientious, and neurotic, this study explores how personality characteristics influence communication strategies in the negotiation process. Through surveys and in-depth qualitative analysis of business professionals, the research found that individuals with extraverted personalities tend to be more proactive in taking initiative, whereas introverts are more inclined to deliberate carefully before acting. The communication styles employed also vary based on individual personalities. This research indicates that a deeper understanding of the role of personality in business communication can enhance negotiation effectiveness and improve final outcomes. The practical implications of these findings underscore the importance of adapting communication strategies based on the personality characteristics of negotiation participants to achieve success in dynamic and complex business environments.

This research aims to analyze marketing strategies and factors that influence the success of SMEs in the martabak business in the Sukatani area, Bekasi Regency, which coincides in Sukadarma Village, Kampung Serengseng Jaya. MSMEs play an important role in the local economy, but often face challenges in competing with larger businesses. To identify effective strategies, we conducted a qualitative study using in-depth interviews with Martabak MSME owners and used SWOT analysis to identify strengths, weaknesses, opportunities and threats faced. The research results show that the use of social media as a marketing tool, product innovation and service quality are the main factors that contribute to the success of martabak MSMEs. Additionally, partnerships with local suppliers and a deep understanding of consumer preferences have also proven important. The challenges faced include intense competition, fluctuations in raw material prices, and limited capital. Thus, this research provides insight into the best practices that can be implemented by martabak MSMEs to increase the competitiveness and sustainability of their businesses. The proposed strategic recommendations include increasing digital skills, product diversification, and developing customer loyalty programs

Marketing plays a crucial role in the development of beef cattle farming businesses in Indonesia. An effective marketing strategy is the key to ensuring good product acceptance and satisfying consumers. The objectives of this research are: (1) understanding consumer needs and preferences; (2) identifying effective marketing strategies; and (3) using resources more efficiently. In this research, the literature study method is used as the main approach, by analyzing various relevant sources to collect the necessary information. The results of the literature review reveal important findings regarding beef cattle marketing strategies. Market segmentation is an important first step in meeting the needs and desires of the target market segment. After segmentation, determining the target market is the next step to ensure resources can be optimized and marketing strategies can achieve the set goals. Determining product positioning through positioning is the key to differentiating products from competitors by building uniqueness and added value. Overall, marketing plays a central role in maintaining the success and growth of beef cattle farming businesses. By implementing the right marketing strategy, companies can increase product acceptance, satisfy consumers, and strengthen their position in the market. In identifying beef cattle marketing, there are two opportunities that will be presented, including: (1) getting new ideas for marketing, and (2) understanding competitors' strategies to increase the market.  

In an ever-changing and developing business world, PT. Kencana Abadi Jaya faces constant pressure to remain competitive and grow. Optimal employee performance is a key factor in the success of the company, influenced by job training and work motivation. This study aims to: Determine the influence of job training on employee performance, determine the influence of work motivation on employee performance, and determine the simultaneous influence of job training and work motivation on employee performance at PT. Kencana Abadi Jaya. The research method used is quantitative, with data collected through surveys, interviews, observations, literature studies, and documentation during the period of April - June 2024. The population in this study is 150 employees, with a sample of 110 employees taken based on the Slovin method. Data were analyzed using SPSS with data quality tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination. The results show that: Partially, job training has a positive and significant effect on employee performance, partially, work motivation has a significant effect on employee performance, and simultaneously, job training and work motivation have a positive and significant effect on employee performance at PT. Kencana Abadi Jaya.

Financial planning is a crucial stage in business management that enables efficient fund allocation to achieve company goals. The significance of financial planning in preparing for the future of a business cannot be underestimated, as business success heavily relies on sound financial strategies. In this context, the analysis of differential costs becomes a crucial tool in business decision-making, especially when choosing between purchasing new items or reproducing old ones. This research utilizes a descriptive qualitative approach to describe and understand the cost comparison phenomenon between the purchase of new items and the reproduction of old items at Kost Putri Candra Dewi. Through cost analysis, it was found that purchasing new items has a higher price margin compared to reproducing old items, even though maintenance costs for old items tend to be higher. In conclusion, while purchasing new items may require a larger initial investment, in the long run, it can generate higher and more financially and operationally profitable margins.

