This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.
The current development of digital technology has led to the emergence of new literary forms, one of which is cyber literature, utilizing the internet as a medium for the production and distribution of literary works. This phenomenon creates new dynamics in the literary world in terms of form, content, and interaction between readers and writers. This study aims to analyze the forms, characteristics, and implications of cyber literature as a literary expression that has developed in digital spaces. The method used in this analysis is descriptive qualitative with a literature review approach. Data were obtained through observations of cyber literary works found on various digital platforms, as well as through a review of relevant literature. The analysis results show that cyber literature has distinctive characteristics, such as interactivity, the use of multimedia, and openness to reader participation. In addition, the cyber poem "Api Drupadi" by Retno Darsi Iswandari includes hypertext and hyperlinks that connect the poem to other literary works and external websites. The conclusion of this analysis indicates that cyber literature is a form of literary evolution that not only adapts to technological advancement but also expands the traditional boundaries of literature through innovation and new media.
Film is a communication medium that has the power to convey social messages to audiences through narrative and visuals. One of the social phenomena currently being extensively discussed is the issue of the sandwich generation, which is the first topic in the "Home Sweet Loan" film. With a qualitative approach and John Fiske's semiotic analysis, this research aims to explore how the sandwich generation issue is represented in the "Home Sweet Loan" film with three levels of analysis: reality, representation, and ideology. This study can contribute to providing a deeper understanding of how films can play a role in depicting relevant social issues and influencing society's perceptions of these social phenomena.
This research aims to analyze the Islamic Communication Message in the Lyrics of Ruang Rindu and the Letto Band's Heart Request using Charles Sanders Peirce's semiotic approach. The author uses qualitative descriptive research to describe research data. Data was taken using the documentation technique for the lyrics of the song Letto Ruang Rindu and Hati's request. The results of this research show that the lyrics of this song have a deep Islamic communication message. The lyrics describe the search for meaning in life, feelings of loss, and hope for certainty in spiritual relationships. The meaning of the lyrics of the song Ruang Rindu describes the longing and search for deep meaning in a spiritual relationship with God. This song reflects a person's journey in finding calm and closeness to the Creator amidst doubt and silence. The message in this song invites listeners to reflect on their relationship with God and find peace by adhering to spiritual values.
This research uses qualitative research methods with Roland Barthes Semiotics theory with data on the lyrics of the song “Duration” by Feby Putri which dissects signs in two levels: denotation and connotation, as well as the myths contained in the song text. The main data source in this research is the lyrics of the song “Duration” which is accessed by YouTube on the official Feby Putri NC account, while secondary data is obtained from the website article www.RRI.co.id, music reviews and a podcast entitled “Feby Putri surgical song Duration with Indra Aziz |Dalem banget” on the youtube account VokalPlus by Indra Aziz. The data collection technique was done through documentation. The results showed that denotatively, the lyrics of this song describe the feelings of someone who realizes that being together with the person he loves has a time limit, whether due to circumstances, fate, or changing feelings. Connotatively, this song represents Feby's life story as an overseas child feeling lonely overseas when he returned to his hometown he found significant changes in his family, especially his mother who was getting older. Meanwhile, at the mythical level, this song reflects Indonesian cultural values about the importance of returning to one's hometown because family and loved ones are something very valuable, moments together must be utilized as well as possible because time keeps running and will never be repeated. Thus, the lyrics of Durasi are not just a melancholic song, but also a symbol of universal life reflections that are relevant to many individuals.
This study aims to determine how moral and cultural values are formed in the Ngeri-ngeri sedap film. This study uses a descriptive research type. The results of this study discuss several scenes related to the issue of family conflict in the Ngeri-Ngeri Sedap film. The issues include: parents who have the right to control their children, parents who tell their children to marry fellow Batak people to continue the culture, parents who tell their children to return from their travels, the cause of family conflict because each family member feels like they want to be heard but doesn't want to hear, and the role and opinions of women in this family are not considered. The relationship in the family is very eternal and eternal, therefore every conflict in the family must be resolved so that a harmonious family is realized.
