📅 09 July 2024
DOI: 10.62383/ekspresi.v1i3.216
Pendampingan Pembuatan Legalitas Usaha dan Inovasi Kemasan dalam Upaya Peningkatan Penjualan Bakso Sapi Frozen
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Asosiasi Seni Desain dan Komunikasi Visual Indonesia (ASDKVI)
📄 Abstract
This community service activity was carried out with the aim of increasing sales of Omasan Taste frozen beef meatballs through assistance in the business licensing process and updates in product packaging design. Small businesses like Omasan Taste often experience difficulties in obtaining official licenses and creating attractive and safe packaging. Through training, consultation, and assessment, this mentoring aims to assist in the setup and management of business licenses, such as P-IRT licensing and halal certification, as well as improved packaging design. The results showed that having a complete business license can increase customer confidence, while attractive and informative packaging design succeeded in increasing interest in the product. This is reflected in increased purchases and market expansion. In this way, the assistance successfully boosted Omasan Taste's sales through strategies to increase consumer confidence and product competitiveness in a larger market.
🔖 Keywords
#Business Legality; Packaging Innovation; Sales Increase
ℹ️ Informasi Publikasi
Tanggal Publikasi
09 July 2024
Volume / Nomor / Tahun
Volume 1, Nomor 3, Tahun 2024
📝 HOW TO CITE
Kosim, Muhammad; Denny Saputera; Ilham Muhammad Mardiputra; Adi Maryadi; Fitri Amalia, "Pendampingan Pembuatan Legalitas Usaha dan Inovasi Kemasan dalam Upaya Peningkatan Penjualan Bakso Sapi Frozen," Ekspresi : Publikasi Kegiatan Pengabdian Indonesia, vol. 1, no. 3, Jul. 2024.
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