Family business, businesses owned and inherited by family members, play an importantrole in the Indonesian economy. Despite its long-term benefits and legacy potential, familybusinesses are also challenging. In carrying it out, maintaining the good name of the family,providing business knowledge to family members, and overcoming difficulties in reachingagreements are key factors. Several figures such as Moores and Barrett, Marpa, Dussault, andPoza provide different views regarding the definition of a family company. However, thepoint is that this company is family owned, involved in management, and has the potential tobe sustainable across generations. In the Indonesian context, several successful familycompanies include PT. DJARUM, PT. Indofood Sukses Makmur, Trans Corp, Bakrie Group,and Sampoerna. Knowing the various types of promising family businesses, such asrestaurants, learning courses, plantation industries, automotive businesses, and eventorganizers, can be a guide for starting a sustainable family business.      

In an era of increasingly fierce business competition, creative and innovative marketing strategies are an important factor to attract consumer attention and encourage sales. This article presents a case study from a shoe and sandal shop NeedShoes which succeeded in improving its business performance through a unique and interesting creative campaign. Using historical methods, literature studies, and case studies, this article explores the background of the shoe and sandal retail industry, analyzes NeedShoes' creative campaigns in depth, and identifies success factors, challenges, and valuable lessons that can be adopted by other businesses.    

This research discusses efforts to develop Metro City as a city of the future, focusing on the successful integration of the Trans Sumatra Toll Exit in Batanghari Ogan. In the context of development, emphasis is placed on the importance of green open space areas to make Metro City beautiful and act as a model for the autonomy of other cities. Through a literature review, relevant research includes analysis of regional economic regulations and the role of regional government policies in development, with examples of scientific journals that support business contributions to regional income. Although the results of previous research already exist, this research more specifically explores the economic policies of the Metro City regional government regarding the management of Nuwo Intan business locations in 2018. The nature of this research is descriptive and qualitative, using qualitative analysis to describe the phenomenon and influence of the Metro City Regional Government's economic policies on street vendors' income in Nuwo Intan.    

Technology is developing rapidly and continues to change various aspects of human life, including the economic and business sectors. Some humans continue to compete to utilize this technology to stay in the flow of world development for their survival. Through the utilization of digital platforms, MSMEs in Klagen village are one example of followers of technological developments that allow the village to be empowered and supported to increase its economic independence. This research aims to improve the ability of MSMEs to utilize digital platforms to expand markets and increase revenue because business development in Klagen Village is hampered by the lack of technological expertise and digital marketing among MSMEs. The method used in this research is participatory with a community organizing approach. The MSMEs selected for mentoring were then interviewed in detail and evaluated as part of the research strategy. With this mentorship, it is expected that MSME players can successfully penetrate larger markets, increase sales, and optimize digital marketing.

The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.  

Manufacturing companies are working hard to maximize the use of their information technology, especially on Enterprise Resource Planning (ERP) systems, in today's sophisticated, competitive, and technology-driven environment. By leveraging a central database and operating in a consistent system environment, ERP systems unify all company activities. This integrated system can combine information from multiple departments to make decision making easier and better suited to the internal and external needs of the business. The choice of an ERP system is an important investment intended to improve the financial, strategic and profitable performance of a company. This study clarifies the key factor of success faced by manufacturing companies while utilizing ERP software.

Manufacturing companies are working hard to maximize the use of their information technology, especially on Enterprise Resource Planning (ERP) systems, in today's sophisticated, competitive, and technology-driven environment. By leveraging a central database and operating in a consistent system environment, ERP systems unify all company activities. This integrated system can combine information from multiple departments to make decision making easier and better suited to the internal and external needs of the business. The choice of an ERP system is an important investment intended to improve the financial, strategic and profitable performance of a company. This study clarifies the key factor of success faced by manufacturing companies while utilizing ERP software.    