Gibran Rakabuming Raka's declaration speech as Vice President 2024 should be communicatively easy to understand by the general public, the meaning conveyed must be of quality, but at the time of the declaration as Vice President 2024 Gibran Rakabuming Raka in his speech contained multiple interpretations or difficult to understand by the public. The purpose of this study is to analyze the meaning of Denotation. Connotations and Myths. Gibran Rakabuming Raka's speech in his declaration as Vice President 2024 on Breaking News Kompas TV. Theories used are Mass Communication, Television, Breaking News, Broadcasting, Semiotics and Semiotics Roland Barthes. The research approach is qualitatively descriptive, with data collection using primary data, secondary data, analysis, interviews and documentation. This study uses Roland Barthes's Semiotic Analysis method, covering 3 meanings namely Denotation. Connotations and Myths. The results obtained in this study Gibran's speech in his declaration as President 2024 on the Breaking News program Kompas TV have three meanings: Denotation: Winning and continuing the old program. Connotations: Gibran is a staunch supporter of Prabowo and a leader with a vision of sustainability. Myth: Solidarity with Prabowo, continuity of leadership and hope of the younger generation.
Film is an audio-visual media consisting of pieces of images put together, and has the ability to capture social and cultural reality, of course films are able to convey the messages contained therein (Alfathoni & Mahesah, 2020:2). The film Pengabdi Satan by Joko Anwar is a remake of the classic Indonesian film with the same title, which was released in 1980. The story centers on the Suwono family who live in an old and remote house. This family consists of Rini, mother, father, and Rini's younger brothers—Tony, Bondi, and Ian. One of the important elements that makes films have this impact is the visual storytelling technique which allows the audience to grasp the emotional and symbolic meaning of the story intuitively, without having to rely on words. The film Pengabdi Satan is a strong example of the use of visual storytelling and character exploration as the main elements in building a horror atmosphere and driving the narrative. In this film, visual storytelling is the main tool to create atmosphere and build tension slowly. Joko Anwar utilizes spatial layout, lighting and image composition to convey the sense of isolation, fear and helplessness experienced by the characters.
Penelitian dengan pendekatan inovatif melalui integrasi permodelan 3D dan analisa semiotika untuk dokumentasi dan pelestarian heritage industri gula di Jawa Tengah. Tema Konservasi menjadi hal penting karena pada dasarnya kehadiran Pabrik Gula di era kolonial tidak hanya sekedar memiliki nilai historis dan arsitektur saja, namun merupakan simbol identitas budaya lokal yang terancam kerusakan fisik dan kurangnya pendekatan pelestarian yang holistik. Penelitian dengan pendekatan kualitatif deskriptif ini dilakukan melalui pengumpulan data berupa observasi lapangan, wawancara semi terstruktur, dan pemodelan digital dengan perangkat lunak Autodesk Revit. Analisis tematik digunakan untuk memahami terhadap nilai-nilai semantik, sedang analisis visual untuk evaluasi elemen arsitektural pada model 3D. Hasil dalam penelitian ini menunjukkan melalui pemodelan 3D dapat merepresentasikan elemen arsitektural pabrik : struktur atap, dinding, dan ornamen khas kolonial, dengan tingkat akurasi yang tinggi. Sedangkan melalui analisisi semiotika dapat diidentifikasi terhadap tiga hal utama, yaitu budaya, sejarah, dan identitas, yang melekat pada arsitektur industri tersebut. Dalam hal ini menekankan arti pentingnya nilai-nilai semantik pada pelestarian dan konservasi bangunan. Penelitian ini berkontribusi secara signifikan dalam pengembangan metoda pelestarian bangunan heritage di Indonesia. Hasil dari penelitian dapat diadaptasi guna mendukung kebijakan konservasi dan pendidikan. Penelitian lanjutan dengan mengeksplorasi teknologi yang terjangkau dan melibatkan komunitas sangat disarankan, guna memastikan keberlanjutan pelestarian heritage dimasa depan.
Movies can inspire, educate, or even influence the way we see things. movies about parents' struggles for their children can educate us all about how great parental love is in seeking justice for their children. The web series movie Cinta Pertama Ayah tells the story of a father's love and sacrifice to seek justice for his daughter. The purpose of this research is to find out the connotation and denotation meanings of father's love and the representation of father's love in this movie. The research method is using a qualitative approach with Roland Barthes semiotic theory analysis. The data collection technique uses documentation in the form of capturing movie scenes and literature study to find things related to this research. The results of this study show that there are many scenes that contain elements of representation of father's love which are divided into 4 scenes studied. The denotation and connotation meanings in the 4 scenes can be seen from the efforts to be willing to sacrifice, help the child overcome problems, support the child whatever happens. The connotation meaning is in the form of creating courage in children, emotional support when anxious and frustrated, embracing children when fear arises, teaching children what they don't know, and encouraging and always accepting the child no matter what.