Communication is a crucial component in the business negotiation process. This study aims to analyze the influence of verbal and nonverbal communication on business negotiation outcomes, focusing on how much both types of communication contribute to negotiation success.This study uses a quantitative approach with a survey design. Data on verbal communication, nonverbal communication, and negotiation outcomes. Data were analyzed using multiple linear regression to evaluate the effect of the independent variables (verbal and nonverbal communication) on the dependent variable (negotiation outcome).The results of the analysis show that both verbal and nonverbal communication have a significant influence on negotiation outcomes. Verbal communication has a regression coefficient of 0.50 (t = 5.00, p < 0.01), while nonverbal communication has a regression coefficient of 0.40 (t = 3.33, p < 0.01). The coefficient of determination (R²) of 0.49 indicates that 49% of the variation in negotiation outcomes can be explained by these two variables. The F test yielded an F value of 46.56 (p < 0.01), indicating the overall significance of the model. The regression model used can explain 49% of the variation in negotiation outcomes, suggesting that these two types of communication should be considered to achieve successful negotiations. Other factors not included in this model also contribute to negotiation outcomes and could be the focus of further research.  

For a long time, Word of Mouth (EWOM) has been considered the main source of information that influences consumer decisions. In the era of globalization, EWOM has developed into a broader, albeit more personal, form, known as electronic word of mouth (EWOM). Advances in electronic systems and the emergence of social media platforms, for example Instagram, open up new and promising potential for the evolution of EWOM as an integral part of business advertising/business promotion strategies. When EWOM regarding a product receives a positive response, the impact has a direct impact on the brand image or good brand image. One of the related concepts in the formation of EWOM and brand image on Instagram today is the role of influencers. The aim of this research is to understand the role of social media influencers in shaping positive EWOM and how this impacts improving brand image. Qualitative methods were applied in this research by collecting data through journals, books and articles. The findings from this research show that influencers who have a high level of trust have a very influential role in forming EWOM which provides positive EWOM reviews regarding the products being marketed. This positive opinion from EWOM directly increases the positive value of the brand image in society, which shows that the success of influencers can help audiences understand information about products and increase their desire to make purchases.

Co-working spaces have gained popularity in recent years as a flexible and cost-effective solution for freelancers, startups, and small businesses looking for a collaborative work environment. This article examines the key success factors for a co-working space business model, drawing on insights from industry experts and research studies. By identifying these critical factors, co-working space operators can optimize their business model and enhance their chances of success in a competitive market. The development of the use of co-working space is now increasingly promising. Many of the startup companies and freelancers who use co-working space as a place for daily activities to work. Co-working space also helps to differentiate work and daily activities from these workers. However, the business model of co-working space is relatively vulnerable. This study aims to evaluate the factors that can increase the success of the co-working space business model, considering the importance of co-working space as the development of creativity. This study involved 116 users from two businesses that achieved success in managing the co-working space. Data was collected using a questionnaire survey and structurally analyzed using SmartPLS. The results of the study identified that shared workspace management and supporting co-working space operations played an important role in determining the success of this business model. Membership management has no significant effect. Therefore, the management of co-working space can be focused on these two elements

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including Warung Madura MSMEs. This research aims to analyze the development strategy of Warung Madura MSMEs from an Islamic economic perspective. This research uses a qualitative approach. Data collection techniques through in-depth interviews with Warung Madura owners and economic observers. A literature study was also carried out to explore the concept of Islamic economics and its application in developing MSMEs. The results of the research show that Warung Madura's MSME development strategy from an Islamic economic perspective offers a holistic and sustainable approach. By applying the principles of justice, sustainability, business ethics, human resource development and access to appropriate financing, Warung Madura can increase its competitiveness and contribute more to the local economy. It is hoped that this research can provide insight for stakeholders in formulating more effective MSME development policies and programs