Language and semiotics have a close relationship and are interrelated. Language is a system of signs that humans use to communicate, while semiotics is the science that studies signs. Semiotics is a science that studies signs. This paper aims to describe the semiotic studies contained in the lyrics of the albums "Human" and "Monochrome". Apart from that, it also describes the albums "Humans" and Monochrome" as learning material for analyzing poetry texts in class X SMA. This research uses a descriptive approach using a qualitative method. The descriptive approach utilizes data in the form of a deep understanding of the use of semiotic signs in song lyrics, as well as being able to understand the meaning and context in their use. The conclusion of the analysis is as follows: Study of the semiotics of the lyrics of the albums "Manusia" and "Monochrome" by Tulus, that the signifiers found in this research are in the form of song lyrics, in the form of the suffixes a, u, i, ng, ar, am, ang. The signified found in this research is related to social reality, has meaning regarding the value of motivation towards other people, the value of optimism, and the value of love for someone as a whole of the song lyrics. The album "Human" and Monochrome" by Tulus can be used as learning material to analyze poetry texts in class X high school. Learning the semiotics of a collection of song lyrics from Tulus can improve students' ability to understand feelings, imagination, sensitivity and understanding of the characters depicted.
The film "Wicked," adapted from the novel by Gregory Maguire, offered a new perspective on the character Elphaba, who was known as the wicked witch in the classic story "The Wizard of Oz." This research aimed to explore how Elphaba's character challenged the negative stereotypes associated with her and highlighted the importance of representing complex characters in media. This study was descriptive in nature, employing a semiotic approach to analyze the signs and meanings contained within Elphaba's character, as well as the social critique implications that arose. The findings indicated that Elphaba was not merely perceived as a symbol of evil but also served as a representation of empowerment for marginalized individuals, reflecting the complexities of identity and the struggle against social stigma. Elphaba's character illustrated a journey of transformation from ostracism to self-acceptance, inspiring audiences to understand and appreciate diversity and the challenges faced by those considered different. The film invited viewers to reflect on how societal judgments were often based on physical appearance and encouraged them to celebrate differences. The implications of this social critique were significant, as they could foster empathy and positive change within society, as well as raise awareness of the importance of embracing individual uniqueness.
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Penelitian ini bertujuan untuk menganalisis pesan moral yang terdapat dalam film Dua Garis Biru menggunakan teori semiotika Roland Barthes. Film ini mengisahkan tentang permasalahan yang dihadapi oleh sepasang remaja yang hamil di luar nikah, yang memunculkan konflik antara harapan, tanggung jawab, dan dampak sosial. Dengan menggunakan teori semiotika Barthes, penelitian ini mengeksplorasi bagaimana tanda-tanda dalam film, baik verbal maupun visual, membentuk makna yang lebih dalam terkait dengan moralitas, norma sosial, dan tekanan budaya. Melalui dua tahap semiotika Barthes, yaitu denotasi dan konotasi, penelitian ini mengidentifikasi makna langsung dari elemen-elemen film serta interpretasi yang lebih kompleks yang mencerminkan nilai-nilai moral dalam masyarakat. Hasil analisis menunjukkan bahwa film ini menyampaikan pesan moral tentang pentingnya tanggung jawab pribadi dan sosial dalam menghadapi konsekuensi dari tindakan, serta bagaimana masyarakat memberikan penilaian terhadap pilihan hidup individu. Penelitian ini memberikan wawasan tentang bagaimana media film dapat menjadi sarana penyampaian pesan moral yang kuat melalui penggunaan tanda-tanda yang sarat makna.
Abstract. Semiotic analysis of advertising aims to uncover the hidden meanings behind visual and textual elements presented in promotional content. This study explores the semiotic features in smartphone advertising, focusing on Oppo as a case study. This study uses a comparative framework to analyze the similarities and differences between Oppo advertising and competing brands. The analysis is conducted through Charles Sanders Peirce's triadic model, consisting of representamen, object, and interpretant, as well as Roland Barthes' concepts of denotation and connotation. This study identifies symbolic, iconic, and indexical signs used in Oppo advertising to build brand identity and attract target audiences. Key findings reveal how visual elements, color schemes, and slogans emphasize innovation, premium quality, and emotional connection. Comparative insights highlight Oppo's differentiation strategies, such as integrating cultural nuances and leveraging aspirational imagery, to strengthen its market position. The results of this study provide a deeper understanding of how semiotic strategies influence consumer perception and purchasing behavior, as well as provide practical implications for marketers and advertisers. This study bridges the gap between semiotic theory and its application in modern advertising, providing a comprehensive perspective on the power of signs in shaping brand narratives.
This research is based on the development of photography not only as a service but also as a visual communication medium that can convey a message as well as the story in it. With the rapid development, types of photography have also developed further, one of which is prewedding photography. Govinda Rumi as one of the leading prewedding photographers in Indonesia managed to combine elements of a deep story with beautiful scenery in each of his prewedding photos. This research is intended to analyze the meaning of some of Govinda Rumi's prewedding photos. The approach used is Roland Barthes' Semiotics theory, which includes two stages of signification, namely denotative as the first stage and connotative as the second stage. This research was conducted with a qualitative method of descriptive type. Data collection was done through observation, interview, and documentation. The results showed that Govinda Rumi was able to present a story in each of his prewedding photos without putting aside other aspects.
Indonesia is a country rich in cultural diversity, ethnicities, and traditions, which are essential aspects of its national identity. The traditions and natural beauty of Indonesia have become a significant part of shaping the norms and values of its people. Fine arts, particularly painting, serve as an effective medium for representing this cultural richness. Story of Love by Abdullah Ibnu Thalhah uses wayang symbols, an Indonesian cultural heritage, blended with global pop culture characters like Patrick from SpongeBob SquarePants. Through a semiotic approach, this study aims to explore the meanings within Story of Love, showcasing the interaction between local culture and elements of pop culture. This painting not only reflects Indonesia's cultural identity but also demonstrates how fine art can respond and adapt to modern influences, reinforcing multiculturalism amid global developments.
In this research, a semiotic analysis of the Apple commercial version of "Privacy on iPhone - Data Auction" is carried out using the Roland Barthes model. Also this research uses descriptive qualitative methods with data collection techniques of interviews and documentation studies. The purpose of this research is to find out the representation of personal data protection in the advertisement by analyzing the meaning of denotation, connotation and myth. The results of the analysis show that this advertisement clearly illustrates the risks that will occur to the personal data of smartphone owners and users if the data can be accessed easily by irresponsible parties. This commercial also proves the truth of the myth widely circulated in society that Apple devices are more secure than other brands. Apple wants to emphasize that they attach great importance to and care about the confidentiality and security of the personal data of Apple users. Therefore, Apple strives to provide security guarantees and personal data protection on its products so that Apple customers feel comfortable and confident that their data is safe.
A film poster functions as a visual communication tool that has an influence on the initial perception of the audience. The elements contained in the poster help the audience understand the message conveyed through a film. This research analyses the movie poster “Exit” using Ferdinand de Saussure's semiotic approach, which divides the sign into two parts, namely signifier and signified. The method used in this research is descriptive qualitative, where this research uses data sources consisting of secondary data and primary data. The researcher describes the elements of the poster in detail, both visual appearance and verbal text, then conducts interpretative analysis. The data obtained were grouped based on the meaning of visual signs, verbal signs, and image signs in the film poster. The results show that the film poster ‘Exit’ is effective in utilising visual elements to provide a clear initial description of the film's theme and attract the audience's attention. The dynamic incorporation of visual elements and the appropriate use of text on this poster successfully communicate the genre, theme, and atmosphere of the film. Thus, this poster not only functions as a promotional tool but also as a medium that shapes the audience's perception of the film.
Film and television series posters play a crucial role as both promotional media and symbolic representations of a work’s narrative and themes. This study analyzes the semiotics of the Netflix series The Influencer (2024) poster, which highlights issues of social media manipulation, identity crisis, and digital power. Its success in reaching Netflix’s Top 10 in Indonesia indicates strong cultural resonance. Using a qualitative approach with Barthes’ semiotic method, this research examines visual elements such as color, typography, and composition to reveal the poster’s denotative, connotative, and mythological meanings. The poster functions not only as a promotional tool but also as a medium conveying complex social messages.This study contributes to the field of Visual Communication Design by providing insights into how visual elements shape meaning and audience perception. The findings are expected to serve as a reference for academics and practitioners in understanding and creating posters that are both aesthetically appealing and meaningful.